On-line social media has absolutely revolutionized not just the way that people interact with each other, but more importantly the way that customers interact with business.
With more than 800 million users world-wide, Facebook alone is a huge marketing body, not to mention other social media powerhouses like Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all types of business with a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But with all the clear differences social media has brought to the marketing environment, it is crucial to hold a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable dishonest or inexperienced companies and “social media experts” that prey on new businesses by promising the world and being unable to deliver.
Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. But social media is not magic. Without solid marketing and business fundamentals behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content to show good results, which demands valuable time spent on it that most businesses simply can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while still allowing for approval and oversight by their clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Tiresome or plagiarised items, outdated suggestions, and embarrassing attempts to be current are common when it comes to content published online. Be honest with yourself, people on the internet are savvy, and can recognise insincerity and condescension a mile away.
Developing a healthy online social network takes time and resolve. A successful network will not spring up in a day, you need time and content in order to grow. Some businesses will create a social media profile, watch the results for a short period of time and then quit with annoyance when they don’t see the unrealistic results they expected.
This also ties into:
Spacing content out on a regular basis over a number of platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a steady reminder of your brand’s presence you will be quickly left behind. Just a small fortnightly update will be fantastic for maintaining and growing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something no other social media group does.
Choosing consultants who value gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will only end up as an exercise in frustration.