Online social media has absolutely revolutionized not only the way people interact, but essentially the way that clients deal with business interests.
With over 900 million people using the internet worldwide, Facebook on its own is a huge marketing body, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that all kinds of company with a public presence will operate, and are now as necessary to businesses as an email address and a website.
But with all of the clear differences that social media has brought to marketing, it is crucial to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many shonky or inexperienced companies and “social media experts” who focus on naïve businesses by promising the world and being unable to deliver.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every year. But social media is not magic. Without good marketing and business basics behind it, a social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance for successful results, which demands valuable time spent on it that most businesses can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging for oversight and approval by clients.
Examples of where companies often go wrong with social media include:
• Bad Content
Dreary or stolen articles, out-dated advice, and embarrassing attempts to be hip are common regarding what is published online. Admit it, people on the internet are quite shrewd, and can recognise insincerity and condescension in an instant.
Developing a healthy online social network takes time and diligence. A successful network will not sprout up in a jiffy, it takes time and content to see results. All too often a business will create a social media profile, watch the results for a couple of weeks and then give up with frustration when they don’t see the results they hoped for.
This also ties into:
Spacing content out regularly across multiple platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update will be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will simply result in it having been an exercise in frustration.