Online social media has totally changed not only the way that people interact with each other, but more importantly the way that clients fundamentally interact with business.
With more than 900 million users world-wide, Facebook on its own is a huge marketing body, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that any kind of company with a public presence operates, and are now as fundamental to a business as an email address and a homepage.
But along with all the obvious differences that social media has made to marketing, it is crucial to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a great many dishonest or ill-informed companies and “social media experts” which focus on new businesses by over-hyping and under-delivering.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. Social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance to result in success, and that means valuable time spent on it that many businesses can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while allowing room for oversight and approval by their clients.
Examples of where businesses commonly do the wrong thing with social media include:
• Bad Content
Unexciting or plagiarised articles, out-dated suggestions, and awful attempts to be groovy are all too common regarding content published online. Be real: people on the internet are perceptive, and can sniff out deviousness and condescension without too much trouble.
Developing a strong online social network takes time and diligence. A successful network cannot just sprout in a snap, it takes time and content in order to grow. Often a business will start up a social media profile, watch the results for a month and then quit in frustration when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing content out on a regular basis across multiple platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Just a small weekly update will be beneficial for continuing and increasing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group does.
Choosing consultants who value gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will simply result in it having been an exercise in frustration.