SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Tips for Kids Parties

Children’s parties have come a long way in the last decade with more options, more expense and more expectation placed on an event that runs for 2-3 hours. Being involved in the children’s party industry for over 15 years, I have seen every type of party from the informal backyard gathering to a virtual carnival with everything imaginable hired.

But don’t be daunted! A child’s party doesn’t need an event planner or a big budget to be wonderful. Here are some great pointers to get the party started and the kids having a ball.

1. Stick with the familiar. Children love it when predictable elements are present, and if they’re overlooked, it won’t go unnoticed! Must-haves are: Food, birthday cake, and the all important Party Bag! If you provide these three things, you have a party.

2. Things for the kids to do. There are so many options: Party games; hire an entertainer or activity or have it somewhere that will entertain the kids for you. Rule of thumb: DON’T OVER-DO IT!

Just one or two sessions of entertainment are more than enough. Remember, the kids are already being commanded to eat now, cut the cake now, watch the gifts being opened now, etc etc.. If you add entertainers, activities and games, the kids may easily be overwhelmed, and the party whizzes by without the children having a chance to actually play.

3. Play time: This element should be the top party essential. Factoring time for the kids to play, run around, talk and laugh with one another is golden. It suits children of all ages and capabilities, and -, it’s free!

4. Age-appropriate entertainment. This directive may seem like a no-brainer, however many parties result in children being bored or bewildered. For example, hiring a magician-clown for two-year olds left most of the children terrified. Another example is a bowling party for four-year olds. The children had no interest in being competitive and after just a few bowls, the excitement had definitely worn off. Even Pass-the-Parcel can cause distress when played with children too young to realise they haven’t missed out, they just have to wait their turn. When you are putting on a party with mixed ages and genders, there is a broad range of entertainment that appeals, such as jumping castles and balloon-twisting.

5. Try to Relax! When planning your party, listen to your child and use your instincts – you know what they’ll enjoy the most. On the day have a mini run-list so that you don’t forget anything, like when to get the party pies in the oven or to hand out the party bags.

And most importantly, enjoy YOURSELF too…after all -it’s a party!

Best of luck!

Looking for face painters Bribane for face painting Brisbane ? For the best kids parties Brisbane, contact Wowee Creations today.

Kit Homes Compared to Turnkey Homes

There is a major difference between kit homes and turnkey homes. Kit homes are built by an owner builder, one who wishes to build their own home. Whereas turnkey homes are built by professionals, so that the client does not need to be involved with the hundreds of steps and processes involved with building a new home. ”Turnkey” simply means that you, the client, can go to your brand new home, walk up to the beautiful front door and simply turn the key!

The process to become an owner builder is much more complicated than one might think. For instance, it’s a requirement of the Building Services Authority (BSA) that anyone who wishes to build or renovate their own home and spend over $11,000 must hold an owner builder permit, and these permits are only issued by the Building Services Authority once you’ve completed an owner builder course. The permits expire every 6 years.

Here are a few of the processes involved with building your own kit home; legal requirements, site preparation, footings and floors, wall construction, roof construction, windows and frames, doors, screens, wall finishes, ceilings, fixtures, plumbing, gas, electrical, draining, and then some landscaping to top it all off.
If you don’t have experience in all of these areas, building your own kit home could prove to be more challenging than you may think, especially tackling all the council codes, regulations and legal requirements!

We at Bush and Beach Home Builders are professionals at building sustainable homes. We know how stressful and overwhelming the process of building your own home can be, so let us do it for you! If you think assembling a piece of furniture is irritating, building a kit home is a hundred times more complicated. Instead, let us do the work for you so that all you have to do is turn the key and enjoy your unique, climate engineered Bush and Beach home.

If you want to see some house designs or learn more about our sustainable homes, please contact our team.

The benefits of a steel rainwater tank

Queenslandwide steel rainwater tanks are an increasingly common sight across the Australian suburban landscape, and for good reason. We live in a hot, dry country where every drop counts, and many homeowners are eager to protect the earth’s precious resources and save money at the same time. While earlier models tended to be bulky and unattractive, the latest domestic water tanks are specially designed to fit into awkward spaces and complement modern architecture. Steel is proving to be the correct choice, not only for its stylish looks, but for its durability.

Space is a premium on urban blocks with smaller land sizes. Because of this Queenslandwide’s extensive range of custom-size slimline water tanks are increasingly popular in urban areas of Australia, where space is a real problem. These slimline water tanks have evolved so oval tanks, rectangular tanks and other configurations meet the needs of customers who don’t have the space to fit the traditional round water tanks on their blocks.

The benefits of a steel rainwater tank for your home are considerable and will offer you plenty of return on your investment, and you don’t need to live in a rain forest area or a high rain density area to have one.

Australia is now embracing the water tank phenomenon and at Queenslandwide Tanks, we are here to help you with all you need to know when it comes to rainwater harvesting. When you invest in a Aquaplate water tank, you will be able to collect most of the rain that falls on your roof if you have it connected to your gutters and downpipes. For example, if 10mm of rain falls onto about 100m2 of your roof, you will collect about 1000 Litres of rainwater into your water tank. Just imagine, after 4 days of light rain you could easily harvest around 4000 litres of rainwater.

The benefit of rainwater tanks are endless and of course ensures that your home becomes environmentally friendly. You can reduce the amount of water used from the main supply therefore reducing your drain on this precious resource. By reducing the demand on mains water to your home, you will reduce your water bills, and by connecting the rainwater tank to a rainwater pump you will be able to water your gardens, wash your cars and fill your swimming pool whenever you want at no cost.

The other benefits of installing a Slimline rain water tank in your home are the government rebates now available to residents across Australia. And did you know that rainwater is actually less salty than dam supplies therefore it is much healthier for your gardens and appliances like your washing machine as they will actually be better of using rain water. The other benefit of owning rain water tanks means that you will never have to worry about water restrictions around the home for washing your car and watering your garden.

Imagine how easy it would be to wash your car with rainwater whenever you like, and imagine how beautiful your lawn and plants are going to look when you start using rainwater for your garden.

It’s best to use the water in the tank on a regular basis so there is always storage capacity available in the water tank when it rains. By connecting your water tank to a washing machine or toilet, you will get good use of the tanks supply and will allow rainfall to re-fill the rain water tank more often. By using the water tank this way you will maximize the amount of rainwater you will harvest and the money you will save.

If you are looking for Steel Tanks Brisbane, Slimline Tanks Brisbane or Water Tanks Brisbane

WEB DESIGN USING GRID-BASED LAYOUT METHOD

With any beautiful design or structure, from architecture to painting, there lies beneath it a grid-based layout from which these creations were originally derived. It is, in essence, the unseen mathematical component of all design that, for many web designers, has become standard in the pursuit for the perfect web design.

To understand what a grid-based layout for web design is, we first need to understand why it is referred to as “grid-based.” A grid is a structure consisting of intersecting straight vertical and horizontal guidelines that are made up of margins, flow-lines, columns, rows, gutters, modules, and spatial zones. This potentially complex composition provides the perfect structural base that allows a web designer to create graphic elements from, or to organise content within. It is this reason that grid-based layout is used in web design.

By using grids in the website design a sense of uniformed structure is achieved for the overall website, this helps achieve better usability for website visitors as they are able to navigate and engage with the website much easily than if the content was simply thrown together without structure. Another reason grid-based layouts are used is efficiency. By designing to a grid, the actual design process is simplified because design guidelines are already in place, therefore making it easier to decide on design elements, such as width and height.

When using grid-based layouts in our web design, we can either create our own grid, or download a ready-made grid template. If we create our own grid, we will need to rely on what option works best for us and the web design project we are working on. It is therefore valuable to follow some simple guidelines when creating our own grids. These are:

• Use only enough columns as needed for the web design. In other words, if you are only going to use ten columns, then only create ten columns – and not twenty.
• Watch the spacing. As a general rule, columns should have the same number of pixels across as rows are high.
• Don’t box yourself in. If you need to move outside of the grid for specific graphic elements, then do so. A grid is only there for structural support, and is not the end product.

If creating your own grid-based layout isn’t appealing, or you simple do not have the time to invest in it, then downloading a pre-designed grid template is available. There are many online sources that provide such templates, and by downloading a grid template you can save on time and have, at your disposal, an effective grid template ready to use.

It is important to re-emphasise that grid-based layouts for web design should not be mistaken for a strict rule by which all graphic elements or content must adhere to. Naturally, when creating anything we can move beyond specific rules in order to achieve our creative goal, and grid-based layouts are no different. If we use grids as a structural guide in our web design, then we are better able to create amazing web designs that will not only appear organised on our web page, but will hopefully inspire and engage every website visitor. Article from, web developer brisbane Nets and Webs