Online social media has completely revolutionized not just the way that people interact with each other, but more importantly the way that clients deal with business interests.
With over 900 million users worldwide, Facebook alone is a huge marketing entity, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of company with a public presence will operate, and are now as necessary to a business as an email address and a web-site.
But along with all of the obvious differences that social media has brought to marketing, it is essential to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or clueless firms and “social media experts” which prey on new businesses by over-hyping the possibilities but being unable to deliver.
Many millions of dollars and incalculable time is utterly wasted on useless social media ventures every year. But social media is not magic. Without good marketing and business basics behind you, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content for successful results, and that means valuable time spent on it that most companies can’t afford to spare. This is where Social Media Brisbane can do the work for you, while welcoming room for oversight and approval by their clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Boring or even stolen items, outdated advice, and terrible attempts to be current are all too common when it comes to what is published online. Be honest with yourself, people who do business on the internet are perceptive, and will sniff out smarm and condescension in an instant.
Developing a strong online social network takes time and resolve. A successful network will not shoot up in a snap, you need time and content to see results. Some businesses will create a social media profile, watch the results for a month and then give up with frustration when they don’t see the unrealistic results they expected.
This also ties into:
Spacing out your content on a regular schedule over a number of platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Even only a fortnightly update can do wonders for maintaining and developing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimization systems into our work, which is something that no other social media group does.
Choosing consultants who value gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can simply result in it having been an exercise in frustration.