On-line social media has absolutely revolutionized not just the way users interact with each other, but more importantly the way that customers deal with business.
With more than 700 million users world-wide, Facebook alone is a gargantuan marketing entity, not to mention other social media powerhouses like Youtube, Twitter, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of company with a public presence operates, and are now as fundamental to a business as an email address and a web-site.
But with all of the clear differences that social media has made to the marketing environment, it is essential to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable shonky or clueless fly-by-night firms and “social media experts” which prey on new businesses by over-hyping but under-delivering.
Many millions of dollars and incalculable time is wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without good marketing and business basics behind you, an online social media presence can only fail and simply be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance to show good results, which means valuable time spent on it that most businesses simply can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while welcoming for approval and oversight by clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Unexciting or plagiarised articles, outdated suggestions, and terrible attempts to be current are all too common when it comes to what is published online. People on the internet are generally savvy, and will sniff out deviousness and condescension a mile away.
Building a good online social network takes time and persistence. A successful network won’t sprout up in a jiffy, it takes time and content to see results. A business may start up a social media profile, watch the results for a short period of time and then give up in frustration when they don’t receive the results they hoped for.
This also ties into:
Spacing out your content regularly over multiple platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will very quickly be forgotten. Even only a fortnightly update will be fantastic for maintaining and developing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a part of your marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can simply end up as an exercise in frustration.