Online social media has completely altered not only the way that people interact, but essentially the way that customers deal with business.
With over 900 million users worldwide, Facebook on its own is a gigantic marketing body, and of course there are many others like Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of company that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But with all of the clear changes social media has made to marketing, it is essential to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of dishonest or inexperienced companies and “social media experts” that focus on new businesses by over-hyping the possibilities and being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance in order to be successful, which demands valuable time that most companies can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while allowing for approval and oversight by clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Tedious or plagiarised articles, outdated advice, and embarrassing attempts to be current are all too common regarding what is published online. Be honest with yourself, people who do business on the internet are savvy, and can sniff out smarm and condescension from miles.
Developing a good online social network takes time and persistence. A successful network can’t just spring up overnight, you need time and content in order to grow. Often a business will create a social media profile, watch their results for a month and then give up in anger when they don’t get the results they expected.
This also ties into:
Spacing content out regularly over numerous platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Even only a weekly update can do wonders for sustaining and increasing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a part of your marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, something that no other social media group does.
Choosing consultants who concentrate on gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals can only end up as an exercise in frustration.