Social Media for Brisbane Businesses Explained

On-line social media has completely altered not just the way that people interact with each other, but more importantly the way that a customer will fundamentally interact with businesses.

With over 900 million users worldwide, Facebook on its own is a huge marketing body, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all types of business that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.

But along with all of the obvious differences social media has made to marketing, it is necessary to gain a realistic assessment of its capabilities and results.

With any kind of new marketing bandwagon comes a great many shonky or ill-informed companies and “social media experts” that prey on new businesses by over-hyping but being unable to deliver.

Millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every year. But social media is not magic. Without solid marketing and business basics behind you, a social media presence will fail and simply be a waste of time and money.

Despite creating the illusion of “free” advertising with its lack of start-up and/or hosting fees, social media must have a constant presence, site maintenance and fresh content to show good results, and that means valuable time spent on it that many companies can’t afford to spare. That’s why Social Media Brisbane can do all the work for you, while allowing for approval and oversight by clients.

Examples of where people often do the wrong thing with social media include:

• Bad Content
Dreary or plagiarised articles, outdated suggestions, and awful attempts to be current are all too common regarding what is published online. Admit it, people who do business on the internet are savvy, and will sniff out deviousness and condescension a mile away.

• Impatience
Developing a healthy online social network takes time and determination. A successful network doesn’t spring up in a snap, it takes time and content to see results. A business may create a social media profile, watch the results for a month and then give up in annoyance when they don’t receive the unrealistic results they wanted.
This also ties into:

• Consistency
Spacing content out on a regular schedule across numerous platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Just a small weekly update can see results regarding sustaining and growing relationships with customers.

The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the one and only tactic.

We also integrate revolutionary Search Engine Optimization systems into our work, which is something no other social media group does.

Choosing consultants that value gimmicks before content and who throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Permanent Laser Hair Removal Brisbane

Laser Hair Removal is a becoming a popular treatment, as the current fashion for both men and women is to have the clean look consisting of little or no body hair. Excess or unwanted hair growth is usually a result of genetics, hormones or certain medications. Recent advances in the technology have meant that the hair removal treatments are now a lot more effective and there is less risk of side effects from occurring, making it safer for consumers.

When discussing Laser Hair Removal, it is important to note that the body has 3 cycles of hair growth – Anagen (active), Catogen (transitional) and Telogen (resting). The laser energy destroys hairs in the Anagen or active phase, targeting the cells at the base of the hair follicle which are responsible for hair growth. As Laser Hair Removal targets only the hairs in the active phase, only a percentage of hairs are treated with each session. A series of treatments is required to clear an area, though less hair will return with each treatment and the regrowth will become fine, soft and sparse.

Laser hair removal treatments target melanin which is the dark pigment contained within the hair. Red hair contains a different type of melanin and consequently the treatments can be less effective for redheads.
The area must be shaved prior to treatment to allow the laser energy to be directed under the skin, and not to heat up the surface by having dark hair above the skin level. Any plucking or waxing must be stopped for several weeks before starting treatment, as the hair needs to be in the follicle for it to work.

The effectiveness of the Laser Hair Removal treatments is mostly dependant on the quality of machine used, the parameters or correct setting and proper candidate selection. An ideal candidate for Laser Hair Removal has light coloured skin and dark coloured hair. This stark contrast of colour allows the laser light to easily target the hair and pose little or no risk of harm to the skin. This is also why it’s important to avoid sun exposure and tanning when undergoing a course of permanent hair removal treatments.

It is important for the full area to be treated by the laser with each hair removal appointment so hairs are not missed. Any missed patches will require additional treatments in the future and the area may look patchy or have uneven hair growth. Hairs that do not fall out or shed within about 14 days have usually not been treated effectively. This is due to poor spacing by the operator or incorrect technique, which can often be avoided by finding a reputable laser clinic that has licensed and experienced operators.

Looking to find out more about Laser Hair Removal Brisbane or Permanent Hair Removal Brisbane? Contact Image by Laser today to find out about our Laser Hair Removal Prices .

Why upgrade to enterprise risk management?

The Global Financial Crisis taught us the importance of robust risk management practices in identifying and addressing issues that have the potential to impact on overall business objectives. Many organisations have implemented risk management programs, however a significant proportion of these have yet to realise the benefits of upgrading their programs to best-practice Enterprise Risk Management.

What’s the problem with traditional risk management programs?

Historically, risk management has tended to focus only on the negative – how do we identify what might go wrong? How bad will things get if it does? How can we stop it?

Another feature of old-fashioned risk management has been the tendency for it to be “siloed”, with each section of an organisation having its own approach to managing risk.

Modern, best practice Enterprise Risk Management has moved contemporary risk management programs and thinking beyond these limitations.

Why is Enterprise Risk Management better?

Enterprise Risk Management (also known as ERM) has a range of benefits for contemporary businesses:

  • ERM achieves efficiencies across the whole of the organisation by integrating a common approach throughout all functional areas.
  • ERM avoids the pitfall of concentrating on minor risks (such as slip hazards) at the expense of big picture risks (such as failure of critical infrastructure).
  • ERM captures the positive side of risk management, by also considering opportunities for new services, process efficiencies, improved methods of service delivery etc.

What strategies assist adoption of Enterprise Risk Management?

 

QRMC frequently assists organisations to develop or expand their risk management programs to embrace Enterprise Risk Management. Our experience suggests that useful strategies to successfully move to Enterprise Risk Management include:

  • Strong committed, visible leadership.
  • Recognising that risk management is an ongoing (not once-off) process.
  • Treating risk management as a tool to achieve business objectives, not as a compliance exercise.
  • Extensive consultation with, and training of, personnel (at all levels).
  • Consistently integrating ERM across all systems and functional areas within the organisation.

Special considerations for business or department amalgamation

 

A regular feature of contemporary business is the process of amalgamation, either of existing segments of an organisation, or of one business with a completely independent second business (M&A).

Determining the business objectives of a new organisation formed in this way is not always a straightforward exercise. The clarity provided by the risk management process greatly assists this determination.

However, amalgamation poses particular difficulties when it comes to the risk management program:

  1. There are often difficulties involved in assimilating risk-related information from different sources, produced using different methods.
  2. Amalgamation poses the threat of extending the commonly experienced problem of risk management “silos” (as mentioned above) even further by creating silos based on the original business or department entities.

On the positive side, these difficulties present an opportunity to reach solutions by upgrading existing risk management systems to Enterprise Risk Management. Moving the new entity to Enterprise Risk Management provides opportunities to:

  1. Clearly identify the objectives of the new entity, and what risks and opportunities exist in achieving these objectives.
  2. Break down barriers and foster a new organisation-wide approach to risk management and the determination of uniform risk appetite.

Next steps

 

Risk management as a discipline has proven its value over time. Now businesses can extend this value even further by upgrading to Enterprise Risk Management.

For more information on Enterprise Risk Management, safety management, business continuity management and management systems, contact us. We are experts in providing independent and objective facilitation of the process of upgrading or developing new Enterprise Risk Management programs. You can also access other informative articles on our News page dealing with Enterprise Risk Management, as well as newsletters downloadable from our Publications page covering Enterprise Risk Management issues.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

What to Consider When Hiring the Finest Children’s Magician Brisbane Residents Trust

Whether you’re planning to host your child’s pajama party, birthday party, or any other kiddie event, hiring a magician who can provide entertainment for everyone is a brilliant choice. Kids love magic shows, and you can guarantee their excitement and participation by inviting a professional children’s magician Brisbane residents rely on. You may even find yourself laughing along as you watch amazing tricks that these talented entertainers perform on your party.

Important Things to Consider Before Hiring a Party Magician

Initially, you need to know your guests and their age group. It’s important that you inform the magician about the kind of audience and number of guests who are attending the event. This way, he can choose the right material to use that will suit the crowd’s interests. For instance, younger kids may find card tricks uninteresting while older kids are likely to be mesmerized with this kind of performance in a magic show.

You should discuss with the magician how you want him to interact with the audience. There are entertainers who prefer to sit at one corner of the room where kids can come and huddle around as they watch magic tricks up close. However, some magicians like to walk around from one section of the room to another and interact with everyone at the party. Depending on your preferences and requirements, you can count on the entertainer to do exactly what you want him to do. So, make everything clear during your meeting to ensure your guests’ satisfaction and delight while watching the magic show.

Specify particular tricks that you want the magician to do. Do you want him to use live animals or real people during the show, or would you prefer card tricks for a slightly older age group as your audience? Just make sure you ask the magician first about his expertise and decide if his tricks are something that your guests may want to see.

A Few Other Things to Think About

Even experienced magicians must be informed about important aspects of the event before they can quote you a fee for their service. A magic show for a bunch of 7-year olds in your yard is far from a 2-hour show presented in front of 200 or more guests. You need to provide sufficient information before requesting a quote from him.

Just keep an open mind and listen attentively to the magician’s recommendations and determine if these suggestions are suitable for your party theme. The idea is to have an open communication with the professional and settle everything before you start hiring him. By doing so, there are no unpleasant surprises that may come along on the day of the party.

Choosing the best party magician for a kids’ party may be tricky, but as long as you’re certain about the person you have in mind, you can’t possibly go wrong. For a fun-filled kiddie party in Brisbane, you may want to consider hiring Johnny the Jester, one of the city’s finest magicians and performers. His versatility and ingenuity will blow you away, and you can expect your guests to feel the same way about his spectacular performances.