On-line social media has completely altered not only the way we interact with each other, but essentially the way that a customer will fundamentally interact with business interests.
With over 800 million users world-wide, Facebook on its own is a gigantic marketing body, not to mention other social media powerhouses like Twitter, Youtube, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that all kinds of business that has a public presence operates, and are now as necessary to businesses as an email address and a web-site.
But with all of the clear changes social media has made to the marketing environment, it is necessary to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or inexperienced fly-by-night firms and “social media experts” who prey on naïve businesses by promising the world but under-delivering.
Many millions of dollars and countless hours are wasted on useless social media ventures every day. But social media is not magic. Without good marketing and business fundamentals behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance to show good results, and that demands valuable time that most companies simply can’t afford to spare. This is where Social Media Brisbane can do the work for you, while encouraging for approval and oversight by clients.
Examples of where companies commonly go wrong with social media include:
• Bad Content
Dreary or stolen items, out-dated suggestions, and painful attempts to be groovy are all too common regarding content published online. Be real: people who do business on the internet are generally savvy, and can sniff out smarm and arrogance in an instant.
Developing a healthy online social network takes time and perseverance. A successful network doesn’t sprout up in a day, it takes time and content to see results. Often a business will start up a social media profile, watch the results for a month and then quit with frustration when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing content out on a regular schedule over several platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Even only a fortnightly update can be fantastic for sustaining and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation methods into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks over content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals will only result in it having been an exercise in frustration.