On-line social media has totally altered not just the way users interact with each other, but more importantly the way that clients fundamentally interact with business.
With more than 800 million people using the internet world-wide, Facebook on its own is a huge marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But along with all of the obvious differences social media has brought to marketing, it is essential to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of shonky or clueless fly-by-night firms and “social media experts” that prey on new businesses by over-hyping but under-delivering.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every year. Social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the illusion of “free” advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, site maintenance and fresh content to result in success, and that means valuable time spent on it that most companies simply can’t spare. That’s why Social Media Brisbane does all the work for you, while still allowing for oversight and approval by their clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Tiresome or plagiarised items, out-dated suggestions, and embarrassing attempts to be hip are common when it comes to what is published online. Be real: people who do business on the internet are perceptive, and can recognise hypocrisy and condescension a mile away.
Developing a good online social network takes time and persistence. A successful network cannot just sprout in a day, it takes time and content to see results. Often a business will start up a social media profile, watch the results for a month and then quit in annoyance when they don’t get the results they wanted.
This also ties into:
Spacing out your content on a regular schedule over several platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a steady reminder of your brand’s presence you will very quickly be left behind. Just a small weekly update can do wonders for maintaining and developing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something no other social media group offers.
Choosing consultants who concentrate on gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will simply end up as an exercise in frustration.