Online social media has completely revolutionized not only the way we interact, but essentially the way that a customer will interact with businesses.
With over 800 million people using the internet worldwide, Facebook alone is a gigantic marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business with a public presence will operate, and are now as necessary to businesses as an email address and a website.
But with all the clear changes social media has brought to the marketing environment, it is essential to have a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or inexperienced fly-by-night firms and “social media experts” which prey on naïve businesses by promising the world but under-delivering.
Many millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every day. But social media is not magic. Without good marketing and business basics behind you, an online social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance to show good results, and that means valuable time spent on it that many businesses can’t spare. That’s why Social Media Brisbane does all the work for you, while encouraging for approval and oversight by their clients.
Examples of how people often go wrong with social media include:
• Bad Content
Uninteresting or plagiarised articles, outdated advice, and embarrassing attempts to be groovy are common when it comes to what is published online. Be honest with yourself, people on the internet are generally savvy, and will sniff out hypocrisy and condescension from miles away.
Developing a strong online social network takes time and resolve. A successful network won’t just spring up in a jiffy, you need time and content in order to grow. All too often a business will start up a social media profile, watch their results for a month and then quit with frustration when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing content out regularly across numerous platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will very quickly be forgotten. Even only a weekly update can be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something that no other social media group offers.
Choosing consultants who value gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results will simply result in it having been an exercise in frustration.