Social Media for Brisbane Businesses Explained

Online social media has utterly altered not just the way we interact, but essentially the way that clients deal with business interests.

With more than 700 million users worldwide, Facebook on its own is a huge marketing entity, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business that has a public presence operates, and are now as essential to businesses as an email address and a homepage.

But with all the clear differences that social media has brought to marketing, it is crucial to hold a realistic assessment of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or clueless firms and “social media experts” that prey on new businesses by over-hyping the possibilities but under-delivering.

Millions of dollars and countless hours are wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, a social media presence will fail and simply be a waste of time and money.

Despite creating the misconception of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, site maintenance and fresh content for successful results, and that demands valuable time that many companies simply can’t spare. That’s why Social Media Brisbane offers to do the work for you, while welcoming for approval and oversight by their clients.

Examples of how companies often do the wrong thing with social media include:

• Bad Content
Dull or stolen items, out-dated suggestions, and embarrassing attempts to be groovy are all too common when it comes to content published online. Be honest with yourself, people on the internet are savvy, and can recognise deviousness and arrogance from miles.

• Impatience
Creating a good online social network takes time and perseverance. A successful network can’t just sprout overnight, you need time and content to see results. Often a business will start up a social media profile, watch the results for a couple of weeks and then give up with anger when they don’t see the results they expected.
This also ties into:

• Consistency
Spacing out your content on a regular schedule over several platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a regular reminder of your brand’s presence you will very quickly be left behind. Just a weekly update will do wonders for continuing and increasing relationships with customers.

We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important thing.

And most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, which is something no other social media group does.

Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results can only result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Why upgrade to enterprise risk management?

The Global Financial Crisis taught us the importance of robust risk management practices in identifying and addressing issues that have the potential to impact on overall business objectives. Many organisations have implemented risk management programs, however a significant proportion of these have yet to realise the benefits of upgrading their programs to best-practice Enterprise Risk Management.

What’s the problem with traditional risk management programs?

Historically, risk management has tended to focus only on the negative – how do we identify what might go wrong? How bad will things get if it does? How can we stop it?

Another feature of old-fashioned risk management has been the tendency for it to be “siloed”, with each section of an organisation having its own approach to managing risk.

Modern, best practice Enterprise Risk Management has moved contemporary risk management programs and thinking beyond these limitations.

Why is Enterprise Risk Management better?

Enterprise Risk Management (also known as ERM) has a range of benefits for contemporary businesses:

  • ERM achieves efficiencies across the whole of the organisation by integrating a common approach throughout all functional areas.
  • ERM avoids the pitfall of concentrating on minor risks (such as slip hazards) at the expense of big picture risks (such as failure of critical infrastructure).
  • ERM captures the positive side of risk management, by also considering opportunities for new services, process efficiencies, improved methods of service delivery etc.

What strategies assist adoption of Enterprise Risk Management?

 

QRMC frequently assists organisations to develop or expand their risk management programs to embrace Enterprise Risk Management. Our experience suggests that useful strategies to successfully move to Enterprise Risk Management include:

  • Strong committed, visible leadership.
  • Recognising that risk management is an ongoing (not once-off) process.
  • Treating risk management as a tool to achieve business objectives, not as a compliance exercise.
  • Extensive consultation with, and training of, personnel (at all levels).
  • Consistently integrating ERM across all systems and functional areas within the organisation.

Special considerations for business or department amalgamation

 

A regular feature of contemporary business is the process of amalgamation, either of existing segments of an organisation, or of one business with a completely independent second business (M&A).

Determining the business objectives of a new organisation formed in this way is not always a straightforward exercise. The clarity provided by the risk management process greatly assists this determination.

However, amalgamation poses particular difficulties when it comes to the risk management program:

  1. There are often difficulties involved in assimilating risk-related information from different sources, produced using different methods.
  2. Amalgamation poses the threat of extending the commonly experienced problem of risk management “silos” (as mentioned above) even further by creating silos based on the original business or department entities.

On the positive side, these difficulties present an opportunity to reach solutions by upgrading existing risk management systems to Enterprise Risk Management. Moving the new entity to Enterprise Risk Management provides opportunities to:

  1. Clearly identify the objectives of the new entity, and what risks and opportunities exist in achieving these objectives.
  2. Break down barriers and foster a new organisation-wide approach to risk management and the determination of uniform risk appetite.

Next steps

 

Risk management as a discipline has proven its value over time. Now businesses can extend this value even further by upgrading to Enterprise Risk Management.

For more information on Enterprise Risk Management, safety management, business continuity management and management systems, contact us. We are experts in providing independent and objective facilitation of the process of upgrading or developing new Enterprise Risk Management programs. You can also access other informative articles on our News page dealing with Enterprise Risk Management, as well as newsletters downloadable from our Publications page covering Enterprise Risk Management issues.

Double Glazing Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, preferably by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing requires the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Retrofit our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows eliminate noise transfer by up to 70% and reduce heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System functions very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly increases noise cancellation. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to greatly reduce noise transmission through existing windows up to 70%. As well it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient gap between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a highly respected, privately-owned Australian creator of soundproofing products and solutions. We can help to provide a quieter, more comfortable environment in any surroundings, whether it’s in the home, office, marine, hotels, industrial or restaurants.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a extended range of double glazing and window sound insulation and noise control products for domestic and commercial use. We will determine your exact noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding the Queenslander House

Cladding the Queensland house or ‘Queenslander’ with vinyl cladding speaks eloquently of our distinctive lifestyle and is one of the most sensible alternatives to the regular high maintenance of the exterior of our houses whilst also maintaining it’s distinctive character and architectural design.

Queensland has more than one type of housing but a traditional past of building with timber has been dominant. This distinctive tradition originated with rough timber huts of early settlement and developed into the multi-gabled bungalows of the 1930s. Buildings continued until, and were adapted after, the Second World War, leading to more contemporary timber houses.

The most typical early twentieth century Queensland house is characterised by:
• timber construction with corrugated-iron roof;
• highset on timber stumps;
• single-skin cladding for partitions and sometimes external walls;
• verandahs front and/or back, and sometimes the sides;
• decorative features to screen the sun or ventilate the interior.

Some of the negatives for the Queenslander were the high maintenance and poor insulation of the external walls as they were only single skinned and required regular painting. One of the most cost effective ways of rectifying these negatives is to have insulated vinyl cladding install directly over the existing exterior walls. This will leave you with an almost maintenance free exterior that never needs to be painted and also makes the house warmer in winter and helps with cooling costs in the summer.

Vinyl cladding, despite its relatively low price, is an extremely durable product. The colour of vinyl house cladding will last much longer than a cladding option that is painted. The cladding won’t dent like aluminium cladding, and unlike wood cladding, vinyl cladding is resistant to moisture, mould and insects so it won’t rot or deteriorate like wood can over time. In fact, vinyl cladding is one of the most durable options of any type of exterior cladding on the market. Our vinyl wall cladding can withstand extremes in weather including temperature changes and relatively high wind speeds. In fact, our cladding can even withstand cyclonic force winds. The manufacturer of our cladding is so confident in the product they offer an extensive lifetime warranty to back up their claims of how durable the product is.

Keep the character of your Queensland home, reduce maintenance and add insulation.

We offer free quotes for new and old buildings, why not call us today on 1800 684 717 or check out these web sites: Cladding TownsvilleCladding BundabergCladding Ipswich .

Laser Clinic Brisbane

IPL (Intense Pulsed Light) is a light based technology which treats several skin conditions in one treatment. It works in the deeper layers of the skin where traditional skincare cannot reach, thus achieving a far superior result.
Skin concerns such as pigmentation, freckling, sun damage, capillaries, redness, acne scarring and rosacea may be treated with photorejuvenation.

Pulses of light are applied to the skin via a handpiece which filters the wavelengths of light through a layer of ultrasound gel. The treatments remove most types of sun induced pigmentation like freckling, age spots and sun damage. By lessening the darker pigmentation IPL leaves the skin with a more even tone. Vascular skin concerns including capillaries, redness, acne scarring and rosacea are also targeted by the broad wavelengths of light. IPL works particularly well on red acne scarring that is left behind after undergoing acne treatments.

As most people will have several skin concerns, this treatment has become popular as it can address them all. The IPL photorejuvenation also stimulates the production of collagen which will plump and smooth the texture of the skin, improving fine lines, wrinkles and pitted scarring.

There is little or no downtime involved with photorejuvenation. Most people will experience some redness and heat in the area which subsides in several hours after treatment. The most common treatment areas are face, neck, décolletage/chest area and backs of hands.

Photorejuvenation treatments can be utilised as a once off treatment, however a course of treatments will promote the best results. A progressive result can be expected with a change usually noticed within a week after a session which is why IPL Photorejuvenation has gained such popularity among both men and women.

If you are looking for a Laser Clinic Brisbane that offers Acne Treatment Brisbane and IPL Brisbane then please see Image by Laser for a free consultation.