Online social media has absolutely changed not only the way users interact, but essentially the way that customers deal with businesses.
With over 700 million users worldwide, Facebook on its own is a colossal marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of business with a public presence will operate, and are now as necessary to a business as an email address and a web-site.
But along with all of the obvious differences social media has brought to marketing, it is crucial to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or ill-informed firms and “social media experts” which focus on new businesses by over-hyping the potential but under-delivering.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every day. But social media is not magic. Without proper marketing and business basics behind you, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with its lack of start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance to show good results, which means valuable time that most companies simply can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while welcoming room for approval and oversight by clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Uninteresting or even stolen articles, out-dated suggestions, and awful attempts to be hip are common regarding content published online. Be real: people on the internet are perceptive, and will recognise smarm and condescension from miles.
Creating a good online social network takes time and determination. A successful network will not shoot up in a jiffy, you need time and content in order to grow. Some businesses will start up a social media profile, watch the results for a short period of time and then quit in annoyance when they don’t receive the results they hoped for.
This also ties into:
Spacing out your content regularly over numerous platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a weekly update can see results regarding maintaining and increasing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of your marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization systems into our work, which is something that no other social media group does.
Choosing consultants that value gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals will simply end up as an exercise in frustration.