Online social media has absolutely changed not just the way we interact, but more importantly the way that customers interact with business interests.
With over 800 million people using the internet world-wide, Facebook alone is a gargantuan marketing entity, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that all types of business that has a public presence will operate, and are now as fundamental to businesses as an email address and a web-site.
But along with all of the clear differences that social media has made to the marketing environment, it is necessary to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or clueless companies and “social media experts” who focus on naïve businesses by promising the world but under-delivering.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every year. Social media is not magic. Without solid marketing and business basics behind you, an online social media presence can only fail and simply be a waste of time and money.
Despite hyping the impression of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, site maintenance and fresh content to result in success, which demands valuable time spent on it that most companies simply can’t spare. This is where Social Media Brisbane offers to do the work for you, while allowing for oversight and approval by clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Tiresome or even stolen items, outdated suggestions, and embarrassing attempts to be hip are common when it comes to content published online. Be honest with yourself, people who do business on the internet are savvy, and can sniff out deviousness and arrogance from miles away.
Building a good online social network takes time and diligence. A successful network won’t just shoot up in a snap, you need time and content in order to grow. Some businesses will start up a social media profile, watch their results for a short period of time and then quit in annoyance when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing out your content regularly across numerous platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a steady reminder of your brand’s presence you will quickly be forgotten. Just a fortnightly update will do wonders for continuing and increasing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group does.
Choosing consultants who concentrate on gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals will only end up as an exercise in frustration.