SEO Townsville and Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: http://happytalkmedia.com/seo-townsville.html

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Social Media for Brisbane Businesses Explained

Online social media has completely altered not just the way we interact, but more importantly the way that a customer will interact with businesses.

With over 700 million users world-wide, Facebook on its own is a huge marketing entity, not to mention other social media powerhouses such as Youtube, Twitter, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business with a public presence operates, and are now as necessary to businesses as an email address and a web-site.

But along with all of the obvious differences social media has made to marketing, it is crucial to hold a realistic assessment of its capabilities and results.

With any kind of new marketing bandwagon comes a great many shonky or inexperienced firms and “social media experts” who focus on naïve businesses by promising the world and under-delivering.

Many millions of dollars and incalculable time is completely wasted on useless social media ventures every year. Social media is not magic. Without proper marketing and business basics behind you, an online social media presence can only fail and -depressingly- be a waste of time and money.

Despite hyping the impression of “free” advertising with ‘zero’ start-up and/or hosting fees, social media requires a continual presence, site maintenance and fresh content for successful results, and that demands valuable time spent on it that many businesses can’t spare. That’s why Social Media Brisbane can do all the work for you, while allowing room for oversight and approval by clients.

Examples of where people commonly go wrong with social media include:

• Bad Content
Uninteresting or stolen articles, out-dated advice, and awful attempts to be hip are all too common regarding what is published online. Admit it, people who do business on the internet are savvy, and can sniff out deviousness and condescension a mile away.

• Impatience
Creating a strong online social network takes time and determination. A successful network will not sprout in a day, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a couple of weeks and then give up with annoyance when they don’t see the unrealistic results they expected.
This also ties into:

• Consistency
Spacing out your content regularly across multiple platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a consistent reminder of your brand’s presence you will very quickly be forgotten. Even only a weekly update can see results regarding continuing and developing relationships with customers.

The team here at Social Media Brisbane know exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the only important tactic.

And most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group does.

Choosing consultants that concentrate on gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals will simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Metal Fabrication – History and Use in Mining Industry

Metal fabrication began in the earliest civilizations when the metals gold, mercury, silver, tin, iron, lead, and copper were discovered. These metals were worked by early artisans into decorative pieces, religious iconography, and jewelry. Items of a practical nature were forged from metal including coinage, tools, and weapons. Using heat and tools, metalworkers began to make functional objects and the industry developed through the years advancing and gaining value from society.

As an industrialised society, the world cannot live without metal; it is essential to almost every industry from mining and heavy industry to agriculture and medical equipment.

Specialist engineers and manufacturers fabricate metal and metal alloys, which are made from a combination of different metals for a staggering number of uses. The pivotal role of metal has been responsible for significant advances in technology, construction, transport, and agri-science. Metal has strength; it is very low maintenance and will last a lifetime and more. Specialist metal fabrication companies are made up of a group of skilled people who all have a role in the process of turning metal into supports for a building, heavy duty mining equipment or boilers and tanks to name a few.

Metal fabrication is a series of processes used to manufacture an object from metal. The specialised equipment involved includes laser cutting machinery, turret punches, machine centers, rollers, welding machinery, water jets, and metal shears. The metals most commonly used for fabrication are aluminium, stainless steel, and carbon steel, which is in the form of sheets, tubing and bars. Most metal objects start life as sheet metal in varying thicknesses depending on the application. Thicker sheets are known as metal plate.

The process starts with the design and then the fabrication begins with the metal sheet being sheared, laser cut or punched into shapes. Once the required basic shape is achieved, the object goes next to the press brake machine to form any bends a process known as forming. Dies are used in the press brake to make the correct accurate shape according to the design plans. The product may be finished at this stage or will be just one component in a series that requires moving on to the next process, which is welding.

Welding is a skilled practice and the artistry of the welder is to take the component parts shaped and formed previously and weld all the pieces together to make the final product in accordance with the design. This final assembly is critical and it is up to the welder to use the welding technique necessary for the job in hand.

Metal fabrication is essential to heavy industry such as mining. The manufacturing of support equipment, skids, conveyor belts, tanks, crushers, drill rigs and hydraulic lifting equipment through to pipe work are all the result of the metal fabrication process. In the mining industry there are very often special requests for one off pieces of equipment that are needed in a hurry and the metal fabrication business that can design and manufacture the product to implementation on site is the company that has the advantage. Metal fabricators may also be called upon to repair equipment or weld a broken object. Mining relies upon rugged, tough machinery often needing custom manufacturing or enhancements making metal fabricators an essential support service to the industry.

Reputable metal fabricators have the ability to design high quality, complex products with precision and manufacture them to full compliance with the specification, which is essential to mining companies who need to be operational at all times. Other metal fabrications for the mining industry include chutes, bins, screen stands, safety guards, stairs, catwalks, platforms and wear plates.

Metal is an essential material for mankind and industry and has the ability to be recycled over and over again which makes it a valuable resource for the global environment. The long working life of all metal fabrications due to its durability means once your product is manufactured, you will not have to worry about it, as it is highly unlikely it will need your attention again.

The mining industry is reliant upon the equipment and the expertise of metal fabricators not only for mine construction but also for ongoing support and maintenance in such rugged environments. For metal fabrication Mackay or metal repairs Mackay, contact 3D Engineering Mackay today.

How to Soundproof Windows

Acoustic double glazing needs the addition of a secondary glazing layer offset from an existing window, optimally by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing needs the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Add our acoustic double glazing to your windows or specify our solutions on new projects. Double glazed windows remove noise transfer by up to 70% and remove heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System functions very simply by adding a PVC sub frame on the inside of your window. This double glazing system greatly improves noise cancellation. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to greatly reduce noise transmission through existing windows by up to 70%. In Addition it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you need to have a sufficient distance between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Established in 1999, Soundblock Solutions is a respected privately-owned Australian creator of soundproofing products and solutions. We can help to create a quieter, more comfortable environment in any surroundings, whether it’s in the home, office, restaurants, industrial, hotels or marine.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a huge range of double glazing and window sound insulation and noise control products for commercial and domestic use. We will determine your exact noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Property for Sale Townsville

The development of real estate has led to the rapid expansion of some towns in addition to providing social security to home owners. Any person with a burning desire to own real estate, whether for commercial or residential purposes should think of doing so in Townsville. It is a port city that offers beautiful scenery and attracts a big number of potential investors. Real estate Townville has undergone major changes to an extent that special firms have set up base to help the ever increasing number of interested home buyers. It is a town that provides a comfortable living atmosphere because of several factors.

Conducive Locality
Townsville is located at a strategic zone, thus enabling real estate owners to have a quick access to transport services. Being a port city, residents have a covetable opportunity to travel by sea to distant places along the sea within Australia. The presence of a major road network facilitates easy movement of both people and goods. The roads are well tarmacked, which means vehicles are guaranteed a long life span. A good number real of houses are constructed along the river banks that transverse the city. This means that the rivers could also offer alternate means of transport to the residents. Most of the magnificent estates are located near the parks away from the busy streets, thus providing dwellers with utmost peace and a chance to enjoy the natural fauna and flora.

Some estates are built along the coastal beaches thus providing a spectacular view from the balconies of the houses. The cool breeze emanating from the sea makes living in Townsville a memorable experience.

Availability of Home Loans
The ownership of real estate Townsville is not a preserve of the economically stable individuals. This is attributed to the entrance of firms that purchase real estate on behalf of individuals. The individuals will then repay the total amount accruing through affordable installments at very attractive interest rates. This mechanism has enabled a big number of residents to live a great life in modern housing units. Apart from housing units, there are numerous rental properties evenly spread throughout the City. This means that even those who are not permanent residents can still enjoy a great life in Townsville. Very friendly agents will facilitate the entire process on behalf of the potential tenant.They are available at pocket friendly rates and there is no reason as to why people should not give them a thought. For property for sale in Townsville, visit Ian Clarke Real Estate.

Modern Designs
Investors in real estate in Townsville have incorporated modern housing designs and this has added to their fabulous look. They have all the latest security appliances installed. This includes closed circuit television that monitors the movements of intruders. Burglar proof alarm systems have been seconded to all the strategic places. Some homes have electric fences in addition to digitalized gates that do not necessitate the need of a home guard. These features ensure the dwellers live comfortably without much worry. Individual gated housing units are available at special localities whereas those who prefer living as a community can still find modern flats that can accommodate several tenants.

Some houses have state of the art swimming pools as well as a complete gym facility to ensure that owners retain their physical agility all the time.

Availability of Adequate Social Amenities
Townsville being a commercial city, it presents numerous and adequate social amenities to its residents. For instance, the presence of major banks in the town ensure the residents have unlimited access to their finances. This has also led to the establishment of improved health facilities thus subjecting residents to great life. The people in Townsville also have an opportunity to sample some of the best sea delicacies due the presence of a major water body nearby.

The water body offers an appropriate environment to undertake sporting activities such as water skating, boat riding and sand bathing in the summer weather.

Maximum Safety
Due the revenue generated by the development of real estate Townsville, the local authorities have put in place proper security measures in place by providing metropolitan police. They carry out regular patrols around the estates thus assuring dwellers of a great life free from security threats. The roads to the estates are also well lit at night courtesy of the local authorities’ security policy.