On-line social media has absolutely revolutionized not just the way we interact with each other, but essentially the way that customers fundamentally interact with business interests.
With more than 700 million people using the internet world-wide, Facebook on its own is a gargantuan marketing entity, with many others like Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have fundamentally altered the way that any kind of company with a public presence operates, and are now as essential to a business as an email address and a homepage.
But along with all the obvious differences that social media has made to marketing, it is crucial to hold a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or ill-informed fly-by-night firms and “social media experts” which prey on new businesses by over-hyping the potential and under-delivering.
Millions of dollars and countless hours are wasted on useless social media ventures every year. Social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will inevitably fail and simply be a waste of time and money.
Despite creating the impression of ‘free’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance to result in success, and that means valuable time that many companies simply can’t spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging for approval and oversight by clients.
Examples of where businesses commonly go wrong with social media include:
• Bad Content
Unexciting or plagiarised items, out-dated advice, and embarrassing attempts to be hip are all too common regarding what is published online. People who do business on the internet are generally savvy, and will recognise smarm and arrogance in an instant.
Building a strong online social network takes time and resolve. A successful network won’t just shoot up in a snap, it takes time and content to see results. A business may create a social media profile, watch the results for a short period of time and then give up with anger when they don’t get the unrealistic results they hoped for.
This also ties into:
Spacing content out regularly across a number of platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a regular reminder of your brand’s presence you will quickly be forgotten. Even only a fortnightly update will be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results will only result in it having been an exercise in frustration.