Online social media has utterly altered not just the way users interact, but essentially the way that clients deal with businesses.
With more than 800 million users world-wide, Facebook alone is a colossal marketing body, not to mention other social media powerhouses such as Twitter, Youtube, Linkedin and Google Plus. While we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that any type of business with a public presence will operate, and are now as fundamental to businesses as an email address and a website.
But with all the clear differences social media has brought to marketing, it is necessary to hold a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or ill-informed companies and “social media experts” that prey on naïve businesses by over-hyping and under-delivering.
Many millions of dollars and countless hours are utterly wasted on useless social media ventures every year. Social media is not magic. Without solid marketing and business basics behind it, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the impression of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance in order to be successful, which demands valuable time that many companies can’t spare. This is where Social Media Brisbane does the work for you, while allowing room for approval and oversight by their clients.
Examples of where businesses commonly do the wrong thing with social media include:
• Bad Content
Tiresome or even stolen articles, out-dated suggestions, and embarrassing attempts to be groovy are all too common when it comes to content published online. People who do business on the internet are fairly shrewd, and can sniff out insincerity and arrogance without too much trouble.
Developing a good online social network takes time and diligence. A successful network can’t just shoot up in a snap, you need time and content to see results. Often a business will start up a social media profile, watch the results for a couple of weeks and then give up with anger when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing out your content on a regular schedule over numerous platforms is a lot better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a consistent reminder of your brand’s presence you will be quickly forgotten. Even only a weekly update can be fantastic for continuing and developing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and that throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals will simply result in it having been an exercise in frustration.