On-line social media has utterly altered not just the way we interact, but more importantly the way that customers interact with business interests.
With over 700 million people using the internet worldwide, Facebook on its own is a gigantic marketing entity, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business that has a public presence operates, and are now as essential to businesses as an email address and a website.
But with all of the obvious differences that social media has brought to marketing, it is crucial to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or impractical fly-by-night firms and “social media experts” which prey on naïve businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and countless hours are utterly wasted on useless social media ventures every day. But social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content in order to be successful, which means valuable time spent on it that many businesses can’t afford to spare. This is where Social Media Brisbane offers to do all the work for you, while encouraging for oversight and approval by their clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Tiresome or plagiarised items, outdated suggestions, and awful attempts to be current are all too common regarding what is published online. People on the internet are perceptive, and can recognise deviousness and arrogance from miles.
Building a good online social network takes time and perseverance. A successful network can’t just sprout up in a day, you need time and content in order to grow. Often a business will create a social media profile, watch the results for a couple of weeks and then quit in frustration when they don’t receive the unrealistic results they expected.
This also ties into:
Spacing out your content on a regular schedule across multiple platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a steady reminder of your brand’s presence you will quickly be forgotten. Even only a fortnightly update can do wonders for maintaining and developing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something no other social media group does.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results can only end up as an exercise in frustration.