SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Anger management courses help save marriages

“I thought I was in a pretty good marriage with occasional arguments until my wife said to me “If the next year of our marriage is as bad as the last year, I’m outta here”.

She felt as if she was always walking on eggshells so as not to set me off. Any time she disagreed with me, I immediately went on the attack and tried to defeat her point of view by almost any means. So when she told me she had taken all she could stand, I took her seriously and decided that I had to do some frank soul searching to find out why I kept losing my temper, so I could not lose the person who meant the most to me in the world”.

As I looked back many of my habitual ways of dealing with the world were driven by anger. I was an aggressive driver, using my horn and my “freeway finger” whenever people weren’t travelling the way I thought they should be. If the mechanic told me something needed fixing on my car, I was sure he was exaggerating for his own financial gain. I thought I had an unusual ability to see through a hypocrite, and since I thought that most people were, I got a lot of practice of seeing through them.”

This is one story of a man who came to me for help in dealing with his anger problem.

As a Psychologist, I’ve seen many of my clients lose their jobs, wives and opportunities because they were simply not able to handle the normal frustrations and disappointments in life.
They argue, they insult and they sulk.

They come to see themselves as ineffective, unlucky, of just plain losers. They don’t admit this to anyone, but deep inside they don’t like themselves. Their anger gets in the way of their ability to be good bosses, good workers and good family men.

For many men who have been charged with serious crimes, such as assault and murder, it is clear that these are not pre-meditated. These men didn’t start out with the intention of hurting others.

They reacted impulsively, and often out of anger. Someone insulted them and they struck back. Situations they could have walked away from became major confrontations because they did not know how to handle themselves other than aggressively. They know their behaviour is stupid and they don’t know why they did what they did.

Domestic violence programs are over run. Our prisons are overcrowded and even our schools are not altogether safe. But men who are angry do have a choice. No-one can change the whole world, but there are many things you can change about the way you see yourself, others and the world, and come to understand what triggers your anger along with learning what other actions you can take to keep yourself and others safe. Your marriage, your job and your happiness depend on it.

Individualised anger management counselling is run by the Hart Centre Australia. We have qualified Psychologists in 60 locations around Australia who can help you become the man you want to be. Phone 1300830552 for more information on Anger management counselling and anger management courses.

Spider Veins – Cause and Treatments

Sometimes, you may have noticed red and blue blood vessels visible through your skin. Have you been a bit worried or embarrassed about them? Do you wonder what they are? They are known as spider veins. Here, we will discuss the causes and treatments of spider vein.

The causes of spider veins
Spider veins are a mild manifestation of venous reflux disease. They are small, tangled groups of blood vessels found just beneath the surface of the skin. These dilated veins resemble tree branches or spider webs, and are normally spread out around the legs and feet.

What are the risk factors?
Spider vein risk factors are like those associated with varicose veins, and include older age, obesity, occupations requiring extended periods of standing, hormonal changes and heredity factors (weak vessel walls). People can also suffer from this condition due to weak vessel walls or from exposure to ultraviolet rays.

Considering the risk factors, some people will be more prone to this problem than others. For example, if you work as a surgeon, a nurse or a teacher, chances are high that you might develop spider veins. Similarly, for people with a genetic history of weak vein valves, the probability of developing spider veins is also high. The same applies to hormonal changes, which mainly occur during puberty, pregnancy and menopause.

The exact cause of spider veins is yet to be established. Existing risk factors can be divided into two wide sub-divisions, i.e. congenital causes and acquired causes. In congenital causes, we have Maffucci’s syndrom, port-wine stain and hereditary hemorrhagic telangiectasia (also known as osler-weber-rendu syndrome), among others. The acquired causes include acne rosacea, chemotherapy and lifestyle/occupation risk factors (as discussed above).

What symptoms are associated with spider veins?
Spider veins can be painful in some cases, generally accompanying cramping and aching. They are also closely linked to heaviness in the legs, and tingling, burning or throbbing feelings. In addition, other symptoms such as itching, fatigue and swelling can also be experienced. In advanced cases, this condition can develop ulcers, large sores and phlebitis. However, spider veins are noticed by their appearance in a majority of incidences.

Tests and Diagnosis
Doctors usually use non-invasive diagnostic tests to diagnose this condition. These tests are perfectly safe and painless, with no needles, scalpels or medication being involved. The entire procedure is normally very brief, and generally won’t take more than one hour from start to finish.

There are three main questions that doctors seek to answer with these tests. Firstly, they wish to establish any evidence of deep vein blood clots. Secondly, they ascertain whether the veins are functioning properly. And lastly, they test the Greater Saphenous Vein (GSV) to determine if it is working well.

A competent vein specialist will always undertake this exercise before treating your condition. Some of the procedures that you can expect include:

*Color-flow Duplex Exam – This is used to evaluate the anatomy of the affected veins. It determines the direction of blood flow, openings and blockages. This procedure is also important in the process of vein mapping (needed for skin deep problems).

*Bi-directional Doppler Exam – This is an ultrasound exam used to determine the speed of blood flow and whether it pauses during normal breathing. It also seeks to identify whether the veins are working properly.

*Photoplethysmography – Phew! Don’t let this complicated medical word intimidate you. Photoplethysmography is basically a diagnostic procedure that is used to determine the efficiency of your calf muscle pump.

*Pressure Calf Exam – In performing this exam, you’ll be asked to lie facing upwards with legs raised above your chest. This diagnostic procedure identifies vessel blockages.

Treatment
After establishing the nature of your problem, the doctor can then outline the best treatment plan for you. There are several available options:

Sclerotherapy
Sclerotherapy involves the doctor injecting a saline solution into the affected veins. The solution then damages the affected vessel walls, causing them to swell and seal shut. Eventually the scar tissue will fade away. The entire sclerotherapy procedure takes about 30 minutes, and has only mild side-effects. Although the injection may be a bit painful, the stinging sensation is usually gone within a few minutes.

Laser and Intense Pulsed Light
This treatment option employs the use of a specialized device that focuses laser energy to the damaged tissue. The procedure only takes 20 minutes, and has minimal side-effects.

Natural Remedies
Natural remedies can mean the difference between undergoing medical procedures or not, and are valuable alongside medical treatment. Some recommended herbal remedies include:

*Horse Chestnut Seed – Studies show that this seed improves blood circulation in the legs thus strengthening the veins and capillaries.

*Bilberry Extract – This herbal extract stimulates new capillary formation thus strengthening the capillary walls.

*Butchers Broom – This herb strengthens veins.

*Gotu Kola – A very effective extract in addressing venous insufficiency, foot swelling and water retention. It therefore provides a good solution to spider veins found on the legs.

*Distilled Witch Hazel – This is directly applied on the affected areas using a cotton ball. Numerous clinical studies have shown that this extract can help strengthen blood vessels.

Caution: For health safety purposes, do not start using any herbal remedies without consulting a qualified doctor.

Spider veins prevention
Two of the most important things regarding the prevention of spider veins are eating a balanced diet and getting regular exercise. Eating a diet higher in fresh, raw fruits and vegetables than meat and convenience food is very important, and if your job requires you to stand for a long time, you need to regularly shift your body weight from one leg to another as well as standing evenly balanced.

To sum things up, the procedure of a spider vein removal is chosen according to several key factors. Your specialist will determine the best treatment options based on the results obtained from the diagnostic tests. We hope that this article will provide all the necessary guidance you need in addressing this problem.

For more information about spider veins Brisbane, contact the leg vein doctor Brisbane today.

Reflections on Life

Life – what is life! Life can be described in many ways and has many facets and interpretations. It presents us with an ongoing stream of experiences of situations, events and interactions of all kinds with other people and our environment.

It is creation in its magnificent splendour – the original bringing into existence of the universe by God.

For humans it is a journey encompassing all the seasons, colour and streams of life’s experiences.

The miracle of new life in any form of creation brings wonder and amazement as we become aware of the intrinsic formation of such an unexplainable divine plan.

For humans there are many rituals and traditions that help celebrate the different seasons and significant moments in life.

A welcoming of a new child might entail a ritual of a Christening or Blessing in the Christian tradition or perhaps a Naming Ceremony for those less religious. In other cultures and belief systems children are welcomed in a variety of ways but none-the-less mostly it is found to be a joyful celebration of the miracle of new birth.

Life can sometimes be brief – the miracle taken back from where it began just as life is beginning – the mystery of why these sad experiences happen not to be explained.

Life changes for humans as the body grows and life is experienced in new ways. Learning takes place as the brain develops and intelligence is gained and used for the betterment of human kind.

At times the human body suffers from physical limitations this being a challenge as strength of spirit and courage come to the fore.

During the seasons of life ritual is shown to be important such as times of celebration when a person reaches the age of eighteen – a time of maturity and starting out as an adult on life’s journey.

Permanency of relationships can be celebrated by the ritual of Marriage as people start a new chapter along the journey called life.

The miracle of new life can emerge again in this relationship of Marriage as a new life is created and welcomed to the world.

As the continuing seasons and cycles of life are observed, life can represent colour as of a rainbow in these seasons of new beginnings, celebrations, changes and endings.

Red, orange, yellow, green, blue, indigo and violet – colours of the rainbow – how symbolic of life’s journey as the rainbow is composed of the entire spectrum of colour from the shortest wavelength violet to the longest wavelength red.

A closing ritual now takes place as the body has accomplished its purpose and the ending of life as humans know it is honoured and the life celebrated as the spirit travels back to the Divine from whence it came.

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This article supplied by Sandra Hill, Brisbane Wedding Celebrant. For more information about Sandra Hill, weddings, renewal of vows and naming ceremonies in Brisbane, please contact Sandra today.

WordPress Courses Brisbane

WordPress is one of the leading publishing platforms for most bloggers on the Internet and if you are running an online enterprise, you are also better off having a WordPress blog or website for your business. Originally a blogging platform, WordPress has morphed into a web platform that helps users create instant sites that are customizable with a variety of themes and plug-ins. Although there’s a short learning curve when it comes to using WordPress effectively as your main website, anyone can learn how to do so with a good WordPress course. WordPress training Brisbane is ideal for anyone in the area who is looking to learn about the basics of setting up a WordPress website, how to keep it up and running and how to optimize the site for targeted search traffic.

WordPress Training for Your Business: Taking Your Business to the Next Level
If you do not have a website for your business, you are putting yourself at a distinct disadvantage from those who maintain an active online presence. A website is your online portal, the place where you brand, products and services are made accessible to a global audience. Without a good website you are limited to traditional modes of advertising and losing potential clients to more -tech savvy competitors. The good news is that you do not need an extensive knowledge in website-making in order to get a website up and running. This is where WordPress comes in handy, because it allows anyone with the most basic knowledge of the Internet to have a website up and running in matter of hours.

Why Choose WordPress?
WordPress is the perfect option because it is an open source system and it already lays down the foundations for anyone to build a website in just one day. WordPress comes with a wide array of functionality and features, however, so you need to spend a few hours learning what features are best for you and what WordPress features you can do without. WordPress has thousands of themes, both free and paid, as well as plug-ins that will extend the capabilities of your website. You need to know what features and plug-ins will provide the most benefit to your site and which plug-ins will only slow it down. For example, experts will recommend that for business enterprises, using WordPress pages, not posts is a better option if you want to create a structure for a standard website. Adding a separate blog is also a good idea so that entrepreneurs will have a space where they can post updates and connect with customers on a more personal level.

Wordpress has also improved the support system for business users with WordPress.com Business, which is composed of forums and direct email support to provide help when users encounter problems as they set-up their sites. This section also contains useful information for those who are just starting out with a WordPress site and are not too confident if they are on the right track. With these resources and practical help gained from a WordPress training course, anyone can create a successful site that is efficient and effective for online marketing in just a matter of hours.

Wordpress is a great option for entrepreneurs because it is one of the most widely-used blogging platforms today so once set up, you can connect with other WordPress users and start carving out an audience. Interaction with non-Wordpress users is also easy and convenient, since the platform allows non-users to comment and browse through WordPress sites with minimal identification requirements and cross-linking with social networking platforms.

A WordPress training course is tailored to help you navigate these areas so that at the end of the day you are able to create a WordPress website that will take your business to the next level. A website is easy to make with WordPress as your platform but tweaking it so that it reflects your brand and personality and so that it becomes an effective marketing machine is another story. With a WordPress course you can learn these skills directly from the experts in practical, small group courses where you are given hands-on and personalized instruction tailored to the niche you want to occupy.