Online social media has utterly altered not just the way people interact, but more importantly the way that clients deal with business.
With more than 800 million users world-wide, Facebook on its own is a colossal marketing body, with many others such as Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business with a public presence operates, and are now as essential to a business as an email address and a website.
But with all the clear differences social media has brought to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous dishonest or inexperienced fly-by-night firms and “social media experts” which prey on naïve businesses by promising the world and being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every day. Social media is not magic. Without solid marketing and business fundamentals behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the impression of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance to result in success, which means valuable time that most companies can’t spare. This is where Social Media Brisbane does all the work for you, while welcoming room for oversight and approval by their clients.
Examples of where companies often go wrong with social media include:
• Bad Content
Uninteresting or stolen articles, out-dated suggestions, and embarrassing attempts to be groovy are all too common when it comes to what is published online. People who do business on the internet are fairly shrewd, and can sniff out hypocrisy and arrogance in an instant.
Developing a good online social network takes time and persistence. A successful network cannot just sprout in a day, it takes time and content to see results. All too often a business will start up a social media profile, watch the results for a short period of time and then give up with frustration when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis across a number of platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a regular reminder of your brand’s presence you will quickly be left behind. Even only a fortnightly update will be beneficial for sustaining and growing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something that no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results can only result in it having been an exercise in frustration.