Online social media has totally revolutionized not only the way we interact with each other, but more importantly the way that clients deal with businesses.
With over 800 million people using the internet world-wide, Facebook on its own is a colossal marketing entity, with many others such as Youtube, Twitter, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of company with a public presence will operate, and are now as fundamental to a business as an email address and a website.
But with all the obvious changes social media has brought to the marketing environment, it is crucial to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or impractical fly-by-night firms and “social media experts” that focus on naïve businesses by over-hyping but being unable to deliver.
Many millions of dollars and incalculable time is wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind you, an online social media presence will fail and simply be a waste of time and money.
Despite hyping the illusion of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content to result in success, and that means valuable time that most companies can’t afford to spare. This is where Social Media Brisbane does the work for you, while still allowing for oversight and approval by clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Unexciting or stolen articles, outdated suggestions, and embarrassing attempts to be groovy are all too common when it comes to what is published online. Admit it, people who do business on the internet are generally savvy, and can sniff out insincerity and arrogance from miles away.
Creating a healthy online social network takes time and persistence. A successful network doesn’t sprout in a day, it takes time and content in order to grow. All too often a business will start up a social media profile, watch their results for a short period of time and then give up with anger when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis over several platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a consistent reminder of your brand’s presence you will quickly be forgotten. Just a small weekly update can be beneficial for maintaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something no other social media group does.
Choosing consultants who value gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results will only result in it having been an exercise in frustration.