Online social media has completely revolutionized not only the way users interact with each other, but essentially the way that a customer will interact with business interests.
With over 700 million people using the internet worldwide, Facebook alone is a colossal marketing entity, not to mention other social media powerhouses like Youtube, Twitter, Google Plus and Linkedin. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of company that has a public presence will operate, and are now as essential to a business as an email address and a website.
But along with all of the obvious differences social media has brought to marketing, it is necessary to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many shonky or clueless fly-by-night firms and “social media experts” that focus on new businesses by promising the world and being unable to deliver.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without solid marketing and business fundamentals behind you, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite hyping the impression of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance in order to be successful, and that means valuable time that most businesses can’t spare. This is where Social Media Brisbane can do the work for you, while welcoming for approval and oversight by clients.
Examples of where companies commonly go wrong with social media include:
• Bad Content
Tedious or plagiarised items, out-dated suggestions, and awful attempts to be groovy are all too common regarding what is published online. Admit it, people on the internet are quite shrewd, and will sniff out hypocrisy and condescension a mile away.
Creating a strong online social network takes time and determination. A successful network doesn’t sprout in a jiffy, you need time and content to see results. All too often a business will start up a social media profile, watch their results for a couple of weeks and then quit in frustration when they don’t get the unrealistic results they hoped for.
This also ties into:
Spacing content out regularly over multiple platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a fortnightly update can be beneficial for maintaining and increasing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group does.
Choosing consultants that concentrate on gimmicks over content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will simply result in it having been an exercise in frustration.