SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Styles of Yoga

Yoga originated in ancient India, and is one of the six orthodox schools of Hindu philosophy. Derived from the Sanskrit word meaning “union”, its primary goal is to help the student achieve union with the divine by way of specific poses (asanas), breath (pranayama), and meditation to achieve a state of spiritual liberation. Though yoga in the Western world focuses on health and fitness, it is important to appreciate yoga’s long history as a vital component of the Hindu philosophical and theological system.
As one of the most popular of natural therapies in the West, there are many types of yoga available for those seeking health and wellness. The following covers the more popular yoga styles in the West, and helps you have a clearer understanding of the basics of each yoga style so that you can choose one which best suits you and your needs.

Hatha
Hatha yoga is a generic title which describes any yoga style, and most yoga classes advertised in the West will be hatha yoga, unless otherwise stated. When a yoga class is advertised as hatha, it usually refers to a slow-paced and gentle introduction to yoga, incorporating basis poses and simple breathing exercises. Before attending a hatha yoga class, it is wise to ask the yoga teacher where he/she trained and what the class will consist of, e.g. yoga poses, pace, meditation and mantras etc. This will help to to decide if the yoga class will be beneficial for you.

Vinyasa
Vinyasa yoga is perhaps the most common for those wanting yoga purely for fitness. This form of yoga combines a sequence of flowing poses with rhythmic breathing, and is designed as an intense body-mind workout. As a generic term for any form of yoga that involves poses synchronised to the breath (where there is a flow as the poses run together), Vinyasa yoga is also used to describe yoga styles that have derived from it, such as Ashtanga and Power Yoga.

Ashtanga
As mentioned, Ashtanga is a form of yoga that has derived from the concept of Vinyasa yoga. It is fast-paced and based on six series of poses that increase in difficulty as each series moves through one to the next without stopping. As there is no time for adjustments, once a series of yogic poses and breathing are underway the student is encouraged to move through the series of movements without stopping, making for an ideal full body work-out that will stimulate and improve circulation and detoxification, and get that heart rate pumping!
Power Yoga
Another form of yoga derived from Vinyasa, Power yoga is a Western product based on the fundamentals of yoga tradition. More likely to be part of a gym curriculum, Power yoga weaves common yoga poses and breathe techniques to a rigorous exercise workout, designed to strengthen the body and promote flexibility. Power yoga is great as part of your training and fitness routine, but rarely addresses the philosophical aspects of yoga.

Bikram yoga
Designed by Bikram Choudhury, this form of yoga is better known for its use of sauna-like conditions to promote detoxification of the body through sweat. Bikram yoga classes are held in studios designed to replicate India’s climate, mimicking a hot and humid temperature. Here students work through a series of 26 traditional yoga poses (usually slow-paced and gentle) as they sweat and, as a result, promote fresh blood and oxygen to circulate throughout the body. This form of yoga is ideal as a detoxifying exercise to boost the immune system.

Sivananda
For those seeking a more philosophical approach to their yoga, Sivananda yoga is based on the philosophy of Swami Sivananda and his five principles:
1. Proper exercise
2. Proper breathing
3. Proper relaxation
4. Proper diet
5. Positive thinking/meditation

Sivananda yoga classes work through twelve basic poses. As a slow-paced form of yoga, the emphasis is on the full exploration of each pose so that the eventual mastering of each pose is achieved as part of an overall philosophical approach.

Iyengar
Iyengar yoga is based on the teaching of B.K.S Iyengar, one of the most influential yogis of all time. This form of yoga focuses on the subtleties of each pose, which are held much longer than traditional forms of yoga. Focussing on the physical alignment of the body in the poses, students are encouraged to attain perfect poses through consistent practice. This is based on the philosophical belief that once the body is in perfect balance by means of mastering each pose, the mind with reflect this balance. In addition, unlike other forms of yoga, Iyengar also uses props such as belts or chairs to accommodate any needs or structural imbalances in the body, which makes it a good option for those with poor mobility.
Anusara
Anusara means “to step into the current of divine will” and is a modern form of yoga created by American John Friend, with its origins derived from Iyengar yoga. Its practice focusses on three key areas:
• Attitude – by opening to grace one can awaken his/her true nature.
• Alignment – integrated awareness of the different
• Action – pose as expression of the heart and inner freedom.
This form of yoga reintroduces traditional Hindi elements of yoga, however is primary health orientated as it focuses on inner and outer body alignment.
Kundalini
Considered the most comprehensive of yogas, Kundalini is derived from the tantra yoga tradition and refers to the flow of energy and consciousness that exists within us. Incorporating poses and dynamic breathing techniques, combined with specific mantra chanting and chakra awakening, Kundalini yoga acts as a holistic philosophy that keeps the body and mind strong and flexible in times of stress and conflict. This yoga style is suited for those wanting a holistic approach to their yoga practice.

There are many other forms of yoga available, with more yoga traditions and styles being introduced into the West every year. Like all things, however, it is best to have a clear idea of what you hope to achieve from yoga and then find a style that best suits that. Happy yoga practicing from Radiant Heart Yoga Woolloongabba, Brisbane.

Kit Homes Compared to Turnkey Homes

There is a major difference between kit homes and turnkey homes. Kit homes are built by an owner builder, one who wishes to build their own home. Whereas turnkey homes are built by professionals, so that the client does not need to be involved with the hundreds of steps and processes involved with building a new home. ”Turnkey” simply means that you, the client, can go to your brand new home, walk up to the beautiful front door and simply turn the key!

The process to become an owner builder is much more complicated than one might think. For instance, it’s a requirement of the Building Services Authority (BSA) that anyone who wishes to build or renovate their own home and spend over $11,000 must hold an owner builder permit, and these permits are only issued by the Building Services Authority once you’ve completed an owner builder course. The permits expire every 6 years.

Here are a few of the processes involved with building your own kit home; legal requirements, site preparation, footings and floors, wall construction, roof construction, windows and frames, doors, screens, wall finishes, ceilings, fixtures, plumbing, gas, electrical, draining, and then some landscaping to top it all off.
If you don’t have experience in all of these areas, building your own kit home could prove to be more challenging than you may think, especially tackling all the council codes, regulations and legal requirements!

We at Bush and Beach Home Builders are professionals at building sustainable homes. We know how stressful and overwhelming the process of building your own home can be, so let us do it for you! If you think assembling a piece of furniture is irritating, building a kit home is a hundred times more complicated. Instead, let us do the work for you so that all you have to do is turn the key and enjoy your unique, climate engineered Bush and Beach home.

If you want to see some house designs or learn more about our sustainable homes, please contact our team.

The benefits of a steel rainwater tank

Queenslandwide steel rainwater tanks are an increasingly common sight across the Australian suburban landscape, and for good reason. We live in a hot, dry country where every drop counts, and many homeowners are eager to protect the earth’s precious resources and save money at the same time. While earlier models tended to be bulky and unattractive, the latest domestic water tanks are specially designed to fit into awkward spaces and complement modern architecture. Steel is proving to be the correct choice, not only for its stylish looks, but for its durability.

Space is a premium on urban blocks with smaller land sizes. Because of this Queenslandwide’s extensive range of custom-size slimline water tanks are increasingly popular in urban areas of Australia, where space is a real problem. These slimline water tanks have evolved so oval tanks, rectangular tanks and other configurations meet the needs of customers who don’t have the space to fit the traditional round water tanks on their blocks.

The benefits of a steel rainwater tank for your home are considerable and will offer you plenty of return on your investment, and you don’t need to live in a rain forest area or a high rain density area to have one.

Australia is now embracing the water tank phenomenon and at Queenslandwide Tanks, we are here to help you with all you need to know when it comes to rainwater harvesting. When you invest in a Aquaplate water tank, you will be able to collect most of the rain that falls on your roof if you have it connected to your gutters and downpipes. For example, if 10mm of rain falls onto about 100m2 of your roof, you will collect about 1000 Litres of rainwater into your water tank. Just imagine, after 4 days of light rain you could easily harvest around 4000 litres of rainwater.

The benefit of rainwater tanks are endless and of course ensures that your home becomes environmentally friendly. You can reduce the amount of water used from the main supply therefore reducing your drain on this precious resource. By reducing the demand on mains water to your home, you will reduce your water bills, and by connecting the rainwater tank to a rainwater pump you will be able to water your gardens, wash your cars and fill your swimming pool whenever you want at no cost.

The other benefits of installing a Slimline rain water tank in your home are the government rebates now available to residents across Australia. And did you know that rainwater is actually less salty than dam supplies therefore it is much healthier for your gardens and appliances like your washing machine as they will actually be better of using rain water. The other benefit of owning rain water tanks means that you will never have to worry about water restrictions around the home for washing your car and watering your garden.

Imagine how easy it would be to wash your car with rainwater whenever you like, and imagine how beautiful your lawn and plants are going to look when you start using rainwater for your garden.

It’s best to use the water in the tank on a regular basis so there is always storage capacity available in the water tank when it rains. By connecting your water tank to a washing machine or toilet, you will get good use of the tanks supply and will allow rainfall to re-fill the rain water tank more often. By using the water tank this way you will maximize the amount of rainwater you will harvest and the money you will save.

If you are looking for Steel Tanks Brisbane, Slimline Tanks Brisbane or Water Tanks Brisbane

WEB DESIGN USING GRID-BASED LAYOUT METHOD

With any beautiful design or structure, from architecture to painting, there lies beneath it a grid-based layout from which these creations were originally derived. It is, in essence, the unseen mathematical component of all design that, for many web designers, has become standard in the pursuit for the perfect web design.

To understand what a grid-based layout for web design is, we first need to understand why it is referred to as “grid-based.” A grid is a structure consisting of intersecting straight vertical and horizontal guidelines that are made up of margins, flow-lines, columns, rows, gutters, modules, and spatial zones. This potentially complex composition provides the perfect structural base that allows a web designer to create graphic elements from, or to organise content within. It is this reason that grid-based layout is used in web design.

By using grids in the website design a sense of uniformed structure is achieved for the overall website, this helps achieve better usability for website visitors as they are able to navigate and engage with the website much easily than if the content was simply thrown together without structure. Another reason grid-based layouts are used is efficiency. By designing to a grid, the actual design process is simplified because design guidelines are already in place, therefore making it easier to decide on design elements, such as width and height.

When using grid-based layouts in our web design, we can either create our own grid, or download a ready-made grid template. If we create our own grid, we will need to rely on what option works best for us and the web design project we are working on. It is therefore valuable to follow some simple guidelines when creating our own grids. These are:

• Use only enough columns as needed for the web design. In other words, if you are only going to use ten columns, then only create ten columns – and not twenty.
• Watch the spacing. As a general rule, columns should have the same number of pixels across as rows are high.
• Don’t box yourself in. If you need to move outside of the grid for specific graphic elements, then do so. A grid is only there for structural support, and is not the end product.

If creating your own grid-based layout isn’t appealing, or you simple do not have the time to invest in it, then downloading a pre-designed grid template is available. There are many online sources that provide such templates, and by downloading a grid template you can save on time and have, at your disposal, an effective grid template ready to use.

It is important to re-emphasise that grid-based layouts for web design should not be mistaken for a strict rule by which all graphic elements or content must adhere to. Naturally, when creating anything we can move beyond specific rules in order to achieve our creative goal, and grid-based layouts are no different. If we use grids as a structural guide in our web design, then we are better able to create amazing web designs that will not only appear organised on our web page, but will hopefully inspire and engage every website visitor. Article from, web developer brisbane Nets and Webs