Online social media has completely altered not only the way users interact, but essentially the way that customers fundamentally interact with business.
With more than 900 million people using the internet worldwide, Facebook on its own is a colossal marketing body, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of business with a public presence will operate, and are now as necessary to businesses as an email address and a homepage.
But along with all the obvious changes social media has made to the marketing environment, it is essential to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or clueless fly-by-night firms and “social media experts” which prey on naïve businesses by over-hyping the potential and under-delivering.
Many millions of dollars and countless hours are completely wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance for successful results, and that demands valuable time spent on it that many companies simply can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while allowing for approval and oversight by clients.
Examples of how businesses often do the wrong thing with social media include:
• Bad Content
Unexciting or plagiarised items, out-dated suggestions, and terrible attempts to be hip are all too common when it comes to what is published online. Admit it, people on the internet are generally savvy, and can sniff out hypocrisy and condescension without too much trouble.
Developing a strong online social network takes time and determination. A successful network cannot just sprout up overnight, you need time and content in order to grow. All too often a business will start up a social media profile, watch their results for a short period of time and then give up with anger when they don’t see the results they expected.
This also ties into:
Spacing out your content regularly across numerous platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a steady reminder of your brand’s presence you will quickly be left behind. Just a small weekly update will be fantastic for continuing and developing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a part of your marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group does.
Choosing consultants that value gimmicks before content and who throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals can only end up as an exercise in frustration.