Social Media for Brisbane Businesses Explained

Online social media has absolutely revolutionized not only the way people interact, but essentially the way that clients deal with business interests.

With over 900 million people using the internet worldwide, Facebook on its own is a huge marketing body, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that all kinds of company with a public presence will operate, and are now as necessary to businesses as an email address and a website.

But with all of the clear differences that social media has brought to marketing, it is crucial to gain a realistic assessment of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes a great many shonky or inexperienced companies and “social media experts” who focus on naïve businesses by promising the world and being unable to deliver.

Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every year. But social media is not magic. Without good marketing and business basics behind it, a social media presence will fail and -depressingly- be a waste of time and money.

Despite hyping the illusion of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance for successful results, which demands valuable time spent on it that most businesses can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging for oversight and approval by clients.

Examples of where companies often go wrong with social media include:

• Bad Content
Dreary or stolen articles, out-dated advice, and embarrassing attempts to be hip are common regarding what is published online. Admit it, people on the internet are quite shrewd, and can recognise insincerity and condescension in an instant.

• Impatience
Developing a healthy online social network takes time and diligence. A successful network will not sprout up in a jiffy, it takes time and content to see results. All too often a business will create a social media profile, watch the results for a couple of weeks and then give up with frustration when they don’t see the results they hoped for.
This also ties into:

• Consistency
Spacing content out regularly across multiple platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update will be beneficial for maintaining and developing relationships with customers.

The team here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important tactic.

Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something no other social media group offers.

Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Moodle Learning Management System Overview

moodle-lmsMoodle is the world’s most popular learning management system. Moodle is flexible and scaleable software designed to help educators create interactive and collaborative online learning experiences. Moodle originated in Australia around a decade ago and has since been internationalised in more than 200 countries and 100 languages. The official community site has more than a million registered users.

There are many ways in which Moodle can be effectively used. These include
workplace assessment, continuing professional development, staff compliance, induction training and the delivery of online courses. Being open source software, there is a great deal of community support toward the development of third-party plugins to extend Moodle’s core functionality.

Moodle is freely available without licensing costs, however, it does take a degree of technical expertise to install, configure and secure the software on a web server. Once deployed, it can be easily managed by a qualified system administrator.

Moodle’s key administrative functions include the ability to control authentication, perform bulk user actions, manage accounts, assign roles and permissions, change site appearance, automate course backups and generate various reports. Moodle enables integration with external systems, e-commerce plugins and SCORM compliance. Moodle is proactive in terms of data security and information privacy of its users, hence, patches are released on a scheduled basis and there are global settings that can be configured by the system administrator.

Course creators can add online activities and resources intended for their students. Moodle’s standard activities include assignment, forum, blog, quiz, chat, messaging and wiki. The learning sequence may be totally non-linear or controlled so learners engage with online course objects in a structured fashion. User activity and course completion tracking are monitored, moreover, assessment grades and feedback can be reported in real-time via the internet.

Moodle enables online content to be distributed in numerous ways. Course participants can quickly upload existing files from their device, disk, or network. Using Moodle repositories, it is possible to import content and media from Cloud-based services such as Google Docs, YouTube, Flickr, Boxnet and Dropbox. On the same token, content can be export from Moodle to third-party services.

Assess, track and report on your learners via the web. Get started now and learn more today about Moodle Sydney, Moodle Brisbane and Moodle Melbourne providers.

 

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Double Glazing Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, optimally by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing depends on the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Retrofit our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows reduce noise transfer by up to 70% and reduce heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System works very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly improves noise removal. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to greatly reduce noise transmission through existing windows up to 70%. In Addition it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient gap between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a respected privately-owned Australian creator of soundproofing products and solutions. We can help to create a quieter, more comfortable environment in any environment, whether it’s in the home, office, restaurants, industrial, marine or hotels.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a extended range of double glazing and window sound insulation and noise control products for domestic and commercial use. We will determine your exact noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding Mackay – Consider Vinyl Cladding Over Painting

Over the past several decades, more and more people have become aware of the numerous benefits of modern vinyl cladding and started to use it instead of paint. Paint is a great choice if you plan on selling the house in the near future since it does not involve a major investment, but if you want to make your home more comfortable, then vinyl cladding is the best choice. The truth is that vinyl cladding does have a series of advantages that should be taken into account if you want to get the best quality for your money. Here you will find the most important benefits:

What Is Vinyl Cladding?
In order to fully understand its benefits, you must firstly know what vinyl cladding is. In a nutshell, this is a type of cladding made from PVC combined with several other substances that aim to increase durability. This material is fixed on the exterior of your home to improve its overall aspect and also for improving thermal performance. Paint, on the other hand, is used only for improving the aspect of your home and it does not improve the thermal performance of your house in any way.

This type of cladding is also very durable in the long run, unlike paint which peels off and loses its intensity thoughout the years. This is possible with the help of the acrylic components found in vinyl cladding, which help it stand the test of time – and weather! It does not rot or crust, and it can last for decades even in the harshest weather conditions.

One of the most important advantages of this type of cladding is that unlike paint, it is very easy to maintain in the long run, and it adds value to your home. Paint is difficult to maintain over the years as it can easily deteriorate, but fortunately this is not the case with this type of cladding: you can easily wash it with a sprayer and some mild detergent once in a while, and that is it! It is true that vinyl cladding does require an initial investment, but the quality and the comfort are certainly worth it. Besides, this will also lower your energy bills.

Vinyl cladding is undoubtedly one of the most affordable and versatile cladding options: you can easily adapt it in order to match the overall style of your home, no matter if you own a traditional or a modern house. All you need in order to make your home stylish and unique is some high-quality products and a little bit of creativity. Besides, it is so affordable that you can even clad your entire home with it without having to spend a little fortune!

Last but certainly not least, another great benefit of this type of cladding is that it comes with an important warranty that confirms the quality and the durability of the material. This warranty will give you the peace of mind you need: your investment is fully protected, should anything happen with the cladding.

In conclusion, these are the main advantages of vinyl cladding over painting. Painting may be cheaper, but it is less durable in the long run, it does involve some maintenance costs, it can easily peel off and it does not improve the thermal performance. On the other hand, vinyl cladding is extremely durable, affordable, easy to maintain, it adds extra style to your home and it improves thermal performance as well. For cladding Mackay contact Prestige Exteriors today. Make sure you check out the before and after photo gallery.