Online social media has utterly revolutionized not just the way that people interact with each other, but essentially the way that clients interact with businesses.
With over 900 million people using the internet world-wide, Facebook alone is a gargantuan marketing entity, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as fundamental to businesses as an email address and a website.
But with all the clear differences social media has brought to marketing, it is crucial to have a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of shonky or impractical companies and “social media experts” who prey on naïve businesses by over-hyping and being unable to deliver.
Many millions of dollars and incalculable time is wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without proper marketing and business basics behind you, an online social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content to show good results, which means valuable time spent on it that many businesses simply can’t spare. That’s why Social Media Brisbane offers to do the work for you, while allowing room for oversight and approval by clients.
Examples of where people often go wrong with social media include:
• Bad Content
Boring or plagiarised articles, out-dated advice, and embarrassing attempts to be groovy are all too common when it comes to content published online. Be honest with yourself, people on the internet are fairly shrewd, and can recognise deviousness and condescension from miles.
Creating a strong online social network takes time and diligence. A successful network cannot just sprout overnight, you need time and content to see results. A business may create a social media profile, watch their results for a month and then quit with anger when they don’t get the unrealistic results they expected.
This also ties into:
Spacing out your content on a regular basis across a number of platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will quickly be forgotten. Just a small weekly update can be fantastic for maintaining and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a part of your marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization systems into our work, something that no other social media group offers.
Choosing consultants that value gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals can only end up as an exercise in frustration.