Social Media for Brisbane Businesses Explained

Online social media has absolutely revolutionized not just the way that people interact with each other, but essentially the way that a customer will interact with business.

With more than 900 million users worldwide, Facebook alone is a gargantuan marketing entity, with many others such as Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of business with a public presence will operate, and are now as necessary to businesses as an email address and a web-site.

But with all the clear differences social media has brought to marketing, it is crucial to gain a realistic assessment of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes numerous dishonest or ill-informed companies and “social media experts” who focus on naïve businesses by promising the world but being unable to deliver.

Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without good marketing and business basics behind it, an online social media presence can only fail and simply be a waste of time and money.

Despite hyping the impression of “free” advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance in order to be successful, and that demands valuable time spent on it that many businesses simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while still allowing for approval and oversight by clients.

Examples of how people often go wrong with social media include:

• Bad Content
Dull or stolen items, out-dated suggestions, and painful attempts to be groovy are all too common when it comes to content published online. People who do business on the internet are quite shrewd, and will recognise deviousness and arrogance in an instant.

• Impatience
Building a good online social network takes time and resolve. A successful network can’t just shoot up in a snap, you need time and content in order to grow. All too often a business will create a social media profile, watch their results for a short period of time and then give up with anger when they don’t see the unrealistic results they expected.
This also ties into:

• Consistency
Spacing out your content regularly over multiple platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a regular reminder of your brand’s presence you will very quickly be forgotten. Just a fortnightly update will do wonders for continuing and increasing relationships with customers.

We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important thing.

We also integrate revolutionary Search Engine Optimisation procedures into our work, something that no other social media group offers.

Choosing consultants who concentrate on gimmicks before content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results can simply end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Double Glazing Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, optimally by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing requires the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Add our acoustic double glazing to your windows or specify our solutions on new projects. Double glazed windows remove noise transfer by up to 70% and eliminate heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System functions very simply by adding a PVC sub frame on the inside of your window. This double glazing system greatly increases noise removal. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to reduce noise transmission through existing windows by up to 70%. As well it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient gap between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a highly respected, privately-owned Australian creator of soundproofing products and solutions. We can help to provide a quieter, more comfortable environment in any environment, whether it’s in the home, office, hotels, industrial, marine or restaurants.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a huge range of double glazing and window sound insulation and noise control products for commercial and domestic use. We will determine your specific noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding the Queenslander House

Cladding the Queensland house or ‘Queenslander’ with vinyl cladding speaks eloquently of our distinctive lifestyle and is one of the most sensible alternatives to the regular high maintenance of the exterior of our houses whilst also maintaining it’s distinctive character and architectural design.

Queensland has more than one type of housing but a traditional past of building with timber has been dominant. This distinctive tradition originated with rough timber huts of early settlement and developed into the multi-gabled bungalows of the 1930s. Buildings continued until, and were adapted after, the Second World War, leading to more contemporary timber houses.

The most typical early twentieth century Queensland house is characterised by:
• timber construction with corrugated-iron roof;
• highset on timber stumps;
• single-skin cladding for partitions and sometimes external walls;
• verandahs front and/or back, and sometimes the sides;
• decorative features to screen the sun or ventilate the interior.

Some of the negatives for the Queenslander were the high maintenance and poor insulation of the external walls as they were only single skinned and required regular painting. One of the most cost effective ways of rectifying these negatives is to have insulated vinyl cladding install directly over the existing exterior walls. This will leave you with an almost maintenance free exterior that never needs to be painted and also makes the house warmer in winter and helps with cooling costs in the summer.

Vinyl cladding, despite its relatively low price, is an extremely durable product. The colour of vinyl house cladding will last much longer than a cladding option that is painted. The cladding won’t dent like aluminium cladding, and unlike wood cladding, vinyl cladding is resistant to moisture, mould and insects so it won’t rot or deteriorate like wood can over time. In fact, vinyl cladding is one of the most durable options of any type of exterior cladding on the market. Our vinyl wall cladding can withstand extremes in weather including temperature changes and relatively high wind speeds. In fact, our cladding can even withstand cyclonic force winds. The manufacturer of our cladding is so confident in the product they offer an extensive lifetime warranty to back up their claims of how durable the product is.

Keep the character of your Queensland home, reduce maintenance and add insulation.

We offer free quotes for new and old buildings, why not call us today on 1800 684 717 or check out these web sites: Cladding TownsvilleCladding BundabergCladding Ipswich .

Laser Clinic Brisbane

IPL (Intense Pulsed Light) is a light based technology which treats several skin conditions in one treatment. It works in the deeper layers of the skin where traditional skincare cannot reach, thus achieving a far superior result.
Skin concerns such as pigmentation, freckling, sun damage, capillaries, redness, acne scarring and rosacea may be treated with photorejuvenation.

Pulses of light are applied to the skin via a handpiece which filters the wavelengths of light through a layer of ultrasound gel. The treatments remove most types of sun induced pigmentation like freckling, age spots and sun damage. By lessening the darker pigmentation IPL leaves the skin with a more even tone. Vascular skin concerns including capillaries, redness, acne scarring and rosacea are also targeted by the broad wavelengths of light. IPL works particularly well on red acne scarring that is left behind after undergoing acne treatments.

As most people will have several skin concerns, this treatment has become popular as it can address them all. The IPL photorejuvenation also stimulates the production of collagen which will plump and smooth the texture of the skin, improving fine lines, wrinkles and pitted scarring.

There is little or no downtime involved with photorejuvenation. Most people will experience some redness and heat in the area which subsides in several hours after treatment. The most common treatment areas are face, neck, décolletage/chest area and backs of hands.

Photorejuvenation treatments can be utilised as a once off treatment, however a course of treatments will promote the best results. A progressive result can be expected with a change usually noticed within a week after a session which is why IPL Photorejuvenation has gained such popularity among both men and women.

If you are looking for a Laser Clinic Brisbane that offers Acne Treatment Brisbane and IPL Brisbane then please see Image by Laser for a free consultation.