On-line social media has absolutely revolutionized not only the way we interact, but more importantly the way that clients interact with business.
With more than 800 million users worldwide, Facebook alone is a gigantic marketing body, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have fundamentally changed the way that all types of company that has a public presence operates, and are now as essential to businesses as an email address and a website.
But along with all the obvious differences that social media has brought to marketing, it is essential to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” which focus on new businesses by promising the world and being unable to deliver.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every year. Social media is not magic. Without good marketing and business fundamentals behind it, a social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the misconception of “free” advertising with its lack of start-up and/or hosting fees, social media must have a constant presence, site maintenance and fresh content for successful results, which means valuable time spent on it that many companies simply can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while still allowing for oversight and approval by their clients.
Examples of where people commonly do the wrong thing with social media include:
• Bad Content
Tiresome or stolen articles, out-dated advice, and terrible attempts to be hip are common regarding content published online. Admit it, people on the internet are fairly shrewd, and can recognise deviousness and condescension in an instant.
Developing a good online social network takes time and diligence. A successful network will not spring up in a jiffy, you need time and content in order to grow. A business may start up a social media profile, watch their results for a couple of weeks and then quit in anger when they don’t receive the results they expected.
This also ties into:
Spacing out your content on a regular schedule across a number of platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will very quickly be forgotten. Even only a fortnightly update can see results regarding sustaining and increasing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and that throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can simply end up as an exercise in frustration.