Online social media has completely changed not only the way that people interact, but essentially the way that customers fundamentally interact with business interests.
With more than 800 million users worldwide, Facebook alone is a gargantuan marketing entity, not to mention other social media powerhouses like Youtube, Twitter, Google Plus and Linkedin. While there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of company that has a public presence will operate, and are now as necessary to businesses as an email address and a web-site.
But along with all the obvious changes social media has made to marketing, it is crucial to gain a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a great many shonky or impractical firms and “social media experts” that prey on new businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, a social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the impression of “free” advertising with ‘zero’ start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content to result in success, which means valuable time that many businesses can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while welcoming for approval and oversight by their clients.
Examples of where companies often go wrong with social media include:
• Bad Content
Unexciting or even stolen articles, outdated advice, and terrible attempts to be current are all too common when it comes to what is published online. People who do business on the internet are savvy, and can sniff out hypocrisy and arrogance a mile away.
Creating a healthy online social network takes time and perseverance. A successful network cannot just shoot up overnight, it takes time and content in order to grow. Often a business will create a social media profile, watch the results for a short period of time and then quit in anger when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content regularly over several platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update can be fantastic for continuing and developing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group does.
Choosing consultants who value gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals will only end up as an exercise in frustration.