On-line social media has absolutely revolutionized not only the way that people interact with each other, but more importantly the way that a customer will deal with businesses.
With more than 700 million users worldwide, Facebook on its own is a huge marketing entity, with many others such as Twitter, Youtube, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that all types of business that has a public presence will operate, and are now as fundamental to a business as an email address and a homepage.
But with all the obvious differences that social media has made to the marketing environment, it is necessary to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or ill-informed firms and “social media experts” who focus on new businesses by over-hyping the potential but under-delivering.
Millions of dollars and countless hours are wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a continual presence, site maintenance and fresh content in order to be successful, which demands valuable time that most businesses simply can’t spare. This is where Social Media Brisbane offers to do the work for you, while welcoming room for oversight and approval by clients.
Examples of where people commonly do the wrong thing with social media include:
• Bad Content
Dull or stolen articles, outdated suggestions, and embarrassing attempts to be current are common when it comes to what is published online. Admit it, people on the internet are fairly shrewd, and will recognise deviousness and arrogance a mile away.
Developing a strong online social network takes time and persistence. A successful network won’t spring up in a day, it takes time and content to see results. Some businesses will start up a social media profile, watch the results for a couple of weeks and then give up in anger when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing content out regularly over numerous platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a regular reminder of your brand’s presence you will be quickly left behind. Just a small weekly update can be fantastic for sustaining and growing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group does.
Choosing consultants that concentrate on gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will simply end up as an exercise in frustration.