Online social media has totally revolutionized not only the way we interact, but essentially the way that customers deal with business interests.
With over 900 million people using the internet worldwide, Facebook alone is a gargantuan marketing body, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that all kinds of business that has a public presence operates, and are now as fundamental to a business as an email address and a website.
But along with all of the obvious differences that social media has made to marketing, it is essential to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many dishonest or inexperienced firms and “social media experts” which focus on new businesses by over-hyping the possibilities and under-delivering.
Many millions of dollars and incalculable time is completely wasted on useless social media ventures every year. Social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media needs a continual presence, site maintenance and fresh content to result in success, and that demands valuable time spent on it that many businesses simply can’t spare. That’s why Social Media Brisbane does the work for you, while welcoming room for oversight and approval by their clients.
Examples of how businesses often do the wrong thing with social media include:
• Bad Content
Tedious or stolen articles, out-dated suggestions, and awful attempts to be current are all too common when it comes to content published online. People on the internet are generally savvy, and can recognise deviousness and condescension without too much trouble.
Creating a strong online social network takes time and persistence. A successful network doesn’t sprout up in a jiffy, it takes time and content to see results. A business may create a social media profile, watch the results for a month and then quit in frustration when they don’t receive the results they hoped for.
This also ties into:
Spacing content out regularly over several platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a steady reminder of your brand’s presence you will be quickly forgotten. Even only a weekly update will be fantastic for continuing and growing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimization procedures into our work, which is something no other social media group offers.
Choosing consultants who value gimmicks instead of content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals will simply result in it having been an exercise in frustration.