On-line social media has utterly altered not only the way that people interact with each other, but essentially the way that clients fundamentally interact with businesses.
With more than 900 million users worldwide, Facebook alone is a gigantic marketing body, with many others like Twitter, Youtube, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that any kind of company that has a public presence will operate, and are now as essential to businesses as an email address and a web-site.
But with all the obvious changes social media has made to the marketing environment, it is crucial to gain a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable shonky or clueless companies and “social media experts” that focus on naïve businesses by promising the world and under-delivering.
Millions of dollars and incalculable time is completely wasted on useless social media ideas every day. Social media is not magic. Without solid marketing and business basics behind it, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, site maintenance and fresh content in order to be successful, which demands valuable time spent on it that most companies simply can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while still allowing room for oversight and approval by clients.
Examples of where businesses commonly go wrong with social media include:
• Bad Content
Tiresome or plagiarised items, outdated suggestions, and terrible attempts to be hip are common when it comes to content published online. Admit it, people who do business on the internet are perceptive, and will recognise hypocrisy and condescension without too much trouble.
Building a strong online social network takes time and perseverance. A successful network will not sprout up overnight, you need time and content in order to grow. Some businesses will create a social media profile, watch the results for a month and then give up in anger when they don’t see the results they hoped for.
This also ties into:
Spacing content out regularly across several platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a steady reminder of your brand’s presence you will be quickly forgotten. Even only a weekly update will be beneficial for sustaining and increasing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, something that no other social media group offers.
Choosing consultants that value gimmicks before content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals will simply result in it having been an exercise in frustration.