Online social media has utterly altered not just the way we interact, but essentially the way that clients deal with business interests.
With more than 700 million users worldwide, Facebook on its own is a huge marketing entity, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business that has a public presence operates, and are now as essential to businesses as an email address and a homepage.
But with all the clear differences that social media has brought to marketing, it is crucial to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or clueless firms and “social media experts” that prey on new businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and countless hours are wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, a social media presence will fail and simply be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, site maintenance and fresh content for successful results, and that demands valuable time that many companies simply can’t spare. That’s why Social Media Brisbane offers to do the work for you, while welcoming for approval and oversight by their clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Dull or stolen items, out-dated suggestions, and embarrassing attempts to be groovy are all too common when it comes to content published online. Be honest with yourself, people on the internet are savvy, and can recognise deviousness and arrogance from miles.
Creating a good online social network takes time and perseverance. A successful network can’t just sprout overnight, you need time and content to see results. Often a business will start up a social media profile, watch the results for a couple of weeks and then give up with anger when they don’t see the results they expected.
This also ties into:
Spacing out your content on a regular schedule over several platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a regular reminder of your brand’s presence you will very quickly be left behind. Just a weekly update will do wonders for continuing and increasing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results can only result in it having been an exercise in frustration.