Social Media for Brisbane Businesses Explained

On-line social media has completely changed not only the way we interact, but more importantly the way that customers interact with business.

With more than 900 million people using the internet worldwide, Facebook on its own is a gigantic marketing entity, with many others like Youtube, Twitter, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of company with a public presence will operate, and are now as necessary to businesses as an email address and a homepage.

But with all the obvious differences that social media has made to marketing, it is necessary to have a realistic assessment of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes a great many dishonest or clueless fly-by-night firms and “social media experts” who focus on naïve businesses by over-hyping the possibilities and being unable to deliver.

Millions of dollars and countless hours are wasted on useless social media ideas every day. But social media is not magic. Without solid marketing and business basics behind you, an online social media presence can only fail and simply be a waste of time and money.

Despite creating the misconception of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a constant presence, fresh content and site maintenance for successful results, and that demands valuable time that most businesses simply can’t spare. This is where Social Media Brisbane does all the work for you, while allowing for approval and oversight by their clients.

Examples of how companies often do the wrong thing with social media include:

• Bad Content
Tedious or plagiarised items, out-dated suggestions, and terrible attempts to be current are all too common when it comes to what is published online. Admit it, people on the internet are generally savvy, and will recognise deviousness and condescension without too much trouble.

• Impatience
Creating a good online social network takes time and determination. A successful network will not sprout up overnight, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a month and then quit with annoyance when they don’t see the results they wanted.
This also ties into:

• Consistency
Spacing out your content on a regular schedule over numerous platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a regular reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update can be beneficial for sustaining and developing relationships with customers.

We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the one and only tactic.

And most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group offers.

Choosing consultants who value gimmicks instead of content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results can only result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Reflections on Life

Life – what is life! Life can be described in many ways and has many facets and interpretations. It presents us with an ongoing stream of experiences of situations, events and interactions of all kinds with other people and our environment.

It is creation in its magnificent splendour – the original bringing into existence of the universe by God.

For humans it is a journey encompassing all the seasons, colour and streams of life’s experiences.

The miracle of new life in any form of creation brings wonder and amazement as we become aware of the intrinsic formation of such an unexplainable divine plan.

For humans there are many rituals and traditions that help celebrate the different seasons and significant moments in life.

A welcoming of a new child might entail a ritual of a Christening or Blessing in the Christian tradition or perhaps a Naming Ceremony for those less religious. In other cultures and belief systems children are welcomed in a variety of ways but none-the-less mostly it is found to be a joyful celebration of the miracle of new birth.

Life can sometimes be brief – the miracle taken back from where it began just as life is beginning – the mystery of why these sad experiences happen not to be explained.

Life changes for humans as the body grows and life is experienced in new ways. Learning takes place as the brain develops and intelligence is gained and used for the betterment of human kind.

At times the human body suffers from physical limitations this being a challenge as strength of spirit and courage come to the fore.

During the seasons of life ritual is shown to be important such as times of celebration when a person reaches the age of eighteen – a time of maturity and starting out as an adult on life’s journey.

Permanency of relationships can be celebrated by the ritual of Marriage as people start a new chapter along the journey called life.

The miracle of new life can emerge again in this relationship of Marriage as a new life is created and welcomed to the world.

As the continuing seasons and cycles of life are observed, life can represent colour as of a rainbow in these seasons of new beginnings, celebrations, changes and endings.

Red, orange, yellow, green, blue, indigo and violet – colours of the rainbow – how symbolic of life’s journey as the rainbow is composed of the entire spectrum of colour from the shortest wavelength violet to the longest wavelength red.

A closing ritual now takes place as the body has accomplished its purpose and the ending of life as humans know it is honoured and the life celebrated as the spirit travels back to the Divine from whence it came.

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This article supplied by Sandra Hill, Brisbane Wedding Celebrant. For more information about Sandra Hill, weddings, renewal of vows and naming ceremonies in Brisbane, please contact Sandra today.

Laser Clinic Brisbane

IPL (Intense Pulsed Light) is a light based technology which treats several skin conditions in one treatment. It works in the deeper layers of the skin where traditional skincare cannot reach, thus achieving a far superior result.
Skin concerns such as pigmentation, freckling, sun damage, capillaries, redness, acne scarring and rosacea may be treated with photorejuvenation.

Pulses of light are applied to the skin via a handpiece which filters the wavelengths of light through a layer of ultrasound gel. The treatments remove most types of sun induced pigmentation like freckling, age spots and sun damage. By lessening the darker pigmentation IPL leaves the skin with a more even tone. Vascular skin concerns including capillaries, redness, acne scarring and rosacea are also targeted by the broad wavelengths of light. IPL works particularly well on red acne scarring that is left behind after undergoing acne treatments.

As most people will have several skin concerns, this treatment has become popular as it can address them all. The IPL photorejuvenation also stimulates the production of collagen which will plump and smooth the texture of the skin, improving fine lines, wrinkles and pitted scarring.

There is little or no downtime involved with photorejuvenation. Most people will experience some redness and heat in the area which subsides in several hours after treatment. The most common treatment areas are face, neck, décolletage/chest area and backs of hands.

Photorejuvenation treatments can be utilised as a once off treatment, however a course of treatments will promote the best results. A progressive result can be expected with a change usually noticed within a week after a session which is why IPL Photorejuvenation has gained such popularity among both men and women.

If you are looking for a Laser Clinic Brisbane that offers Acne Treatment Brisbane and IPL Brisbane then please see Image by Laser for a free consultation.

Permanent Laser Hair Removal Brisbane

Laser Hair Removal is a becoming a popular treatment, as the current fashion for both men and women is to have the clean look consisting of little or no body hair. Excess or unwanted hair growth is usually a result of genetics, hormones or certain medications. Recent advances in the technology have meant that the hair removal treatments are now a lot more effective and there is less risk of side effects from occurring, making it safer for consumers.

When discussing Laser Hair Removal, it is important to note that the body has 3 cycles of hair growth – Anagen (active), Catogen (transitional) and Telogen (resting). The laser energy destroys hairs in the Anagen or active phase, targeting the cells at the base of the hair follicle which are responsible for hair growth. As Laser Hair Removal targets only the hairs in the active phase, only a percentage of hairs are treated with each session. A series of treatments is required to clear an area, though less hair will return with each treatment and the regrowth will become fine, soft and sparse.

Laser hair removal treatments target melanin which is the dark pigment contained within the hair. Red hair contains a different type of melanin and consequently the treatments can be less effective for redheads.
The area must be shaved prior to treatment to allow the laser energy to be directed under the skin, and not to heat up the surface by having dark hair above the skin level. Any plucking or waxing must be stopped for several weeks before starting treatment, as the hair needs to be in the follicle for it to work.

The effectiveness of the Laser Hair Removal treatments is mostly dependant on the quality of machine used, the parameters or correct setting and proper candidate selection. An ideal candidate for Laser Hair Removal has light coloured skin and dark coloured hair. This stark contrast of colour allows the laser light to easily target the hair and pose little or no risk of harm to the skin. This is also why it’s important to avoid sun exposure and tanning when undergoing a course of permanent hair removal treatments.

It is important for the full area to be treated by the laser with each hair removal appointment so hairs are not missed. Any missed patches will require additional treatments in the future and the area may look patchy or have uneven hair growth. Hairs that do not fall out or shed within about 14 days have usually not been treated effectively. This is due to poor spacing by the operator or incorrect technique, which can often be avoided by finding a reputable laser clinic that has licensed and experienced operators.

Looking to find out more about Laser Hair Removal Brisbane or Permanent Hair Removal Brisbane? Contact Image by Laser today to find out about our Laser Hair Removal Prices .

WEB DESIGN USING GRID-BASED LAYOUT METHOD

With any beautiful design or structure, from architecture to painting, there lies beneath it a grid-based layout from which these creations were originally derived. It is, in essence, the unseen mathematical component of all design that, for many web designers, has become standard in the pursuit for the perfect web design.

To understand what a grid-based layout for web design is, we first need to understand why it is referred to as “grid-based.” A grid is a structure consisting of intersecting straight vertical and horizontal guidelines that are made up of margins, flow-lines, columns, rows, gutters, modules, and spatial zones. This potentially complex composition provides the perfect structural base that allows a web designer to create graphic elements from, or to organise content within. It is this reason that grid-based layout is used in web design.

By using grids in the website design a sense of uniformed structure is achieved for the overall website, this helps achieve better usability for website visitors as they are able to navigate and engage with the website much easily than if the content was simply thrown together without structure. Another reason grid-based layouts are used is efficiency. By designing to a grid, the actual design process is simplified because design guidelines are already in place, therefore making it easier to decide on design elements, such as width and height.

When using grid-based layouts in our web design, we can either create our own grid, or download a ready-made grid template. If we create our own grid, we will need to rely on what option works best for us and the web design project we are working on. It is therefore valuable to follow some simple guidelines when creating our own grids. These are:

• Use only enough columns as needed for the web design. In other words, if you are only going to use ten columns, then only create ten columns – and not twenty.
• Watch the spacing. As a general rule, columns should have the same number of pixels across as rows are high.
• Don’t box yourself in. If you need to move outside of the grid for specific graphic elements, then do so. A grid is only there for structural support, and is not the end product.

If creating your own grid-based layout isn’t appealing, or you simple do not have the time to invest in it, then downloading a pre-designed grid template is available. There are many online sources that provide such templates, and by downloading a grid template you can save on time and have, at your disposal, an effective grid template ready to use.

It is important to re-emphasise that grid-based layouts for web design should not be mistaken for a strict rule by which all graphic elements or content must adhere to. Naturally, when creating anything we can move beyond specific rules in order to achieve our creative goal, and grid-based layouts are no different. If we use grids as a structural guide in our web design, then we are better able to create amazing web designs that will not only appear organised on our web page, but will hopefully inspire and engage every website visitor. Article from, web developer brisbane Nets and Webs