Online social media has utterly changed not just the way we interact with each other, but more importantly the way that clients interact with business interests.
With more than 700 million users worldwide, Facebook on its own is a colossal marketing entity, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have fundamentally altered the way that any kind of company with a public presence will operate, and are now as essential to businesses as an email address and a website.
But with all the clear changes social media has made to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or impractical firms and “social media experts” which prey on naïve businesses by over-hyping the potential and being unable to deliver.
Millions of dollars and incalculable time is utterly wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, a social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the impression of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content to show good results, and that means valuable time that most companies simply can’t afford to spare. This is where Social Media Brisbane does the work for you, while welcoming room for approval and oversight by their clients.
Examples of how businesses commonly go wrong with social media include:
• Bad Content
Boring or plagiarised articles, outdated suggestions, and embarrassing attempts to be groovy are all too common when it comes to what is published online. Be honest with yourself, people on the internet are savvy, and will sniff out insincerity and condescension without too much trouble.
Building a good online social network takes time and perseverance. A successful network won’t shoot up in a day, you need time and content in order to grow. All too often a business will start up a social media profile, watch the results for a couple of weeks and then give up in anger when they don’t receive the results they wanted.
This also ties into:
Spacing out your content regularly across numerous platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a consistent reminder of your brand’s presence you will quickly be forgotten. Just a weekly update will see results regarding continuing and growing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something that no other social media group does.
Choosing consultants that concentrate on gimmicks over content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results can only end up as an exercise in frustration.