Online social media has completely changed not only the way we interact with each other, but more importantly the way that customers interact with businesses.
With over 800 million users worldwide, Facebook alone is a colossal marketing entity, and of course there are many others like Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have fundamentally altered the way that any kind of company with a public presence operates, and are now as essential to a business as an email address and a web-site.
But with all the obvious changes social media has made to marketing, it is necessary to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of shonky or ill-informed firms and “social media experts” which prey on new businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and countless hours are wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business basics behind it, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ‘free’ advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance in order to be successful, and that means valuable time spent on it that most businesses simply can’t spare. This is where Social Media Brisbane can do the work for you, while encouraging room for oversight and approval by their clients.
Examples of how companies often go wrong with social media include:
• Bad Content
Unexciting or even stolen articles, out-dated suggestions, and painful attempts to be current are common regarding content published online. Admit it, people who do business on the internet are quite shrewd, and will recognise insincerity and condescension without too much trouble.
Developing a healthy online social network takes time and resolve. A successful network can’t just shoot up overnight, you need time and content in order to grow. Often a business will start up a social media profile, watch the results for a couple of weeks and then quit in frustration when they don’t receive the results they expected.
This also ties into:
Spacing out your content regularly over multiple platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will be quickly left behind. Just a fortnightly update will be fantastic for sustaining and increasing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group offers.
Choosing consultants that concentrate on gimmicks before content and who throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results will only result in it having been an exercise in frustration.