Social Media for Brisbane Businesses Explained

Online social media has completely changed not only the way we interact with each other, but more importantly the way that customers interact with businesses.

With over 800 million users worldwide, Facebook alone is a colossal marketing entity, and of course there are many others like Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have fundamentally altered the way that any kind of company with a public presence operates, and are now as essential to a business as an email address and a web-site.

But with all the obvious changes social media has made to marketing, it is necessary to hold a realistic assessment of its capabilities and results.

With any kind of new marketing bandwagon comes a multitude of shonky or ill-informed firms and “social media experts” which prey on new businesses by over-hyping the possibilities but under-delivering.

Millions of dollars and countless hours are wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business basics behind it, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.

Despite creating the illusion of ‘free’ advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance in order to be successful, and that means valuable time spent on it that most businesses simply can’t spare. This is where Social Media Brisbane can do the work for you, while encouraging room for oversight and approval by their clients.

Examples of how companies often go wrong with social media include:

• Bad Content
Unexciting or even stolen articles, out-dated suggestions, and painful attempts to be current are common regarding content published online. Admit it, people who do business on the internet are quite shrewd, and will recognise insincerity and condescension without too much trouble.

• Impatience
Developing a healthy online social network takes time and resolve. A successful network can’t just shoot up overnight, you need time and content in order to grow. Often a business will start up a social media profile, watch the results for a couple of weeks and then quit in frustration when they don’t receive the results they expected.
This also ties into:

• Consistency
Spacing out your content regularly over multiple platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will be quickly left behind. Just a fortnightly update will be fantastic for sustaining and increasing relationships with customers.

We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the one and only tactic.

And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group offers.

Choosing consultants that concentrate on gimmicks before content and who throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results will only result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Laser Treatments in Brisbane for Tattoo and Hair Removal

Laser Hair Removal is becoming more and more popular as people seek ways to permanently remove unwanted or excess hair. Most people have tried the short term methods such as shaving, waxing or plucking, but are often unhappy with the side effects associated with them.

Laser Technology has come a long way and gets far superior results when compared to other methods of permanent hair reduction, such as IPL or Intense Pulsed Light. Laser also often requires far less treatments due to the effectiveness of the machines and the wavelength used which is specific to the melanin or brown pigment contained in the hair.

The wavelength of light used determines how deep the light or laser energy penetrates into the skin therefore affecting whatever structures lie in that particular layer. IPL or Intense Pulsed Light, as it is multiple wavelengths is better for treating skin conditions such as pigmentation, capillaries and sun damage which lie in a superficial zone within the skin. A hair removal laser (such as the Alexandrite) and its single or targeted wavelength effectively destroys the cells responsible for growing another hair which is located more deeply within the skin.

In a Laser Hair Removal treatment pulses of light are targeted at the area which delivers heat down into the base of the follicle where the root of the hair resides. This short burst of heat disables the hair follicle from growing another hair. As only a certain percentage of hairs are actively growing at any time, it takes several treatments to clear an area of hairs. Most areas of the face and body are suitable for Laser Hair Removal and for those people who suffer from ingrown hairs, they will also be treated with this technology.

A licensed Laser Hair Removal operator will have to have undertaken many hours of supervised training, theoretical studies and laser safety officer tests to attain that qualification. This will mean you get a safer treatment and ultimately better results as they will be more experienced in performing the treatments on many different skin and hair types. Making sure the clinic and laser operators have their licenses on display can also be very reassuring.

When undertaking Laser Hair Removal for the first time it can often be difficult to decide which clinic is going to suit your needs. Price is usually a good indicator of the technology they use as the true medical grade lasers will be a much bigger financial outlay. Cheap prices that seem too good to be true often leave the client with little or no results and in the long run they end up having many more treatments than they first thought they would need.

Look for a clinic that has been in business for a long period of time. Chances are if they are a long standing company they have proven their ability to keep their customers happy. By doing your research before starting permanent hair removal treatments you can be assured you will be getting a high quality, safe and effective treatment with great long lasting results.

If you are on the North side of Brisbane and are looking for laser hair removal brisbane or IPL hair removal, contact Image by Laser, Aspley. Image by Laser can also help you with laser tattoo removal brisbane

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Double Glazing Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, optimally by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing needs the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Retrofit our acoustic double glazing to your windows or specify our solutions on new projects. Double glazed windows reduce noise transfer by up to 70% and eliminate heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System works very simply by adding a PVC sub frame on the inside of your window. This double glazing system greatly increases noise cancellation. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to reduce noise transmission through existing windows by up to 70%. In Addition it provides extra safety and security to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient distance between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a respected privately-owned Australian provider of soundproofing products and solutions. We can help to create a quieter, more comfortable environment in any surroundings, whether it’s in the home, office, hotels, marine, restaurants or industrial.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a complete range of double glazing and window sound insulation and noise control products for domestic and commercial use. We will determine your exact noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding Mackay – Consider Vinyl Cladding Over Painting

Over the past several decades, more and more people have become aware of the numerous benefits of modern vinyl cladding and started to use it instead of paint. Paint is a great choice if you plan on selling the house in the near future since it does not involve a major investment, but if you want to make your home more comfortable, then vinyl cladding is the best choice. The truth is that vinyl cladding does have a series of advantages that should be taken into account if you want to get the best quality for your money. Here you will find the most important benefits:

What Is Vinyl Cladding?
In order to fully understand its benefits, you must firstly know what vinyl cladding is. In a nutshell, this is a type of cladding made from PVC combined with several other substances that aim to increase durability. This material is fixed on the exterior of your home to improve its overall aspect and also for improving thermal performance. Paint, on the other hand, is used only for improving the aspect of your home and it does not improve the thermal performance of your house in any way.

This type of cladding is also very durable in the long run, unlike paint which peels off and loses its intensity thoughout the years. This is possible with the help of the acrylic components found in vinyl cladding, which help it stand the test of time – and weather! It does not rot or crust, and it can last for decades even in the harshest weather conditions.

One of the most important advantages of this type of cladding is that unlike paint, it is very easy to maintain in the long run, and it adds value to your home. Paint is difficult to maintain over the years as it can easily deteriorate, but fortunately this is not the case with this type of cladding: you can easily wash it with a sprayer and some mild detergent once in a while, and that is it! It is true that vinyl cladding does require an initial investment, but the quality and the comfort are certainly worth it. Besides, this will also lower your energy bills.

Vinyl cladding is undoubtedly one of the most affordable and versatile cladding options: you can easily adapt it in order to match the overall style of your home, no matter if you own a traditional or a modern house. All you need in order to make your home stylish and unique is some high-quality products and a little bit of creativity. Besides, it is so affordable that you can even clad your entire home with it without having to spend a little fortune!

Last but certainly not least, another great benefit of this type of cladding is that it comes with an important warranty that confirms the quality and the durability of the material. This warranty will give you the peace of mind you need: your investment is fully protected, should anything happen with the cladding.

In conclusion, these are the main advantages of vinyl cladding over painting. Painting may be cheaper, but it is less durable in the long run, it does involve some maintenance costs, it can easily peel off and it does not improve the thermal performance. On the other hand, vinyl cladding is extremely durable, affordable, easy to maintain, it adds extra style to your home and it improves thermal performance as well. For cladding Mackay contact Prestige Exteriors today. Make sure you check out the before and after photo gallery.