Online social media has totally altered not only the way that people interact, but more importantly the way that clients fundamentally interact with businesses.
With over 900 million users world-wide, Facebook alone is a gigantic marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that any kind of company with a public presence operates, and are now as essential to a business as an email address and a web-site.
But along with all of the clear changes social media has brought to the marketing environment, it is necessary to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable shonky or clueless firms and “social media experts” which prey on naïve businesses by promising the world but being unable to deliver.
Many millions of dollars and countless hours are completely wasted on useless social media ventures every day. Social media is not magic. Without solid marketing and business basics behind it, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of “free” advertising with its lack of start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content for successful results, which means valuable time that many companies simply can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while welcoming for approval and oversight by their clients.
Examples of where people commonly go wrong with social media include:
• Bad Content
Dull or even stolen articles, out-dated advice, and embarrassing attempts to be hip are all too common regarding content published online. Be real: people who do business on the internet are quite shrewd, and can recognise hypocrisy and arrogance from miles.
Building a healthy online social network takes time and persistence. A successful network won’t just shoot up overnight, it takes time and content in order to grow. Some businesses will create a social media profile, watch their results for a couple of weeks and then quit in frustration when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing content out on a regular schedule over multiple platforms is a lot better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a steady reminder of your brand’s presence you will very quickly be forgotten. Even only a fortnightly update can see results regarding maintaining and developing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation procedures into our work, something that no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals can only result in it having been an exercise in frustration.