Online social media has utterly revolutionized not just the way users interact, but essentially the way that customers interact with business.
With more than 700 million users world-wide, Facebook alone is a gargantuan marketing body, with many others like Youtube, Twitter, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally altered the way that all kinds of business that has a public presence will operate, and are now as essential to businesses as an email address and a homepage.
But with all the obvious differences social media has brought to the marketing environment, it is crucial to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of shonky or clueless fly-by-night firms and “social media experts” which prey on naïve businesses by promising the world but being unable to deliver.
Millions of dollars and countless hours are wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without good marketing and business basics behind it, a social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the impression of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media needs a constant presence, fresh content and site maintenance in order to be successful, which means valuable time spent on it that many businesses can’t afford to spare. This is where Social Media Brisbane can do the work for you, while allowing for approval and oversight by clients.
Examples of how people often go wrong with social media include:
• Bad Content
Boring or plagiarised items, out-dated advice, and embarrassing attempts to be groovy are common regarding content published online. Be real: people on the internet are savvy, and will recognise insincerity and condescension without too much trouble.
Developing a healthy online social network takes time and determination. A successful network doesn’t spring up in a jiffy, it takes time and content to see results. All too often a business will start up a social media profile, watch the results for a month and then quit with frustration when they don’t receive the unrealistic results they expected.
This also ties into:
Spacing content out regularly over multiple platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Even only a fortnightly update will be beneficial for continuing and growing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something no other social media group does.
Choosing consultants that concentrate on gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will simply result in it having been an exercise in frustration.