On-line social media has completely changed not only the way we interact, but more importantly the way that customers interact with business.
With more than 900 million people using the internet worldwide, Facebook on its own is a gigantic marketing entity, with many others like Youtube, Twitter, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of company with a public presence will operate, and are now as necessary to businesses as an email address and a homepage.
But with all the obvious differences that social media has made to marketing, it is necessary to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or clueless fly-by-night firms and “social media experts” who focus on naïve businesses by over-hyping the possibilities and being unable to deliver.
Millions of dollars and countless hours are wasted on useless social media ideas every day. But social media is not magic. Without solid marketing and business basics behind you, an online social media presence can only fail and simply be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a constant presence, fresh content and site maintenance for successful results, and that demands valuable time that most businesses simply can’t spare. This is where Social Media Brisbane does all the work for you, while allowing for approval and oversight by their clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Tedious or plagiarised items, out-dated suggestions, and terrible attempts to be current are all too common when it comes to what is published online. Admit it, people on the internet are generally savvy, and will recognise deviousness and condescension without too much trouble.
Creating a good online social network takes time and determination. A successful network will not sprout up overnight, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a month and then quit with annoyance when they don’t see the results they wanted.
This also ties into:
Spacing out your content on a regular schedule over numerous platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a regular reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update can be beneficial for sustaining and developing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group offers.
Choosing consultants who value gimmicks instead of content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results can only result in it having been an exercise in frustration.