On-line social media has utterly altered not only the way we interact with each other, but essentially the way that clients deal with business.
With more than 700 million users worldwide, Facebook alone is a gargantuan marketing entity, and of course there are many others like Twitter, Youtube, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of business that has a public presence operates, and are now as fundamental to businesses as an email address and a homepage.
But with all of the clear changes social media has brought to marketing, it is essential to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable dishonest or ill-informed firms and “social media experts” who prey on new businesses by over-hyping the potential and under-delivering.
Many millions of dollars and countless hours are utterly wasted on useless social media ideas every day. But social media is not magic. Without good marketing and business basics behind it, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance to show good results, which means valuable time that many businesses can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while welcoming room for oversight and approval by their clients.
Examples of where companies commonly go wrong with social media include:
• Bad Content
Tiresome or stolen articles, outdated advice, and terrible attempts to be groovy are common regarding content published online. Admit it, people on the internet are quite shrewd, and can sniff out hypocrisy and arrogance from miles.
Building a strong online social network takes time and determination. A successful network will not sprout in a snap, it takes time and content to see results. Often a business will create a social media profile, watch the results for a couple of weeks and then quit in anger when they don’t see the results they expected.
This also ties into:
Spacing out your content on a regular schedule across a number of platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a consistent reminder of your brand’s presence you will quickly be forgotten. Just a small weekly update will be fantastic for continuing and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group offers.
Choosing consultants that concentrate on gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals can simply end up as an exercise in frustration.