Online social media has completely changed not just the way that people interact with each other, but essentially the way that clients interact with business interests.
With more than 900 million users worldwide, Facebook on its own is a gargantuan marketing entity, not to mention other social media powerhouses such as Twitter, Youtube, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that any kind of company that has a public presence will operate, and are now as necessary to a business as an email address and a web-site.
But along with all the clear changes social media has made to marketing, it is essential to gain a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless companies and “social media experts” who prey on naïve businesses by over-hyping the possibilities but being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind you, an online social media presence will fail and simply be a waste of time and money.
Despite hyping the illusion of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media must have a constant presence, site maintenance and fresh content for successful results, and that demands valuable time spent on it that many businesses can’t afford to spare. This is where Social Media Brisbane does the work for you, while allowing for oversight and approval by clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Dreary or even stolen articles, outdated advice, and painful attempts to be groovy are all too common regarding content published online. Admit it, people on the internet are perceptive, and will sniff out insincerity and arrogance from miles away.
Creating a good online social network takes time and persistence. A successful network won’t just spring up in a snap, you need time and content in order to grow. Some businesses will create a social media profile, watch the results for a short period of time and then quit with annoyance when they don’t see the results they hoped for.
This also ties into:
Spacing content out regularly across several platforms is a lot more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Just a fortnightly update can be beneficial for continuing and developing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group offers.
Choosing consultants that concentrate on gimmicks instead of content and that throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will only end up as an exercise in frustration.