On-line social media has utterly altered not just the way we interact with each other, but essentially the way that a customer will interact with business interests.
With more than 800 million people using the internet world-wide, Facebook on its own is a gigantic marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of business that has a public presence will operate, and are now as necessary to a business as an email address and a homepage.
But along with all the obvious differences social media has brought to the marketing environment, it is crucial to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of shonky or clueless fly-by-night firms and “social media experts” that focus on new businesses by over-hyping the potential and being unable to deliver.
Many millions of dollars and countless hours are utterly wasted on useless social media ventures every year. But social media is not magic. Without good marketing and business basics behind it, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with its lack of start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance in order to be successful, which means valuable time that most businesses simply can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while still allowing for approval and oversight by clients.
Examples of where companies often go wrong with social media include:
• Bad Content
Dull or even stolen articles, out-dated advice, and embarrassing attempts to be current are all too common regarding what is published online. People who do business on the internet are quite shrewd, and can sniff out smarm and arrogance in an instant.
Developing a strong online social network takes time and perseverance. A successful network won’t just shoot up in a snap, you need time and content in order to grow. All too often a business will create a social media profile, watch the results for a couple of weeks and then quit with frustration when they don’t see the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis across a number of platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a steady reminder of your brand’s presence you will be quickly forgotten. Just a small fortnightly update can be beneficial for sustaining and growing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important tactic.
We also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results will simply result in it having been an exercise in frustration.