Online social media has absolutely revolutionized not just the way people interact with each other, but more importantly the way that a customer will fundamentally interact with business.
With more than 800 million users worldwide, Facebook alone is a colossal marketing entity, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence operates, and are now as essential to businesses as an email address and a web-site.
But with all of the clear differences that social media has brought to marketing, it is crucial to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or ill-informed fly-by-night firms and “social media experts” who prey on naïve businesses by promising the world but under-delivering.
Many millions of dollars and incalculable time is completely wasted on useless social media ventures every day. But social media is not magic. Without good marketing and business basics behind you, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ‘free’ advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance for successful results, and that means valuable time that most businesses can’t spare. This is where Social Media Brisbane does the work for you, while encouraging for oversight and approval by clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Unexciting or stolen articles, out-dated suggestions, and painful attempts to be hip are all too common regarding content published online. People on the internet are generally savvy, and will sniff out hypocrisy and arrogance a mile away.
Developing a good online social network takes time and perseverance. A successful network cannot just spring up in a day, it takes time and content in order to grow. A business may create a social media profile, watch their results for a month and then give up with anger when they don’t get the results they expected.
This also ties into:
Spacing out your content on a regular basis over numerous platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Just a small weekly update can do wonders for sustaining and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, something no other social media group offers.
Choosing consultants who concentrate on gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results will only end up as an exercise in frustration.