Online social media has utterly revolutionized not only the way we interact, but more importantly the way that clients fundamentally interact with business interests.
With more than 900 million users worldwide, Facebook on its own is a huge marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of business that has a public presence operates, and are now as fundamental to businesses as an email address and a homepage.
But along with all the obvious differences that social media has made to marketing, it is necessary to hold a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of dishonest or inexperienced firms and “social media experts” which focus on naïve businesses by over-hyping the potential and under-delivering.
Millions of dollars and incalculable time is completely wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and hosting fees, social media must have a constant presence, site maintenance and fresh content to result in success, and that means valuable time spent on it that most companies can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while welcoming for approval and oversight by their clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Boring or even stolen items, out-dated advice, and painful attempts to be hip are all too common when it comes to what is published online. People on the internet are savvy, and can sniff out smarm and arrogance from miles.
Creating a good online social network takes time and perseverance. A successful network can’t just spring up in a day, you need time and content to see results. Often a business will create a social media profile, watch their results for a couple of weeks and then give up in frustration when they don’t see the results they hoped for.
This also ties into:
Spacing content out on a regular schedule over several platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will very quickly be forgotten. Even only a fortnightly update can see results regarding continuing and growing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a part of your marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group offers.
Choosing consultants who concentrate on gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals will simply end up as an exercise in frustration.