On-line social media has totally altered not just the way users interact, but essentially the way that a customer will deal with business interests.
With more than 700 million people using the internet world-wide, Facebook on its own is a gigantic marketing entity, not to mention other social media powerhouses such as Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all types of business with a public presence operates, and are now as necessary to businesses as an email address and a web-site.
But with all of the obvious differences that social media has made to marketing, it is crucial to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many dishonest or clueless companies and “social media experts” which prey on new businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and countless hours are utterly wasted on useless social media ideas every year. But social media is not magic. Without proper marketing and business basics behind you, an online social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the misconception of “free” advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance to result in success, and that means valuable time that many businesses can’t afford to spare. That’s why Social Media Brisbane does the work for you, while welcoming room for oversight and approval by their clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Dreary or even stolen articles, outdated suggestions, and terrible attempts to be hip are common regarding what is published online. Be real: people on the internet are generally savvy, and can sniff out smarm and arrogance from miles away.
Building a good online social network takes time and diligence. A successful network doesn’t shoot up in a snap, it takes time and content to see results. Often a business will create a social media profile, watch their results for a short period of time and then quit in anger when they don’t see the results they hoped for.
This also ties into:
Spacing out your content on a regular schedule across a number of platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a regular reminder of your brand’s presence you will be quickly left behind. Just a fortnightly update will see results regarding sustaining and developing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something no other social media group does.
Choosing consultants who value gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals will simply result in it having been an exercise in frustration.