On-line social media has totally revolutionized not just the way users interact with each other, but more importantly the way that customers fundamentally interact with businesses.
With over 800 million people using the internet worldwide, Facebook on its own is a gargantuan marketing body, not to mention other social media powerhouses like Twitter, Youtube, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business with a public presence operates, and are now as essential to businesses as an email address and a web-site.
But along with all the obvious changes social media has made to marketing, it is crucial to hold a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a great many dishonest or ill-informed firms and “social media experts” which prey on naïve businesses by over-hyping the possibilities and being unable to deliver.
Millions of dollars and countless hours are utterly wasted on useless social media ideas every day. Social media is not magic. Without good marketing and business fundamentals behind you, an online social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content to show good results, which demands valuable time spent on it that many companies simply can’t spare. This is where Social Media Brisbane can do the work for you, while still allowing room for oversight and approval by their clients.
Examples of how companies commonly do the wrong thing with social media include:
• Bad Content
Dull or stolen articles, outdated suggestions, and awful attempts to be groovy are all too common when it comes to content published online. People who do business on the internet are savvy, and can sniff out deviousness and arrogance a mile away.
Building a healthy online social network takes time and diligence. A successful network cannot just sprout up in a snap, you need time and content to see results. A business may create a social media profile, watch the results for a month and then give up in anger when they don’t see the results they expected.
This also ties into:
Spacing out your content regularly across a number of platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a regular reminder of your brand’s presence you will be quickly forgotten. Just a small weekly update will be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something no other social media group offers.
Choosing consultants that concentrate on gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals will only result in it having been an exercise in frustration.