Online social media has completely revolutionized not only the way we interact with each other, but essentially the way that customers fundamentally interact with businesses.
With over 700 million users world-wide, Facebook on its own is a gargantuan marketing body, not to mention other social media powerhouses such as Twitter, Youtube, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of company with a public presence operates, and are now as necessary to businesses as an email address and a homepage.
But along with all of the obvious differences social media has made to the marketing environment, it is essential to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or clueless fly-by-night firms and “social media experts” which prey on naïve businesses by promising the world and being unable to deliver.
Many millions of dollars and countless hours are utterly wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without solid marketing and business basics behind it, a social media presence can only fail and simply be a waste of time and money.
Despite hyping the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media requires a constant presence, site maintenance and fresh content for successful results, which means valuable time spent on it that many companies can’t afford to spare. That’s why Social Media Brisbane can do the work for you, while still allowing room for oversight and approval by their clients.
Examples of where companies commonly go wrong with social media include:
• Bad Content
Boring or even stolen items, outdated suggestions, and awful attempts to be current are common regarding content published online. Be honest with yourself, people who do business on the internet are fairly shrewd, and can recognise smarm and condescension from miles.
Building a healthy online social network takes time and persistence. A successful network won’t just spring up in a day, it takes time and content to see results. A business may start up a social media profile, watch their results for a couple of weeks and then quit in anger when they don’t get the unrealistic results they hoped for.
This also ties into:
Spacing content out regularly over several platforms is a lot better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Just a small fortnightly update will do wonders for continuing and growing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, something no other social media group offers.
Choosing consultants that value gimmicks over content and who throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals will simply end up as an exercise in frustration.