Online social media has completely changed not only the way users interact, but more importantly the way that a customer will fundamentally interact with business.
With more than 800 million users world-wide, Facebook alone is a gargantuan marketing entity, not to mention other social media powerhouses such as Youtube, Twitter, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that any kind of company that has a public presence will operate, and are now as fundamental to a business as an email address and a website.
But along with all of the clear differences social media has made to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or impractical companies and “social media experts” which focus on naïve businesses by promising the world but under-delivering.
Many millions of dollars and countless hours are utterly wasted on useless social media ideas every year. Social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence will fail and simply be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with its lack of start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content to result in success, which demands valuable time that most businesses can’t spare. This is where Social Media Brisbane offers to do all the work for you, while allowing for approval and oversight by clients.
Examples of where people often go wrong with social media include:
• Bad Content
Tedious or plagiarised items, outdated suggestions, and painful attempts to be current are common regarding what is published online. Admit it, people who do business on the internet are perceptive, and will sniff out smarm and arrogance from miles away.
Creating a healthy online social network takes time and diligence. A successful network will not shoot up overnight, you need time and content in order to grow. All too often a business will create a social media profile, watch their results for a short period of time and then give up with annoyance when they don’t see the unrealistic results they expected.
This also ties into:
Spacing content out on a regular basis over numerous platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a consistent reminder of your brand’s presence you will quickly be forgotten. Just a small fortnightly update will do wonders for maintaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks before content and who throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals can simply end up as an exercise in frustration.