On-line social media has completely changed not just the way that people interact with each other, but more importantly the way that customers interact with business interests.
With more than 700 million users world-wide, Facebook on its own is a gargantuan marketing body, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of business that has a public presence operates, and are now as essential to businesses as an email address and a homepage.
But with all the obvious differences social media has brought to marketing, it is necessary to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or ill-informed firms and “social media experts” who focus on naïve businesses by over-hyping but being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every year. Social media is not magic. Without proper marketing and business basics behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, site maintenance and fresh content for successful results, and that demands valuable time that many companies can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while allowing for oversight and approval by clients.
Examples of where people commonly go wrong with social media include:
• Bad Content
Unexciting or stolen articles, out-dated suggestions, and painful attempts to be current are all too common regarding what is published online. Be real: people who do business on the internet are fairly shrewd, and will recognise hypocrisy and condescension in an instant.
Creating a good online social network takes time and diligence. A successful network doesn’t sprout in a snap, it takes time and content in order to grow. Often a business will create a social media profile, watch their results for a short period of time and then give up with anger when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content regularly across multiple platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a consistent reminder of your brand’s presence you will very quickly be left behind. Just a small weekly update will see results regarding sustaining and developing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group offers.
Choosing consultants that value gimmicks over content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results can only result in it having been an exercise in frustration.