Online social media has completely altered not just the way that people interact with each other, but more importantly the way that a customer will interact with business.
With more than 900 million users world-wide, Facebook alone is a gigantic marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all kinds of company with a public presence operates, and are now as necessary to businesses as an email address and a web-site.
But with all of the obvious changes social media has brought to marketing, it is necessary to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or inexperienced companies and “social media experts” who prey on naïve businesses by over-hyping and being unable to deliver.
Millions of dollars and incalculable time is completely wasted on useless social media ventures every day. But social media is not magic. Without good marketing and business basics behind you, an online social media presence can only fail and simply be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance for successful results, and that means valuable time that many companies simply can’t afford to spare. That’s why Social Media Brisbane can do the work for you, while allowing room for approval and oversight by clients.
Examples of how people often go wrong with social media include:
• Bad Content
Tedious or stolen articles, out-dated suggestions, and awful attempts to be hip are all too common when it comes to content published online. Admit it, people on the internet are quite shrewd, and will recognise insincerity and arrogance from miles away.
Creating a good online social network takes time and diligence. A successful network will not sprout overnight, you need time and content to see results. All too often a business will start up a social media profile, watch their results for a couple of weeks and then quit in frustration when they don’t get the unrealistic results they expected.
This also ties into:
Spacing out your content on a regular schedule over numerous platforms is a lot better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a regular reminder of your brand’s presence you will quickly be left behind. Even only a weekly update can be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, something that no other social media group offers.
Choosing consultants that concentrate on gimmicks instead of content and that throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results can simply result in it having been an exercise in frustration.