Social Media for Brisbane Businesses Explained

On-line social media has absolutely altered not just the way we interact with each other, but more importantly the way that customers interact with businesses.

With more than 900 million users worldwide, Facebook on its own is a colossal marketing body, with many others such as Twitter, Youtube, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of company with a public presence operates, and are now as essential to a business as an email address and a web-site.

But along with all the clear changes social media has made to marketing, it is crucial to have a realistic assessment of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” which focus on naïve businesses by over-hyping the possibilities but under-delivering.

Millions of dollars and countless hours are completely wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without solid marketing and business basics behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.

Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance in order to be successful, and that means valuable time spent on it that most companies can’t spare. That’s why Social Media Brisbane can do the work for you, while encouraging room for approval and oversight by their clients.

Examples of how businesses often do the wrong thing with social media include:

• Bad Content
Uninteresting or stolen articles, outdated advice, and painful attempts to be hip are all too common regarding what is published online. Admit it, people on the internet are perceptive, and can sniff out deviousness and arrogance a mile away.

• Impatience
Developing a good online social network takes time and resolve. A successful network doesn’t sprout in a snap, it takes time and content in order to grow. A business may start up a social media profile, watch their results for a short period of time and then quit with anger when they don’t receive the unrealistic results they wanted.
This also ties into:

• Consistency
Spacing out your content on a regular basis over several platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will very quickly be left behind. Just a small weekly update can be beneficial for sustaining and developing relationships with customers.

We here at Social Media Brisbane know exactly how social media operates, and treat it as a part of your marketing strategy rather than the be all and end all.

Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something no other social media group does.

Choosing consultants who value gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and goals can only end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Core Drilling Brisbane

DIY vs Hiring a Concrete Cutting Service – including a Step by Step Guide

There is a vast variety of concrete saws and equipment that can be hired to do that pesky DIY project that you have always wanted to get done. But when should you hire a professional and when should you just give it a crack? To do your concrete cutting or core drilling job properly and on budget you will need: the right equipment, the right type – wet or dry, the right protection for yourself and the environment, the right skills and the right value for money. There is lots to consider, but if you read on and follow this step by step guide we can explore this in a little more detail.

Step 1.Choose the right equipment: For gener slab cutting Brisbane you will need a Floor Saw or Kwik Cut Saw (Hand Saw). This process is used when reasonably level and flat surfaces have to be cut and includes cutting through reinforced concrete, precast concrete, and other structural materials.

These surfaces include floors, roofs, bridge decks and suspended slabs. The surfaces are usually cut to provide expansion joints, to make openings for ducts, elevators, stairwells, machine pads, trenching and for demolition purposes.

For wall sawing Brisbane you will need a Kwik Cut Saw (Hand Saw) or Ring Saw. This process is used for the cutting of openings in vertical surfaces and surfaces with slopes so great that floor saws cannot be used.

These surfaces are usually cut to provide for doors, windows, vaults, silos, chests, foundations, ducts or large diameter pipes, or to remove part or all of existing walls. For core drilling Brisbane through a floor or wall you will need a core drill. Core drills can usually drill holes from 25mm dia – 660mm dia. This process is used for the drilling of circular holes in reinforced concrete, precast concrete, asphalt, brick, cinderblock and other structural materials. Usually the holes are made for electrical, plumbing, heating, sewer and sprinkler installations. Other applications include holes to anchor bolts or lifting rods, to place explosive charges, to install load carrying devices, or for analysis of the structure of the rock.

Step 2. Wet or Dry cutting? I don’t mean to scare you here, but cutting concrete can be very messy. You can probably figure out that the dry cutting means cutting without water and should be less messy… hmm not so sure. Cutting without water means dust and lots of it. Very messy, minute particles of concrete will billow into a thick cloud of grey concrete dust or red brick dust and coat everything nearby you own. Personally I prefer the wet cutting machines. Even though the mess is wet grey or red slurry, it is much easier to clean up all the mess with a wetvac (wet and dry vacuum cleaner) and a wipe over with a damp cloth. Dust on the other hand can get absolutely everywhere.

Step 3. Protect yourself and the environment. Basic safety equipment you will need include goggles, ear plugs, safety boots/steel capped gumboots and gloves. If you have chosen a dry cutting machine you will also need to work with a dust mask on to protect your lungs, and sun protection and long sleeves if you are working outside.

Cutting concrete can be very noisy so be mindful of neighbors and nearby businesses in case of noise pollution and air pollution. Think about what is below you if you are cutting on a floor higher than ground floor. Sadly I have heard of some terrible injuries because of falling cores and no safety barriers. Protect the environment with plastic sheeting, extraction fans and a wet/dry vacuum cleaner. In many countries, letting waste such as concrete slurry go down the drain is against the law and you will be fined.

Step 4. Check if you have the right skills. There are many dangers associated with concrete cutting equipment. Even though this equipment can be readily hired, this equipment should only be operated by experienced personnel. You won’t need to google ‘saw injuries’ to imagine the dangers of operating such powerful equipment without the right know how and strength.

Step 5. Check out the cost. Believe it or not the cost to hire a skilled professional who has all the equipment needed and can get the job done with minimal fuss, is often not much more than hiring the equipment yourself. Aside from the safety risk, mistakes in concrete are expensive if you get it wrong. Before you go ahead with the hire, at least get an idea of price from a professional by obtaining a quote.

For example you may be surprised to know that at elliottandfyfe.com.au you can hire a Brisbane concrete cutting operator to do a basic job for about $150.00. That’s hardly more than the cost of hiring the concrete cutting equipment, and comes with a skilled operator to do the hard work. Might just be worth the call?

Shaun McCabe Elliott and Fyfe Concrete Cutting Service – Brisbane. For an obligation free quote on any job call 07 3806 9100 or 0411 554 737.

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Double Glazing Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, optimally by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing needs the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Add our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows eliminate noise transfer by up to 70% and eliminate heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System works very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly improves noise reduction. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to greatly reduce noise transmission through existing windows by up to 70%. In Addition it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient distance between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a respected privately-owned Australian creator of soundproofing products and solutions. We can help to provide a quieter, more comfortable environment in any surroundings, whether it’s in the home, office, industrial, marine, restaurants or hotels.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a huge range of double glazing and window sound insulation and noise control products for commercial and domestic use. We will determine your specific noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding Mackay – Consider Vinyl Cladding Over Painting

Over the past several decades, more and more people have become aware of the numerous benefits of modern vinyl cladding and started to use it instead of paint. Paint is a great choice if you plan on selling the house in the near future since it does not involve a major investment, but if you want to make your home more comfortable, then vinyl cladding is the best choice. The truth is that vinyl cladding does have a series of advantages that should be taken into account if you want to get the best quality for your money. Here you will find the most important benefits:

What Is Vinyl Cladding?
In order to fully understand its benefits, you must firstly know what vinyl cladding is. In a nutshell, this is a type of cladding made from PVC combined with several other substances that aim to increase durability. This material is fixed on the exterior of your home to improve its overall aspect and also for improving thermal performance. Paint, on the other hand, is used only for improving the aspect of your home and it does not improve the thermal performance of your house in any way.

This type of cladding is also very durable in the long run, unlike paint which peels off and loses its intensity thoughout the years. This is possible with the help of the acrylic components found in vinyl cladding, which help it stand the test of time – and weather! It does not rot or crust, and it can last for decades even in the harshest weather conditions.

One of the most important advantages of this type of cladding is that unlike paint, it is very easy to maintain in the long run, and it adds value to your home. Paint is difficult to maintain over the years as it can easily deteriorate, but fortunately this is not the case with this type of cladding: you can easily wash it with a sprayer and some mild detergent once in a while, and that is it! It is true that vinyl cladding does require an initial investment, but the quality and the comfort are certainly worth it. Besides, this will also lower your energy bills.

Vinyl cladding is undoubtedly one of the most affordable and versatile cladding options: you can easily adapt it in order to match the overall style of your home, no matter if you own a traditional or a modern house. All you need in order to make your home stylish and unique is some high-quality products and a little bit of creativity. Besides, it is so affordable that you can even clad your entire home with it without having to spend a little fortune!

Last but certainly not least, another great benefit of this type of cladding is that it comes with an important warranty that confirms the quality and the durability of the material. This warranty will give you the peace of mind you need: your investment is fully protected, should anything happen with the cladding.

In conclusion, these are the main advantages of vinyl cladding over painting. Painting may be cheaper, but it is less durable in the long run, it does involve some maintenance costs, it can easily peel off and it does not improve the thermal performance. On the other hand, vinyl cladding is extremely durable, affordable, easy to maintain, it adds extra style to your home and it improves thermal performance as well. For cladding Mackay contact Prestige Exteriors today. Make sure you check out the before and after photo gallery.