On-line social media has completely altered not just the way that people interact with each other, but more importantly the way that a customer will fundamentally interact with businesses.
With over 900 million users worldwide, Facebook on its own is a huge marketing body, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all types of business that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But along with all of the obvious differences social media has made to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a great many shonky or ill-informed companies and “social media experts” that prey on new businesses by over-hyping but being unable to deliver.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every year. But social media is not magic. Without solid marketing and business basics behind you, a social media presence will fail and simply be a waste of time and money.
Despite creating the illusion of “free” advertising with its lack of start-up and/or hosting fees, social media must have a constant presence, site maintenance and fresh content to show good results, and that means valuable time spent on it that many companies can’t afford to spare. That’s why Social Media Brisbane can do all the work for you, while allowing for approval and oversight by clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Dreary or plagiarised articles, outdated suggestions, and awful attempts to be current are all too common regarding what is published online. Admit it, people who do business on the internet are savvy, and will sniff out deviousness and condescension a mile away.
Developing a healthy online social network takes time and determination. A successful network doesn’t spring up in a snap, it takes time and content to see results. A business may create a social media profile, watch the results for a month and then give up in annoyance when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing content out on a regular schedule across numerous platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Just a small weekly update can see results regarding sustaining and growing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimization systems into our work, which is something no other social media group does.
Choosing consultants that value gimmicks before content and who throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will simply result in it having been an exercise in frustration.