Online social media has utterly changed not just the way people interact with each other, but more importantly the way that a customer will deal with businesses.
With over 700 million people using the internet worldwide, Facebook on its own is a gargantuan marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all kinds of business that has a public presence operates, and are now as essential to businesses as an email address and a web-site.
But along with all of the obvious changes social media has made to marketing, it is crucial to gain a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a great many shonky or clueless firms and “social media experts” which focus on naïve businesses by over-hyping and being unable to deliver.
Millions of dollars and countless hours are wasted on useless social media ventures every day. Social media is not magic. Without good marketing and business basics behind it, an online social media presence will fail and simply be a waste of time and money.
Despite hyping the impression of “free” advertising with its lack of start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance to show good results, and that demands valuable time spent on it that many businesses simply can’t spare. This is where Social Media Brisbane does the work for you, while still allowing for oversight and approval by clients.
Examples of how businesses commonly go wrong with social media include:
• Bad Content
Uninteresting or plagiarised items, outdated suggestions, and embarrassing attempts to be hip are all too common when it comes to what is published online. Be honest with yourself, people on the internet are generally savvy, and will recognise insincerity and arrogance from miles away.
Developing a healthy online social network takes time and resolve. A successful network doesn’t spring up in a day, you need time and content in order to grow. Some businesses will start up a social media profile, watch their results for a couple of weeks and then quit in annoyance when they don’t see the unrealistic results they expected.
This also ties into:
Spacing content out on a regular schedule across multiple platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a steady reminder of your brand’s presence you will very quickly be forgotten. Even only a weekly update will see results regarding continuing and growing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group offers.
Choosing consultants that value gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can only end up as an exercise in frustration.