How Dating Sites are gaining success within a niche market

There are 7 billion people residing on Earth. With all of this diversity available it makes you wonder why there are so many singletons out there.

Maybe it’s because we live in a fast paced society where people are too busy to partner up or understand it as a priority in their lives. Technology aligned with evolution has created a unique breed of people and we do not all share the same commonalities like the good old days.

Today’s Online Dating has embodied itself into an easy access technology for a person to fall in love with the click of a button. It is currently a $2 billion dollar per year industry, with over 1500 dating sites world-wide and brags to been responsible for around 280,000 marriages as a result of people meeting up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had huge success with the following of members on their sites. Some international sites proudly promote staggering numbers of 30 million plus. As most sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these platforms are uniting a lot of people with each other.

Over time in this industry I think people have gotten tired and confused in the ‘General’ online dating websites. Wasting time on pointless dialogue and meaningless chatting only to discover there is not much in sync with the other party. Some might say you have to kiss a lot of frogs to discover your prince.

Niche online dating websites have launched on to the scene thick and fast. Obviously someone discovered a need and jumped at the opportunity to unite people within a specific market. To specify the playing field, so to speak. People bond best when they have something in common. Beliefs, hobbies, race, sexual preference or lifestyle choice can categorise people to meet other [compatible~accordant} singles.

Scientists have conducted studies to find out if in fact like-minded people or constrasting people make the better couple. It was proven that people with corresponding temperaments and world views were more likely to enjoy success and have conflict free marriages than the opposite couples. It is also put forward that people with similar interests were
more likely to meet up in person off the sites.

The niche dating sites available are limitless, probably if you can think it, there has been one created. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to come upon a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very effective market. It sounds like a fun experience to enter a world where everyone shares the same ideals. Everybody deserves love, why not find it with someone you like?

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MiSMo MSM health supplements

Would you like Natural, Australian Made Skin Care products that actually work and do what they say they will? At MiSMo Body Care, we provide products with the best active ingredients at the right concentrations that ensure results that you will love and that others will notice!

We specialise not only in Anti-Aging products, but also products that treat Sensitive skin, Acne and Rosacea. MiSMo Body Care also range a beautiful selection Mineral Makeup, including Mineral Foundation with coverage that will astonish, Eye Shadow, Bronzer, Blush, Eyeliner and Brushes.

The difference with MiSMo is that we CARE! We do not forego expensive ingredients that work or in the amounts that are needed just to turn a profit. We produce Natural Skin Care that actually works. All carefully formulated by the Owner and Director Irene McDonald; a lot of research, thought and countless trials have been undertaken to ensure only the best goes to you. The best part of working for MiSMo Body Care is that we all get to try the MiSMo lines, see the results and KNOW that we are a honest Australian company with profound products.

Apart from our range of skin care products, MiSMo also carries health supplements in the form of MSM (Organic Sulphur), Magnesium Gel and Magnesium Chloride Powder. If you have aches and pains and haven’t yet heard of MSM or tried this amazing supplement, you are missing out! MSM is a potent, yet natural food supplement which acts as an anti-inflammatory. MSM treats a large variety of health ailments including: Arthritic and joint pain, Acne, Rosacea, Psoriasis, Anti-ageing, Insect bites, Allergies, Itches or itchy skin, Sunburn, Minor burns, Constipation and Irritable Bowel Syndrome, Gum inflammation, Muscle pain, Sore back and may improve Eye sight. In powder form, this can be taken orally; between 2-8 grams daily with water or orange juice.

The MiSMo MSM difference? MiSMo stocks ONLY PURE, pharmaceutical grade MSM. Carrying both regular MSM and the more premium MSM distilled crystals, both are of the highest quality assurance – so no fillers, foreign materials or nasties are included. The difference between regular MSM and distilled MSM crystals is in the production process. The crystals are produced through a centrifuge ‘spun’ process, whereas the distilled is vapour captured through a boiling process. In terms of consumption, distilled has less inclusions than the regular MSM, although as mentioned both supplied by MiSMo are pharmaceutical grade.

MiSMo Magnesium Chloride Powder is produced from pristine sea waters and is of the highest quality. This ‘food grade’ muscle relaxant is readily absorbed into the body through foot baths, baths or as an oil. The daily recommended dosage of elemental Magnesium is approximately 400mg but research has found magnesium deficient people need more. Conditions that benefit from this product include: High blood pressure, Insomnia, Muscle Pain, Cramps, Anxiety and Depression, Restless legs, Headaches, Diabetes, Diabetic Neuropathy and Inflammation. Magnesium oil has also been shown to strengthen teeth enamel.

MiSMo Magnesium Gel Forte is a body lotion fortified with MSM. The Magnesium Gel Forte delivers minerals to aid any painful areas you may have. Our own team members have experienced their own ‘little miracles’ using this product, including the pain relief and decrease in swelling from a sprained ankle within hours of application and relief from muscle soreness after an intense exercise session. What a relief for an unseasoned cyclist to be climbing stairs by the pair after cycling 30km the day before!

So what is the final point of difference that makes MiSMo a pleasure to deal with? If you have any questions, ASK! We love to answer anything and everything we can about our products and how they can benefit you or solve any skin or health problems you may have. Simply contact us by phone or email! MiSMo is comprised of a team that truly cares about how we can help you while providing the best products to do so.

Now that you know about MiSMo Body Care, please visit mismo.com.au, or contact us on (07) 5309 5513.

All the best,
MiSMo Body Care

SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Spider Veins – Cause and Treatments

Sometimes, you might have noticed red and blue blood vessels visible through your skin. Have you become a little embarrassed or worried about them? Do you wonder what they are? They are known as spider veins. Here, we will discuss the causes and treatments of spider vein.

The causes of spider veins
Spider veins are a mild manifestation of venous reflux disease. This means a small, tangled groups of blood vessels found just beneath the surface of the skin. The veins are slightly dilated, and have the appearance of spider webs or branches, and usually occur spread out on the legs and feet.

What are the risk factors?
Spider vein risk factors are like those associated with varicose veins, including advancing age, obesity, occupations requiring extended periods of standing, heredity factors and hormonal changes. One can also suffer from this condition because of weak vessel walls or from exposure to ultraviolet rays.

Considering the risk factors, some people will be more prone to this problem than others. For example, if you work as a surgeon, a teacher or a nurse, the chances are high that you may experience this condition. Similarly, for people with a genetic history of weak vein valves, the probability of developing spider veins is also high. The same applies to hormonal changes, which mainly occur during puberty, pregnancy and menopause.

The exact cause of spider veins is yet to be established. Existing risk factors can be divided into two wide sub-divisions, i.e. congenital causes and acquired causes. In congenital causes, there port-wine stain, Maffucci’s syndrome and hereditary hemorrhagic telangiectasia (also known as osler-weber-rendu syndrome), among others. The acquired causes include chemotherapy, acne rosacea and lifestyle/occupation risk factors (as mentioned above).

What symptoms are associated with spider veins?
Spider veins are painful in some cases, with cramping and aching. They often result in a feeling of heaviness in the legs, and burning, tingling or throbbing feelings. Also, other symptoms such as itching, swelling and fatigue can also be experienced. In advanced cases, this condition can establish ulcers, large sores and phlebitis. However, spider veins are noticed by their appearance in a majority of incidences.

Tests and Diagnosis
Doctors normally use non-invasive diagnostic tests to diagnose this condition. These tests are perfectly safe and painless, with no needles, scalpels or medication needing to be involved. The entire procedure is normally very brief, and generally won’t take you more than an hour from start to finish.

There are three main things that doctors seek to answer with these tests. Firstly, they wish to establish any evidence of deep vein blood clots. Secondly, they ascertain whether the veins are functioning properly. Lastly, they test the Greater Saphenous Vein (GSV) to determine whether it is working well or not.

Any competent vein specialist will always undertake this exercise before treating your condition. Some of the procedures that you can expect include:

*Color-flow Duplex Exam – This is used to evaluate the anatomy of the affected veins. It determines the direction of blood flow, openings and blockages. This procedure is also important in the process of vein mapping (done for skin deep problems).

*Bi-directional Doppler Exam – This is an ultrasound exam used to determine the speed of blood flow and whether it pauses during normal breathing. It also identifies whether the veins are working properly.

*Photoplethysmography – Phew! Don’t let this complicated medical word intimidate you. Photoplethysmography is basically a diagnostic procedure that is used to determine the efficiency of your calf muscle pump.

*Pressure Calf Exam – In performing this exam, you’ll lie facing upwards with your legs lifted above your chest. This diagnostic procedure identifies vessel blockages.

Treatment
After establishing the nature of your problem, the doctor will then recommend the right treatment for you. Here are several available options:

Sclerotherapy
This treatment involves the doctor injecting a saline solution into the affected veins. The solution then damages the affected vessel walls, causing them to swell and seal shut. Eventually the scar tissue will fade. The sclerotherapy procedure takes approximately 30 minutes, and has only mild side-effects. And although the injection may be a bit painful, the stinging sensation is usually gone within a few minutes.

Laser and Intense Pulsed Light
This treatment employs the use of a specialized device that focuses laser energy to the damaged tissue. The procedure takes only 20 minutes, and has minimal side-effects.

Natural Remedies
Using natural remedies can mean the difference between undergoing medical procedures or not, and are valuable alongside medical treatment. Some of the recommended herbal remedies include:

*Horse Chestnut Seed – Studies show that this seed helps to improve blood circulation in the legs thus strengthening the veins and capillaries.

*Bilberry Extract – This herbal extract is known to stimulate new capillary formation thus strengthening the capillary walls.

*Butchers Broom – This herb strengthens veins.

*Gotu Kola – A very effective extract in addressing venous insufficiency, foot swelling and water retention. It therefore provides a good solution to spider veins found on the legs.

*Distilled Witch Hazel – This is directly applied on the affected areas using a cotton ball. Numerous clinical studies show that this extract can help strengthen blood vessels.

Caution: For health safety purposes, do not start using any herbal remedies without consulting a qualified doctor.

Spider veins prevention
Two of the most important things regarding the prevention of spider veins are eating well and getting regular exercise. Eating a diet higher in fresh, raw fruits and vegetables than meat and convenience food is crucial, and if your job requires you to stand for a long time, you need to regularly shift your body weight from one leg to another as well as standing evenly balanced.

To sum things up, the procedure of a spider vein removal is chosen according to several key factors. Your doctor will choose the optimum treatment options based on the results obtained from the diagnostic tests. We hope that this article will provide all the necessary guidance you need in addressing this problem.

For more information about spider veins Brisbane, contact the leg vein doctor Brisbane today.

Reflections on Life

Life – what is life! Life can be described in many ways and has many facets and interpretations. It presents us with an ongoing stream of experiences of situations, events and interactions of all kinds with other people and our environment.

It is creation in its magnificent splendour – the original bringing into existence of the universe by God.

For humans it is a journey encompassing all the seasons, colour and streams of life’s experiences.

The miracle of new life in any form of creation brings wonder and amazement as we become aware of the intrinsic formation of such an unexplainable divine plan.

For humans there are many rituals and traditions that help celebrate the different seasons and significant moments in life.

A welcoming of a new child might entail a ritual of a Christening or Blessing in the Christian tradition or perhaps a Naming Ceremony for those less religious. In other cultures and belief systems children are welcomed in a variety of ways but none-the-less mostly it is found to be a joyful celebration of the miracle of new birth.

Life can sometimes be brief – the miracle taken back from where it began just as life is beginning – the mystery of why these sad experiences happen not to be explained.

Life changes for humans as the body grows and life is experienced in new ways. Learning takes place as the brain develops and intelligence is gained and used for the betterment of human kind.

At times the human body suffers from physical limitations this being a challenge as strength of spirit and courage come to the fore.

During the seasons of life ritual is shown to be important such as times of celebration when a person reaches the age of eighteen – a time of maturity and starting out as an adult on life’s journey.

Permanency of relationships can be celebrated by the ritual of Marriage as people start a new chapter along the journey called life.

The miracle of new life can emerge again in this relationship of Marriage as a new life is created and welcomed to the world.

As the continuing seasons and cycles of life are observed, life can represent colour as of a rainbow in these seasons of new beginnings, celebrations, changes and endings.

Red, orange, yellow, green, blue, indigo and violet – colours of the rainbow – how symbolic of life’s journey as the rainbow is composed of the entire spectrum of colour from the shortest wavelength violet to the longest wavelength red.

A closing ritual now takes place as the body has accomplished its purpose and the ending of life as humans know it is honoured and the life celebrated as the spirit travels back to the Divine from whence it came.

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This article supplied by Sandra Hill, Brisbane Wedding Celebrant. For more information about Sandra Hill, weddings, renewal of vows and naming ceremonies in Brisbane, please contact Sandra today.