Online social media has absolutely revolutionized not just the way we interact, but more importantly the way that clients fundamentally interact with businesses.
With over 900 million people using the internet worldwide, Facebook on its own is a huge marketing entity, not to mention other social media powerhouses such as Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have fundamentally altered the way that all types of business that has a public presence operates, and are now as necessary to businesses as an email address and a homepage.
But along with all of the obvious differences that social media has made to the marketing environment, it is essential to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or impractical fly-by-night firms and “social media experts” who prey on naïve businesses by promising the world and under-delivering.
Millions of dollars and countless hours are wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without good marketing and business basics behind it, an online social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the impression of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, site maintenance and fresh content to show good results, which demands valuable time spent on it that many companies simply can’t spare. This is where Social Media Brisbane offers to do the work for you, while allowing room for oversight and approval by clients.
Examples of where companies commonly go wrong with social media include:
• Bad Content
Uninteresting or plagiarised articles, out-dated advice, and awful attempts to be current are common when it comes to content published online. People who do business on the internet are quite shrewd, and will recognise smarm and arrogance in an instant.
Creating a strong online social network takes time and diligence. A successful network can’t just sprout up in a jiffy, you need time and content to see results. All too often a business will start up a social media profile, watch their results for a month and then give up in anger when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis across multiple platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will be quickly left behind. Just a weekly update will be beneficial for sustaining and growing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something that no other social media group offers.
Choosing consultants that value gimmicks over content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and goals will only result in it having been an exercise in frustration.