Online social media has utterly changed not only the way users interact with each other, but essentially the way that a customer will fundamentally interact with business.
With more than 800 million people using the internet world-wide, Facebook on its own is a gargantuan marketing entity, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of company that has a public presence will operate, and are now as fundamental to businesses as an email address and a web-site.
But along with all the clear differences that social media has brought to the marketing environment, it is essential to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous dishonest or inexperienced firms and “social media experts” which focus on naïve businesses by promising the world but being unable to deliver.
Many millions of dollars and countless hours are completely wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the illusion of “free” advertising with ‘zero’ start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance in order to be successful, and that means valuable time that most businesses simply can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while encouraging room for approval and oversight by their clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Boring or stolen articles, outdated advice, and painful attempts to be current are all too common regarding content published online. Be honest with yourself, people who do business on the internet are perceptive, and can recognise hypocrisy and condescension in an instant.
Developing a strong online social network takes time and perseverance. A successful network cannot just shoot up in a day, you need time and content in order to grow. Some businesses will create a social media profile, watch the results for a short period of time and then give up with frustration when they don’t get the results they hoped for.
This also ties into:
Spacing out your content on a regular schedule over a number of platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a steady reminder of your brand’s presence you will very quickly be forgotten. Even only a weekly update can be beneficial for maintaining and growing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks over content and that throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will only end up as an exercise in frustration.