Online social media has utterly changed not only the way we interact, but more importantly the way that a customer will fundamentally interact with business interests.
With over 800 million people using the internet worldwide, Facebook on its own is a colossal marketing body, with many others like Twitter, Youtube, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally altered the way that all kinds of company with a public presence will operate, and are now as necessary to businesses as an email address and a website.
But with all of the obvious differences that social media has brought to the marketing environment, it is crucial to have a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or impractical firms and “social media experts” that focus on naïve businesses by over-hyping the potential and being unable to deliver.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business fundamentals behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance for successful results, which demands valuable time that many companies simply can’t spare. That’s why Social Media Brisbane can do the work for you, while welcoming room for approval and oversight by clients.
Examples of where people commonly do the wrong thing with social media include:
• Bad Content
Tiresome or plagiarised items, outdated suggestions, and terrible attempts to be current are all too common regarding what is published online. Be real: people on the internet are perceptive, and will recognise hypocrisy and condescension a mile away.
Developing a healthy online social network takes time and diligence. A successful network cannot just sprout up in a day, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a short period of time and then give up in frustration when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing out your content regularly across numerous platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Just a small weekly update will see results regarding sustaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimization procedures into our work, which is something that no other social media group does.
Choosing consultants who value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results will only end up as an exercise in frustration.