Online social media has absolutely altered not only the way users interact, but more importantly the way that customers fundamentally interact with business.
With more than 700 million users world-wide, Facebook on its own is a colossal marketing entity, not to mention other social media powerhouses such as Twitter, Youtube, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business with a public presence operates, and are now as essential to a business as an email address and a website.
But along with all of the clear differences social media has brought to marketing, it is essential to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless companies and “social media experts” who prey on new businesses by over-hyping but under-delivering.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every year. Social media is not magic. Without proper marketing and business basics behind you, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance in order to be successful, and that means valuable time that most companies simply can’t afford to spare. That’s why Social Media Brisbane can do all the work for you, while welcoming for approval and oversight by their clients.
Examples of where companies commonly do the wrong thing with social media include:
• Bad Content
Tedious or stolen items, out-dated suggestions, and painful attempts to be groovy are common when it comes to content published online. Be honest with yourself, people who do business on the internet are generally savvy, and can sniff out insincerity and condescension a mile away.
Building a healthy online social network takes time and diligence. A successful network won’t spring up overnight, it takes time and content in order to grow. All too often a business will create a social media profile, watch their results for a short period of time and then quit with frustration when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis across several platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a steady reminder of your brand’s presence you will very quickly be left behind. Just a small fortnightly update can do wonders for maintaining and increasing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group does.
Choosing consultants who concentrate on gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.