On-line social media has absolutely changed not just the way people interact with each other, but more importantly the way that customers deal with business interests.
With more than 700 million users world-wide, Facebook on its own is a gargantuan marketing body, and of course there are many others like Youtube, Twitter, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that any type of business that has a public presence will operate, and are now as fundamental to businesses as an email address and a website.
But with all the obvious differences social media has brought to marketing, it is essential to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or ill-informed fly-by-night firms and “social media experts” which focus on new businesses by over-hyping the possibilities but under-delivering.
Many millions of dollars and incalculable time is completely wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, a social media presence can only fail and simply be a waste of time and money.
Despite creating the impression of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance in order to be successful, and that means valuable time spent on it that many businesses simply can’t afford to spare. This is where Social Media Brisbane offers to do the work for you, while encouraging room for approval and oversight by their clients.
Examples of how people often do the wrong thing with social media include:
• Bad Content
Dull or even stolen articles, outdated advice, and awful attempts to be hip are all too common when it comes to what is published online. Be real: people on the internet are fairly shrewd, and can sniff out deviousness and condescension a mile away.
Building a healthy online social network takes time and diligence. A successful network won’t sprout in a snap, it takes time and content in order to grow. Some businesses will create a social media profile, watch the results for a short period of time and then quit in annoyance when they don’t get the results they wanted.
This also ties into:
Spacing out your content regularly across multiple platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a regular reminder of your brand’s presence you will quickly be left behind. Just a weekly update will see results regarding sustaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something no other social media group offers.
Choosing consultants that concentrate on gimmicks before content and who throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals can simply result in it having been an exercise in frustration.