Online social media has totally revolutionized not just the way that people interact with each other, but essentially the way that clients interact with business interests.
With over 800 million users worldwide, Facebook on its own is a colossal marketing entity, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of business that has a public presence will operate, and are now as necessary to businesses as an email address and a homepage.
But along with all the obvious changes social media has made to the marketing environment, it is essential to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable dishonest or ill-informed fly-by-night firms and “social media experts” that focus on new businesses by promising the world but being unable to deliver.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every day. But social media is not magic. Without good marketing and business fundamentals behind it, a social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance to result in success, and that demands valuable time spent on it that most companies can’t spare. That’s why Social Media Brisbane does the work for you, while still allowing for approval and oversight by their clients.
Examples of where people often go wrong with social media include:
• Bad Content
Dreary or plagiarised articles, outdated advice, and terrible attempts to be current are all too common when it comes to what is published online. Be honest with yourself, people who do business on the internet are generally savvy, and can recognise hypocrisy and condescension from miles.
Developing a healthy online social network takes time and resolve. A successful network won’t sprout overnight, it takes time and content in order to grow. A business may start up a social media profile, watch their results for a month and then quit in annoyance when they don’t see the results they hoped for.
This also ties into:
Spacing out your content on a regular schedule over a number of platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a regular reminder of your brand’s presence you will quickly be forgotten. Just a small fortnightly update can see results regarding maintaining and increasing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation procedures into our work, which is something no other social media group offers.
Choosing consultants that concentrate on gimmicks over content and that throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results can only end up as an exercise in frustration.