On-line social media has totally revolutionized not only the way people interact with each other, but more importantly the way that customers deal with business.
With over 800 million people using the internet worldwide, Facebook on its own is a huge marketing entity, with many others like Twitter, Youtube, Linkedin and Google Plus. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of company with a public presence will operate, and are now as essential to businesses as an email address and a web-site.
But along with all the clear differences that social media has brought to the marketing environment, it is essential to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or impractical fly-by-night firms and “social media experts” which prey on new businesses by promising the world but being unable to deliver.
Millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. Social media is not magic. Without good marketing and business basics behind you, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with its lack of start-up and/or hosting fees, social media needs a continual presence, site maintenance and fresh content to result in success, which means valuable time that most businesses can’t spare. That’s why Social Media Brisbane can do the work for you, while welcoming for approval and oversight by their clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Dull or stolen articles, out-dated suggestions, and embarrassing attempts to be groovy are all too common when it comes to content published online. Admit it, people on the internet are quite shrewd, and can sniff out smarm and arrogance from miles.
Developing a healthy online social network takes time and resolve. A successful network cannot just sprout up in a snap, it takes time and content in order to grow. All too often a business will create a social media profile, watch the results for a couple of weeks and then give up with frustration when they don’t see the results they hoped for.
This also ties into:
Spacing content out on a regular basis across multiple platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a steady reminder of your brand’s presence you will be quickly left behind. Even only a fortnightly update can do wonders for sustaining and increasing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, something that no other social media group offers.
Choosing consultants that value gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals will only result in it having been an exercise in frustration.