Online social media has absolutely changed not only the way that people interact, but more importantly the way that customers deal with business.
With over 800 million users worldwide, Facebook alone is a colossal marketing entity, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have fundamentally changed the way that all types of business with a public presence operates, and are now as necessary to a business as an email address and a homepage.
But along with all the obvious changes social media has made to marketing, it is necessary to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or ill-informed companies and “social media experts” which focus on naïve businesses by over-hyping but under-delivering.
Many millions of dollars and countless hours are wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind you, a social media presence can only fail and simply be a waste of time and money.
Despite creating the misconception of “free” advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance for successful results, which means valuable time that many companies can’t spare. That’s why Social Media Brisbane can do the work for you, while allowing for approval and oversight by clients.
Examples of how companies commonly do the wrong thing with social media include:
• Bad Content
Uninteresting or stolen items, out-dated suggestions, and painful attempts to be hip are common when it comes to content published online. Admit it, people on the internet are generally savvy, and can sniff out hypocrisy and condescension from miles.
Building a good online social network takes time and resolve. A successful network will not sprout in a jiffy, you need time and content in order to grow. Often a business will create a social media profile, watch the results for a couple of weeks and then quit in anger when they don’t get the results they expected.
This also ties into:
Spacing out your content on a regular basis across multiple platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a consistent reminder of your brand’s presence you will very quickly be left behind. Just a small fortnightly update will be beneficial for sustaining and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation systems into our work, something no other social media group offers.
Choosing consultants that value gimmicks over content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results can simply result in it having been an exercise in frustration.