There are 7 billion people residing on Earth. With all of this diversity available it makes you deliberate as to why there are so many singletons out there.
Maybe it’s because we live in a fast paced society where people are too busy to partner up or acknowledge it as a significant pursuit in their lives. Technology combined with evolution has developed a unique breed of people and we do not all share the same ideals like the good old days.
Today’s Online Dating has comprised itself into an easy access platform for a person to fall in love with the click of a button. It is currently a $2 billion dollar per year industry, with over 1500 dating sites internationally and boasts to been responsible for around 280,000 marriages as a result of people meeting up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.
There is no doubt the popularity of the ‘General’ online dating websites out there have had great success with the following of members on their sites. Some international sites proudly promote staggering numbers of 30 million plus. As most sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these platforms are connecting a lot of people with each other.
Over time in this industry I think people have gotten bored and lost in the ‘General’ online dating websites. Wasting time on pointless dialogue and meaningless banter only to find out there is not much in common with the other party. Some might say you have to kiss a lot of frogs to discover your prince.
Niche online dating websites have come on to the scene hard and strong. Obviously someone acknowledged a need and leaped at the opportunity to connect people within a specific market. To tighten the playing field, so to speak. People bond best when they have something in common. Beliefs, hobbies, race, sexual preference or lifestyle choice can group people to meet other [compatible~accordant} singles.
Scientists have performed studies to determine if in fact like-minded people or constrasting people make the better couple. It was found that people with corresponding temperaments and world views were more likely to find success and have conflict free marriages than the opposite couples. It is also put forward that people with similar interests were
more likely to meet up in person off the sites.
The niche dating sites available are limitless, probably if you can think it, there has been one created. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to come across a site for inmates, geeks and people who like to dance.
There is no doubt catering to a specific audience could be a very effective market. It sounds like a fun experience to enter a world where everyone shares the same interest. Everybody deserves love, why not have it with someone you like?