Online social media has absolutely changed not just the way users interact, but essentially the way that customers fundamentally interact with businesses.
With over 900 million people using the internet worldwide, Facebook on its own is a gargantuan marketing entity, with many others like Youtube, Twitter, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as fundamental to businesses as an email address and a website.
But along with all the clear differences social media has made to the marketing environment, it is crucial to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” who prey on naïve businesses by promising the world and being unable to deliver.
Many millions of dollars and incalculable time is wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without solid marketing and business basics behind you, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the impression of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media needs a constant presence, site maintenance and fresh content in order to be successful, which demands valuable time spent on it that many businesses simply can’t afford to spare. This is where Social Media Brisbane does the work for you, while allowing for oversight and approval by clients.
Examples of how people often do the wrong thing with social media include:
• Bad Content
Dull or plagiarised articles, out-dated advice, and awful attempts to be hip are common regarding what is published online. Be honest with yourself, people who do business on the internet are perceptive, and can sniff out insincerity and condescension from miles away.
Developing a strong online social network takes time and persistence. A successful network will not sprout overnight, it takes time and content in order to grow. All too often a business will start up a social media profile, watch the results for a short period of time and then give up in annoyance when they don’t get the results they hoped for.
This also ties into:
Spacing content out on a regular schedule over a number of platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a steady reminder of your brand’s presence you will quickly be left behind. Just a small weekly update will see results regarding continuing and increasing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group offers.
Choosing consultants that concentrate on gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals can simply result in it having been an exercise in frustration.