On-line social media has totally altered not just the way we interact, but more importantly the way that clients interact with business.
With over 700 million users worldwide, Facebook on its own is a gigantic marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that any kind of business that has a public presence operates, and are now as fundamental to businesses as an email address and a homepage.
But along with all of the obvious changes social media has brought to the marketing environment, it is necessary to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” that prey on new businesses by over-hyping the possibilities and under-delivering.
Millions of dollars and incalculable time is completely wasted on useless social media ventures every year. Social media is not magic. Without proper marketing and business fundamentals behind it, a social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the illusion of “free” advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, site maintenance and fresh content to result in success, which demands valuable time that most businesses simply can’t spare. That’s why Social Media Brisbane can do the work for you, while welcoming room for approval and oversight by clients.
Examples of how companies commonly go wrong with social media include:
• Bad Content
Dull or plagiarised items, out-dated suggestions, and awful attempts to be groovy are common regarding content published online. Be honest with yourself, people who do business on the internet are savvy, and will recognise deviousness and condescension in an instant.
Developing a good online social network takes time and persistence. A successful network won’t shoot up in a jiffy, you need time and content in order to grow. All too often a business will start up a social media profile, watch their results for a month and then quit in annoyance when they don’t receive the results they expected.
This also ties into:
Spacing content out on a regular schedule across several platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will very quickly be left behind. Even only a weekly update will be beneficial for sustaining and growing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something that no other social media group offers.
Choosing consultants who value gimmicks before content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results will only result in it having been an exercise in frustration.