Online social media has absolutely changed not only the way that people interact with each other, but more importantly the way that customers deal with business interests.
With more than 900 million people using the internet world-wide, Facebook alone is a colossal marketing body, with many others such as Youtube, Twitter, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that all types of business that has a public presence operates, and are now as essential to a business as an email address and a homepage.
But along with all of the clear differences social media has made to marketing, it is crucial to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or impractical fly-by-night firms and “social media experts” that focus on new businesses by over-hyping the possibilities but under-delivering.
Many millions of dollars and incalculable time is completely wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without proper marketing and business basics behind it, a social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the illusion of ‘free’ advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance for successful results, and that means valuable time that many companies can’t afford to spare. That’s why Social Media Brisbane can do all the work for you, while still allowing for oversight and approval by their clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Dreary or stolen items, outdated advice, and painful attempts to be groovy are common regarding what is published online. Be honest with yourself, people who do business on the internet are fairly shrewd, and will recognise insincerity and arrogance from miles.
Creating a healthy online social network takes time and persistence. A successful network won’t spring up in a jiffy, you need time and content to see results. A business may create a social media profile, watch their results for a couple of weeks and then quit in frustration when they don’t get the results they expected.
This also ties into:
Spacing out your content on a regular basis across several platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Just a weekly update can see results regarding continuing and increasing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals will only end up as an exercise in frustration.