Online social media has totally changed not only the way users interact with each other, but more importantly the way that a customer will fundamentally interact with businesses.
With more than 800 million people using the internet world-wide, Facebook alone is a gargantuan marketing body, with many others like Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of company that has a public presence operates, and are now as necessary to businesses as an email address and a website.
But with all the clear differences that social media has brought to marketing, it is crucial to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or ill-informed firms and “social media experts” which focus on naïve businesses by over-hyping the possibilities but being unable to deliver.
Millions of dollars and countless hours are utterly wasted on useless social media ideas every day. But social media is not magic. Without good marketing and business fundamentals behind you, a social media presence will fail and simply be a waste of time and money.
Despite hyping the impression of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance to result in success, and that demands valuable time that most companies simply can’t spare. This is where Social Media Brisbane can do the work for you, while welcoming room for approval and oversight by their clients.
Examples of where people commonly do the wrong thing with social media include:
• Bad Content
Unexciting or even stolen articles, out-dated advice, and terrible attempts to be current are all too common regarding what is published online. Admit it, people on the internet are fairly shrewd, and will sniff out deviousness and arrogance from miles away.
Developing a strong online social network takes time and resolve. A successful network can’t just spring up overnight, you need time and content to see results. Some businesses will start up a social media profile, watch their results for a month and then quit in frustration when they don’t get the results they expected.
This also ties into:
Spacing content out on a regular schedule over a number of platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a consistent reminder of your brand’s presence you will very quickly be left behind. Just a small fortnightly update can be fantastic for sustaining and increasing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, something no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals will only result in it having been an exercise in frustration.