On-line social media has totally altered not only the way people interact with each other, but essentially the way that clients interact with businesses.
With more than 900 million people using the internet world-wide, Facebook on its own is a gargantuan marketing entity, and of course there are many others like Twitter, Youtube, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of company that has a public presence operates, and are now as fundamental to businesses as an email address and a website.
But along with all of the clear changes social media has made to marketing, it is essential to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or impractical companies and “social media experts” which prey on new businesses by over-hyping but being unable to deliver.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every year. But social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a constant presence, fresh content and site maintenance in order to be successful, and that means valuable time that many companies simply can’t afford to spare. That’s why Social Media Brisbane can do the work for you, while welcoming room for approval and oversight by their clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Boring or stolen items, outdated suggestions, and painful attempts to be hip are all too common regarding content published online. Be honest with yourself, people on the internet are quite shrewd, and will recognise smarm and condescension in an instant.
Developing a good online social network takes time and perseverance. A successful network doesn’t spring up in a day, you need time and content to see results. All too often a business will create a social media profile, watch their results for a month and then give up with frustration when they don’t get the results they hoped for.
This also ties into:
Spacing out your content on a regular schedule over numerous platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Just a small fortnightly update will be fantastic for continuing and increasing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, which is something no other social media group does.
Choosing consultants that concentrate on gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals can simply result in it having been an exercise in frustration.