On-line social media has utterly altered not only the way people interact with each other, but essentially the way that customers deal with businesses.
With more than 800 million users worldwide, Facebook on its own is a gargantuan marketing entity, with many others like Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company with a public presence operates, and are now as necessary to a business as an email address and a homepage.
But along with all the clear differences that social media has brought to marketing, it is necessary to hold a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or ill-informed fly-by-night firms and “social media experts” which focus on naïve businesses by over-hyping the potential and under-delivering.
Millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will fail and simply be a waste of time and money.
Despite creating the impression of ’no-cost’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, site maintenance and fresh content for successful results, which demands valuable time that many businesses can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while welcoming room for oversight and approval by their clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Uninteresting or plagiarised items, out-dated suggestions, and awful attempts to be groovy are common regarding content published online. Admit it, people on the internet are fairly shrewd, and can recognise hypocrisy and condescension a mile away.
Creating a good online social network takes time and determination. A successful network won’t sprout overnight, it takes time and content to see results. Often a business will create a social media profile, watch the results for a couple of weeks and then quit in annoyance when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing out your content regularly over numerous platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will quickly be left behind. Just a fortnightly update will see results regarding continuing and increasing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of your marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.