On-line social media has utterly revolutionized not only the way users interact with each other, but essentially the way that a customer will deal with business interests.
With over 700 million people using the internet world-wide, Facebook on its own is a gargantuan marketing entity, with many others like Twitter, Youtube, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of business that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But along with all of the obvious differences social media has made to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or ill-informed fly-by-night firms and “social media experts” who focus on naïve businesses by over-hyping the possibilities but being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every year. But social media is not magic. Without solid marketing and business basics behind it, a social media presence can only fail and simply be a waste of time and money.
Despite creating the illusion of ‘free’ advertising with its lack of start-up and/or hosting fees, social media needs a continual presence, site maintenance and fresh content for successful results, and that demands valuable time spent on it that many businesses can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while allowing for approval and oversight by clients.
Examples of how people often do the wrong thing with social media include:
• Bad Content
Tiresome or plagiarised items, outdated suggestions, and awful attempts to be groovy are all too common regarding content published online. Be honest with yourself, people who do business on the internet are savvy, and can sniff out deviousness and arrogance without too much trouble.
Developing a good online social network takes time and resolve. A successful network won’t shoot up overnight, you need time and content to see results. Often a business will create a social media profile, watch the results for a short period of time and then quit with frustration when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing content out on a regular schedule across numerous platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a steady reminder of your brand’s presence you will be quickly forgotten. Just a fortnightly update can be fantastic for maintaining and increasing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something no other social media group does.
Choosing consultants who value gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can simply result in it having been an exercise in frustration.