Online social media has absolutely revolutionized not just the way users interact with each other, but more importantly the way that clients interact with businesses.
With more than 800 million people using the internet world-wide, Facebook alone is a huge marketing body, not to mention other social media powerhouses like Youtube, Twitter, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of company that has a public presence will operate, and are now as necessary to a business as an email address and a website.
But along with all of the obvious differences that social media has brought to marketing, it is essential to gain a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable shonky or inexperienced firms and “social media experts” that prey on new businesses by over-hyping but under-delivering.
Millions of dollars and incalculable time is wasted on useless social media ventures every day. But social media is not magic. Without proper marketing and business basics behind it, an online social media presence will fail and simply be a waste of time and money.
Despite creating the impression of “free” advertising with ‘zero’ start-up and hosting fees, social media needs a constant presence, site maintenance and fresh content for successful results, and that demands valuable time spent on it that most businesses can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while encouraging for oversight and approval by their clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Dreary or stolen articles, outdated advice, and embarrassing attempts to be current are all too common regarding content published online. Admit it, people on the internet are savvy, and will sniff out deviousness and condescension without too much trouble.
Developing a good online social network takes time and perseverance. A successful network won’t just sprout up in a snap, it takes time and content to see results. Some businesses will create a social media profile, watch their results for a short period of time and then quit in annoyance when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing out your content on a regular schedule over several platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Just a weekly update can be beneficial for continuing and growing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a part of your marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something no other social media group offers.
Choosing consultants that value gimmicks over content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals can simply end up as an exercise in frustration.