Social Media for Brisbane Businesses Explained

On-line social media has utterly altered not only the way people interact with each other, but essentially the way that customers deal with businesses.

With more than 800 million users worldwide, Facebook on its own is a gargantuan marketing entity, with many others like Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company with a public presence operates, and are now as necessary to a business as an email address and a homepage.

But along with all the clear differences that social media has brought to marketing, it is necessary to hold a realistic assessment of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes a great many dishonest or ill-informed fly-by-night firms and “social media experts” which focus on naïve businesses by over-hyping the potential and under-delivering.

Millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will fail and simply be a waste of time and money.

Despite creating the impression of ’no-cost’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, site maintenance and fresh content for successful results, which demands valuable time that many businesses can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while welcoming room for oversight and approval by their clients.

Examples of where companies often do the wrong thing with social media include:

• Bad Content
Uninteresting or plagiarised items, out-dated suggestions, and awful attempts to be groovy are common regarding content published online. Admit it, people on the internet are fairly shrewd, and can recognise hypocrisy and condescension a mile away.

• Impatience
Creating a good online social network takes time and determination. A successful network won’t sprout overnight, it takes time and content to see results. Often a business will create a social media profile, watch the results for a couple of weeks and then quit in annoyance when they don’t see the unrealistic results they hoped for.
This also ties into:

• Consistency
Spacing out your content regularly over numerous platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will quickly be left behind. Just a fortnightly update will see results regarding continuing and increasing relationships with customers.

The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of your marketing strategy rather than the one and only tactic.

Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something no other social media group does.

Choosing consultants who concentrate on gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

How Dating Sites are gaining success within a niche market

There are 7 billion people living on Earth. With all of this diversity available it makes you wonder why there are so many singletons out there.

Perhaps it’s because we live in a fast paced society where people are too caught up to partner up or approach it as a priority in their lives. Technology combined with evolution has generated a unique breed of people and we do not all share the same interests like the good old days.

Today’s Online Dating has comprised itself into an easy access platform for a person to find their soulmate with the click of a button. It is currently a $2 billion dollar per year industry, with over 1500 dating sites internationally and brags to been responsible for around 280,000 marriages as a result of people meeting up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had huge success with the following of members on their sites. Some international sites proudly promote incredible numbers of 30 million plus. As majority of sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these websites are uniting a lot of people with each other.

Over time in this industry I think people have gotten tired and confused in the ‘General’ online dating websites. Wasting time on useless dialogue and pointless chatting only to find out there is not much in sync with the other party. Some might say you need to kiss a lot of frogs to discover your prince.

Niche online dating websites have come on to the scene thick and strong. Obviously someone saw a need and jumped at the opportunity to unite people within a specific market. To narrow the playing field, so to speak. People bond best when they have something alike. Beliefs, hobbies, race, sexual preference or lifestyle choice can group people to meet other [compatible~accordant} singles.

Scientists have done studies to determine if in fact like-minded people or constrasting people make the better couple. It was discovered that people with corresponding temperaments and world views were more likely to appreciate success and have conflict free marriages than the opposite couples. It is also put forward that people with similar interests were
more likely to meet up in person off the sites.

The niche dating sites available are endless, probably if you can think it, there has been one formed. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to come across a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very effective market. It sounds like a fun experience to enter a world where everyone shares the same interest. Everybody deserves love, why not share it with someone you like?

For speed dating Brisbane, dating Brisbane and singles events Brisbane, make sure you visit Miners & Gems. Register online for free.

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Double Glazing Windows

Acoustic double glazing requires the addition of a secondary glazing layer offset from an existing window, optimally by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing depends on the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Retrofit our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows remove noise transfer by up to 70% and eliminate heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System functions very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly increases noise removal. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to greatly reduce noise transmission through existing windows by up to 70%. In Addition it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you need to have a sufficient gap between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a highly respected, privately-owned Australian creator of soundproofing products and solutions. We can help to provide a quieter, more comfortable environment in any environment, whether it’s in the home, office, restarurants, hotels, industrial or marine.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a extended range of double glazing and window sound insulation and noise control products for commercial and domestic use. We will determine your exact noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding Mackay – Consider Vinyl Cladding Over Painting

Over the past several decades, more and more people have become aware of the numerous benefits of modern vinyl cladding and started to use it instead of paint. Paint is a great choice if you plan on selling the house in the near future since it does not involve a major investment, but if you want to make your home more comfortable, then vinyl cladding is the best choice. The truth is that vinyl cladding does have a series of advantages that should be taken into account if you want to get the best quality for your money. Here you will find the most important benefits:

What Is Vinyl Cladding?
In order to fully understand its benefits, you must firstly know what vinyl cladding is. In a nutshell, this is a type of cladding made from PVC combined with several other substances that aim to increase durability. This material is fixed on the exterior of your home to improve its overall aspect and also for improving thermal performance. Paint, on the other hand, is used only for improving the aspect of your home and it does not improve the thermal performance of your house in any way.

This type of cladding is also very durable in the long run, unlike paint which peels off and loses its intensity thoughout the years. This is possible with the help of the acrylic components found in vinyl cladding, which help it stand the test of time – and weather! It does not rot or crust, and it can last for decades even in the harshest weather conditions.

One of the most important advantages of this type of cladding is that unlike paint, it is very easy to maintain in the long run, and it adds value to your home. Paint is difficult to maintain over the years as it can easily deteriorate, but fortunately this is not the case with this type of cladding: you can easily wash it with a sprayer and some mild detergent once in a while, and that is it! It is true that vinyl cladding does require an initial investment, but the quality and the comfort are certainly worth it. Besides, this will also lower your energy bills.

Vinyl cladding is undoubtedly one of the most affordable and versatile cladding options: you can easily adapt it in order to match the overall style of your home, no matter if you own a traditional or a modern house. All you need in order to make your home stylish and unique is some high-quality products and a little bit of creativity. Besides, it is so affordable that you can even clad your entire home with it without having to spend a little fortune!

Last but certainly not least, another great benefit of this type of cladding is that it comes with an important warranty that confirms the quality and the durability of the material. This warranty will give you the peace of mind you need: your investment is fully protected, should anything happen with the cladding.

In conclusion, these are the main advantages of vinyl cladding over painting. Painting may be cheaper, but it is less durable in the long run, it does involve some maintenance costs, it can easily peel off and it does not improve the thermal performance. On the other hand, vinyl cladding is extremely durable, affordable, easy to maintain, it adds extra style to your home and it improves thermal performance as well. For cladding Mackay contact Prestige Exteriors today. Make sure you check out the before and after photo gallery.