On-line social media has utterly changed not just the way users interact, but more importantly the way that a customer will interact with business interests.
With more than 900 million people using the internet world-wide, Facebook on its own is a gigantic marketing body, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business with a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But with all of the obvious differences social media has made to marketing, it is crucial to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable shonky or inexperienced companies and “social media experts” who focus on naïve businesses by over-hyping the potential but under-delivering.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without solid marketing and business fundamentals behind it, a social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance to result in success, which means valuable time spent on it that most companies simply can’t spare. That’s why Social Media Brisbane does all the work for you, while welcoming room for approval and oversight by clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Uninteresting or plagiarised articles, outdated suggestions, and embarrassing attempts to be current are common when it comes to content published online. Admit it, people on the internet are quite shrewd, and will sniff out smarm and condescension from miles away.
Building a strong online social network takes time and determination. A successful network won’t spring up overnight, it takes time and content in order to grow. All too often a business will create a social media profile, watch the results for a couple of weeks and then give up with annoyance when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing content out regularly across multiple platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a regular reminder of your brand’s presence you will very quickly be left behind. Just a small fortnightly update will be fantastic for maintaining and developing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something that no other social media group does.
Choosing consultants who value gimmicks over content and who throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals can only end up as an exercise in frustration.