Online social media has absolutely altered not just the way users interact with each other, but essentially the way that clients fundamentally interact with business interests.
With over 900 million people using the internet worldwide, Facebook on its own is a colossal marketing entity, not to mention other social media powerhouses such as Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business that has a public presence will operate, and are now as essential to a business as an email address and a website.
But with all the obvious changes social media has made to marketing, it is necessary to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many dishonest or clueless firms and “social media experts” who focus on new businesses by over-hyping the potential and under-delivering.
Many millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business basics behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content to result in success, and that demands valuable time spent on it that many businesses can’t afford to spare. This is where Social Media Brisbane can do the work for you, while still allowing room for oversight and approval by clients.
Examples of how companies commonly do the wrong thing with social media include:
• Bad Content
Uninteresting or even stolen items, outdated suggestions, and awful attempts to be hip are common regarding what is published online. Admit it, people who do business on the internet are generally savvy, and will recognise deviousness and arrogance in an instant.
Developing a good online social network takes time and resolve. A successful network won’t just shoot up in a snap, it takes time and content to see results. Some businesses will create a social media profile, watch their results for a month and then quit with anger when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing content out regularly over several platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a regular reminder of your brand’s presence you will be quickly forgotten. Even only a fortnightly update will see results regarding continuing and increasing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, which is something that no other social media group offers.
Choosing consultants who value gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and goals will simply result in it having been an exercise in frustration.