Online social media has utterly altered not just the way people interact with each other, but essentially the way that clients deal with business.
With more than 900 million users worldwide, Facebook on its own is a huge marketing entity, not to mention other social media powerhouses like Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of business with a public presence operates, and are now as fundamental to a business as an email address and a homepage.
But along with all of the clear differences that social media has brought to the marketing environment, it is crucial to hold a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous dishonest or impractical firms and “social media experts” who focus on naïve businesses by promising the world and being unable to deliver.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content to show good results, and that demands valuable time that many companies simply can’t spare. That’s why Social Media Brisbane offers to do the work for you, while allowing room for oversight and approval by their clients.
Examples of where people commonly do the wrong thing with social media include:
• Bad Content
Dull or plagiarised items, outdated advice, and awful attempts to be hip are all too common when it comes to content published online. People who do business on the internet are perceptive, and will sniff out deviousness and condescension without too much trouble.
Creating a good online social network takes time and perseverance. A successful network can’t just spring up in a jiffy, it takes time and content to see results. Some businesses will create a social media profile, watch their results for a short period of time and then quit with annoyance when they don’t see the results they wanted.
This also ties into:
Spacing content out on a regular basis over a number of platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a consistent reminder of your brand’s presence you will very quickly be left behind. Just a weekly update will be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results can simply end up as an exercise in frustration.