Social Media for Brisbane Businesses Explained

On-line social media has absolutely revolutionized not just the way we interact with each other, but essentially the way that customers fundamentally interact with business interests.

With more than 700 million people using the internet world-wide, Facebook on its own is a gargantuan marketing entity, with many others like Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have fundamentally altered the way that any kind of company with a public presence operates, and are now as essential to a business as an email address and a homepage.

But along with all the obvious differences that social media has made to marketing, it is crucial to hold a realistic perspective of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or ill-informed fly-by-night firms and “social media experts” which prey on new businesses by over-hyping the potential and under-delivering.

Millions of dollars and countless hours are wasted on useless social media ventures every year. Social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will inevitably fail and simply be a waste of time and money.

Despite creating the impression of ‘free’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance to result in success, and that means valuable time that many companies simply can’t spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging for approval and oversight by clients.

Examples of where businesses commonly go wrong with social media include:

• Bad Content
Unexciting or plagiarised items, out-dated advice, and embarrassing attempts to be hip are all too common regarding what is published online. People who do business on the internet are generally savvy, and will recognise smarm and arrogance in an instant.

• Impatience
Building a strong online social network takes time and resolve. A successful network won’t just shoot up in a snap, it takes time and content to see results. A business may create a social media profile, watch the results for a short period of time and then give up with anger when they don’t get the unrealistic results they hoped for.
This also ties into:

• Consistency
Spacing content out regularly across a number of platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a regular reminder of your brand’s presence you will quickly be forgotten. Even only a fortnightly update will be beneficial for maintaining and developing relationships with customers.

The team here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the only important thing.

And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group does.

Choosing consultants who concentrate on gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results will only result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Laser Treatments in Brisbane for Tattoo and Hair Removal

Laser Hair Removal is becoming more and more popular as people seek ways to permanently remove unwanted or excess hair. Most people have tried the short term methods such as shaving, waxing or plucking, but are often disappointed with the side effects associated with them.

Laser Technology has come a long way and gets far superior results when compared to other methods of permanent hair reduction, such as IPL or Intense Pulsed Light. Laser also often requires far less treatments due to the effectiveness of the machines and the wavelength used which is specific to the melanin or brown pigment contained in the hair.

The wavelength of light used determines how deep the light or laser energy penetrates into the skin therefore affecting whatever structures lie in that particular layer. IPL or Intense Pulsed Light, as it is multiple wavelengths is better for treating skin conditions such as pigmentation, capillaries and sun damage which lie in a superficial zone within the skin. A hair removal laser (such as the Alexandrite) and its single or targeted wavelength effectively destroys the cells responsible for growing another hair which is located more deeply within the skin.

In a Laser Hair Removal treatment pulses of light are targeted at the area which delivers heat down into the base of the follicle where the root of the hair resides. This short burst of heat disables the hair follicle from growing another hair. As only a certain percentage of hairs are actively growing at any time, it takes several treatments to clear an area of hairs. Most areas of the face and body are suitable for Laser Hair Removal and for those people who suffer from ingrown hairs, they will also be treated with this technology.

A licensed Laser Hair Removal operator will have to have undertaken many hours of supervised training, theoretical studies and laser safety officer tests to attain that qualification. This will mean you get a safer treatment and ultimately better results as they will be more experienced in performing the treatments on many different skin and hair types. Making sure the clinic and laser operators have their licenses on display can also be very reassuring.

When undertaking Laser Hair Removal for the first time it can often be difficult to decide which clinic is going to suit your needs. Price is usually a good indicator of the technology they use as the true medical grade lasers will be a much bigger financial outlay. Cheap prices that seem too good to be true often leave the client with little or no results and in the long run they end up having many more treatments than they first thought they would need.

Look for a clinic that has been in business for a long period of time. Chances are if they are a long standing company they have proven their ability to keep their customers happy. By doing your research before starting permanent hair removal treatments you can be assured you will be getting a high quality, safe and effective treatment with great long lasting results.

If you are on the North side of Brisbane and are looking for laser hair removal brisbane or IPL hair removal, contact Image by Laser, Aspley. Image by Laser can also help you with laser tattoo removal brisbane

Why upgrade to enterprise risk management?

The Global Financial Crisis taught us the importance of robust risk management practices in identifying and addressing issues that have the potential to impact on overall business objectives. Many organisations have implemented risk management programs, however a significant proportion of these have yet to realise the benefits of upgrading their programs to best-practice Enterprise Risk Management.

What’s the problem with traditional risk management programs?

Historically, risk management has tended to focus only on the negative – how do we identify what might go wrong? How bad will things get if it does? How can we stop it?

Another feature of old-fashioned risk management has been the tendency for it to be “siloed”, with each section of an organisation having its own approach to managing risk.

Modern, best practice Enterprise Risk Management has moved contemporary risk management programs and thinking beyond these limitations.

Why is Enterprise Risk Management better?

Enterprise Risk Management (also known as ERM) has a range of benefits for contemporary businesses:

  • ERM achieves efficiencies across the whole of the organisation by integrating a common approach throughout all functional areas.
  • ERM avoids the pitfall of concentrating on minor risks (such as slip hazards) at the expense of big picture risks (such as failure of critical infrastructure).
  • ERM captures the positive side of risk management, by also considering opportunities for new services, process efficiencies, improved methods of service delivery etc.

What strategies assist adoption of Enterprise Risk Management?

 

QRMC frequently assists organisations to develop or expand their risk management programs to embrace Enterprise Risk Management. Our experience suggests that useful strategies to successfully move to Enterprise Risk Management include:

  • Strong committed, visible leadership.
  • Recognising that risk management is an ongoing (not once-off) process.
  • Treating risk management as a tool to achieve business objectives, not as a compliance exercise.
  • Extensive consultation with, and training of, personnel (at all levels).
  • Consistently integrating ERM across all systems and functional areas within the organisation.

Special considerations for business or department amalgamation

 

A regular feature of contemporary business is the process of amalgamation, either of existing segments of an organisation, or of one business with a completely independent second business (M&A).

Determining the business objectives of a new organisation formed in this way is not always a straightforward exercise. The clarity provided by the risk management process greatly assists this determination.

However, amalgamation poses particular difficulties when it comes to the risk management program:

  1. There are often difficulties involved in assimilating risk-related information from different sources, produced using different methods.
  2. Amalgamation poses the threat of extending the commonly experienced problem of risk management “silos” (as mentioned above) even further by creating silos based on the original business or department entities.

On the positive side, these difficulties present an opportunity to reach solutions by upgrading existing risk management systems to Enterprise Risk Management. Moving the new entity to Enterprise Risk Management provides opportunities to:

  1. Clearly identify the objectives of the new entity, and what risks and opportunities exist in achieving these objectives.
  2. Break down barriers and foster a new organisation-wide approach to risk management and the determination of uniform risk appetite.

Next steps

 

Risk management as a discipline has proven its value over time. Now businesses can extend this value even further by upgrading to Enterprise Risk Management.

For more information on Enterprise Risk Management, safety management, business continuity management and management systems, contact us. We are experts in providing independent and objective facilitation of the process of upgrading or developing new Enterprise Risk Management programs. You can also access other informative articles on our News page dealing with Enterprise Risk Management, as well as newsletters downloadable from our Publications page covering Enterprise Risk Management issues.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

What to Consider When Hiring the Finest Children’s Magician Brisbane Residents Trust

Whether you’re planning to host your child’s pajama party, birthday party, or any other kiddie event, hiring a magician who can provide entertainment for everyone is a brilliant choice. Kids love magic shows, and you can guarantee their excitement and participation by inviting a professional children’s magician Brisbane residents rely on. You may even find yourself laughing along as you watch amazing tricks that these talented entertainers perform on your party.

Important Things to Consider Before Hiring a Party Magician

Initially, you need to know your guests and their age group. It’s important that you inform the magician about the kind of audience and number of guests who are attending the event. This way, he can choose the right material to use that will suit the crowd’s interests. For instance, younger kids may find card tricks uninteresting while older kids are likely to be mesmerized with this kind of performance in a magic show.

You should discuss with the magician how you want him to interact with the audience. There are entertainers who prefer to sit at one corner of the room where kids can come and huddle around as they watch magic tricks up close. However, some magicians like to walk around from one section of the room to another and interact with everyone at the party. Depending on your preferences and requirements, you can count on the entertainer to do exactly what you want him to do. So, make everything clear during your meeting to ensure your guests’ satisfaction and delight while watching the magic show.

Specify particular tricks that you want the magician to do. Do you want him to use live animals or real people during the show, or would you prefer card tricks for a slightly older age group as your audience? Just make sure you ask the magician first about his expertise and decide if his tricks are something that your guests may want to see.

A Few Other Things to Think About

Even experienced magicians must be informed about important aspects of the event before they can quote you a fee for their service. A magic show for a bunch of 7-year olds in your yard is far from a 2-hour show presented in front of 200 or more guests. You need to provide sufficient information before requesting a quote from him.

Just keep an open mind and listen attentively to the magician’s recommendations and determine if these suggestions are suitable for your party theme. The idea is to have an open communication with the professional and settle everything before you start hiring him. By doing so, there are no unpleasant surprises that may come along on the day of the party.

Choosing the best party magician for a kids’ party may be tricky, but as long as you’re certain about the person you have in mind, you can’t possibly go wrong. For a fun-filled kiddie party in Brisbane, you may want to consider hiring Johnny the Jester, one of the city’s finest magicians and performers. His versatility and ingenuity will blow you away, and you can expect your guests to feel the same way about his spectacular performances.