On-line social media has utterly changed not only the way users interact, but essentially the way that clients interact with businesses.
With more than 700 million people using the internet worldwide, Facebook alone is a gargantuan marketing entity, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have fundamentally altered the way that any kind of business that has a public presence will operate, and are now as fundamental to businesses as an email address and a web-site.
But with all the obvious changes social media has made to marketing, it is crucial to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless companies and “social media experts” who focus on new businesses by over-hyping the possibilities but under-delivering.
Many millions of dollars and incalculable time is wasted on useless social media ventures every day. Social media is not magic. Without solid marketing and business basics behind it, an online social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the impression of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance for successful results, and that demands valuable time that many businesses can’t spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging for approval and oversight by clients.
Examples of how businesses commonly go wrong with social media include:
• Bad Content
Dull or even stolen items, out-dated suggestions, and awful attempts to be hip are common when it comes to what is published online. Be honest with yourself, people on the internet are quite shrewd, and can sniff out insincerity and condescension from miles.
Developing a strong online social network takes time and diligence. A successful network can’t just sprout up overnight, you need time and content in order to grow. Often a business will create a social media profile, watch the results for a short period of time and then quit with frustration when they don’t get the results they wanted.
This also ties into:
Spacing content out on a regular basis across several platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a steady reminder of your brand’s presence you will quickly be forgotten. Even only a fortnightly update will do wonders for maintaining and increasing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization procedures into our work, which is something no other social media group does.
Choosing consultants who value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals will simply result in it having been an exercise in frustration.