Online social media has totally altered not only the way users interact, but more importantly the way that customers interact with businesses.
With over 800 million people using the internet world-wide, Facebook on its own is a gigantic marketing entity, with many others such as Youtube, Twitter, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of business that has a public presence operates, and are now as necessary to businesses as an email address and a homepage.
But with all of the obvious differences that social media has made to the marketing environment, it is crucial to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or clueless companies and “social media experts” who prey on new businesses by over-hyping the potential and being unable to deliver.
Many millions of dollars and incalculable time is wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without solid marketing and business basics behind it, a social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the impression of “free” advertising with its lack of start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content to show good results, and that demands valuable time that most businesses can’t spare. This is where Social Media Brisbane can do all the work for you, while still allowing room for approval and oversight by their clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Tedious or stolen articles, out-dated suggestions, and awful attempts to be hip are all too common when it comes to what is published online. People who do business on the internet are generally savvy, and will sniff out insincerity and condescension a mile away.
Developing a strong online social network takes time and persistence. A successful network doesn’t sprout up overnight, you need time and content to see results. A business may start up a social media profile, watch their results for a short period of time and then quit with anger when they don’t get the results they hoped for.
This also ties into:
Spacing out your content on a regular basis over a number of platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will quickly be forgotten. Even only a fortnightly update can be fantastic for continuing and growing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals can simply result in it having been an exercise in frustration.