Social Media for Brisbane Businesses Explained

Online social media has absolutely changed not only the way people interact, but essentially the way that customers deal with business interests.

With over 700 million people using the internet world-wide, Facebook alone is a huge marketing entity, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of company that has a public presence will operate, and are now as essential to a business as an email address and a web-site.

But along with all the clear differences that social media has made to the marketing environment, it is essential to hold a realistic assessment of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or inexperienced companies and “social media experts” which focus on naïve businesses by promising the world but under-delivering.

Millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence can only fail and -depressingly- be a waste of time and money.

Despite creating the illusion of “free” advertising with its lack of start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content for successful results, and that demands valuable time that many businesses can’t spare. That’s why Social Media Brisbane can do the work for you, while encouraging room for oversight and approval by clients.

Examples of where businesses often do the wrong thing with social media include:

• Bad Content
Dreary or plagiarised articles, outdated suggestions, and awful attempts to be hip are all too common when it comes to what is published online. People who do business on the internet are quite shrewd, and will sniff out insincerity and arrogance from miles away.

• Impatience
Creating a healthy online social network takes time and persistence. A successful network will not shoot up in a jiffy, it takes time and content to see results. All too often a business will create a social media profile, watch the results for a month and then quit in anger when they don’t see the unrealistic results they wanted.
This also ties into:

• Consistency
Spacing content out on a regular basis over numerous platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a steady reminder of your brand’s presence you will be quickly forgotten. Just a small fortnightly update can be fantastic for sustaining and growing relationships with customers.

The team here at Social Media Brisbane know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.

Most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something no other social media group offers.

Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results can simply end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Styles of Yoga

Yoga originated in ancient India, and is one of the six orthodox schools of Hindu philosophy. Derived from the Sanskrit word meaning “union”, its primary goal is to help the student achieve union with the divine by way of specific poses (asanas), breath (pranayama), and meditation to achieve a state of spiritual liberation. Though yoga in the Western world focuses on health and fitness, it is important to appreciate yoga’s long history as a vital component of the Hindu philosophical and theological system.
As one of the most popular of natural therapies in the West, there are many types of yoga available for those seeking health and wellness. The following covers the more popular yoga styles in the West, and helps you have a clearer understanding of the basics of each yoga style so that you can choose one which best suits you and your needs.

Hatha
Hatha yoga is a generic title which describes any yoga style, and most yoga classes advertised in the West will be hatha yoga, unless otherwise stated. When a yoga class is advertised as hatha, it usually refers to a slow-paced and gentle introduction to yoga, incorporating basis poses and simple breathing exercises. Before attending a hatha yoga class, it is wise to ask the yoga teacher where he/she trained and what the class will consist of, e.g. yoga poses, pace, meditation and mantras etc. This will help to to decide if the yoga class will be beneficial for you.

Vinyasa
Vinyasa yoga is perhaps the most common for those wanting yoga purely for fitness. This form of yoga combines a sequence of flowing poses with rhythmic breathing, and is designed as an intense body-mind workout. As a generic term for any form of yoga that involves poses synchronised to the breath (where there is a flow as the poses run together), Vinyasa yoga is also used to describe yoga styles that have derived from it, such as Ashtanga and Power Yoga.

Ashtanga
As mentioned, Ashtanga is a form of yoga that has derived from the concept of Vinyasa yoga. It is fast-paced and based on six series of poses that increase in difficulty as each series moves through one to the next without stopping. As there is no time for adjustments, once a series of yogic poses and breathing are underway the student is encouraged to move through the series of movements without stopping, making for an ideal full body work-out that will stimulate and improve circulation and detoxification, and get that heart rate pumping!
Power Yoga
Another form of yoga derived from Vinyasa, Power yoga is a Western product based on the fundamentals of yoga tradition. More likely to be part of a gym curriculum, Power yoga weaves common yoga poses and breathe techniques to a rigorous exercise workout, designed to strengthen the body and promote flexibility. Power yoga is great as part of your training and fitness routine, but rarely addresses the philosophical aspects of yoga.

Bikram yoga
Designed by Bikram Choudhury, this form of yoga is better known for its use of sauna-like conditions to promote detoxification of the body through sweat. Bikram yoga classes are held in studios designed to replicate India’s climate, mimicking a hot and humid temperature. Here students work through a series of 26 traditional yoga poses (usually slow-paced and gentle) as they sweat and, as a result, promote fresh blood and oxygen to circulate throughout the body. This form of yoga is ideal as a detoxifying exercise to boost the immune system.

Sivananda
For those seeking a more philosophical approach to their yoga, Sivananda yoga is based on the philosophy of Swami Sivananda and his five principles:
1. Proper exercise
2. Proper breathing
3. Proper relaxation
4. Proper diet
5. Positive thinking/meditation

Sivananda yoga classes work through twelve basic poses. As a slow-paced form of yoga, the emphasis is on the full exploration of each pose so that the eventual mastering of each pose is achieved as part of an overall philosophical approach.

Iyengar
Iyengar yoga is based on the teaching of B.K.S Iyengar, one of the most influential yogis of all time. This form of yoga focuses on the subtleties of each pose, which are held much longer than traditional forms of yoga. Focussing on the physical alignment of the body in the poses, students are encouraged to attain perfect poses through consistent practice. This is based on the philosophical belief that once the body is in perfect balance by means of mastering each pose, the mind with reflect this balance. In addition, unlike other forms of yoga, Iyengar also uses props such as belts or chairs to accommodate any needs or structural imbalances in the body, which makes it a good option for those with poor mobility.
Anusara
Anusara means “to step into the current of divine will” and is a modern form of yoga created by American John Friend, with its origins derived from Iyengar yoga. Its practice focusses on three key areas:
• Attitude – by opening to grace one can awaken his/her true nature.
• Alignment – integrated awareness of the different
• Action – pose as expression of the heart and inner freedom.
This form of yoga reintroduces traditional Hindi elements of yoga, however is primary health orientated as it focuses on inner and outer body alignment.
Kundalini
Considered the most comprehensive of yogas, Kundalini is derived from the tantra yoga tradition and refers to the flow of energy and consciousness that exists within us. Incorporating poses and dynamic breathing techniques, combined with specific mantra chanting and chakra awakening, Kundalini yoga acts as a holistic philosophy that keeps the body and mind strong and flexible in times of stress and conflict. This yoga style is suited for those wanting a holistic approach to their yoga practice.

There are many other forms of yoga available, with more yoga traditions and styles being introduced into the West every year. Like all things, however, it is best to have a clear idea of what you hope to achieve from yoga and then find a style that best suits that. Happy yoga practicing from Radiant Heart Yoga Woolloongabba, Brisbane.

Double Glazing Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, preferably by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing requires the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Retrofit our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows eliminate noise transfer by up to 70% and eliminate heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System functions very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly improves noise removal. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to reduce noise transmission through existing windows up to 70%. As well it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient gap between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a respected privately-owned Australian creator of soundproofing products and solutions. We can help to create a quieter, more comfortable environment in any environment, whether it’s in the home, office, industrial, marine, hotels or restaurants.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a huge range of double glazing and window sound insulation and noise control products for domestic and commercial use. We will determine your exact noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding the Queenslander House

Cladding the Queensland house or ‘Queenslander’ with vinyl cladding speaks eloquently of our distinctive lifestyle and is one of the most sensible alternatives to the regular high maintenance of the exterior of our houses whilst also maintaining it’s distinctive character and architectural design.

Queensland has more than one type of housing but a traditional past of building with timber has been dominant. This distinctive tradition originated with rough timber huts of early settlement and developed into the multi-gabled bungalows of the 1930s. Buildings continued until, and were adapted after, the Second World War, leading to more contemporary timber houses.

The most typical early twentieth century Queensland house is characterised by:
• timber construction with corrugated-iron roof;
• highset on timber stumps;
• single-skin cladding for partitions and sometimes external walls;
• verandahs front and/or back, and sometimes the sides;
• decorative features to screen the sun or ventilate the interior.

Some of the negatives for the Queenslander were the high maintenance and poor insulation of the external walls as they were only single skinned and required regular painting. One of the most cost effective ways of rectifying these negatives is to have insulated vinyl cladding install directly over the existing exterior walls. This will leave you with an almost maintenance free exterior that never needs to be painted and also makes the house warmer in winter and helps with cooling costs in the summer.

Vinyl cladding, despite its relatively low price, is an extremely durable product. The colour of vinyl house cladding will last much longer than a cladding option that is painted. The cladding won’t dent like aluminium cladding, and unlike wood cladding, vinyl cladding is resistant to moisture, mould and insects so it won’t rot or deteriorate like wood can over time. In fact, vinyl cladding is one of the most durable options of any type of exterior cladding on the market. Our vinyl wall cladding can withstand extremes in weather including temperature changes and relatively high wind speeds. In fact, our cladding can even withstand cyclonic force winds. The manufacturer of our cladding is so confident in the product they offer an extensive lifetime warranty to back up their claims of how durable the product is.

Keep the character of your Queensland home, reduce maintenance and add insulation.

We offer free quotes for new and old buildings, why not call us today on 1800 684 717 or check out these web sites: Cladding TownsvilleCladding BundabergCladding Ipswich .

Laser Clinic Brisbane

IPL (Intense Pulsed Light) is a light based technology which treats several skin conditions in one treatment. It works in the deeper layers of the skin where traditional skincare cannot reach, thus achieving a far superior result.
Skin concerns such as pigmentation, freckling, sun damage, capillaries, redness, acne scarring and rosacea may be treated with photorejuvenation.

Pulses of light are applied to the skin via a handpiece which filters the wavelengths of light through a layer of ultrasound gel. The treatments remove most types of sun induced pigmentation like freckling, age spots and sun damage. By lessening the darker pigmentation IPL leaves the skin with a more even tone. Vascular skin concerns including capillaries, redness, acne scarring and rosacea are also targeted by the broad wavelengths of light. IPL works particularly well on red acne scarring that is left behind after undergoing acne treatments.

As most people will have several skin concerns, this treatment has become popular as it can address them all. The IPL photorejuvenation also stimulates the production of collagen which will plump and smooth the texture of the skin, improving fine lines, wrinkles and pitted scarring.

There is little or no downtime involved with photorejuvenation. Most people will experience some redness and heat in the area which subsides in several hours after treatment. The most common treatment areas are face, neck, décolletage/chest area and backs of hands.

Photorejuvenation treatments can be utilised as a once off treatment, however a course of treatments will promote the best results. A progressive result can be expected with a change usually noticed within a week after a session which is why IPL Photorejuvenation has gained such popularity among both men and women.

If you are looking for a Laser Clinic Brisbane that offers Acne Treatment Brisbane and IPL Brisbane then please see Image by Laser for a free consultation.