On-line social media has absolutely changed not only the way that people interact, but essentially the way that a customer will fundamentally interact with businesses.
With more than 700 million users world-wide, Facebook alone is a huge marketing body, not to mention other social media powerhouses such as Twitter, Youtube, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of business with a public presence operates, and are now as essential to businesses as an email address and a website.
But with all the obvious differences that social media has brought to marketing, it is necessary to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” who focus on naïve businesses by over-hyping the potential and being unable to deliver.
Many millions of dollars and countless hours are wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, a social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance to result in success, and that means valuable time that most companies simply can’t afford to spare. That’s why Social Media Brisbane can do the work for you, while welcoming for oversight and approval by their clients.
Examples of how people commonly go wrong with social media include:
• Bad Content
Tiresome or plagiarised items, out-dated suggestions, and painful attempts to be groovy are common regarding what is published online. People who do business on the internet are savvy, and will sniff out deviousness and arrogance in an instant.
Building a healthy online social network takes time and resolve. A successful network can’t just sprout up in a jiffy, it takes time and content to see results. A business may start up a social media profile, watch the results for a month and then give up with anger when they don’t see the results they hoped for.
This also ties into:
Spacing out your content on a regular basis across numerous platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a steady reminder of your brand’s presence you will very quickly be left behind. Even only a fortnightly update can be beneficial for sustaining and increasing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can simply end up as an exercise in frustration.