On-line social media has utterly altered not only the way people interact, but essentially the way that customers fundamentally interact with business interests.
With more than 800 million people using the internet world-wide, Facebook on its own is a colossal marketing body, with many others such as Youtube, Twitter, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that all kinds of business with a public presence operates, and are now as essential to a business as an email address and a website.
But along with all of the obvious differences that social media has brought to marketing, it is crucial to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or impractical fly-by-night firms and “social media experts” who prey on new businesses by over-hyping the potential but being unable to deliver.
Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. Social media is not magic. Without good marketing and business basics behind you, a social media presence will fail and simply be a waste of time and money.
Despite hyping the impression of “free” advertising with its lack of start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance to show good results, and that means valuable time spent on it that many businesses can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while still allowing for approval and oversight by clients.
Examples of where businesses commonly do the wrong thing with social media include:
• Bad Content
Dull or plagiarised articles, out-dated suggestions, and terrible attempts to be hip are all too common when it comes to what is published online. Be real: people who do business on the internet are perceptive, and will sniff out hypocrisy and condescension from miles away.
Building a strong online social network takes time and resolve. A successful network doesn’t sprout overnight, it takes time and content in order to grow. A business may start up a social media profile, watch the results for a month and then give up in anger when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis across multiple platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a regular reminder of your brand’s presence you will be quickly left behind. Just a weekly update can be beneficial for sustaining and increasing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, something that no other social media group does.
Choosing consultants that value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals can only result in it having been an exercise in frustration.