Online social media has absolutely altered not just the way users interact, but more importantly the way that a customer will interact with business.
With over 700 million users worldwide, Facebook alone is a huge marketing entity, with many others such as Twitter, Youtube, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of company that has a public presence operates, and are now as essential to a business as an email address and a web-site.
But along with all of the obvious differences social media has brought to the marketing environment, it is necessary to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable shonky or clueless firms and “social media experts” that prey on new businesses by over-hyping but being unable to deliver.
Millions of dollars and incalculable time is wasted on useless social media ideas every day. But social media is not magic. Without good marketing and business basics behind you, an online social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, site maintenance and fresh content in order to be successful, which means valuable time that many businesses can’t afford to spare. This is where Social Media Brisbane offers to do all the work for you, while welcoming room for oversight and approval by their clients.
Examples of where businesses commonly go wrong with social media include:
• Bad Content
Unexciting or even stolen articles, outdated suggestions, and awful attempts to be hip are all too common when it comes to content published online. Be honest with yourself, people on the internet are perceptive, and can recognise deviousness and condescension a mile away.
Building a good online social network takes time and resolve. A successful network cannot just shoot up in a snap, you need time and content to see results. Some businesses will create a social media profile, watch the results for a short period of time and then give up with annoyance when they don’t see the results they wanted.
This also ties into:
Spacing out your content regularly over numerous platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a regular reminder of your brand’s presence you will quickly be left behind. Just a fortnightly update can be fantastic for sustaining and growing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something no other social media group does.
Choosing consultants that value gimmicks instead of content and that throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results can simply result in it having been an exercise in frustration.