Online social media has utterly altered not just the way that people interact with each other, but essentially the way that a customer will fundamentally interact with businesses.
With more than 700 million people using the internet worldwide, Facebook alone is a colossal marketing body, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of company with a public presence operates, and are now as necessary to a business as an email address and a homepage.
But along with all the obvious changes social media has made to the marketing environment, it is crucial to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a great many shonky or clueless firms and “social media experts” that prey on naïve businesses by over-hyping but being unable to deliver.
Many millions of dollars and countless hours are completely wasted on useless social media ventures every day. Social media is not magic. Without proper marketing and business basics behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content in order to be successful, which means valuable time that many businesses can’t afford to spare. That’s why Social Media Brisbane can do all the work for you, while welcoming for oversight and approval by clients.
Examples of where businesses often do the wrong thing with social media include:
• Bad Content
Tiresome or even stolen items, outdated advice, and terrible attempts to be hip are all too common when it comes to what is published online. Be honest with yourself, people on the internet are savvy, and will recognise hypocrisy and arrogance a mile away.
Creating a healthy online social network takes time and persistence. A successful network cannot just shoot up in a day, you need time and content to see results. All too often a business will start up a social media profile, watch their results for a couple of weeks and then quit with frustration when they don’t see the results they expected.
This also ties into:
Spacing content out regularly across a number of platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Even only a fortnightly update will be fantastic for sustaining and increasing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks over content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results can simply result in it having been an exercise in frustration.