Social Media for Brisbane Businesses Explained

Online social media has absolutely altered not only the way users interact, but essentially the way that a customer will fundamentally interact with business.

With over 900 million people using the internet worldwide, Facebook alone is a gigantic marketing body, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence operates, and are now as necessary to a business as an email address and a website.

But with all of the obvious differences that social media has brought to marketing, it is necessary to hold a realistic perspective of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or impractical fly-by-night firms and “social media experts” who focus on new businesses by over-hyping the potential but being unable to deliver.

Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without proper marketing and business basics behind it, a social media presence can only fail and -depressingly- be a waste of time and money.

Despite creating the impression of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content to show good results, which means valuable time that most companies can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while allowing room for approval and oversight by clients.

Examples of how people commonly do the wrong thing with social media include:

• Bad Content
Boring or stolen articles, out-dated suggestions, and painful attempts to be hip are common regarding what is published online. Admit it, people who do business on the internet are savvy, and will recognise deviousness and condescension from miles away.

• Impatience
Developing a strong online social network takes time and diligence. A successful network will not sprout up overnight, it takes time and content in order to grow. All too often a business will create a social media profile, watch the results for a month and then quit with anger when they don’t receive the unrealistic results they hoped for.
This also ties into:

• Consistency
Spacing out your content on a regular basis across numerous platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update can see results regarding sustaining and growing relationships with customers.

We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important tactic.

Most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something that no other social media group does.

Choosing consultants who concentrate on gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results will simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Laser Clinic Brisbane

IPL (Intense Pulsed Light) is a light based technology which treats several skin conditions in one treatment. It works in the deeper layers of the skin where traditional skincare cannot reach, thus achieving a far superior result.
Skin concerns such as pigmentation, freckling, sun damage, capillaries, redness, acne scarring and rosacea may be treated with photorejuvenation.

Pulses of light are applied to the skin via a handpiece which filters the wavelengths of light through a layer of ultrasound gel. The treatments remove most types of sun induced pigmentation like freckling, age spots and sun damage. By lessening the darker pigmentation IPL leaves the skin with a more even tone. Vascular skin concerns including capillaries, redness, acne scarring and rosacea are also targeted by the broad wavelengths of light. IPL works particularly well on red acne scarring that is left behind after undergoing acne treatments.

As most people will have several skin concerns, this treatment has become popular as it can address them all. The IPL photorejuvenation also stimulates the production of collagen which will plump and smooth the texture of the skin, improving fine lines, wrinkles and pitted scarring.

There is little or no downtime involved with photorejuvenation. Most people will experience some redness and heat in the area which subsides in several hours after treatment. The most common treatment areas are face, neck, décolletage/chest area and backs of hands.

Photorejuvenation treatments can be utilised as a once off treatment, however a course of treatments will promote the best results. A progressive result can be expected with a change usually noticed within a week after a session which is why IPL Photorejuvenation has gained such popularity among both men and women.

If you are looking for a Laser Clinic Brisbane that offers Acne Treatment Brisbane and IPL Brisbane then please see Image by Laser for a free consultation.

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Double Glazing Windows

Acoustic double glazing requires the addition of a secondary glazing layer offset from an existing window, preferably by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing depends on the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Add our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows remove noise transfer by up to 70% and reduce heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System functions very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly increases noise removal. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to reduce noise transmission through existing windows up to 70%. In Addition it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient gap between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a respected privately-owned Australian provider of soundproofing products and solutions. We can help to create a quieter, more comfortable environment in any surroundings, whether it’s in the home, office, marine, hotels, restaurants or industrial.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a huge range of double glazing and window sound insulation and noise control products for commercial and domestic use. We will determine your exact noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding Mackay – Consider Vinyl Cladding Over Painting

Over the past several decades, more and more people have become aware of the numerous benefits of modern vinyl cladding and started to use it instead of paint. Paint is a great choice if you plan on selling the house in the near future since it does not involve a major investment, but if you want to make your home more comfortable, then vinyl cladding is the best choice. The truth is that vinyl cladding does have a series of advantages that should be taken into account if you want to get the best quality for your money. Here you will find the most important benefits:

What Is Vinyl Cladding?
In order to fully understand its benefits, you must firstly know what vinyl cladding is. In a nutshell, this is a type of cladding made from PVC combined with several other substances that aim to increase durability. This material is fixed on the exterior of your home to improve its overall aspect and also for improving thermal performance. Paint, on the other hand, is used only for improving the aspect of your home and it does not improve the thermal performance of your house in any way.

This type of cladding is also very durable in the long run, unlike paint which peels off and loses its intensity thoughout the years. This is possible with the help of the acrylic components found in vinyl cladding, which help it stand the test of time – and weather! It does not rot or crust, and it can last for decades even in the harshest weather conditions.

One of the most important advantages of this type of cladding is that unlike paint, it is very easy to maintain in the long run, and it adds value to your home. Paint is difficult to maintain over the years as it can easily deteriorate, but fortunately this is not the case with this type of cladding: you can easily wash it with a sprayer and some mild detergent once in a while, and that is it! It is true that vinyl cladding does require an initial investment, but the quality and the comfort are certainly worth it. Besides, this will also lower your energy bills.

Vinyl cladding is undoubtedly one of the most affordable and versatile cladding options: you can easily adapt it in order to match the overall style of your home, no matter if you own a traditional or a modern house. All you need in order to make your home stylish and unique is some high-quality products and a little bit of creativity. Besides, it is so affordable that you can even clad your entire home with it without having to spend a little fortune!

Last but certainly not least, another great benefit of this type of cladding is that it comes with an important warranty that confirms the quality and the durability of the material. This warranty will give you the peace of mind you need: your investment is fully protected, should anything happen with the cladding.

In conclusion, these are the main advantages of vinyl cladding over painting. Painting may be cheaper, but it is less durable in the long run, it does involve some maintenance costs, it can easily peel off and it does not improve the thermal performance. On the other hand, vinyl cladding is extremely durable, affordable, easy to maintain, it adds extra style to your home and it improves thermal performance as well. For cladding Mackay contact Prestige Exteriors today. Make sure you check out the before and after photo gallery.