Online social media has absolutely revolutionized not only the way that people interact, but more importantly the way that clients deal with business interests.
With more than 900 million users world-wide, Facebook alone is a gargantuan marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all types of company with a public presence will operate, and are now as essential to businesses as an email address and a web-site.
But along with all of the obvious changes social media has made to marketing, it is crucial to hold a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a great many dishonest or impractical fly-by-night firms and “social media experts” that prey on new businesses by promising the world but being unable to deliver.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. Social media is not magic. Without proper marketing and business basics behind it, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with its lack of start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance to show good results, and that demands valuable time spent on it that most businesses can’t afford to spare. This is where Social Media Brisbane can do the work for you, while welcoming for oversight and approval by clients.
Examples of where companies commonly go wrong with social media include:
• Bad Content
Unexciting or plagiarised items, out-dated suggestions, and terrible attempts to be current are all too common when it comes to what is published online. Be honest with yourself, people on the internet are quite shrewd, and will sniff out hypocrisy and arrogance a mile away.
Building a good online social network takes time and persistence. A successful network cannot just shoot up in a jiffy, it takes time and content to see results. A business may create a social media profile, watch their results for a short period of time and then give up in annoyance when they don’t receive the results they expected.
This also ties into:
Spacing out your content on a regular basis over numerous platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a consistent reminder of your brand’s presence you will be quickly forgotten. Just a weekly update can be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something no other social media group offers.
Choosing consultants that concentrate on gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will simply result in it having been an exercise in frustration.