Online social media has absolutely altered not just the way people interact with each other, but essentially the way that clients interact with business.
With more than 700 million users world-wide, Facebook alone is a gigantic marketing body, with many others such as Twitter, Youtube, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that any type of business with a public presence operates, and are now as essential to a business as an email address and a homepage.
But along with all of the clear differences that social media has made to marketing, it is essential to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” that focus on naïve businesses by promising the world but being unable to deliver.
Many millions of dollars and incalculable time is wasted on useless social media ideas every day. But social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content for successful results, which demands valuable time spent on it that most companies can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while still allowing for approval and oversight by their clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Dull or stolen items, outdated suggestions, and embarrassing attempts to be hip are common regarding content published online. Be real: people on the internet are quite shrewd, and will sniff out hypocrisy and condescension from miles away.
Creating a good online social network takes time and perseverance. A successful network will not sprout in a jiffy, it takes time and content to see results. A business may start up a social media profile, watch their results for a month and then quit in frustration when they don’t receive the results they hoped for.
This also ties into:
Spacing out your content on a regular basis over multiple platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a steady reminder of your brand’s presence you will quickly be left behind. Just a small weekly update can be fantastic for sustaining and increasing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something that no other social media group does.
Choosing consultants that concentrate on gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will simply result in it having been an exercise in frustration.