Social Media for Brisbane Businesses Explained

On-line social media has completely altered not just the way that people interact, but more importantly the way that customers fundamentally interact with business.

With over 900 million users world-wide, Facebook alone is a gigantic marketing entity, with many others such as Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence will operate, and are now as necessary to a business as an email address and a web-site.

But along with all of the clear differences that social media has made to the marketing environment, it is essential to gain a realistic assessment of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes a multitude of shonky or ill-informed companies and “social media experts” who focus on new businesses by over-hyping the potential but under-delivering.

Many millions of dollars and incalculable time is completely wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will fail and -depressingly- be a waste of time and money.

Despite hyping the illusion of “free” advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance to result in success, and that demands valuable time spent on it that most companies can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while encouraging room for oversight and approval by clients.

Examples of where businesses often go wrong with social media include:

• Bad Content
Unexciting or plagiarised articles, outdated advice, and terrible attempts to be hip are all too common regarding content published online. Be honest with yourself, people on the internet are quite shrewd, and will recognise smarm and condescension without too much trouble.

• Impatience
Creating a strong online social network takes time and persistence. A successful network can’t just sprout up in a day, you need time and content in order to grow. Often a business will start up a social media profile, watch the results for a short period of time and then quit with anger when they don’t get the results they expected.
This also ties into:

• Consistency
Spacing out your content regularly across numerous platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a steady reminder of your brand’s presence you will quickly be left behind. Just a small weekly update can be fantastic for sustaining and increasing relationships with customers.

The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the be all and end all.

Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group offers.

Choosing consultants who concentrate on gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals can simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Styles of Yoga

Yoga originated in ancient India, and is one of the six orthodox schools of Hindu philosophy. Derived from the Sanskrit word meaning “union”, its primary goal is to help the student achieve union with the divine by way of specific poses (asanas), breath (pranayama), and meditation to achieve a state of spiritual liberation. Though yoga in the Western world focuses on health and fitness, it is important to appreciate yoga’s long history as a vital component of the Hindu philosophical and theological system.
As one of the most popular of natural therapies in the West, there are many types of yoga available for those seeking health and wellness. The following covers the more popular yoga styles in the West, and helps you have a clearer understanding of the basics of each yoga style so that you can choose one which best suits you and your needs.

Hatha
Hatha yoga is a generic title which describes any yoga style, and most yoga classes advertised in the West will be hatha yoga, unless otherwise stated. When a yoga class is advertised as hatha, it usually refers to a slow-paced and gentle introduction to yoga, incorporating basis poses and simple breathing exercises. Before attending a hatha yoga class, it is wise to ask the yoga teacher where he/she trained and what the class will consist of, e.g. yoga poses, pace, meditation and mantras etc. This will help to to decide if the yoga class will be beneficial for you.

Vinyasa
Vinyasa yoga is perhaps the most common for those wanting yoga purely for fitness. This form of yoga combines a sequence of flowing poses with rhythmic breathing, and is designed as an intense body-mind workout. As a generic term for any form of yoga that involves poses synchronised to the breath (where there is a flow as the poses run together), Vinyasa yoga is also used to describe yoga styles that have derived from it, such as Ashtanga and Power Yoga.

Ashtanga
As mentioned, Ashtanga is a form of yoga that has derived from the concept of Vinyasa yoga. It is fast-paced and based on six series of poses that increase in difficulty as each series moves through one to the next without stopping. As there is no time for adjustments, once a series of yogic poses and breathing are underway the student is encouraged to move through the series of movements without stopping, making for an ideal full body work-out that will stimulate and improve circulation and detoxification, and get that heart rate pumping!
Power Yoga
Another form of yoga derived from Vinyasa, Power yoga is a Western product based on the fundamentals of yoga tradition. More likely to be part of a gym curriculum, Power yoga weaves common yoga poses and breathe techniques to a rigorous exercise workout, designed to strengthen the body and promote flexibility. Power yoga is great as part of your training and fitness routine, but rarely addresses the philosophical aspects of yoga.

Bikram yoga
Designed by Bikram Choudhury, this form of yoga is better known for its use of sauna-like conditions to promote detoxification of the body through sweat. Bikram yoga classes are held in studios designed to replicate India’s climate, mimicking a hot and humid temperature. Here students work through a series of 26 traditional yoga poses (usually slow-paced and gentle) as they sweat and, as a result, promote fresh blood and oxygen to circulate throughout the body. This form of yoga is ideal as a detoxifying exercise to boost the immune system.

Sivananda
For those seeking a more philosophical approach to their yoga, Sivananda yoga is based on the philosophy of Swami Sivananda and his five principles:
1. Proper exercise
2. Proper breathing
3. Proper relaxation
4. Proper diet
5. Positive thinking/meditation

Sivananda yoga classes work through twelve basic poses. As a slow-paced form of yoga, the emphasis is on the full exploration of each pose so that the eventual mastering of each pose is achieved as part of an overall philosophical approach.

Iyengar
Iyengar yoga is based on the teaching of B.K.S Iyengar, one of the most influential yogis of all time. This form of yoga focuses on the subtleties of each pose, which are held much longer than traditional forms of yoga. Focussing on the physical alignment of the body in the poses, students are encouraged to attain perfect poses through consistent practice. This is based on the philosophical belief that once the body is in perfect balance by means of mastering each pose, the mind with reflect this balance. In addition, unlike other forms of yoga, Iyengar also uses props such as belts or chairs to accommodate any needs or structural imbalances in the body, which makes it a good option for those with poor mobility.
Anusara
Anusara means “to step into the current of divine will” and is a modern form of yoga created by American John Friend, with its origins derived from Iyengar yoga. Its practice focusses on three key areas:
• Attitude – by opening to grace one can awaken his/her true nature.
• Alignment – integrated awareness of the different
• Action – pose as expression of the heart and inner freedom.
This form of yoga reintroduces traditional Hindi elements of yoga, however is primary health orientated as it focuses on inner and outer body alignment.
Kundalini
Considered the most comprehensive of yogas, Kundalini is derived from the tantra yoga tradition and refers to the flow of energy and consciousness that exists within us. Incorporating poses and dynamic breathing techniques, combined with specific mantra chanting and chakra awakening, Kundalini yoga acts as a holistic philosophy that keeps the body and mind strong and flexible in times of stress and conflict. This yoga style is suited for those wanting a holistic approach to their yoga practice.

There are many other forms of yoga available, with more yoga traditions and styles being introduced into the West every year. Like all things, however, it is best to have a clear idea of what you hope to achieve from yoga and then find a style that best suits that. Happy yoga practicing from Radiant Heart Yoga Woolloongabba, Brisbane.

Why upgrade to enterprise risk management?

The Global Financial Crisis taught us the importance of robust risk management practices in identifying and addressing issues that have the potential to impact on overall business objectives. Many organisations have implemented risk management programs, however a significant proportion of these have yet to realise the benefits of upgrading their programs to best-practice Enterprise Risk Management.

What’s the problem with traditional risk management programs?

Historically, risk management has tended to focus only on the negative – how do we identify what might go wrong? How bad will things get if it does? How can we stop it?

Another feature of old-fashioned risk management has been the tendency for it to be “siloed”, with each section of an organisation having its own approach to managing risk.

Modern, best practice Enterprise Risk Management has moved contemporary risk management programs and thinking beyond these limitations.

Why is Enterprise Risk Management better?

Enterprise Risk Management (also known as ERM) has a range of benefits for contemporary businesses:

  • ERM achieves efficiencies across the whole of the organisation by integrating a common approach throughout all functional areas.
  • ERM avoids the pitfall of concentrating on minor risks (such as slip hazards) at the expense of big picture risks (such as failure of critical infrastructure).
  • ERM captures the positive side of risk management, by also considering opportunities for new services, process efficiencies, improved methods of service delivery etc.

What strategies assist adoption of Enterprise Risk Management?

 

QRMC frequently assists organisations to develop or expand their risk management programs to embrace Enterprise Risk Management. Our experience suggests that useful strategies to successfully move to Enterprise Risk Management include:

  • Strong committed, visible leadership.
  • Recognising that risk management is an ongoing (not once-off) process.
  • Treating risk management as a tool to achieve business objectives, not as a compliance exercise.
  • Extensive consultation with, and training of, personnel (at all levels).
  • Consistently integrating ERM across all systems and functional areas within the organisation.

Special considerations for business or department amalgamation

 

A regular feature of contemporary business is the process of amalgamation, either of existing segments of an organisation, or of one business with a completely independent second business (M&A).

Determining the business objectives of a new organisation formed in this way is not always a straightforward exercise. The clarity provided by the risk management process greatly assists this determination.

However, amalgamation poses particular difficulties when it comes to the risk management program:

  1. There are often difficulties involved in assimilating risk-related information from different sources, produced using different methods.
  2. Amalgamation poses the threat of extending the commonly experienced problem of risk management “silos” (as mentioned above) even further by creating silos based on the original business or department entities.

On the positive side, these difficulties present an opportunity to reach solutions by upgrading existing risk management systems to Enterprise Risk Management. Moving the new entity to Enterprise Risk Management provides opportunities to:

  1. Clearly identify the objectives of the new entity, and what risks and opportunities exist in achieving these objectives.
  2. Break down barriers and foster a new organisation-wide approach to risk management and the determination of uniform risk appetite.

Next steps

 

Risk management as a discipline has proven its value over time. Now businesses can extend this value even further by upgrading to Enterprise Risk Management.

For more information on Enterprise Risk Management, safety management, business continuity management and management systems, contact us. We are experts in providing independent and objective facilitation of the process of upgrading or developing new Enterprise Risk Management programs. You can also access other informative articles on our News page dealing with Enterprise Risk Management, as well as newsletters downloadable from our Publications page covering Enterprise Risk Management issues.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

What to Consider When Hiring the Finest Children’s Magician Brisbane Residents Trust

Whether you’re planning to host your child’s pajama party, birthday party, or any other kiddie event, hiring a magician who can provide entertainment for everyone is a brilliant choice. Kids love magic shows, and you can guarantee their excitement and participation by inviting a professional children’s magician Brisbane residents rely on. You may even find yourself laughing along as you watch amazing tricks that these talented entertainers perform on your party.

Important Things to Consider Before Hiring a Party Magician

Initially, you need to know your guests and their age group. It’s important that you inform the magician about the kind of audience and number of guests who are attending the event. This way, he can choose the right material to use that will suit the crowd’s interests. For instance, younger kids may find card tricks uninteresting while older kids are likely to be mesmerized with this kind of performance in a magic show.

You should discuss with the magician how you want him to interact with the audience. There are entertainers who prefer to sit at one corner of the room where kids can come and huddle around as they watch magic tricks up close. However, some magicians like to walk around from one section of the room to another and interact with everyone at the party. Depending on your preferences and requirements, you can count on the entertainer to do exactly what you want him to do. So, make everything clear during your meeting to ensure your guests’ satisfaction and delight while watching the magic show.

Specify particular tricks that you want the magician to do. Do you want him to use live animals or real people during the show, or would you prefer card tricks for a slightly older age group as your audience? Just make sure you ask the magician first about his expertise and decide if his tricks are something that your guests may want to see.

A Few Other Things to Think About

Even experienced magicians must be informed about important aspects of the event before they can quote you a fee for their service. A magic show for a bunch of 7-year olds in your yard is far from a 2-hour show presented in front of 200 or more guests. You need to provide sufficient information before requesting a quote from him.

Just keep an open mind and listen attentively to the magician’s recommendations and determine if these suggestions are suitable for your party theme. The idea is to have an open communication with the professional and settle everything before you start hiring him. By doing so, there are no unpleasant surprises that may come along on the day of the party.

Choosing the best party magician for a kids’ party may be tricky, but as long as you’re certain about the person you have in mind, you can’t possibly go wrong. For a fun-filled kiddie party in Brisbane, you may want to consider hiring Johnny the Jester, one of the city’s finest magicians and performers. His versatility and ingenuity will blow you away, and you can expect your guests to feel the same way about his spectacular performances.