Online social media has completely altered not just the way we interact with each other, but more importantly the way that clients fundamentally interact with business interests.
With more than 800 million users worldwide, Facebook alone is a gargantuan marketing body, with many others such as Youtube, Twitter, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that any kind of company with a public presence will operate, and are now as essential to businesses as an email address and a homepage.
But with all of the obvious changes social media has made to marketing, it is essential to gain a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many shonky or ill-informed fly-by-night firms and “social media experts” that prey on naïve businesses by over-hyping but being unable to deliver.
Millions of dollars and countless hours are utterly wasted on useless social media ideas every year. But social media is not magic. Without solid marketing and business fundamentals behind you, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance for successful results, and that means valuable time that many companies simply can’t afford to spare. That’s why Social Media Brisbane can do all the work for you, while welcoming for approval and oversight by their clients.
Examples of how companies commonly go wrong with social media include:
• Bad Content
Boring or even stolen articles, out-dated suggestions, and awful attempts to be hip are all too common regarding what is published online. Admit it, people who do business on the internet are generally savvy, and can sniff out hypocrisy and condescension a mile away.
Building a healthy online social network takes time and determination. A successful network will not spring up in a snap, it takes time and content in order to grow. Some businesses will start up a social media profile, watch the results for a short period of time and then give up with annoyance when they don’t see the results they wanted.
This also ties into:
Spacing content out on a regular basis across a number of platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a consistent reminder of your brand’s presence you will quickly be forgotten. Just a small weekly update will be fantastic for maintaining and increasing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group offers.
Choosing consultants that value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results can only end up as an exercise in frustration.