SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Working Files and Graphic Design

Graphic design professionals design various graphic works for logos, brands, publications, product packaging and advertisements. The graphic works are made with the help of graphic file formats such as EPS, PNG, GIF and JPG. All the above graphic file formats are known as the bitmap graphics which consist of thousands of small colored squares or pixels in the form of a checkerboard grid. Bitmap files are output by digital cameras and cell phones, and these files can be created, resized, optimized and edited easily to use in web programs. Most of the web browsers use JPG and GIF file formats as they compresses the size of the file for the efficient delivery of files through the internet.

GIF file formats are used for the creation of web graphics. GIF files support only 256 colors, and can be used in almost all the computer platforms. EPS file formats are used to create images with duotone/monotones and clipping paths. JPG file format is used for web graphics with great amount of gradations and colors. PNG is a file format created to overcome the limitations of GIF. PNG file formats provide lossless compression without any copyright limitations.

Working file formats are of two types- original as well as derivative files. Original files are the JPEG files or raw (unrendered) files that are created by the camera, whereas derivative files are made out of the original files. The rendered as well as unrendered formats are used as the working file formats. Raw files are used with PIE software and the rendered files are used both in pixel editing software and PIE. The JPEG file cannot be used as the working file because of the lossy compression. Working files cannot display graphics properly as they are mainly used for printing the documents. Working files cannot display quality images as required by the web based programs.

Working files are normally used for storing and viewing documents, notes etc. The different working file formats are .DAT, .DCF, .DCT, .DO, .DOC, .DTA, .FRQ, .FRW, .MAP, .SAS, .SD2, .SPS and .WRN. The working files can be included in a .ZIP file which contains a data file, different definitions of the date and other such documentation. The file types will differ according to the file format and the data type included. You can extract the working files from the .ZIP file. With the help of Winzip or PKUNZIP, you can extract the working files. Working files are primarily used for documentation, but design studios are creating graphics for various purposes. It is not possible to create graphics using the working files. Hence, design studios do not release working files.

For graphic design brisbane and brochure design brisbane, contact Bydaughters. Bydaughters also do annual report design.

Spider Veins – Cause and Treatments

Sometimes, you might have noticed red and blue blood vessels visible through your skin. Did you been slightly worried or embarrassed about them? Do you wonder what they are? They are known as spider veins. Let’s discuss the causes and various treatments of spider vein.

The causes of spider veins
Spider veins are a mild manifestation of venous reflux disease. This means a small, tangled groups of blood vessels that are found just under the skin surface. These dilated veins have the appearance of branches or spider webs, and generally spread out on the legs and feet.

What are the risk factors?
Spider vein risk factors are like those associated with varicose veins, including older age, obesity, occupations requiring extended periods of standing, hormonal changes and heredity factors (weak vessel walls). One can also experience this condition due to prolonged exposure to ultraviolet rays or as a result of weak vessel walls.

Considering the risk factors, some people will be more prone to this problem than others. For example, if you work as a surgeon, a nurse or a teacher, the chances are high that you might suffer from this condition. Similarly, if there is a family history of weak vein valves, the probability of developing spider veins is also high. The same applies to hormonal changes, which generally occur during puberty, pregnancy and menopause.

The exact cause of spider veins not been strictly established. The existing risk factors can be divided into two wide sub-divisions, i.e. acquired causes and congenital. In congenital causes, there port-wine stain, Maffucci’s syndrome and hereditary hemorrhagic telangiectasia (also known as osler-weber-rendu syndrome), among others. The acquired causes include acne rosacea, chemotherapy and lifestyle/occupation risk factors (as mentioned above).

What symptoms are associated with spider veins?
Spider veins can be painful in some cases, with cramping and aching. They are also closely linked to heaviness in the legs, and burning, throbbing or tingling feelings. In addition, symptoms such as fatigue, itching and swelling can also be experienced. In advanced cases, this condition can develop large sores, phlebitis and ulcers. However, spider veins are detected by their appearance in a majority of incidences.

Tests and Diagnosis
Doctors usually employ non-invasive diagnostic tests to diagnose this condition. These tests are perfectly safe and painless, with no needles, scalpels or medication being involved. The entire procedure is normally very brief, and generally won’t take you more than an hour.

There are three main questions that doctors seek to answer through these tests. First, they are seeking to establish any evidence of deep vein blood clots. Secondly, they ascertain if the veins are functioning properly. And last, they test the Greater Saphenous Vein (GSV) to determine whether it is working well.

Any competent vein specialist will always undertake this exercise before treating your condition. Some of the procedures that you can expect include:

*Color-flow Duplex Exam – This is used to evaluate the anatomy of the affected veins. It determines the direction of blood flow, openings and blockages. This procedure is also important in the process of vein mapping (done for skin deep problems).

*Bi-directional Doppler Exam – This is an ultrasound exam used to determine the speed of blood flow and whether it pauses during normal breathing. It also seeks to identify whether your veins are working properly.

*Photoplethysmography – Phew! Don’t let this complicated medical term intimidate you. Photoplethysmography is basically a diagnostic procedure that is used to determine the efficiency of your calf muscle pump.

*Pressure Calf Exam – In performing this exam, you’ll lie facing upwards with legs lifted above your chest. This diagnostic procedure seeks to identify any vessel blockages.

Treatment
After establishing the specific nature of your problem, the doctor can then recommend the best treatment for you. Here are several available options:

Sclerotherapy
This procedure involves the doctor injecting a saline solution into the affected veins. This solution then damages the affected vessel walls, causing them to swell and seal shut. Within several weeks the scar tissue will fade away. The procedure takes about 30 minutes, and has only mild side-effects. And although the injection may be a bit painful, the stinging sensation is usually gone within a few minutes.

Laser & Intense Pulsed Light
This treatment employs the use of a specialised device that focuses laser energy to the affected tissue. The whole procedure only takes twenty minutes, and has minimal side-effects.

Natural Remedies
Natural remedies can mean the difference between undergoing medical procedures or not, and are valuable alongside medical treatment. Some of the recommended herbal remedies include:

*Horse Chestnut Seed – Studies show that this seed helps to improve blood circulation in the legs thus strengthening the veins and capillaries.

*Bilberry Extract – This herbal extract stimulates new capillary formation thus strengthening the capillary walls.

*Butchers Broom – This herb strengthens veins.

*Gotu Kola – A very effective extract which addresses venous insufficiency, foot swelling and water retention. It therefore provides a good solution to spider veins found on the legs.

*Distilled Witch Hazel – This is directly applied on the affected areas using a cotton ball. Numerous clinical studies show that this extract can help strengthen blood vessels.

Caution: For health safety purposes, do not start using any herbal remedies without consulting a qualified doctor.

Spider veins prevention
Two of the most important things regarding the prevention of spider veins are eating a balanced diet and getting regular exercise. Eating a diet higher in fresh, raw fruits and vegetables than meat and convenience food is crucial, and if your job requires you to stand for a long time, you should regularly shift your body weight from one leg to another as well as standing evenly balanced.

To sum things up, the procedure of a spider vein removal is chosen by several key factors. Your specialist will choose the optimum treatment options based on the results obtained from the diagnostic tests. We hope that this article will provide all the necessary guidance you need in addressing this problem.

For more information about spider veins Brisbane, contact the leg vein doctor Brisbane today.

Reflections on Life

Life – what is life! Life can be described in many ways and has many facets and interpretations. It presents us with an ongoing stream of experiences of situations, events and interactions of all kinds with other people and our environment.

It is creation in its magnificent splendour – the original bringing into existence of the universe by God.

For humans it is a journey encompassing all the seasons, colour and streams of life’s experiences.

The miracle of new life in any form of creation brings wonder and amazement as we become aware of the intrinsic formation of such an unexplainable divine plan.

For humans there are many rituals and traditions that help celebrate the different seasons and significant moments in life.

A welcoming of a new child might entail a ritual of a Christening or Blessing in the Christian tradition or perhaps a Naming Ceremony for those less religious. In other cultures and belief systems children are welcomed in a variety of ways but none-the-less mostly it is found to be a joyful celebration of the miracle of new birth.

Life can sometimes be brief – the miracle taken back from where it began just as life is beginning – the mystery of why these sad experiences happen not to be explained.

Life changes for humans as the body grows and life is experienced in new ways. Learning takes place as the brain develops and intelligence is gained and used for the betterment of human kind.

At times the human body suffers from physical limitations this being a challenge as strength of spirit and courage come to the fore.

During the seasons of life ritual is shown to be important such as times of celebration when a person reaches the age of eighteen – a time of maturity and starting out as an adult on life’s journey.

Permanency of relationships can be celebrated by the ritual of Marriage as people start a new chapter along the journey called life.

The miracle of new life can emerge again in this relationship of Marriage as a new life is created and welcomed to the world.

As the continuing seasons and cycles of life are observed, life can represent colour as of a rainbow in these seasons of new beginnings, celebrations, changes and endings.

Red, orange, yellow, green, blue, indigo and violet – colours of the rainbow – how symbolic of life’s journey as the rainbow is composed of the entire spectrum of colour from the shortest wavelength violet to the longest wavelength red.

A closing ritual now takes place as the body has accomplished its purpose and the ending of life as humans know it is honoured and the life celebrated as the spirit travels back to the Divine from whence it came.

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This article supplied by Sandra Hill, Brisbane Wedding Celebrant. For more information about Sandra Hill, weddings, renewal of vows and naming ceremonies in Brisbane, please contact Sandra today.

WordPress Courses Brisbane

WordPress is one of the leading publishing platforms for most bloggers on the Internet and if you are running an online enterprise, you are also better off having a WordPress blog or website for your business. Originally a blogging platform, WordPress has morphed into a web platform that helps users create instant sites that are customizable with a variety of themes and plug-ins. Although there’s a short learning curve when it comes to using WordPress effectively as your main website, anyone can learn how to do so with a good WordPress course. WordPress training Brisbane is ideal for anyone in the area who is looking to learn about the basics of setting up a WordPress website, how to keep it up and running and how to optimize the site for targeted search traffic.

WordPress Training for Your Business: Taking Your Business to the Next Level
If you do not have a website for your business, you are putting yourself at a distinct disadvantage from those who maintain an active online presence. A website is your online portal, the place where you brand, products and services are made accessible to a global audience. Without a good website you are limited to traditional modes of advertising and losing potential clients to more -tech savvy competitors. The good news is that you do not need an extensive knowledge in website-making in order to get a website up and running. This is where WordPress comes in handy, because it allows anyone with the most basic knowledge of the Internet to have a website up and running in matter of hours.

Why Choose WordPress?
WordPress is the perfect option because it is an open source system and it already lays down the foundations for anyone to build a website in just one day. WordPress comes with a wide array of functionality and features, however, so you need to spend a few hours learning what features are best for you and what WordPress features you can do without. WordPress has thousands of themes, both free and paid, as well as plug-ins that will extend the capabilities of your website. You need to know what features and plug-ins will provide the most benefit to your site and which plug-ins will only slow it down. For example, experts will recommend that for business enterprises, using WordPress pages, not posts is a better option if you want to create a structure for a standard website. Adding a separate blog is also a good idea so that entrepreneurs will have a space where they can post updates and connect with customers on a more personal level.

Wordpress has also improved the support system for business users with WordPress.com Business, which is composed of forums and direct email support to provide help when users encounter problems as they set-up their sites. This section also contains useful information for those who are just starting out with a WordPress site and are not too confident if they are on the right track. With these resources and practical help gained from a WordPress training course, anyone can create a successful site that is efficient and effective for online marketing in just a matter of hours.

Wordpress is a great option for entrepreneurs because it is one of the most widely-used blogging platforms today so once set up, you can connect with other WordPress users and start carving out an audience. Interaction with non-Wordpress users is also easy and convenient, since the platform allows non-users to comment and browse through WordPress sites with minimal identification requirements and cross-linking with social networking platforms.

A WordPress training course is tailored to help you navigate these areas so that at the end of the day you are able to create a WordPress website that will take your business to the next level. A website is easy to make with WordPress as your platform but tweaking it so that it reflects your brand and personality and so that it becomes an effective marketing machine is another story. With a WordPress course you can learn these skills directly from the experts in practical, small group courses where you are given hands-on and personalized instruction tailored to the niche you want to occupy.