Social Media for Brisbane Businesses Explained

Online social media has absolutely altered not only the way people interact, but more importantly the way that customers fundamentally interact with business.

With more than 800 million people using the internet world-wide, Facebook alone is a gigantic marketing body, not to mention other social media powerhouses like Twitter, Youtube, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as fundamental to businesses as an email address and a homepage.

But with all the obvious differences that social media has made to the marketing environment, it is essential to have a realistic perspective of its capabilities and results.

With any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” who focus on naïve businesses by over-hyping the possibilities and being unable to deliver.

Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. But social media is not magic. Without solid marketing and business fundamentals behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.

Despite creating the impression of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content to result in success, and that demands valuable time spent on it that most businesses can’t afford to spare. That’s why Social Media Brisbane can do the work for you, while still allowing room for approval and oversight by clients.

Examples of how companies often do the wrong thing with social media include:

• Bad Content
Tiresome or even stolen articles, out-dated advice, and awful attempts to be current are common regarding content published online. Admit it, people on the internet are fairly shrewd, and will recognise smarm and arrogance from miles away.

• Impatience
Creating a healthy online social network takes time and diligence. A successful network cannot just sprout up in a day, you need time and content to see results. Often a business will start up a social media profile, watch their results for a couple of weeks and then give up in frustration when they don’t get the unrealistic results they expected.
This also ties into:

• Consistency
Spacing content out regularly across numerous platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a steady reminder of your brand’s presence you will be quickly forgotten. Even only a fortnightly update will do wonders for sustaining and increasing relationships with customers.

The team here at Social Media Brisbane know exactly how social media operates, and treat it as a part of your marketing strategy rather than the one and only tactic.

We also integrate revolutionary Search Engine Optimization methods into our work, something that no other social media group offers.

Choosing consultants that value gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Tips for Kids Parties

Kid’s parties have come a long way in recent times due to more options, more expectations and more expense placed on an annual event that runs approximately two-three hours. Working in the kids party industry for 15 years, I have seen every type of party from the informal backyard gathering to a virtual carnival with a great variety of entertainment hired.

However, a children’s party doesn’t need an event planner or a big budget to be a success. I want to give you some sure-fire tips to get the party started and the kids really enjoying themselves.

1. Keep it traditional. Children feel comfortable when predictable elements are present, and if they’re overlooked, it will not go unnoticed! Definites are: Food, birthday cake, and the all important Party Bag! If you’ve got at least these three things, you’ve got a party.

2. Things for the kids to do. There are so many options: Party games; hire an entertainer or activity or have it somewhere that will entertain the kids for you. Rule of thumb: DON’T OVER-DO IT!

Just one or two sessions of entertainment are more than enough. Remember, children will be directed to eat now, cut the cake now, watch the gifts being opened now, etc etc.. If you add entertainers, activities and games, the kids may quickly become overwhelmed, and the party whizzes by without the children having a chance to actually play.

3. Play time: This element should be the top party essential. Time for the kids to play, run around, laugh and talk with one another is golden. It suits children of all ages and capabilities, and what’s more , it’s free!

4. Age-appropriate entertainment. This idea may seem like a no-brainer, however I have attended many parties that result in children being bored or bewildered. For example, hiring a magician-clown for two-year olds left most of the children terrified. Another example is a bowling party for four-year olds. The kids had no interest in being competitive and after several bowls, the novelty had seriously worn off. Even Pass-the-Parcel can cause distress when played with children too young to know they haven’t missed out, they just have to wait their turn. When you are hosting a party with mixed ages and genders, there’s a wide range of entertainment that will appeal, such as face-painting and balloon-twisting.

5. Try to Relax! When planning your party, listen to your child and use your instincts – you know what they’ll enjoy the most. On the day have a mini run-sheet so that you don’t forget anything, like when to put the party pies in the oven or to hand out the party bags.

And most importantly, enjoy YOURSELF too…after all -it’s a party!

Best of luck!

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Laser Clinic Brisbane

IPL (Intense Pulsed Light) is a light based technology which treats several skin conditions in one treatment. It works in the deeper layers of the skin where traditional skincare cannot reach, thus achieving a far superior result.
Skin concerns such as pigmentation, freckling, sun damage, capillaries, redness, acne scarring and rosacea may be treated with photorejuvenation.

Pulses of light are applied to the skin via a handpiece which filters the wavelengths of light through a layer of ultrasound gel. The treatments remove most types of sun induced pigmentation like freckling, age spots and sun damage. By lessening the darker pigmentation IPL leaves the skin with a more even tone. Vascular skin concerns including capillaries, redness, acne scarring and rosacea are also targeted by the broad wavelengths of light. IPL works particularly well on red acne scarring that is left behind after undergoing acne treatments.

As most people will have several skin concerns, this treatment has become popular as it can address them all. The IPL photorejuvenation also stimulates the production of collagen which will plump and smooth the texture of the skin, improving fine lines, wrinkles and pitted scarring.

There is little or no downtime involved with photorejuvenation. Most people will experience some redness and heat in the area which subsides in several hours after treatment. The most common treatment areas are face, neck, décolletage/chest area and backs of hands.

Photorejuvenation treatments can be utilised as a once off treatment, however a course of treatments will promote the best results. A progressive result can be expected with a change usually noticed within a week after a session which is why IPL Photorejuvenation has gained such popularity among both men and women.

If you are looking for a Laser Clinic Brisbane that offers Acne Treatment Brisbane and IPL Brisbane then please see Image by Laser for a free consultation.

Permanent Laser Hair Removal Brisbane

Laser Hair Removal is a becoming a popular treatment, as the current fashion for both men and women is to have the clean look consisting of little or no body hair. Excess or unwanted hair growth is usually a result of genetics, hormones or certain medications. Recent advances in the technology have meant that the hair removal treatments are now a lot more effective and there is less risk of side effects from occurring, making it safer for consumers.

When discussing Laser Hair Removal, it is important to note that the body has 3 cycles of hair growth – Anagen (active), Catogen (transitional) and Telogen (resting). The laser energy destroys hairs in the Anagen or active phase, targeting the cells at the base of the hair follicle which are responsible for hair growth. As Laser Hair Removal targets only the hairs in the active phase, only a percentage of hairs are treated with each session. A series of treatments is required to clear an area, though less hair will return with each treatment and the regrowth will become fine, soft and sparse.

Laser hair removal treatments target melanin which is the dark pigment contained within the hair. Red hair contains a different type of melanin and consequently the treatments can be less effective for redheads.
The area must be shaved prior to treatment to allow the laser energy to be directed under the skin, and not to heat up the surface by having dark hair above the skin level. Any plucking or waxing must be stopped for several weeks before starting treatment, as the hair needs to be in the follicle for it to work.

The effectiveness of the Laser Hair Removal treatments is mostly dependant on the quality of machine used, the parameters or correct setting and proper candidate selection. An ideal candidate for Laser Hair Removal has light coloured skin and dark coloured hair. This stark contrast of colour allows the laser light to easily target the hair and pose little or no risk of harm to the skin. This is also why it’s important to avoid sun exposure and tanning when undergoing a course of permanent hair removal treatments.

It is important for the full area to be treated by the laser with each hair removal appointment so hairs are not missed. Any missed patches will require additional treatments in the future and the area may look patchy or have uneven hair growth. Hairs that do not fall out or shed within about 14 days have usually not been treated effectively. This is due to poor spacing by the operator or incorrect technique, which can often be avoided by finding a reputable laser clinic that has licensed and experienced operators.

Looking to find out more about Laser Hair Removal Brisbane or Permanent Hair Removal Brisbane? Contact Image by Laser today to find out about our Laser Hair Removal Prices .

WEB DESIGN USING GRID-BASED LAYOUT METHOD

With any beautiful design or structure, from architecture to painting, there lies beneath it a grid-based layout from which these creations were originally derived. It is, in essence, the unseen mathematical component of all design that, for many web designers, has become standard in the pursuit for the perfect web design.

To understand what a grid-based layout for web design is, we first need to understand why it is referred to as “grid-based.” A grid is a structure consisting of intersecting straight vertical and horizontal guidelines that are made up of margins, flow-lines, columns, rows, gutters, modules, and spatial zones. This potentially complex composition provides the perfect structural base that allows a web designer to create graphic elements from, or to organise content within. It is this reason that grid-based layout is used in web design.

By using grids in the website design a sense of uniformed structure is achieved for the overall website, this helps achieve better usability for website visitors as they are able to navigate and engage with the website much easily than if the content was simply thrown together without structure. Another reason grid-based layouts are used is efficiency. By designing to a grid, the actual design process is simplified because design guidelines are already in place, therefore making it easier to decide on design elements, such as width and height.

When using grid-based layouts in our web design, we can either create our own grid, or download a ready-made grid template. If we create our own grid, we will need to rely on what option works best for us and the web design project we are working on. It is therefore valuable to follow some simple guidelines when creating our own grids. These are:

• Use only enough columns as needed for the web design. In other words, if you are only going to use ten columns, then only create ten columns – and not twenty.
• Watch the spacing. As a general rule, columns should have the same number of pixels across as rows are high.
• Don’t box yourself in. If you need to move outside of the grid for specific graphic elements, then do so. A grid is only there for structural support, and is not the end product.

If creating your own grid-based layout isn’t appealing, or you simple do not have the time to invest in it, then downloading a pre-designed grid template is available. There are many online sources that provide such templates, and by downloading a grid template you can save on time and have, at your disposal, an effective grid template ready to use.

It is important to re-emphasise that grid-based layouts for web design should not be mistaken for a strict rule by which all graphic elements or content must adhere to. Naturally, when creating anything we can move beyond specific rules in order to achieve our creative goal, and grid-based layouts are no different. If we use grids as a structural guide in our web design, then we are better able to create amazing web designs that will not only appear organised on our web page, but will hopefully inspire and engage every website visitor. Article from, web developer brisbane Nets and Webs