Online social media has absolutely changed not just the way people interact, but essentially the way that customers deal with business interests.
With over 800 million people using the internet world-wide, Facebook alone is a gigantic marketing body, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as essential to a business as an email address and a web-site.
But along with all of the clear differences social media has made to the marketing environment, it is crucial to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable dishonest or ill-informed fly-by-night firms and “social media experts” that focus on new businesses by promising the world and being unable to deliver.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind you, an online social media presence will fail and simply be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance for successful results, which demands valuable time spent on it that most companies simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while welcoming room for oversight and approval by their clients.
Examples of how companies commonly do the wrong thing with social media include:
• Bad Content
Tiresome or plagiarised items, outdated advice, and terrible attempts to be hip are common when it comes to what is published online. Be real: people on the internet are quite shrewd, and will recognise hypocrisy and arrogance from miles away.
Creating a healthy online social network takes time and perseverance. A successful network doesn’t sprout up in a snap, it takes time and content in order to grow. A business may start up a social media profile, watch the results for a short period of time and then quit in anger when they don’t receive the results they wanted.
This also ties into:
Spacing content out regularly across several platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a regular reminder of your brand’s presence you will very quickly be left behind. Just a small fortnightly update will do wonders for maintaining and growing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the only important tactic.
We also integrate revolutionary Search Engine Optimisation procedures into our work, something that no other social media group offers.
Choosing consultants who value gimmicks before content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results can only result in it having been an exercise in frustration.