On-line social media has totally revolutionized not only the way that people interact with each other, but more importantly the way that clients fundamentally interact with businesses.
With more than 800 million people using the internet world-wide, Facebook alone is a colossal marketing entity, with many others like Youtube, Twitter, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of company with a public presence will operate, and are now as necessary to businesses as an email address and a web-site.
But with all the obvious differences that social media has brought to marketing, it is crucial to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many dishonest or inexperienced fly-by-night firms and “social media experts” that focus on new businesses by over-hyping and under-delivering.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without proper marketing and business basics behind you, a social media presence will inevitably fail and simply be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content in order to be successful, and that means valuable time spent on it that most businesses simply can’t spare. That’s why Social Media Brisbane does all the work for you, while welcoming for approval and oversight by their clients.
Examples of where businesses commonly do the wrong thing with social media include:
• Bad Content
Tiresome or even stolen items, out-dated advice, and terrible attempts to be groovy are all too common regarding what is published online. Be real: people who do business on the internet are savvy, and can sniff out deviousness and arrogance in an instant.
Developing a healthy online social network takes time and diligence. A successful network doesn’t sprout up in a day, you need time and content to see results. Often a business will start up a social media profile, watch the results for a short period of time and then give up with frustration when they don’t receive the unrealistic results they expected.
This also ties into:
Spacing out your content on a regular basis across numerous platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a consistent reminder of your brand’s presence you will very quickly be left behind. Just a small weekly update will see results regarding continuing and growing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization techniques into our work, something no other social media group does.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results can simply result in it having been an exercise in frustration.