On-line social media has totally changed not just the way that people interact with each other, but more importantly the way that a customer will interact with business interests.
With more than 800 million users world-wide, Facebook on its own is a gigantic marketing entity, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. While there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any type of business that has a public presence operates, and are now as necessary to businesses as an email address and a homepage.
But along with all of the clear differences social media has made to marketing, it is essential to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of dishonest or impractical companies and “social media experts” that prey on new businesses by over-hyping but being unable to deliver.
Many millions of dollars and countless hours are utterly wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without proper marketing and business basics behind you, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the misconception of “free” advertising with its lack of start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance to show good results, which demands valuable time spent on it that most businesses can’t spare. This is where Social Media Brisbane can do all the work for you, while welcoming room for approval and oversight by clients.
Examples of how people often do the wrong thing with social media include:
• Bad Content
Uninteresting or stolen articles, out-dated advice, and embarrassing attempts to be hip are all too common when it comes to what is published online. People who do business on the internet are perceptive, and can recognise hypocrisy and condescension a mile away.
Developing a healthy online social network takes time and perseverance. A successful network won’t just sprout up overnight, it takes time and content in order to grow. Often a business will start up a social media profile, watch the results for a couple of weeks and then quit with annoyance when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing content out regularly over numerous platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Even only a weekly update can be beneficial for sustaining and growing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, something that no other social media group does.
Choosing consultants that value gimmicks over content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and goals can only end up as an exercise in frustration.