On-line social media has absolutely changed not only the way users interact, but more importantly the way that a customer will deal with business interests.
With more than 800 million people using the internet worldwide, Facebook on its own is a huge marketing entity, and of course there are many others like Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of company that has a public presence operates, and are now as necessary to a business as an email address and a website.
But with all the obvious changes social media has brought to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable shonky or ill-informed companies and “social media experts” who prey on new businesses by promising the world but being unable to deliver.
Millions of dollars and countless hours are wasted on useless social media ventures every day. Social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence will inevitably fail and simply be a waste of time and money.
Despite creating the illusion of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance in order to be successful, and that means valuable time that most businesses can’t afford to spare. This is where Social Media Brisbane does the work for you, while still allowing room for oversight and approval by clients.
Examples of how people commonly go wrong with social media include:
• Bad Content
Boring or stolen items, out-dated suggestions, and embarrassing attempts to be current are common when it comes to what is published online. People on the internet are generally savvy, and can recognise smarm and condescension from miles away.
Building a healthy online social network takes time and perseverance. A successful network will not sprout in a jiffy, it takes time and content to see results. A business may create a social media profile, watch the results for a short period of time and then quit with frustration when they don’t get the results they expected.
This also ties into:
Spacing content out regularly across a number of platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Just a weekly update will see results regarding maintaining and increasing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something no other social media group does.
Choosing consultants that concentrate on gimmicks over content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals will only end up as an exercise in frustration.