On-line social media has utterly altered not only the way we interact with each other, but more importantly the way that clients fundamentally interact with business.
With more than 800 million users world-wide, Facebook alone is a huge marketing entity, and of course there are many others like Twitter, Youtube, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of company with a public presence will operate, and are now as essential to a business as an email address and a website.
But with all of the obvious differences that social media has made to the marketing environment, it is crucial to hold a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or impractical fly-by-night firms and “social media experts” who prey on new businesses by over-hyping the possibilities and under-delivering.
Many millions of dollars and incalculable time is completely wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the misconception of “free” advertising with ‘zero’ start-up and/or hosting fees, social media must have a constant presence, fresh content and site maintenance to show good results, and that demands valuable time spent on it that most businesses can’t afford to spare. That’s why Social Media Brisbane does the work for you, while still allowing for oversight and approval by clients.
Examples of where businesses often do the wrong thing with social media include:
• Bad Content
Tedious or stolen items, outdated suggestions, and awful attempts to be hip are all too common regarding what is published online. Admit it, people on the internet are fairly shrewd, and will sniff out insincerity and arrogance a mile away.
Creating a good online social network takes time and perseverance. A successful network won’t just sprout overnight, it takes time and content in order to grow. Some businesses will start up a social media profile, watch the results for a couple of weeks and then quit in annoyance when they don’t see the results they hoped for.
This also ties into:
Spacing content out regularly over multiple platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a consistent reminder of your brand’s presence you will be quickly left behind. Even only a fortnightly update will do wonders for sustaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group offers.
Choosing consultants who value gimmicks before content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and goals will only result in it having been an exercise in frustration.