Online social media has absolutely altered not only the way people interact, but more importantly the way that customers fundamentally interact with business.
With more than 800 million people using the internet world-wide, Facebook alone is a gigantic marketing body, not to mention other social media powerhouses like Twitter, Youtube, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as fundamental to businesses as an email address and a homepage.
But with all the obvious differences that social media has made to the marketing environment, it is essential to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” who focus on naïve businesses by over-hyping the possibilities and being unable to deliver.
Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. But social media is not magic. Without solid marketing and business fundamentals behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content to result in success, and that demands valuable time spent on it that most businesses can’t afford to spare. That’s why Social Media Brisbane can do the work for you, while still allowing room for approval and oversight by clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Tiresome or even stolen articles, out-dated advice, and awful attempts to be current are common regarding content published online. Admit it, people on the internet are fairly shrewd, and will recognise smarm and arrogance from miles away.
Creating a healthy online social network takes time and diligence. A successful network cannot just sprout up in a day, you need time and content to see results. Often a business will start up a social media profile, watch their results for a couple of weeks and then give up in frustration when they don’t get the unrealistic results they expected.
This also ties into:
Spacing content out regularly across numerous platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a steady reminder of your brand’s presence you will be quickly forgotten. Even only a fortnightly update will do wonders for sustaining and increasing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimization methods into our work, something that no other social media group offers.
Choosing consultants that value gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.