Online social media has utterly changed not just the way people interact with each other, but essentially the way that customers interact with business interests.
With more than 800 million users worldwide, Facebook alone is a gargantuan marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any type of business that has a public presence will operate, and are now as fundamental to businesses as an email address and a homepage.
But along with all the obvious differences that social media has brought to marketing, it is necessary to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless firms and “social media experts” that prey on naïve businesses by promising the world but under-delivering.
Millions of dollars and incalculable time is wasted on useless social media ventures every year. But social media is not magic. Without proper marketing and business basics behind it, a social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance to show good results, and that demands valuable time spent on it that many businesses simply can’t spare. This is where Social Media Brisbane can do the work for you, while encouraging room for approval and oversight by clients.
Examples of how businesses commonly go wrong with social media include:
• Bad Content
Unexciting or plagiarised items, outdated advice, and awful attempts to be current are all too common regarding content published online. Be honest with yourself, people who do business on the internet are generally savvy, and can sniff out insincerity and arrogance a mile away.
Creating a strong online social network takes time and resolve. A successful network cannot just spring up in a day, it takes time and content to see results. A business may create a social media profile, watch the results for a month and then quit in frustration when they don’t receive the unrealistic results they expected.
This also ties into:
Spacing out your content on a regular basis over numerous platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a steady reminder of your brand’s presence you will be quickly left behind. Just a small weekly update will be beneficial for sustaining and growing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group does.
Choosing consultants that concentrate on gimmicks instead of content and that throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can simply end up as an exercise in frustration.