On-line social media has totally altered not just the way people interact, but more importantly the way that clients deal with business interests.
With more than 700 million users world-wide, Facebook on its own is a gargantuan marketing entity, and of course there are many others like Twitter, Youtube, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have fundamentally altered the way that all types of company with a public presence will operate, and are now as essential to businesses as an email address and a web-site.
But along with all the clear changes social media has brought to the marketing environment, it is essential to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable dishonest or ill-informed fly-by-night firms and “social media experts” who focus on new businesses by over-hyping the potential but being unable to deliver.
Many millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every day. But social media is not magic. Without proper marketing and business fundamentals behind you, an online social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the illusion of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance to show good results, and that means valuable time that most businesses can’t spare. That’s why Social Media Brisbane can do all the work for you, while encouraging room for approval and oversight by their clients.
Examples of how people commonly go wrong with social media include:
• Bad Content
Boring or even stolen articles, out-dated advice, and painful attempts to be current are all too common regarding content published online. People who do business on the internet are perceptive, and can sniff out hypocrisy and condescension from miles.
Building a strong online social network takes time and perseverance. A successful network will not shoot up in a snap, you need time and content in order to grow. A business may create a social media profile, watch their results for a couple of weeks and then give up in annoyance when they don’t get the unrealistic results they hoped for.
This also ties into:
Spacing content out on a regular basis across numerous platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a regular reminder of your brand’s presence you will very quickly be left behind. Just a small weekly update can be fantastic for continuing and growing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group offers.
Choosing consultants that value gimmicks over content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals can only result in it having been an exercise in frustration.