Online social media has absolutely changed not only the way people interact, but essentially the way that customers deal with business interests.
With over 700 million people using the internet world-wide, Facebook alone is a huge marketing entity, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of company that has a public presence will operate, and are now as essential to a business as an email address and a web-site.
But along with all the clear differences that social media has made to the marketing environment, it is essential to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or inexperienced companies and “social media experts” which focus on naïve businesses by promising the world but under-delivering.
Millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the illusion of “free” advertising with its lack of start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content for successful results, and that demands valuable time that many businesses can’t spare. That’s why Social Media Brisbane can do the work for you, while encouraging room for oversight and approval by clients.
Examples of where businesses often do the wrong thing with social media include:
• Bad Content
Dreary or plagiarised articles, outdated suggestions, and awful attempts to be hip are all too common when it comes to what is published online. People who do business on the internet are quite shrewd, and will sniff out insincerity and arrogance from miles away.
Creating a healthy online social network takes time and persistence. A successful network will not shoot up in a jiffy, it takes time and content to see results. All too often a business will create a social media profile, watch the results for a month and then quit in anger when they don’t see the unrealistic results they wanted.
This also ties into:
Spacing content out on a regular basis over numerous platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a steady reminder of your brand’s presence you will be quickly forgotten. Just a small fortnightly update can be fantastic for sustaining and growing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something no other social media group offers.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results can simply end up as an exercise in frustration.