Online social media has totally altered not just the way we interact, but more importantly the way that customers deal with businesses.
With over 800 million users world-wide, Facebook on its own is a huge marketing entity, with many others like Youtube, Twitter, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of business with a public presence will operate, and are now as essential to a business as an email address and a website.
But with all of the clear changes social media has made to marketing, it is crucial to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or inexperienced companies and “social media experts” who prey on new businesses by over-hyping the potential and under-delivering.
Many millions of dollars and incalculable time is utterly wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance to result in success, and that demands valuable time that many businesses can’t spare. This is where Social Media Brisbane does all the work for you, while welcoming room for approval and oversight by their clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Dull or stolen items, out-dated suggestions, and awful attempts to be current are common regarding content published online. People who do business on the internet are generally savvy, and will sniff out insincerity and condescension without too much trouble.
Creating a healthy online social network takes time and perseverance. A successful network cannot just sprout in a jiffy, it takes time and content in order to grow. Often a business will start up a social media profile, watch their results for a month and then give up in anger when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing content out regularly across numerous platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a small weekly update can see results regarding maintaining and growing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group offers.
Choosing consultants that concentrate on gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals will only result in it having been an exercise in frustration.