Online social media has utterly revolutionized not only the way that people interact with each other, but essentially the way that customers fundamentally interact with businesses.
With more than 700 million people using the internet worldwide, Facebook on its own is a gargantuan marketing entity, with many others like Youtube, Twitter, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that any type of business that has a public presence operates, and are now as essential to businesses as an email address and a website.
But along with all the clear changes social media has brought to the marketing environment, it is crucial to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable shonky or clueless firms and “social media experts” that focus on naïve businesses by over-hyping the possibilities but under-delivering.
Many millions of dollars and incalculable time is completely wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the misconception of “free” advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, site maintenance and fresh content for successful results, which demands valuable time that many businesses simply can’t spare. This is where Social Media Brisbane offers to do all the work for you, while allowing room for oversight and approval by clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Tedious or even stolen articles, outdated suggestions, and embarrassing attempts to be groovy are all too common when it comes to content published online. People who do business on the internet are perceptive, and will recognise deviousness and condescension in an instant.
Developing a good online social network takes time and perseverance. A successful network cannot just shoot up in a snap, it takes time and content to see results. Often a business will create a social media profile, watch their results for a month and then give up in annoyance when they don’t get the unrealistic results they expected.
This also ties into:
Spacing out your content regularly across multiple platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a regular reminder of your brand’s presence you will very quickly be left behind. Even only a weekly update will be fantastic for maintaining and increasing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will simply end up as an exercise in frustration.