Social Media for Brisbane Businesses Explained

On-line social media has totally revolutionized not only the way people interact with each other, but more importantly the way that customers deal with business.

With over 800 million people using the internet worldwide, Facebook on its own is a huge marketing entity, with many others like Twitter, Youtube, Linkedin and Google Plus. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of company with a public presence will operate, and are now as essential to businesses as an email address and a web-site.

But along with all the clear differences that social media has brought to the marketing environment, it is essential to have a realistic assessment of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or impractical fly-by-night firms and “social media experts” which prey on new businesses by promising the world but being unable to deliver.

Millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. Social media is not magic. Without good marketing and business basics behind you, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.

Despite creating the misconception of ‘free’ advertising with its lack of start-up and/or hosting fees, social media needs a continual presence, site maintenance and fresh content to result in success, which means valuable time that most businesses can’t spare. That’s why Social Media Brisbane can do the work for you, while welcoming for approval and oversight by their clients.

Examples of where people often do the wrong thing with social media include:

• Bad Content
Dull or stolen articles, out-dated suggestions, and embarrassing attempts to be groovy are all too common when it comes to content published online. Admit it, people on the internet are quite shrewd, and can sniff out smarm and arrogance from miles.

• Impatience
Developing a healthy online social network takes time and resolve. A successful network cannot just sprout up in a snap, it takes time and content in order to grow. All too often a business will create a social media profile, watch the results for a couple of weeks and then give up with frustration when they don’t see the results they hoped for.
This also ties into:

• Consistency
Spacing content out on a regular basis across multiple platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a steady reminder of your brand’s presence you will be quickly left behind. Even only a fortnightly update can do wonders for sustaining and increasing relationships with customers.

We here at Social Media Brisbane understand exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the one and only tactic.

And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, something that no other social media group offers.

Choosing consultants that value gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals will only result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Energy Bill Busting Tips

Are you dreading your next power bill? Starting to worry about how the increases in electricity costs are going to drain your household budget. Well you’re not alone, so here is what you can do to reduce your anxiety and your bills.

Most of the time simple and easy common sense measures can shave hundreds of dollars off your bills just by following the following steps.

Top Ten Ways to Reduce Your Bills FOR FREE

1. Most people do not realise how much electricity a simple light bulb could be adding to the cost of their electricity bills. Turning off lights when you leave a room will make a significant difference.

2. Try to avoid using the clothes dryer, if the weather is bad purchase a clothes rank that you can use inside.

3. If going on holidays, turn off your electric hot water system at the meter board to avoid the system constantly heating up water when it’s not being used.

4. If you have a peak smart enabled air conditioner you can connect your air-conditioning unit to Tariff 33 – which provides a guaranteed 18 hours of electricity at tariff 33 rates. You may not be able to turn on the system on during peak times, but this could be a good compromise to still enjoy your heating/cooling system without costing the earth. Energex are currently offering $250 reward for split system (peak smart enabled) and $500 reward for ducted systems (peak smart enabled). To see whether your air conditioner is eligible go to the Energex website.

5. An old inefficient pool pump could be costing you up to $640 annually to run on tariff 11. By connect your pool pump to Tariff 33 (if possible) could save you hundreds off your bill. Energex are currently offering a $250 reward for connecting your pool pump to Tariff 33.

6. Turn off additional refrigerators. Have a good think about how much you really use the other fridge. If it’s only for the occasional party switch it off in-between time or if it is to store extra food think whether you really need to stock pile this much as you could be paying a fortune for “just in case you need it”.

7. When running your air conditioner set the temperature to 23 degrees in Summer, as every degree below this will cost you 10% more in running costs (eg. Running at 20 degrees will cost you 30% more than running it at 23 degrees) Or to save more open windows for ventilation rather than turning on the air conditioner in summer time.

8. Use cold water to wash your clothes. With the many washing detergents available today that are made for cold water washing it makes sense to use these rather using your electricity to heat up the water.

9. Once the weather starts to cool down, remember to close any windows that have been left open, use a throw blanket to snuggle up and keep warm whilst watching TV and get out the ugg boots. . If you do turn on the heater, keep the heat in the room you’re in by closing the door.

10. Using low flow showerheads in your shower usually consume less energy and provide the same amount of comfort.

All these free suggestions will reduce your energy usage and your power bills but they do take self discipline and children are often the worst offenders in leaving everything turned on. So if you don’t want to comprise on life style you can still reduce your bills by purchasing energy saving products such as a solar hot water system, solar power system, led lighting, skylights and monitoring systems. If you’d like to find out more visit www.anyenergy.com.au

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Double Glazing Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, optimally by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing depends on the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Retrofit our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows reduce noise transfer by up to 70% and eliminate heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System functions very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly improves noise removal. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to greatly reduce noise transmission through existing windows by up to 70%. In Addition it provides extra safety and security to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient gap between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a respected privately-owned Australian creator of soundproofing products and solutions. We can help to provide a quieter, more comfortable environment in any surroundings, whether it’s in the home, office, marine, restaurants, industrial or hotels.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a extended range of double glazing and window sound insulation and noise control products for domestic and commercial use. We will determine your exact noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding Mackay – Consider Vinyl Cladding Over Painting

Over the past several decades, more and more people have become aware of the numerous benefits of modern vinyl cladding and started to use it instead of paint. Paint is a great choice if you plan on selling the house in the near future since it does not involve a major investment, but if you want to make your home more comfortable, then vinyl cladding is the best choice. The truth is that vinyl cladding does have a series of advantages that should be taken into account if you want to get the best quality for your money. Here you will find the most important benefits:

What Is Vinyl Cladding?
In order to fully understand its benefits, you must firstly know what vinyl cladding is. In a nutshell, this is a type of cladding made from PVC combined with several other substances that aim to increase durability. This material is fixed on the exterior of your home to improve its overall aspect and also for improving thermal performance. Paint, on the other hand, is used only for improving the aspect of your home and it does not improve the thermal performance of your house in any way.

This type of cladding is also very durable in the long run, unlike paint which peels off and loses its intensity thoughout the years. This is possible with the help of the acrylic components found in vinyl cladding, which help it stand the test of time – and weather! It does not rot or crust, and it can last for decades even in the harshest weather conditions.

One of the most important advantages of this type of cladding is that unlike paint, it is very easy to maintain in the long run, and it adds value to your home. Paint is difficult to maintain over the years as it can easily deteriorate, but fortunately this is not the case with this type of cladding: you can easily wash it with a sprayer and some mild detergent once in a while, and that is it! It is true that vinyl cladding does require an initial investment, but the quality and the comfort are certainly worth it. Besides, this will also lower your energy bills.

Vinyl cladding is undoubtedly one of the most affordable and versatile cladding options: you can easily adapt it in order to match the overall style of your home, no matter if you own a traditional or a modern house. All you need in order to make your home stylish and unique is some high-quality products and a little bit of creativity. Besides, it is so affordable that you can even clad your entire home with it without having to spend a little fortune!

Last but certainly not least, another great benefit of this type of cladding is that it comes with an important warranty that confirms the quality and the durability of the material. This warranty will give you the peace of mind you need: your investment is fully protected, should anything happen with the cladding.

In conclusion, these are the main advantages of vinyl cladding over painting. Painting may be cheaper, but it is less durable in the long run, it does involve some maintenance costs, it can easily peel off and it does not improve the thermal performance. On the other hand, vinyl cladding is extremely durable, affordable, easy to maintain, it adds extra style to your home and it improves thermal performance as well. For cladding Mackay contact Prestige Exteriors today. Make sure you check out the before and after photo gallery.