On-line social media has totally altered not only the way people interact, but essentially the way that a customer will interact with business interests.
With more than 800 million users world-wide, Facebook on its own is a huge marketing entity, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of company that has a public presence operates, and are now as essential to businesses as an email address and a web-site.
But along with all the clear changes social media has brought to marketing, it is crucial to have a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable shonky or ill-informed firms and “social media experts” that focus on new businesses by over-hyping the possibilities and being unable to deliver.
Many millions of dollars and incalculable time is completely wasted on useless social media ventures every day. But social media is not magic. Without solid marketing and business fundamentals behind it, a social media presence can only fail and simply be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance for successful results, and that demands valuable time spent on it that many companies simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while still allowing room for approval and oversight by their clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Tiresome or plagiarised items, out-dated suggestions, and terrible attempts to be current are common when it comes to content published online. Admit it, people who do business on the internet are savvy, and will recognise insincerity and condescension in an instant.
Building a strong online social network takes time and persistence. A successful network won’t just spring up in a day, it takes time and content in order to grow. A business may start up a social media profile, watch their results for a month and then give up with frustration when they don’t see the unrealistic results they wanted.
This also ties into:
Spacing out your content regularly across several platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a small weekly update can see results regarding sustaining and developing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a part of your marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimisation systems into our work, something that no other social media group does.
Choosing consultants who concentrate on gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results can simply result in it having been an exercise in frustration.