Online social media has completely revolutionized not just the way users interact, but more importantly the way that clients interact with business interests.
With over 700 million people using the internet world-wide, Facebook on its own is a huge marketing entity, with many others like Youtube, Twitter, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all kinds of business that has a public presence will operate, and are now as essential to businesses as an email address and a homepage.
But along with all the obvious differences social media has made to marketing, it is necessary to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or ill-informed fly-by-night firms and “social media experts” which prey on new businesses by over-hyping the possibilities but under-delivering.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind you, an online social media presence will fail and simply be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media must have a constant presence, site maintenance and fresh content in order to be successful, and that demands valuable time spent on it that many businesses simply can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging for oversight and approval by their clients.
Examples of how businesses commonly go wrong with social media include:
• Bad Content
Dull or plagiarised items, outdated suggestions, and awful attempts to be current are all too common when it comes to what is published online. Be honest with yourself, people who do business on the internet are perceptive, and will recognise hypocrisy and condescension from miles.
Creating a good online social network takes time and diligence. A successful network will not sprout in a jiffy, it takes time and content to see results. Some businesses will start up a social media profile, watch their results for a month and then give up with frustration when they don’t see the unrealistic results they expected.
This also ties into:
Spacing content out on a regular schedule across multiple platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a steady reminder of your brand’s presence you will be quickly left behind. Just a fortnightly update will be fantastic for maintaining and developing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will simply result in it having been an exercise in frustration.