Online social media has completely altered not just the way that people interact with each other, but more importantly the way that clients interact with business.
With more than 900 million people using the internet worldwide, Facebook on its own is a huge marketing entity, not to mention other social media powerhouses such as Twitter, Youtube, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business with a public presence operates, and are now as essential to businesses as an email address and a homepage.
But with all the obvious changes social media has made to marketing, it is necessary to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a great many dishonest or clueless fly-by-night firms and “social media experts” which focus on naïve businesses by over-hyping and being unable to deliver.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without solid marketing and business basics behind you, a social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of “free” advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance for successful results, and that demands valuable time that most businesses simply can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while still allowing room for approval and oversight by their clients.
Examples of where companies often go wrong with social media include:
• Bad Content
Uninteresting or even stolen articles, out-dated suggestions, and painful attempts to be hip are all too common regarding what is published online. Be real: people who do business on the internet are generally savvy, and will recognise smarm and condescension without too much trouble.
Creating a good online social network takes time and perseverance. A successful network won’t sprout up in a day, it takes time and content in order to grow. A business may create a social media profile, watch their results for a couple of weeks and then quit with anger when they don’t see the unrealistic results they expected.
This also ties into:
Spacing out your content regularly over several platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a steady reminder of your brand’s presence you will be quickly left behind. Even only a weekly update can do wonders for sustaining and developing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group does.
Choosing consultants that value gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results can simply result in it having been an exercise in frustration.