On-line social media has absolutely altered not just the way we interact with each other, but more importantly the way that customers interact with businesses.
With more than 900 million users worldwide, Facebook on its own is a colossal marketing body, with many others such as Twitter, Youtube, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of company with a public presence operates, and are now as essential to a business as an email address and a web-site.
But along with all the clear changes social media has made to marketing, it is crucial to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” which focus on naïve businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and countless hours are completely wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without solid marketing and business basics behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance in order to be successful, and that means valuable time spent on it that most companies can’t spare. That’s why Social Media Brisbane can do the work for you, while encouraging room for approval and oversight by their clients.
Examples of how businesses often do the wrong thing with social media include:
• Bad Content
Uninteresting or stolen articles, outdated advice, and painful attempts to be hip are all too common regarding what is published online. Admit it, people on the internet are perceptive, and can sniff out deviousness and arrogance a mile away.
Developing a good online social network takes time and resolve. A successful network doesn’t sprout in a snap, it takes time and content in order to grow. A business may start up a social media profile, watch their results for a short period of time and then quit with anger when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis over several platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will very quickly be left behind. Just a small weekly update can be beneficial for sustaining and developing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and treat it as a part of your marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something no other social media group does.
Choosing consultants who value gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and goals can only end up as an exercise in frustration.