Online social media has absolutely altered not only the way users interact with each other, but more importantly the way that clients deal with business.
With over 900 million people using the internet worldwide, Facebook alone is a huge marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of business that has a public presence will operate, and are now as essential to a business as an email address and a homepage.
But with all the clear differences that social media has brought to the marketing environment, it is essential to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or impractical fly-by-night firms and “social media experts” which focus on new businesses by over-hyping the potential and under-delivering.
Millions of dollars and incalculable time is wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without solid marketing and business fundamentals behind it, a social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance for successful results, and that demands valuable time spent on it that most companies can’t spare. This is where Social Media Brisbane can do all the work for you, while allowing room for oversight and approval by their clients.
Examples of where businesses often do the wrong thing with social media include:
• Bad Content
Boring or plagiarised items, outdated suggestions, and awful attempts to be groovy are all too common when it comes to content published online. Be real: people on the internet are generally savvy, and can sniff out deviousness and arrogance from miles away.
Building a good online social network takes time and determination. A successful network will not sprout up in a day, you need time and content to see results. A business may create a social media profile, watch their results for a short period of time and then quit in annoyance when they don’t see the unrealistic results they wanted.
This also ties into:
Spacing out your content regularly over multiple platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Even only a fortnightly update can see results regarding maintaining and growing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results will only result in it having been an exercise in frustration.