On-line social media has absolutely revolutionized not just the way that people interact, but more importantly the way that clients interact with business interests.
With more than 700 million people using the internet world-wide, Facebook alone is a huge marketing body, and of course there are many others like Youtube, Twitter, Linkedin and Google Plus. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any type of business with a public presence will operate, and are now as essential to a business as an email address and a website.
But along with all the clear changes social media has brought to marketing, it is essential to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or clueless fly-by-night firms and “social media experts” which prey on naïve businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and countless hours are utterly wasted on useless social media ideas every year. But social media is not magic. Without solid marketing and business fundamentals behind you, a social media presence will fail and simply be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, site maintenance and fresh content in order to be successful, and that means valuable time spent on it that most companies simply can’t spare. This is where Social Media Brisbane does all the work for you, while welcoming for approval and oversight by their clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Tedious or even stolen articles, out-dated advice, and embarrassing attempts to be hip are all too common regarding what is published online. Be real: people who do business on the internet are quite shrewd, and can recognise hypocrisy and condescension from miles.
Developing a strong online social network takes time and perseverance. A successful network cannot just sprout in a day, you need time and content in order to grow. A business may create a social media profile, watch their results for a month and then quit in annoyance when they don’t see the unrealistic results they wanted.
This also ties into:
Spacing content out regularly over several platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Even only a weekly update will be fantastic for maintaining and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group does.
Choosing consultants that value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results can simply end up as an exercise in frustration.