Online social media has totally revolutionized not just the way we interact with each other, but more importantly the way that a customer will interact with business.
With more than 900 million people using the internet worldwide, Facebook alone is a gargantuan marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of business that has a public presence will operate, and are now as fundamental to businesses as an email address and a web-site.
But along with all the obvious changes social media has brought to marketing, it is necessary to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or clueless companies and “social media experts” who focus on naïve businesses by over-hyping the possibilities and under-delivering.
Millions of dollars and countless hours are wasted on useless social media ventures every day. But social media is not magic. Without solid marketing and business basics behind you, a social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the misconception of “free” advertising with its lack of start-up and hosting fees, social media requires a constant presence, site maintenance and fresh content to show good results, and that demands valuable time that many businesses can’t afford to spare. This is where Social Media Brisbane offers to do all the work for you, while allowing room for oversight and approval by clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Tedious or plagiarised articles, out-dated suggestions, and embarrassing attempts to be hip are all too common when it comes to what is published online. People who do business on the internet are generally savvy, and can sniff out smarm and condescension in an instant.
Building a healthy online social network takes time and perseverance. A successful network can’t just sprout up overnight, you need time and content in order to grow. A business may start up a social media profile, watch their results for a month and then give up in frustration when they don’t receive the results they expected.
This also ties into:
Spacing content out on a regular schedule over a number of platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Even only a weekly update will be fantastic for maintaining and increasing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, something no other social media group does.
Choosing consultants that value gimmicks instead of content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results will only end up as an exercise in frustration.