Online social media has absolutely altered not only the way we interact with each other, but essentially the way that a customer will deal with business interests.
With more than 800 million users worldwide, Facebook alone is a huge marketing entity, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that any kind of company with a public presence will operate, and are now as essential to a business as an email address and a web-site.
But along with all of the clear differences social media has brought to marketing, it is crucial to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a great many shonky or clueless fly-by-night firms and “social media experts” which prey on new businesses by over-hyping the potential but being unable to deliver.
Many millions of dollars and countless hours are completely wasted on useless social media ideas every year. But social media is not magic. Without solid marketing and business basics behind you, a social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, site maintenance and fresh content to show good results, which demands valuable time that most companies can’t spare. This is where Social Media Brisbane can do the work for you, while still allowing room for oversight and approval by their clients.
Examples of where businesses commonly go wrong with social media include:
• Bad Content
Boring or even stolen articles, out-dated suggestions, and awful attempts to be hip are all too common when it comes to content published online. Be honest with yourself, people on the internet are quite shrewd, and can sniff out smarm and arrogance from miles away.
Creating a strong online social network takes time and determination. A successful network can’t just sprout in a snap, you need time and content in order to grow. Often a business will start up a social media profile, watch the results for a couple of weeks and then give up in anger when they don’t receive the results they expected.
This also ties into:
Spacing out your content on a regular schedule across a number of platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Just a fortnightly update can be fantastic for continuing and growing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and treat it as a part of your marketing strategy rather than the only important tactic.
We also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group offers.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results can only end up as an exercise in frustration.