How Dating Sites are gaining success within a niche market

There are 7 billion people populating Earth. With all of this variety available it makes you wonder why there are so many singletons out there.

Maybe it’s because we live in a fast paced world where people are too preoccupied to partner up or understand it as a priority in their lives. Technology aligned with evolution has created a unique breed of people and we do not all share the same commonalities like the good old days.

Today’s Online Dating has embodied itself into an easy access technology for a person to find their soulmate with the click of a button. It is presently a $2 billion dollar per year industry, with over 1500 dating sites internationally and brags to been responsible for around 280,000 marriages as a result of people meeting up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had huge success with the following of members on their sites. Some international sites proudly promote unbelieveable numbers of 30 million plus. As most sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these enterprises are uniting a lot of people with each other.

Over time in this industry I think people have gotten tired and confused in the ‘General’ online dating websites. Wasting time on useless dialogue and meaningless chatting only to discover there is not much in common with the other party. Some might say you have to kiss a lot of frogs to discover your prince.

Niche online dating websites have launched on to the scene thick and fast. Obviously someone discovered a need and jumped at the opportunity to unite people within a specific market. To specify the playing field, so to speak. People bond best when they have something in common. Beliefs, hobbies, race, sexual preference or lifestyle choice can categorise people to meet other [compatible~accordant} singles.

Scientists have performed studies to determine if in fact like-minded people or opposite people make the better couple. It was discovered that people with similar temperaments and world views were more likely to appreciate success and have conflict free marriages than the opposite couples. It is also suggested that people with similar interests were
more likely to meet up in person off the sites.

The niche dating sites available are endless, probably if you can think it, there has been one created. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to come across a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very effective market. It sounds like an enjoyeable experience to set foot in a world where everyone shares the same ideals. Everybody deserves love, why not find it with someone you like?

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Laser Clinic Brisbane

IPL (Intense Pulsed Light) is a light based technology which treats several skin conditions in one treatment. It works in the deeper layers of the skin where traditional skincare cannot reach, thus achieving a far superior result.
Skin concerns such as pigmentation, freckling, sun damage, capillaries, redness, acne scarring and rosacea may be treated with photorejuvenation.

Pulses of light are applied to the skin via a handpiece which filters the wavelengths of light through a layer of ultrasound gel. The treatments remove most types of sun induced pigmentation like freckling, age spots and sun damage. By lessening the darker pigmentation IPL leaves the skin with a more even tone. Vascular skin concerns including capillaries, redness, acne scarring and rosacea are also targeted by the broad wavelengths of light. IPL works particularly well on red acne scarring that is left behind after undergoing acne treatments.

As most people will have several skin concerns, this treatment has become popular as it can address them all. The IPL photorejuvenation also stimulates the production of collagen which will plump and smooth the texture of the skin, improving fine lines, wrinkles and pitted scarring.

There is little or no downtime involved with photorejuvenation. Most people will experience some redness and heat in the area which subsides in several hours after treatment. The most common treatment areas are face, neck, décolletage/chest area and backs of hands.

Photorejuvenation treatments can be utilised as a once off treatment, however a course of treatments will promote the best results. A progressive result can be expected with a change usually noticed within a week after a session which is why IPL Photorejuvenation has gained such popularity among both men and women.

If you are looking for a Laser Clinic Brisbane that offers Acne Treatment Brisbane and IPL Brisbane then please see Image by Laser for a free consultation.

SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Spider Veins – Cause and Treatments

Sometimes, you might have noticed red and blue blood vessels visible through your skin. Have you been a bit worried or embarrassed about them? Have you wondered? They are known as spider veins. Here, we will discuss the causes and treatments of spider vein.

The causes of spider veins
Spider veins are a mild manifestation of venous reflux disease. This means a small, tangled groups of blood vessels that are found just beneath the surface of the skin. These dilated veins resemble tree branches or spider webs, and will most likely spread out around the legs and feet.

What are the risk factors?
Spider vein risk factors are like those associated with varicose veins, including advancing age, obesity, occupations requiring extended periods of standing, heredity factors and hormonal changes. People can also develop spider veins due to weak vessel walls or from exposure to ultraviolet rays.

Considering the risk factors, some people will be more prone to this problem than others. For example, if you work as a surgeon, a nurse or a teacher, the chances are higher that you may experience this condition. Similarly, for people with a genetic history of weak vein valves, the probability of developing spider veins is also high. The same applies to hormonal changes, which mainly occur during puberty, pregnancy and menopause.

The exact cause of spider veins is yet to be established. Existing risk factors can be divided into two general sub-divisions, i.e. acquired causes and congenital. In congenital causes, we have Maffucci’s syndrom, port-wine stain and hereditary hemorrhagic telangiectasia (also known as osler-weber-rendu syndrome), among others. The acquired causes include chemotherapy, acne rosacea and lifestyle/occupation risk factors (as discussed above).

What symptoms are associated with spider veins?
Spider veins are painful in some cases, generally accompanying cramping and aching. They often result in a feeling of heaviness in the legs, and throbbing, burning or tingling sensations. In addition, other symptoms such as swelling, fatigue and itching can also be experienced. In advanced cases, this condition can develop large sores, phlebitis and ulcers. However, spider veins are detected by their appearance in the majority of incidences.

Tests and Diagnosis
Doctors generally employ non-invasive diagnostic tests to diagnose this condition. These tests are perfectly safe and painless, with no scalpels, needles or medication needing to be involved. The entire procedure is normally very brief, and generally won’t take you more than one hour.

There are three main things that doctors seek to answer with these tests. First, they want to establish any evidence of deep vein blood clots. Secondly, they discover whether the veins are functioning properly. And last, they test the Greater Saphenous Vein (GSV) to determine whether it is working well.

A competent vein specialist will always undertake this exercise before treating your condition. Some of the procedures that you can expect include:

*Color-flow Duplex Exam – This is used to evaluate the anatomy of the affected veins. It determines the direction of blood flow, openings and blockages. This procedure is also important in the process of vein mapping (needed for skin deep problems).

*Bi-directional Doppler Exam – This is an ultrasound exam used to determine the speed of blood flow and whether it pauses during normal breathing. It also seeks to identify whether your veins are working properly.

*Photoplethysmography – Phew! Don’t let this complicated medical term intimidate you. Photoplethysmography is basically a diagnostic procedure that determines the efficiency of your calf muscle pump.

*Pressure Calf Exam – In performing this exam, you’ll be asked to lie facing upwards with your legs lifted above your chest. This diagnostic procedure identifies vessel blockages.

Treatment
After establishing the specific nature of your problem, the doctor will then outline the best treatment plan for you. Here are several available options:

Sclerotherapy
This procedure involves the doctor injecting a saline solution into the affected veins. The solution results in damage to the affected vessel walls, causing them to swell and seal shut. Eventually the scar tissue will fade. The entire sclerotherapy procedure takes approximately thirty minutes, and has only mild side-effects. And although the injection may be a bit painful, the stinging sensation is usually gone within a few minutes.

Laser and Intense Pulsed Light
This treatment option employs the use of a specialised device that focuses laser energy to the affected tissue. The whole procedure takes only twenty minutes, and has minimal side-effects.

Natural Remedies
Natural remedies can mean the difference between undergoing medical procedures or not, and are valuable alongside medical treatment. Some of the recommended herbal remedies include:

*Horse Chestnut Seed – Studies show that this seed helps to improve blood circulation in the legs thus strengthening the veins and capillaries.

*Bilberry Extract – This herbal extract is known to stimulate new capillary formation thus strengthening the capillary walls.

*Butchers Broom – This herb strengthens veins.

*Gotu Kola – A very effective extract which addresses venous insufficiency, foot swelling and water retention. It therefore provides a good solution to spider veins found on the legs.

*Distilled Witch Hazel – This is directly applied on the affected areas using a cotton ball. Numerous clinical studies show that this extract can help strengthen blood vessels.

Caution: For health safety purposes, do not start using any herbal remedies without consulting a qualified doctor.

Spider veins prevention
Two of the most important things regarding the prevention of spider veins are eating a balanced diet and getting regular exercise. Eating a diet higher in fresh, raw fruits and vegetables than meat and convenience food is very important, and if your job requires you to stand for a long time, you should regularly shift your body weight from one leg to another as well as standing evenly balanced.

To sum things up, the procedure of a spider vein removal is chosen by several key factors. Your doctor will choose the optimum treatment options based on the results obtained from the diagnostic tests. We hope that this article will provide all the necessary guidance you need in addressing this problem.

For more information about spider veins Brisbane, contact the leg vein doctor Brisbane today.

Reflections on Life

Life – what is life! Life can be described in many ways and has many facets and interpretations. It presents us with an ongoing stream of experiences of situations, events and interactions of all kinds with other people and our environment.

It is creation in its magnificent splendour – the original bringing into existence of the universe by God.

For humans it is a journey encompassing all the seasons, colour and streams of life’s experiences.

The miracle of new life in any form of creation brings wonder and amazement as we become aware of the intrinsic formation of such an unexplainable divine plan.

For humans there are many rituals and traditions that help celebrate the different seasons and significant moments in life.

A welcoming of a new child might entail a ritual of a Christening or Blessing in the Christian tradition or perhaps a Naming Ceremony for those less religious. In other cultures and belief systems children are welcomed in a variety of ways but none-the-less mostly it is found to be a joyful celebration of the miracle of new birth.

Life can sometimes be brief – the miracle taken back from where it began just as life is beginning – the mystery of why these sad experiences happen not to be explained.

Life changes for humans as the body grows and life is experienced in new ways. Learning takes place as the brain develops and intelligence is gained and used for the betterment of human kind.

At times the human body suffers from physical limitations this being a challenge as strength of spirit and courage come to the fore.

During the seasons of life ritual is shown to be important such as times of celebration when a person reaches the age of eighteen – a time of maturity and starting out as an adult on life’s journey.

Permanency of relationships can be celebrated by the ritual of Marriage as people start a new chapter along the journey called life.

The miracle of new life can emerge again in this relationship of Marriage as a new life is created and welcomed to the world.

As the continuing seasons and cycles of life are observed, life can represent colour as of a rainbow in these seasons of new beginnings, celebrations, changes and endings.

Red, orange, yellow, green, blue, indigo and violet – colours of the rainbow – how symbolic of life’s journey as the rainbow is composed of the entire spectrum of colour from the shortest wavelength violet to the longest wavelength red.

A closing ritual now takes place as the body has accomplished its purpose and the ending of life as humans know it is honoured and the life celebrated as the spirit travels back to the Divine from whence it came.

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This article supplied by Sandra Hill, Brisbane Wedding Celebrant. For more information about Sandra Hill, weddings, renewal of vows and naming ceremonies in Brisbane, please contact Sandra today.