Online social media has totally altered not just the way that people interact, but essentially the way that a customer will fundamentally interact with business.
With over 700 million people using the internet world-wide, Facebook alone is a gargantuan marketing entity, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have fundamentally altered the way that any kind of business with a public presence operates, and are now as fundamental to a business as an email address and a website.
But along with all of the clear changes social media has brought to marketing, it is essential to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or clueless fly-by-night firms and “social media experts” which prey on new businesses by over-hyping and being unable to deliver.
Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. But social media is not magic. Without good marketing and business fundamentals behind you, an online social media presence will inevitably fail and simply be a waste of time and money.
Despite creating the impression of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content to result in success, which demands valuable time that most companies simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while allowing for approval and oversight by their clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Dull or plagiarised items, out-dated suggestions, and awful attempts to be groovy are common regarding what is published online. People on the internet are perceptive, and will sniff out insincerity and arrogance from miles.
Developing a good online social network takes time and diligence. A successful network can’t just shoot up overnight, it takes time and content to see results. A business may create a social media profile, watch their results for a month and then quit with annoyance when they don’t get the unrealistic results they hoped for.
This also ties into:
Spacing content out on a regular schedule across multiple platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a steady reminder of your brand’s presence you will be quickly forgotten. Just a small fortnightly update can see results regarding maintaining and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something no other social media group does.
Choosing consultants that value gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and goals will only end up as an exercise in frustration.