On-line social media has absolutely changed not just the way that people interact with each other, but essentially the way that a customer will fundamentally interact with business.
With over 900 million users world-wide, Facebook alone is a gargantuan marketing entity, and of course there are many others like Youtube, Twitter, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of company with a public presence operates, and are now as essential to businesses as an email address and a web-site.
But along with all of the obvious differences that social media has brought to marketing, it is crucial to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of dishonest or inexperienced companies and “social media experts” that focus on naïve businesses by over-hyping but being unable to deliver.
Many millions of dollars and countless hours are completely wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without solid marketing and business basics behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance to show good results, which means valuable time spent on it that many companies simply can’t afford to spare. This is where Social Media Brisbane does the work for you, while encouraging for approval and oversight by their clients.
Examples of how companies commonly do the wrong thing with social media include:
• Bad Content
Boring or plagiarised items, out-dated suggestions, and painful attempts to be current are all too common when it comes to what is published online. People on the internet are quite shrewd, and can recognise smarm and condescension a mile away.
Creating a good online social network takes time and perseverance. A successful network won’t just shoot up overnight, it takes time and content in order to grow. All too often a business will create a social media profile, watch the results for a month and then give up with anger when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing content out on a regular basis over numerous platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a steady reminder of your brand’s presence you will very quickly be left behind. Just a small weekly update can do wonders for sustaining and developing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something no other social media group does.
Choosing consultants that value gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results can only result in it having been an exercise in frustration.