Social Media for Brisbane Businesses Explained

Online social media has completely changed not only the way that people interact, but essentially the way that customers fundamentally interact with business interests.

With more than 800 million users worldwide, Facebook alone is a gargantuan marketing entity, not to mention other social media powerhouses like Youtube, Twitter, Google Plus and Linkedin. While there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of company that has a public presence will operate, and are now as necessary to businesses as an email address and a web-site.

But along with all the obvious changes social media has made to marketing, it is crucial to gain a realistic perspective of its capabilities and results.

With any kind of new marketing bandwagon comes a great many shonky or impractical firms and “social media experts” that prey on new businesses by over-hyping the possibilities but under-delivering.

Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, a social media presence will most certainly fail and -depressingly- be a waste of time and money.

Despite creating the impression of “free” advertising with ‘zero’ start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content to result in success, which means valuable time that many businesses can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while welcoming for approval and oversight by their clients.

Examples of where companies often go wrong with social media include:

• Bad Content
Unexciting or even stolen articles, outdated advice, and terrible attempts to be current are all too common when it comes to what is published online. People who do business on the internet are savvy, and can sniff out hypocrisy and arrogance a mile away.

• Impatience
Creating a healthy online social network takes time and perseverance. A successful network cannot just shoot up overnight, it takes time and content in order to grow. Often a business will create a social media profile, watch the results for a short period of time and then quit in anger when they don’t receive the unrealistic results they wanted.
This also ties into:

• Consistency
Spacing out your content regularly over several platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update can be fantastic for continuing and developing relationships with customers.

We here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the be all and end all.

And most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group does.

Choosing consultants who value gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals will only end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Good Reasons to Install Solar Power in Your Brisbane Home

Utility bills are driving many homeowners in Brisbane to the wall. You can spend so much on electricity to keep your home up and running that you feel like you need another cost effective alternative. If you are on the verge of giving up on electricity altogether, maybe it is high time you considered something new. Have you ever thought of installing solar power. Brisbane has the perfect climate to produce maximum solar benefits. Have you ever thought of installing solar power Brisbane?

For a start, solar power is an affordable way to reduce power consumption. Solar power is generated from radiation from the sun. The initial cost of installing solar power Brisbane can be somewhat high. However, even the cost of installation has gone down over the years as there are many great products to choose from in the market. You will receive extensive warranties when buying your solar panel so you are certainly confident that the investment will be worthwhile.

Other than reducing the cost of utility bills, solar energy is also cost effective in the sense that it is basically free. Once you invest in the installation and maintenance of the solar power Brisbane all you have to do is to enjoy your free energy.

Solar power is also an environmentally friendly option to generate your own power. Solar does not emit any green house gases, smoke or any chemical by products.

You can decide to rely solely on solar or connect it with your electricity system. This means that even the people who are living in rural areas can benefit from solar energy. This way, you will avoid the frequent power cuts let alone the high cost of installing power in remote areas.

By installing solar power Brisbane, you will be contributing to the efforts of saving our eco system. The mining of fossil fuels is slowly depleting our natural resources. This is why the government is giving rebates to people who have installed solar power in their homes.

If you need solar power Brisbane, it is important to contact the right installer. There are companies in Brisbane which specialize in the installation and maintenance of solar power. Make this change and you will certainly enjoy the outcome.

Why upgrade to enterprise risk management?

The Global Financial Crisis taught us the importance of robust risk management practices in identifying and addressing issues that have the potential to impact on overall business objectives. Many organisations have implemented risk management programs, however a significant proportion of these have yet to realise the benefits of upgrading their programs to best-practice Enterprise Risk Management.

What’s the problem with traditional risk management programs?

Historically, risk management has tended to focus only on the negative – how do we identify what might go wrong? How bad will things get if it does? How can we stop it?

Another feature of old-fashioned risk management has been the tendency for it to be “siloed”, with each section of an organisation having its own approach to managing risk.

Modern, best practice Enterprise Risk Management has moved contemporary risk management programs and thinking beyond these limitations.

Why is Enterprise Risk Management better?

Enterprise Risk Management (also known as ERM) has a range of benefits for contemporary businesses:

  • ERM achieves efficiencies across the whole of the organisation by integrating a common approach throughout all functional areas.
  • ERM avoids the pitfall of concentrating on minor risks (such as slip hazards) at the expense of big picture risks (such as failure of critical infrastructure).
  • ERM captures the positive side of risk management, by also considering opportunities for new services, process efficiencies, improved methods of service delivery etc.

What strategies assist adoption of Enterprise Risk Management?

 

QRMC frequently assists organisations to develop or expand their risk management programs to embrace Enterprise Risk Management. Our experience suggests that useful strategies to successfully move to Enterprise Risk Management include:

  • Strong committed, visible leadership.
  • Recognising that risk management is an ongoing (not once-off) process.
  • Treating risk management as a tool to achieve business objectives, not as a compliance exercise.
  • Extensive consultation with, and training of, personnel (at all levels).
  • Consistently integrating ERM across all systems and functional areas within the organisation.

Special considerations for business or department amalgamation

 

A regular feature of contemporary business is the process of amalgamation, either of existing segments of an organisation, or of one business with a completely independent second business (M&A).

Determining the business objectives of a new organisation formed in this way is not always a straightforward exercise. The clarity provided by the risk management process greatly assists this determination.

However, amalgamation poses particular difficulties when it comes to the risk management program:

  1. There are often difficulties involved in assimilating risk-related information from different sources, produced using different methods.
  2. Amalgamation poses the threat of extending the commonly experienced problem of risk management “silos” (as mentioned above) even further by creating silos based on the original business or department entities.

On the positive side, these difficulties present an opportunity to reach solutions by upgrading existing risk management systems to Enterprise Risk Management. Moving the new entity to Enterprise Risk Management provides opportunities to:

  1. Clearly identify the objectives of the new entity, and what risks and opportunities exist in achieving these objectives.
  2. Break down barriers and foster a new organisation-wide approach to risk management and the determination of uniform risk appetite.

Next steps

 

Risk management as a discipline has proven its value over time. Now businesses can extend this value even further by upgrading to Enterprise Risk Management.

For more information on Enterprise Risk Management, safety management, business continuity management and management systems, contact us. We are experts in providing independent and objective facilitation of the process of upgrading or developing new Enterprise Risk Management programs. You can also access other informative articles on our News page dealing with Enterprise Risk Management, as well as newsletters downloadable from our Publications page covering Enterprise Risk Management issues.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

What to Consider When Hiring the Finest Children’s Magician Brisbane Residents Trust

Whether you’re planning to host your child’s pajama party, birthday party, or any other kiddie event, hiring a magician who can provide entertainment for everyone is a brilliant choice. Kids love magic shows, and you can guarantee their excitement and participation by inviting a professional children’s magician Brisbane residents rely on. You may even find yourself laughing along as you watch amazing tricks that these talented entertainers perform on your party.

Important Things to Consider Before Hiring a Party Magician

Initially, you need to know your guests and their age group. It’s important that you inform the magician about the kind of audience and number of guests who are attending the event. This way, he can choose the right material to use that will suit the crowd’s interests. For instance, younger kids may find card tricks uninteresting while older kids are likely to be mesmerized with this kind of performance in a magic show.

You should discuss with the magician how you want him to interact with the audience. There are entertainers who prefer to sit at one corner of the room where kids can come and huddle around as they watch magic tricks up close. However, some magicians like to walk around from one section of the room to another and interact with everyone at the party. Depending on your preferences and requirements, you can count on the entertainer to do exactly what you want him to do. So, make everything clear during your meeting to ensure your guests’ satisfaction and delight while watching the magic show.

Specify particular tricks that you want the magician to do. Do you want him to use live animals or real people during the show, or would you prefer card tricks for a slightly older age group as your audience? Just make sure you ask the magician first about his expertise and decide if his tricks are something that your guests may want to see.

A Few Other Things to Think About

Even experienced magicians must be informed about important aspects of the event before they can quote you a fee for their service. A magic show for a bunch of 7-year olds in your yard is far from a 2-hour show presented in front of 200 or more guests. You need to provide sufficient information before requesting a quote from him.

Just keep an open mind and listen attentively to the magician’s recommendations and determine if these suggestions are suitable for your party theme. The idea is to have an open communication with the professional and settle everything before you start hiring him. By doing so, there are no unpleasant surprises that may come along on the day of the party.

Choosing the best party magician for a kids’ party may be tricky, but as long as you’re certain about the person you have in mind, you can’t possibly go wrong. For a fun-filled kiddie party in Brisbane, you may want to consider hiring Johnny the Jester, one of the city’s finest magicians and performers. His versatility and ingenuity will blow you away, and you can expect your guests to feel the same way about his spectacular performances.