Online social media has absolutely altered not only the way people interact, but essentially the way that a customer will deal with business.
With over 900 million people using the internet worldwide, Facebook alone is a gigantic marketing entity, with many others such as Twitter, Youtube, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of business that has a public presence operates, and are now as essential to a business as an email address and a website.
But with all the obvious differences that social media has brought to marketing, it is crucial to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable dishonest or clueless fly-by-night firms and “social media experts” who prey on new businesses by over-hyping and under-delivering.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business basics behind you, a social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance to show good results, and that demands valuable time spent on it that most companies can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while welcoming room for approval and oversight by clients.
Examples of how businesses commonly go wrong with social media include:
• Bad Content
Unexciting or even stolen items, out-dated suggestions, and terrible attempts to be current are all too common regarding what is published online. Admit it, people on the internet are fairly shrewd, and can recognise deviousness and arrogance without too much trouble.
Creating a strong online social network takes time and persistence. A successful network won’t just shoot up in a day, it takes time and content in order to grow. Often a business will create a social media profile, watch their results for a short period of time and then quit in frustration when they don’t see the unrealistic results they expected.
This also ties into:
Spacing content out on a regular basis across several platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a regular reminder of your brand’s presence you will very quickly be forgotten. Just a weekly update will see results regarding maintaining and growing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, something that no other social media group offers.
Choosing consultants that concentrate on gimmicks before content and who throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals will simply result in it having been an exercise in frustration.