Online social media has absolutely revolutionized not just the way we interact with each other, but essentially the way that clients deal with businesses.
With over 800 million users world-wide, Facebook alone is a gigantic marketing entity, with many others such as Twitter, Youtube, Google Plus and Linkedin. While there is much media hype and hysteria, social media sites have fundamentally changed the way that any type of business with a public presence operates, and are now as necessary to businesses as an email address and a homepage.
But along with all of the clear differences social media has brought to the marketing environment, it is crucial to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or clueless firms and “social media experts” that focus on new businesses by over-hyping the potential and under-delivering.
Many millions of dollars and incalculable time is utterly wasted on useless social media ventures every day. Social media is not magic. Without good marketing and business fundamentals behind it, a social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of “free” advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, site maintenance and fresh content in order to be successful, and that demands valuable time spent on it that many businesses can’t spare. That’s why Social Media Brisbane does the work for you, while allowing room for oversight and approval by clients.
Examples of how companies often go wrong with social media include:
• Bad Content
Tiresome or stolen articles, out-dated suggestions, and embarrassing attempts to be current are all too common when it comes to what is published online. Admit it, people on the internet are perceptive, and will recognise hypocrisy and arrogance a mile away.
Building a strong online social network takes time and perseverance. A successful network can’t just sprout up in a day, it takes time and content to see results. Some businesses will start up a social media profile, watch the results for a short period of time and then give up with anger when they don’t get the unrealistic results they expected.
This also ties into:
Spacing out your content regularly over numerous platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Even only a fortnightly update will see results regarding maintaining and growing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something that no other social media group does.
Choosing consultants that concentrate on gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.