On-line social media has completely altered not just the way that people interact, but more importantly the way that customers fundamentally interact with business.
With over 900 million users world-wide, Facebook alone is a gigantic marketing entity, with many others such as Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence will operate, and are now as necessary to a business as an email address and a web-site.
But along with all of the clear differences that social media has made to the marketing environment, it is essential to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of shonky or ill-informed companies and “social media experts” who focus on new businesses by over-hyping the potential but under-delivering.
Many millions of dollars and incalculable time is completely wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of “free” advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance to result in success, and that demands valuable time spent on it that most companies can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while encouraging room for oversight and approval by clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Unexciting or plagiarised articles, outdated advice, and terrible attempts to be hip are all too common regarding content published online. Be honest with yourself, people on the internet are quite shrewd, and will recognise smarm and condescension without too much trouble.
Creating a strong online social network takes time and persistence. A successful network can’t just sprout up in a day, you need time and content in order to grow. Often a business will start up a social media profile, watch the results for a short period of time and then quit with anger when they don’t get the results they expected.
This also ties into:
Spacing out your content regularly across numerous platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a steady reminder of your brand’s presence you will quickly be left behind. Just a small weekly update can be fantastic for sustaining and increasing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group offers.
Choosing consultants who concentrate on gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals can simply result in it having been an exercise in frustration.