Social Media for Brisbane Businesses Explained

Online social media has absolutely altered not just the way users interact with each other, but essentially the way that clients fundamentally interact with business interests.

With over 900 million people using the internet worldwide, Facebook on its own is a colossal marketing entity, not to mention other social media powerhouses such as Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business that has a public presence will operate, and are now as essential to a business as an email address and a website.

But with all the obvious changes social media has made to marketing, it is necessary to have a realistic perspective of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes a great many dishonest or clueless firms and “social media experts” who focus on new businesses by over-hyping the potential and under-delivering.

Many millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business basics behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.

Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content to result in success, and that demands valuable time spent on it that many businesses can’t afford to spare. This is where Social Media Brisbane can do the work for you, while still allowing room for oversight and approval by clients.

Examples of how companies commonly do the wrong thing with social media include:

• Bad Content
Uninteresting or even stolen items, outdated suggestions, and awful attempts to be hip are common regarding what is published online. Admit it, people who do business on the internet are generally savvy, and will recognise deviousness and arrogance in an instant.

• Impatience
Developing a good online social network takes time and resolve. A successful network won’t just shoot up in a snap, it takes time and content to see results. Some businesses will create a social media profile, watch their results for a month and then quit with anger when they don’t receive the unrealistic results they hoped for.
This also ties into:

• Consistency
Spacing content out regularly over several platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a regular reminder of your brand’s presence you will be quickly forgotten. Even only a fortnightly update will see results regarding continuing and increasing relationships with customers.

We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important thing.

And most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, which is something that no other social media group offers.

Choosing consultants who value gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and goals will simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

The benefits of a steel rainwater tank

Queenslandwide steel rainwater tanks are an increasingly common sight across the Australian suburban landscape, and for good reason. We live in a hot, dry country where every drop counts, and many homeowners are eager to protect the earth’s precious resources and save money at the same time. While earlier models tended to be bulky and unattractive, the latest domestic water tanks are specially designed to fit into awkward spaces and complement modern architecture. Steel is proving to be the correct choice, not only for its stylish looks, but for its durability.

Space is a premium on urban blocks with smaller land sizes. Because of this Queenslandwide’s extensive range of custom-size slimline water tanks are increasingly popular in urban areas of Australia, where space is a real problem. These slimline water tanks have evolved so oval tanks, rectangular tanks and other configurations meet the needs of customers who don’t have the space to fit the traditional round water tanks on their blocks.

The benefits of a steel rainwater tank for your home are considerable and will offer you plenty of return on your investment, and you don’t need to live in a rain forest area or a high rain density area to have one.

Australia is now embracing the water tank phenomenon and at Queenslandwide Tanks, we are here to help you with all you need to know when it comes to rainwater harvesting. When you invest in a Aquaplate water tank, you will be able to collect most of the rain that falls on your roof if you have it connected to your gutters and downpipes. For example, if 10mm of rain falls onto about 100m2 of your roof, you will collect about 1000 Litres of rainwater into your water tank. Just imagine, after 4 days of light rain you could easily harvest around 4000 litres of rainwater.

The benefit of rainwater tanks are endless and of course ensures that your home becomes environmentally friendly. You can reduce the amount of water used from the main supply therefore reducing your drain on this precious resource. By reducing the demand on mains water to your home, you will reduce your water bills, and by connecting the rainwater tank to a rainwater pump you will be able to water your gardens, wash your cars and fill your swimming pool whenever you want at no cost.

The other benefits of installing a Slimline rain water tank in your home are the government rebates now available to residents across Australia. And did you know that rainwater is actually less salty than dam supplies therefore it is much healthier for your gardens and appliances like your washing machine as they will actually be better of using rain water. The other benefit of owning rain water tanks means that you will never have to worry about water restrictions around the home for washing your car and watering your garden.

Imagine how easy it would be to wash your car with rainwater whenever you like, and imagine how beautiful your lawn and plants are going to look when you start using rainwater for your garden.

It’s best to use the water in the tank on a regular basis so there is always storage capacity available in the water tank when it rains. By connecting your water tank to a washing machine or toilet, you will get good use of the tanks supply and will allow rainfall to re-fill the rain water tank more often. By using the water tank this way you will maximize the amount of rainwater you will harvest and the money you will save.

If you are looking for Steel Tanks Brisbane, Slimline Tanks Brisbane or Water Tanks Brisbane

Why upgrade to enterprise risk management?

The Global Financial Crisis taught us the importance of robust risk management practices in identifying and addressing issues that have the potential to impact on overall business objectives. Many organisations have implemented risk management programs, however a significant proportion of these have yet to realise the benefits of upgrading their programs to best-practice Enterprise Risk Management.

What’s the problem with traditional risk management programs?

Historically, risk management has tended to focus only on the negative – how do we identify what might go wrong? How bad will things get if it does? How can we stop it?

Another feature of old-fashioned risk management has been the tendency for it to be “siloed”, with each section of an organisation having its own approach to managing risk.

Modern, best practice Enterprise Risk Management has moved contemporary risk management programs and thinking beyond these limitations.

Why is Enterprise Risk Management better?

Enterprise Risk Management (also known as ERM) has a range of benefits for contemporary businesses:

  • ERM achieves efficiencies across the whole of the organisation by integrating a common approach throughout all functional areas.
  • ERM avoids the pitfall of concentrating on minor risks (such as slip hazards) at the expense of big picture risks (such as failure of critical infrastructure).
  • ERM captures the positive side of risk management, by also considering opportunities for new services, process efficiencies, improved methods of service delivery etc.

What strategies assist adoption of Enterprise Risk Management?

 

QRMC frequently assists organisations to develop or expand their risk management programs to embrace Enterprise Risk Management. Our experience suggests that useful strategies to successfully move to Enterprise Risk Management include:

  • Strong committed, visible leadership.
  • Recognising that risk management is an ongoing (not once-off) process.
  • Treating risk management as a tool to achieve business objectives, not as a compliance exercise.
  • Extensive consultation with, and training of, personnel (at all levels).
  • Consistently integrating ERM across all systems and functional areas within the organisation.

Special considerations for business or department amalgamation

 

A regular feature of contemporary business is the process of amalgamation, either of existing segments of an organisation, or of one business with a completely independent second business (M&A).

Determining the business objectives of a new organisation formed in this way is not always a straightforward exercise. The clarity provided by the risk management process greatly assists this determination.

However, amalgamation poses particular difficulties when it comes to the risk management program:

  1. There are often difficulties involved in assimilating risk-related information from different sources, produced using different methods.
  2. Amalgamation poses the threat of extending the commonly experienced problem of risk management “silos” (as mentioned above) even further by creating silos based on the original business or department entities.

On the positive side, these difficulties present an opportunity to reach solutions by upgrading existing risk management systems to Enterprise Risk Management. Moving the new entity to Enterprise Risk Management provides opportunities to:

  1. Clearly identify the objectives of the new entity, and what risks and opportunities exist in achieving these objectives.
  2. Break down barriers and foster a new organisation-wide approach to risk management and the determination of uniform risk appetite.

Next steps

 

Risk management as a discipline has proven its value over time. Now businesses can extend this value even further by upgrading to Enterprise Risk Management.

For more information on Enterprise Risk Management, safety management, business continuity management and management systems, contact us. We are experts in providing independent and objective facilitation of the process of upgrading or developing new Enterprise Risk Management programs. You can also access other informative articles on our News page dealing with Enterprise Risk Management, as well as newsletters downloadable from our Publications page covering Enterprise Risk Management issues.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

What to Consider When Hiring the Finest Children’s Magician Brisbane Residents Trust

Whether you’re planning to host your child’s pajama party, birthday party, or any other kiddie event, hiring a magician who can provide entertainment for everyone is a brilliant choice. Kids love magic shows, and you can guarantee their excitement and participation by inviting a professional children’s magician Brisbane residents rely on. You may even find yourself laughing along as you watch amazing tricks that these talented entertainers perform on your party.

Important Things to Consider Before Hiring a Party Magician

Initially, you need to know your guests and their age group. It’s important that you inform the magician about the kind of audience and number of guests who are attending the event. This way, he can choose the right material to use that will suit the crowd’s interests. For instance, younger kids may find card tricks uninteresting while older kids are likely to be mesmerized with this kind of performance in a magic show.

You should discuss with the magician how you want him to interact with the audience. There are entertainers who prefer to sit at one corner of the room where kids can come and huddle around as they watch magic tricks up close. However, some magicians like to walk around from one section of the room to another and interact with everyone at the party. Depending on your preferences and requirements, you can count on the entertainer to do exactly what you want him to do. So, make everything clear during your meeting to ensure your guests’ satisfaction and delight while watching the magic show.

Specify particular tricks that you want the magician to do. Do you want him to use live animals or real people during the show, or would you prefer card tricks for a slightly older age group as your audience? Just make sure you ask the magician first about his expertise and decide if his tricks are something that your guests may want to see.

A Few Other Things to Think About

Even experienced magicians must be informed about important aspects of the event before they can quote you a fee for their service. A magic show for a bunch of 7-year olds in your yard is far from a 2-hour show presented in front of 200 or more guests. You need to provide sufficient information before requesting a quote from him.

Just keep an open mind and listen attentively to the magician’s recommendations and determine if these suggestions are suitable for your party theme. The idea is to have an open communication with the professional and settle everything before you start hiring him. By doing so, there are no unpleasant surprises that may come along on the day of the party.

Choosing the best party magician for a kids’ party may be tricky, but as long as you’re certain about the person you have in mind, you can’t possibly go wrong. For a fun-filled kiddie party in Brisbane, you may want to consider hiring Johnny the Jester, one of the city’s finest magicians and performers. His versatility and ingenuity will blow you away, and you can expect your guests to feel the same way about his spectacular performances.