Online social media has utterly altered not only the way people interact, but essentially the way that clients interact with business interests.
With over 700 million users world-wide, Facebook on its own is a gargantuan marketing entity, with many others such as Twitter, Youtube, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that any kind of business with a public presence operates, and are now as essential to businesses as an email address and a homepage.
But with all the obvious differences that social media has made to marketing, it is crucial to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or inexperienced fly-by-night firms and “social media experts” which prey on new businesses by over-hyping the potential and under-delivering.
Millions of dollars and incalculable time is utterly wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance to show good results, and that demands valuable time spent on it that most businesses can’t spare. That’s why Social Media Brisbane does all the work for you, while welcoming for approval and oversight by clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Dull or stolen items, outdated suggestions, and painful attempts to be groovy are all too common when it comes to what is published online. People who do business on the internet are savvy, and will sniff out hypocrisy and condescension in an instant.
Building a strong online social network takes time and perseverance. A successful network won’t sprout up overnight, it takes time and content in order to grow. A business may start up a social media profile, watch their results for a couple of weeks and then quit in anger when they don’t receive the results they wanted.
This also ties into:
Spacing out your content on a regular basis over multiple platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Even only a fortnightly update will see results regarding continuing and increasing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimization methods into our work, something that no other social media group offers.
Choosing consultants who value gimmicks over content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will only end up as an exercise in frustration.