Online social media has absolutely changed not just the way that people interact, but more importantly the way that a customer will fundamentally interact with businesses.
With more than 700 million people using the internet world-wide, Facebook alone is a gargantuan marketing body, not to mention other social media powerhouses such as Twitter, Youtube, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally altered the way that any kind of company with a public presence will operate, and are now as fundamental to a business as an email address and a homepage.
But with all the clear changes social media has made to the marketing environment, it is necessary to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or impractical fly-by-night firms and “social media experts” who focus on new businesses by promising the world but under-delivering.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. But social media is not magic. Without solid marketing and business basics behind you, a social media presence will inevitably fail and simply be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, site maintenance and fresh content for successful results, and that means valuable time spent on it that many companies simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while still allowing room for approval and oversight by clients.
Examples of how people often go wrong with social media include:
• Bad Content
Unexciting or stolen items, out-dated suggestions, and painful attempts to be groovy are common regarding content published online. People who do business on the internet are savvy, and will recognise hypocrisy and arrogance from miles.
Developing a healthy online social network takes time and perseverance. A successful network will not sprout in a day, it takes time and content to see results. Often a business will create a social media profile, watch their results for a short period of time and then give up in annoyance when they don’t get the results they expected.
This also ties into:
Spacing out your content on a regular basis over numerous platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a steady reminder of your brand’s presence you will quickly be left behind. Even only a weekly update can be beneficial for sustaining and increasing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks over content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals can only result in it having been an exercise in frustration.