On-line social media has utterly revolutionized not just the way users interact, but more importantly the way that clients deal with business.
With more than 700 million people using the internet world-wide, Facebook alone is a gigantic marketing body, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business that has a public presence operates, and are now as fundamental to businesses as an email address and a website.
But along with all of the obvious differences that social media has brought to the marketing environment, it is crucial to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or inexperienced fly-by-night firms and “social media experts” that focus on new businesses by over-hyping the possibilities but being unable to deliver.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every year. But social media is not magic. Without solid marketing and business basics behind it, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance to show good results, and that demands valuable time spent on it that many businesses simply can’t spare. That’s why Social Media Brisbane can do the work for you, while allowing room for oversight and approval by clients.
Examples of where companies commonly do the wrong thing with social media include:
• Bad Content
Boring or stolen items, outdated suggestions, and awful attempts to be groovy are common regarding content published online. Be honest with yourself, people on the internet are quite shrewd, and can sniff out deviousness and arrogance in an instant.
Building a good online social network takes time and resolve. A successful network will not spring up overnight, you need time and content to see results. All too often a business will create a social media profile, watch the results for a short period of time and then quit in frustration when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing content out regularly over several platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Even only a weekly update can see results regarding maintaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, something no other social media group offers.
Choosing consultants that value gimmicks instead of content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results can simply end up as an exercise in frustration.