On-line social media has utterly altered not just the way that people interact with each other, but more importantly the way that a customer will interact with business.
With more than 900 million users worldwide, Facebook alone is a gargantuan marketing body, with many others such as Youtube, Twitter, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any type of company that has a public presence operates, and are now as essential to businesses as an email address and a homepage.
But along with all the clear changes social media has brought to the marketing environment, it is crucial to gain a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a great many shonky or ill-informed fly-by-night firms and “social media experts” that focus on new businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without solid marketing and business basics behind you, an online social media presence will fail and simply be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a continual presence, site maintenance and fresh content to result in success, and that demands valuable time spent on it that many companies can’t afford to spare. This is where Social Media Brisbane does all the work for you, while encouraging room for approval and oversight by their clients.
Examples of where people often go wrong with social media include:
• Bad Content
Unexciting or plagiarised items, outdated suggestions, and painful attempts to be hip are common regarding what is published online. Admit it, people who do business on the internet are fairly shrewd, and can sniff out hypocrisy and condescension without too much trouble.
Building a healthy online social network takes time and persistence. A successful network won’t shoot up in a snap, it takes time and content in order to grow. Often a business will create a social media profile, watch the results for a month and then give up in anger when they don’t receive the results they hoped for.
This also ties into:
Spacing content out on a regular basis over a number of platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a regular reminder of your brand’s presence you will quickly be left behind. Just a small weekly update can be beneficial for continuing and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important tactic.
We also integrate revolutionary Search Engine Optimisation methods into our work, which is something no other social media group does.
Choosing consultants that concentrate on gimmicks instead of content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results can only end up as an exercise in frustration.