On-line social media has absolutely revolutionized not just the way users interact with each other, but essentially the way that a customer will deal with business interests.
With more than 900 million users world-wide, Facebook on its own is a gigantic marketing body, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all kinds of company that has a public presence will operate, and are now as essential to businesses as an email address and a homepage.
But with all the obvious changes social media has brought to the marketing environment, it is crucial to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable shonky or inexperienced firms and “social media experts” which prey on new businesses by over-hyping the possibilities but being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every year. But social media is not magic. Without good marketing and business fundamentals behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content to show good results, and that demands valuable time spent on it that many businesses can’t spare. That’s why Social Media Brisbane offers to do the work for you, while welcoming room for oversight and approval by clients.
Examples of where businesses commonly go wrong with social media include:
• Bad Content
Uninteresting or stolen items, out-dated suggestions, and painful attempts to be hip are common regarding content published online. Be honest with yourself, people on the internet are perceptive, and can recognise insincerity and condescension from miles away.
Developing a good online social network takes time and resolve. A successful network won’t just sprout up in a day, you need time and content to see results. All too often a business will start up a social media profile, watch the results for a month and then quit with anger when they don’t receive the results they wanted.
This also ties into:
Spacing content out on a regular schedule over numerous platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a weekly update can be fantastic for maintaining and growing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation techniques into our work, which is something no other social media group does.
Choosing consultants that value gimmicks instead of content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results can simply end up as an exercise in frustration.