On-line social media has totally revolutionized not only the way users interact with each other, but essentially the way that customers fundamentally interact with business interests.
With more than 900 million people using the internet world-wide, Facebook alone is a colossal marketing entity, and of course there are many others like Twitter, Youtube, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence operates, and are now as fundamental to businesses as an email address and a web-site.
But with all of the clear differences that social media has made to the marketing environment, it is essential to hold a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable shonky or ill-informed companies and “social media experts” which focus on new businesses by promising the world but being unable to deliver.
Millions of dollars and countless hours are completely wasted on useless social media ventures every day. But social media is not magic. Without solid marketing and business basics behind you, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite hyping the impression of ‘free’ advertising with its lack of start-up and/or hosting fees, social media must have a continual presence, site maintenance and fresh content in order to be successful, which means valuable time spent on it that most businesses simply can’t afford to spare. This is where Social Media Brisbane does all the work for you, while allowing for oversight and approval by clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Tiresome or even stolen items, outdated suggestions, and terrible attempts to be current are common regarding content published online. People who do business on the internet are savvy, and can recognise hypocrisy and condescension in an instant.
Developing a strong online social network takes time and determination. A successful network won’t just sprout in a day, you need time and content in order to grow. Some businesses will create a social media profile, watch their results for a month and then give up with frustration when they don’t see the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis across several platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Even only a weekly update will do wonders for continuing and developing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something no other social media group offers.
Choosing consultants who value gimmicks instead of content and that throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals can simply result in it having been an exercise in frustration.