On-line social media has absolutely changed not only the way we interact, but essentially the way that customers deal with businesses.
With over 900 million users worldwide, Facebook on its own is a gigantic marketing body, with many others such as Youtube, Twitter, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that any type of business with a public presence will operate, and are now as necessary to a business as an email address and a website.
But along with all of the clear changes social media has made to marketing, it is crucial to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or clueless companies and “social media experts” that focus on new businesses by over-hyping the potential but being unable to deliver.
Many millions of dollars and countless hours are utterly wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without solid marketing and business fundamentals behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of “free” advertising with its lack of start-up and hosting fees, social media needs a constant presence, fresh content and site maintenance to show good results, which demands valuable time spent on it that most businesses can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while welcoming for approval and oversight by clients.
Examples of how people often do the wrong thing with social media include:
• Bad Content
Dreary or even stolen articles, out-dated suggestions, and painful attempts to be groovy are all too common when it comes to what is published online. Admit it, people on the internet are savvy, and will sniff out hypocrisy and condescension from miles.
Building a strong online social network takes time and resolve. A successful network doesn’t sprout up in a day, you need time and content in order to grow. Often a business will create a social media profile, watch the results for a couple of weeks and then give up with annoyance when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing content out on a regular schedule across multiple platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update can be beneficial for continuing and increasing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, something no other social media group does.
Choosing consultants that value gimmicks before content and that throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results can only end up as an exercise in frustration.