On-line social media has completely revolutionized not just the way that people interact, but more importantly the way that a customer will deal with business interests.
With more than 800 million people using the internet worldwide, Facebook on its own is a gigantic marketing body, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of company with a public presence will operate, and are now as necessary to businesses as an email address and a web-site.
But along with all of the clear changes social media has brought to the marketing environment, it is crucial to hold a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or ill-informed firms and “social media experts” that focus on new businesses by over-hyping the potential and being unable to deliver.
Millions of dollars and incalculable time is utterly wasted on useless social media ventures every day. Social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance to result in success, which demands valuable time that most businesses simply can’t spare. That’s why Social Media Brisbane does the work for you, while allowing for oversight and approval by clients.
Examples of how businesses commonly go wrong with social media include:
• Bad Content
Tedious or even stolen articles, out-dated advice, and painful attempts to be hip are common regarding content published online. People who do business on the internet are perceptive, and can sniff out insincerity and arrogance from miles away.
Creating a strong online social network takes time and resolve. A successful network cannot just sprout up in a day, it takes time and content to see results. All too often a business will start up a social media profile, watch the results for a month and then give up with frustration when they don’t receive the results they hoped for.
This also ties into:
Spacing out your content on a regular schedule over a number of platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a steady reminder of your brand’s presence you will quickly be forgotten. Just a small fortnightly update can be fantastic for continuing and developing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group offers.
Choosing consultants that concentrate on gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals can simply result in it having been an exercise in frustration.