On-line social media has absolutely changed not only the way we interact with each other, but more importantly the way that customers fundamentally interact with business.
With more than 900 million users world-wide, Facebook on its own is a gigantic marketing entity, with many others such as Youtube, Twitter, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that all kinds of company with a public presence will operate, and are now as essential to a business as an email address and a website.
But along with all of the obvious changes social media has made to the marketing environment, it is crucial to hold a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or clueless companies and “social media experts” that prey on new businesses by over-hyping the potential and under-delivering.
Many millions of dollars and incalculable time is utterly wasted on useless social media ventures every year. Social media is not magic. Without good marketing and business basics behind it, a social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with its lack of start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content to result in success, which demands valuable time that many businesses can’t spare. That’s why Social Media Brisbane can do the work for you, while encouraging for oversight and approval by clients.
Examples of how people often go wrong with social media include:
• Bad Content
Dreary or stolen items, outdated advice, and embarrassing attempts to be hip are common regarding what is published online. Be honest with yourself, people on the internet are fairly shrewd, and can recognise hypocrisy and condescension from miles.
Creating a healthy online social network takes time and persistence. A successful network doesn’t shoot up in a jiffy, you need time and content in order to grow. All too often a business will start up a social media profile, watch their results for a month and then quit in annoyance when they don’t get the unrealistic results they hoped for.
This also ties into:
Spacing content out regularly across a number of platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a consistent reminder of your brand’s presence you will quickly be forgotten. Just a weekly update will see results regarding sustaining and developing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation techniques into our work, which is something no other social media group does.
Choosing consultants who value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results will simply end up as an exercise in frustration.