Online social media has utterly revolutionized not only the way we interact, but essentially the way that a customer will fundamentally interact with businesses.
With more than 800 million people using the internet worldwide, Facebook alone is a gargantuan marketing entity, not to mention other social media powerhouses like Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all kinds of business that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But with all of the clear changes social media has brought to marketing, it is necessary to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or inexperienced firms and “social media experts” who focus on new businesses by over-hyping the potential and being unable to deliver.
Many millions of dollars and countless hours are utterly wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business basics behind you, a social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance to show good results, which means valuable time spent on it that most businesses simply can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while encouraging for oversight and approval by their clients.
Examples of how businesses commonly go wrong with social media include:
• Bad Content
Unexciting or even stolen articles, out-dated advice, and painful attempts to be current are all too common when it comes to content published online. People on the internet are savvy, and can recognise hypocrisy and arrogance from miles.
Developing a healthy online social network takes time and determination. A successful network can’t just sprout up in a day, you need time and content to see results. A business may create a social media profile, watch the results for a short period of time and then give up in annoyance when they don’t get the results they expected.
This also ties into:
Spacing out your content on a regular schedule across numerous platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a consistent reminder of your brand’s presence you will quickly be left behind. Even only a weekly update can do wonders for maintaining and growing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization methods into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results can only end up as an exercise in frustration.