Online social media has absolutely revolutionized not just the way that people interact with each other, but essentially the way that a customer will interact with business.
With more than 900 million users worldwide, Facebook alone is a gargantuan marketing entity, with many others such as Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of business with a public presence will operate, and are now as necessary to businesses as an email address and a web-site.
But with all the clear differences social media has brought to marketing, it is crucial to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous dishonest or ill-informed companies and “social media experts” who focus on naïve businesses by promising the world but being unable to deliver.
Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without good marketing and business basics behind it, an online social media presence can only fail and simply be a waste of time and money.
Despite hyping the impression of “free” advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance in order to be successful, and that demands valuable time spent on it that many businesses simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while still allowing for approval and oversight by clients.
Examples of how people often go wrong with social media include:
• Bad Content
Dull or stolen items, out-dated suggestions, and painful attempts to be groovy are all too common when it comes to content published online. People who do business on the internet are quite shrewd, and will recognise deviousness and arrogance in an instant.
Building a good online social network takes time and resolve. A successful network can’t just shoot up in a snap, you need time and content in order to grow. All too often a business will create a social media profile, watch their results for a short period of time and then give up with anger when they don’t see the unrealistic results they expected.
This also ties into:
Spacing out your content regularly over multiple platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a regular reminder of your brand’s presence you will very quickly be forgotten. Just a fortnightly update will do wonders for continuing and increasing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation procedures into our work, something that no other social media group offers.
Choosing consultants who concentrate on gimmicks before content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results can simply end up as an exercise in frustration.