Social Media for Brisbane Businesses Explained

On-line social media has completely altered not only the way we interact with each other, but essentially the way that a customer will fundamentally interact with business interests.

With over 800 million users world-wide, Facebook on its own is a gigantic marketing body, not to mention other social media powerhouses like Twitter, Youtube, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that all kinds of business that has a public presence operates, and are now as necessary to businesses as an email address and a web-site.

But with all of the clear changes social media has made to the marketing environment, it is necessary to gain a realistic perspective of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or inexperienced fly-by-night firms and “social media experts” who prey on naïve businesses by promising the world but under-delivering.

Many millions of dollars and countless hours are wasted on useless social media ventures every day. But social media is not magic. Without good marketing and business fundamentals behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.

Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance to show good results, and that demands valuable time that most companies simply can’t afford to spare. This is where Social Media Brisbane can do the work for you, while encouraging for approval and oversight by clients.

Examples of where companies commonly go wrong with social media include:

• Bad Content
Dreary or stolen items, out-dated suggestions, and painful attempts to be groovy are all too common regarding content published online. Be real: people who do business on the internet are generally savvy, and can sniff out smarm and arrogance in an instant.

• Impatience
Developing a healthy online social network takes time and perseverance. A successful network doesn’t sprout up in a day, it takes time and content to see results. Often a business will start up a social media profile, watch the results for a month and then quit with frustration when they don’t receive the unrealistic results they hoped for.
This also ties into:

• Consistency
Spacing content out on a regular schedule over several platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Even only a fortnightly update can be fantastic for sustaining and developing relationships with customers.

The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the only important thing.

We also integrate revolutionary Search Engine Optimisation methods into our work, which is something no other social media group does.

Choosing consultants who concentrate on gimmicks over content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals will only result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Stacked Stone Sydney

If you are looking for a place to get only the highest quality Stacked Stone Sydney has available then look no further than with Craftstoneoz.com.au. Craftstoneoz.com.au is able to deliver the unique beauty that a natural looking stone cladding wall has to offer. A stone feature wall made out of pure natural stone is very rare these days. It may have been commonplace eons ago but in this day and age the supply of very fine and beautifully crafted natural stone has dwindled to the point where it can be extremely expensive. Craftstoneoz.com.au gives the best solution if you truly want to have the best Stacked Stone Sydney can ever have.

The solution is in the material. Instead of scouring the world for very rare and pure natural stone, Craftstoneoz.com.au molds replicas from a mix of cement, pumice and other materials. Even if you were to take a magnifying glass and inspect the stone pieces very closely you will not find any difference between these products and real, natural stones. The color blends all the way through the product so even if you were to break a piece and shatter it on the ground, the color would be the same all throughout the broken shards, making them appear even more authentic.

You do not need to worry about any event of repetition either. When molding, over a few thousand molding models are used that will essentially remove any possibility of repetition. Another thing to note is that all of the stones are colored one by one, therefore there will never be any two stones that are exactly the same. You could inspect every stone installed onto your wall and you will never find any two identical stones.

No matter how you look at the replicas they will look and feel like the real thing. All of the molds are designed to be almost identical to natural stones and the process in making them ensures that each one is applicable to the construct. Craftstoneoz.com.au stone feature structures are best suited for walls. Since they are lightweight and can be cut by construction equipment they are not suited for walkways, fountains or patios and others. They are best when designed for a wall, post, or other side structure that will not be walked upon. They can be placed outside or inside, making them the best pieces for building stone fences around your house, the BBQ area or if you want to create a unique, natural looking façade of your home or establishment.

The best thing is that all of these stones are lightweight and make for a very beautiful Stacked Stone Sydney has ever seen. They are compatible to be installed onto any kind of material, making any kind of wall or post suitable to have stones installed over them. This will give your home or establishment a fresh and yet comforting new look that brings the natural beauty of the world and nature right into your doorstep. Craftstoneoz.com.au offers a total of nineteen different textures and over eighty colors that will guarantee you get the best designed Stacked Stone Sydney has to offer.

Why upgrade to enterprise risk management?

The Global Financial Crisis taught us the importance of robust risk management practices in identifying and addressing issues that have the potential to impact on overall business objectives. Many organisations have implemented risk management programs, however a significant proportion of these have yet to realise the benefits of upgrading their programs to best-practice Enterprise Risk Management.

What’s the problem with traditional risk management programs?

Historically, risk management has tended to focus only on the negative – how do we identify what might go wrong? How bad will things get if it does? How can we stop it?

Another feature of old-fashioned risk management has been the tendency for it to be “siloed”, with each section of an organisation having its own approach to managing risk.

Modern, best practice Enterprise Risk Management has moved contemporary risk management programs and thinking beyond these limitations.

Why is Enterprise Risk Management better?

Enterprise Risk Management (also known as ERM) has a range of benefits for contemporary businesses:

  • ERM achieves efficiencies across the whole of the organisation by integrating a common approach throughout all functional areas.
  • ERM avoids the pitfall of concentrating on minor risks (such as slip hazards) at the expense of big picture risks (such as failure of critical infrastructure).
  • ERM captures the positive side of risk management, by also considering opportunities for new services, process efficiencies, improved methods of service delivery etc.

What strategies assist adoption of Enterprise Risk Management?

 

QRMC frequently assists organisations to develop or expand their risk management programs to embrace Enterprise Risk Management. Our experience suggests that useful strategies to successfully move to Enterprise Risk Management include:

  • Strong committed, visible leadership.
  • Recognising that risk management is an ongoing (not once-off) process.
  • Treating risk management as a tool to achieve business objectives, not as a compliance exercise.
  • Extensive consultation with, and training of, personnel (at all levels).
  • Consistently integrating ERM across all systems and functional areas within the organisation.

Special considerations for business or department amalgamation

 

A regular feature of contemporary business is the process of amalgamation, either of existing segments of an organisation, or of one business with a completely independent second business (M&A).

Determining the business objectives of a new organisation formed in this way is not always a straightforward exercise. The clarity provided by the risk management process greatly assists this determination.

However, amalgamation poses particular difficulties when it comes to the risk management program:

  1. There are often difficulties involved in assimilating risk-related information from different sources, produced using different methods.
  2. Amalgamation poses the threat of extending the commonly experienced problem of risk management “silos” (as mentioned above) even further by creating silos based on the original business or department entities.

On the positive side, these difficulties present an opportunity to reach solutions by upgrading existing risk management systems to Enterprise Risk Management. Moving the new entity to Enterprise Risk Management provides opportunities to:

  1. Clearly identify the objectives of the new entity, and what risks and opportunities exist in achieving these objectives.
  2. Break down barriers and foster a new organisation-wide approach to risk management and the determination of uniform risk appetite.

Next steps

 

Risk management as a discipline has proven its value over time. Now businesses can extend this value even further by upgrading to Enterprise Risk Management.

For more information on Enterprise Risk Management, safety management, business continuity management and management systems, contact us. We are experts in providing independent and objective facilitation of the process of upgrading or developing new Enterprise Risk Management programs. You can also access other informative articles on our News page dealing with Enterprise Risk Management, as well as newsletters downloadable from our Publications page covering Enterprise Risk Management issues.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

What to Consider When Hiring the Finest Children’s Magician Brisbane Residents Trust

Whether you’re planning to host your child’s pajama party, birthday party, or any other kiddie event, hiring a magician who can provide entertainment for everyone is a brilliant choice. Kids love magic shows, and you can guarantee their excitement and participation by inviting a professional children’s magician Brisbane residents rely on. You may even find yourself laughing along as you watch amazing tricks that these talented entertainers perform on your party.

Important Things to Consider Before Hiring a Party Magician

Initially, you need to know your guests and their age group. It’s important that you inform the magician about the kind of audience and number of guests who are attending the event. This way, he can choose the right material to use that will suit the crowd’s interests. For instance, younger kids may find card tricks uninteresting while older kids are likely to be mesmerized with this kind of performance in a magic show.

You should discuss with the magician how you want him to interact with the audience. There are entertainers who prefer to sit at one corner of the room where kids can come and huddle around as they watch magic tricks up close. However, some magicians like to walk around from one section of the room to another and interact with everyone at the party. Depending on your preferences and requirements, you can count on the entertainer to do exactly what you want him to do. So, make everything clear during your meeting to ensure your guests’ satisfaction and delight while watching the magic show.

Specify particular tricks that you want the magician to do. Do you want him to use live animals or real people during the show, or would you prefer card tricks for a slightly older age group as your audience? Just make sure you ask the magician first about his expertise and decide if his tricks are something that your guests may want to see.

A Few Other Things to Think About

Even experienced magicians must be informed about important aspects of the event before they can quote you a fee for their service. A magic show for a bunch of 7-year olds in your yard is far from a 2-hour show presented in front of 200 or more guests. You need to provide sufficient information before requesting a quote from him.

Just keep an open mind and listen attentively to the magician’s recommendations and determine if these suggestions are suitable for your party theme. The idea is to have an open communication with the professional and settle everything before you start hiring him. By doing so, there are no unpleasant surprises that may come along on the day of the party.

Choosing the best party magician for a kids’ party may be tricky, but as long as you’re certain about the person you have in mind, you can’t possibly go wrong. For a fun-filled kiddie party in Brisbane, you may want to consider hiring Johnny the Jester, one of the city’s finest magicians and performers. His versatility and ingenuity will blow you away, and you can expect your guests to feel the same way about his spectacular performances.