On-line social media has totally altered not just the way we interact, but essentially the way that customers fundamentally interact with business interests.
With more than 800 million users worldwide, Facebook alone is a gigantic marketing entity, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business that has a public presence will operate, and are now as essential to a business as an email address and a website.
But with all the clear differences social media has made to the marketing environment, it is essential to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous dishonest or clueless companies and “social media experts” that prey on new businesses by over-hyping but being unable to deliver.
Millions of dollars and countless hours are utterly wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business fundamentals behind you, an online social media presence will inevitably fail and simply be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance to show good results, which demands valuable time spent on it that most businesses simply can’t spare. That’s why Social Media Brisbane does the work for you, while welcoming room for approval and oversight by clients.
Examples of how companies often go wrong with social media include:
• Bad Content
Tiresome or stolen items, outdated advice, and embarrassing attempts to be hip are all too common when it comes to what is published online. Admit it, people who do business on the internet are perceptive, and will recognise deviousness and condescension from miles.
Building a healthy online social network takes time and diligence. A successful network will not spring up overnight, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a couple of weeks and then give up with anger when they don’t see the results they expected.
This also ties into:
Spacing content out regularly across numerous platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a regular reminder of your brand’s presence you will be quickly forgotten. Just a weekly update can see results regarding continuing and developing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation procedures into our work, something no other social media group offers.
Choosing consultants who value gimmicks before content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.