Online social media has absolutely altered not just the way we interact, but essentially the way that customers deal with businesses.
With more than 900 million people using the internet world-wide, Facebook on its own is a huge marketing entity, with many others such as Youtube, Twitter, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have fundamentally altered the way that any type of company that has a public presence operates, and are now as fundamental to businesses as an email address and a website.
But along with all the clear differences that social media has brought to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or impractical firms and “social media experts” that prey on naïve businesses by promising the world but being unable to deliver.
Millions of dollars and incalculable time is wasted on useless social media ideas every day. Social media is not magic. Without solid marketing and business basics behind it, a social media presence will fail and simply be a waste of time and money.
Despite hyping the illusion of “free” advertising with its lack of start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance to result in success, and that means valuable time that many companies can’t afford to spare. This is where Social Media Brisbane does the work for you, while encouraging for oversight and approval by their clients.
Examples of how businesses commonly do the wrong thing with social media include:
• Bad Content
Tedious or plagiarised items, out-dated advice, and embarrassing attempts to be hip are common when it comes to what is published online. Be honest with yourself, people on the internet are generally savvy, and can recognise insincerity and condescension a mile away.
Developing a healthy online social network takes time and diligence. A successful network won’t just shoot up in a snap, you need time and content in order to grow. A business may start up a social media profile, watch the results for a short period of time and then give up in annoyance when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content regularly over a number of platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will very quickly be left behind. Just a weekly update will do wonders for sustaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group does.
Choosing consultants that concentrate on gimmicks over content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals will only result in it having been an exercise in frustration.