On-line social media has totally altered not only the way that people interact, but essentially the way that customers fundamentally interact with business.
With over 900 million users world-wide, Facebook alone is a colossal marketing body, not to mention other social media powerhouses such as Twitter, Youtube, Google Plus and Linkedin. While there is much media hype and hysteria, social media sites have fundamentally changed the way that any kind of business with a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But with all the clear changes social media has made to the marketing environment, it is necessary to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or impractical firms and “social media experts” who focus on new businesses by promising the world and being unable to deliver.
Millions of dollars and countless hours are wasted on useless social media ideas every year. Social media is not magic. Without good marketing and business basics behind you, a social media presence can only fail and simply be a waste of time and money.
Despite hyping the illusion of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media must have a constant presence, site maintenance and fresh content in order to be successful, which means valuable time spent on it that many businesses simply can’t afford to spare. That’s why Social Media Brisbane can do the work for you, while encouraging room for oversight and approval by their clients.
Examples of where people commonly do the wrong thing with social media include:
• Bad Content
Uninteresting or even stolen articles, outdated advice, and painful attempts to be groovy are common regarding what is published online. Be honest with yourself, people on the internet are generally savvy, and will sniff out hypocrisy and arrogance from miles.
Developing a strong online social network takes time and determination. A successful network won’t just shoot up in a snap, it takes time and content to see results. A business may start up a social media profile, watch the results for a couple of weeks and then give up with frustration when they don’t see the results they expected.
This also ties into:
Spacing out your content on a regular schedule over several platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a consistent reminder of your brand’s presence you will quickly be forgotten. Just a small fortnightly update can be beneficial for sustaining and developing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, something no other social media group offers.
Choosing consultants that value gimmicks before content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results will simply end up as an exercise in frustration.