On-line social media has totally revolutionized not only the way users interact, but more importantly the way that clients fundamentally interact with business interests.
With over 900 million people using the internet worldwide, Facebook alone is a huge marketing body, with many others such as Twitter, Youtube, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of company that has a public presence will operate, and are now as essential to a business as an email address and a website.
But along with all of the clear differences social media has made to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or clueless companies and “social media experts” that focus on naïve businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and countless hours are completely wasted on useless social media ventures every year. But social media is not magic. Without good marketing and business fundamentals behind you, an online social media presence will inevitably fail and simply be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance for successful results, which means valuable time that most businesses simply can’t afford to spare. This is where Social Media Brisbane does the work for you, while still allowing for oversight and approval by their clients.
Examples of how companies commonly go wrong with social media include:
• Bad Content
Uninteresting or plagiarised items, outdated advice, and terrible attempts to be current are all too common regarding what is published online. Be real: people on the internet are fairly shrewd, and can sniff out hypocrisy and condescension without too much trouble.
Creating a healthy online social network takes time and persistence. A successful network can’t just shoot up in a snap, you need time and content in order to grow. Often a business will start up a social media profile, watch their results for a month and then give up with annoyance when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing out your content regularly over numerous platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a regular reminder of your brand’s presence you will very quickly be left behind. Just a fortnightly update will be beneficial for continuing and increasing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the only important tactic.
We also integrate revolutionary Search Engine Optimization procedures into our work, something that no other social media group offers.
Choosing consultants that value gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will only end up as an exercise in frustration.