Online social media has completely revolutionized not only the way that people interact with each other, but essentially the way that a customer will interact with business.
With more than 700 million users world-wide, Facebook on its own is a gigantic marketing entity, not to mention other social media powerhouses like Twitter, Youtube, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have fundamentally altered the way that any type of company that has a public presence operates, and are now as fundamental to businesses as an email address and a website.
But with all of the clear differences social media has made to marketing, it is crucial to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or inexperienced firms and “social media experts” which focus on new businesses by promising the world and being unable to deliver.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will fail and simply be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance to show good results, which demands valuable time spent on it that many businesses can’t spare. That’s why Social Media Brisbane offers to do the work for you, while allowing for oversight and approval by their clients.
Examples of how companies commonly go wrong with social media include:
• Bad Content
Boring or plagiarised articles, out-dated advice, and awful attempts to be current are all too common when it comes to content published online. Be real: people who do business on the internet are generally savvy, and can recognise insincerity and arrogance without too much trouble.
Creating a good online social network takes time and determination. A successful network won’t just sprout overnight, you need time and content to see results. A business may start up a social media profile, watch the results for a couple of weeks and then quit in annoyance when they don’t get the results they expected.
This also ties into:
Spacing content out on a regular basis across a number of platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a steady reminder of your brand’s presence you will quickly be left behind. Even only a weekly update will see results regarding sustaining and increasing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation methods into our work, something that no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals will simply end up as an exercise in frustration.