On-line social media has completely revolutionized not just the way we interact, but essentially the way that a customer will fundamentally interact with business interests.
With more than 900 million users worldwide, Facebook alone is a colossal marketing entity, and of course there are many others like Twitter, Youtube, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of company with a public presence will operate, and are now as essential to a business as an email address and a web-site.
But along with all the obvious changes social media has brought to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or ill-informed companies and “social media experts” that focus on new businesses by over-hyping the potential and being unable to deliver.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every day. Social media is not magic. Without proper marketing and business basics behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the impression of “free” advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content for successful results, and that means valuable time that most companies can’t spare. This is where Social Media Brisbane offers to do all the work for you, while encouraging for approval and oversight by their clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Unexciting or plagiarised items, outdated suggestions, and painful attempts to be current are all too common when it comes to content published online. Be honest with yourself, people who do business on the internet are fairly shrewd, and will recognise smarm and arrogance from miles.
Building a good online social network takes time and diligence. A successful network can’t just spring up in a snap, it takes time and content in order to grow. Often a business will start up a social media profile, watch their results for a month and then give up with frustration when they don’t get the unrealistic results they expected.
This also ties into:
Spacing content out on a regular schedule across a number of platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a steady reminder of your brand’s presence you will very quickly be left behind. Just a fortnightly update will be fantastic for continuing and developing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group does.
Choosing consultants that value gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals will only end up as an exercise in frustration.