Online social media has completely altered not only the way users interact, but more importantly the way that clients fundamentally interact with businesses.
With more than 800 million people using the internet world-wide, Facebook on its own is a colossal marketing body, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. While we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that all kinds of business with a public presence operates, and are now as necessary to a business as an email address and a homepage.
But along with all the clear changes social media has brought to marketing, it is essential to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or clueless companies and “social media experts” that focus on new businesses by over-hyping but being unable to deliver.
Millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. Social media is not magic. Without good marketing and business basics behind it, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite hyping the impression of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance to result in success, which demands valuable time that most companies simply can’t afford to spare. This is where Social Media Brisbane does the work for you, while encouraging room for approval and oversight by their clients.
Examples of where people often go wrong with social media include:
• Bad Content
Dreary or plagiarised articles, out-dated advice, and awful attempts to be groovy are all too common when it comes to content published online. Admit it, people on the internet are quite shrewd, and can sniff out deviousness and condescension in an instant.
Building a strong online social network takes time and persistence. A successful network doesn’t spring up in a snap, it takes time and content in order to grow. Some businesses will create a social media profile, watch their results for a couple of weeks and then quit with annoyance when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing out your content regularly across numerous platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a regular reminder of your brand’s presence you will be quickly forgotten. Even only a fortnightly update can do wonders for maintaining and growing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group does.
Choosing consultants that value gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and goals will only end up as an exercise in frustration.