Online social media has utterly changed not just the way we interact, but more importantly the way that customers interact with business interests.
With more than 700 million users world-wide, Facebook alone is a gigantic marketing entity, with many others such as Youtube, Twitter, Google Plus and Linkedin. While there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as essential to businesses as an email address and a website.
But with all of the obvious changes social media has brought to marketing, it is necessary to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or impractical fly-by-night firms and “social media experts” which focus on naïve businesses by promising the world and being unable to deliver.
Millions of dollars and incalculable time is wasted on useless social media ventures every day. But social media is not magic. Without proper marketing and business basics behind you, a social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance for successful results, and that means valuable time that most companies can’t spare. This is where Social Media Brisbane can do the work for you, while encouraging room for oversight and approval by their clients.
Examples of how companies commonly do the wrong thing with social media include:
• Bad Content
Dreary or plagiarised articles, out-dated suggestions, and terrible attempts to be current are common regarding what is published online. Admit it, people on the internet are perceptive, and can sniff out hypocrisy and arrogance in an instant.
Creating a strong online social network takes time and perseverance. A successful network won’t sprout in a day, it takes time and content in order to grow. Some businesses will start up a social media profile, watch the results for a short period of time and then give up with frustration when they don’t get the results they wanted.
This also ties into:
Spacing content out on a regular basis across several platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a consistent reminder of your brand’s presence you will very quickly be left behind. Even only a weekly update will be fantastic for sustaining and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something no other social media group offers.
Choosing consultants that concentrate on gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals will only end up as an exercise in frustration.