Online social media has utterly changed not just the way we interact with each other, but more importantly the way that a customer will fundamentally interact with businesses.
With over 900 million users worldwide, Facebook on its own is a huge marketing entity, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all kinds of business that has a public presence operates, and are now as essential to a business as an email address and a web-site.
But with all the obvious changes social media has brought to marketing, it is necessary to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable dishonest or ill-informed fly-by-night firms and “social media experts” who focus on new businesses by over-hyping the possibilities and being unable to deliver.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ventures every day. But social media is not magic. Without solid marketing and business basics behind you, a social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the impression of “free” advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, site maintenance and fresh content in order to be successful, which demands valuable time that many companies simply can’t afford to spare. That’s why Social Media Brisbane can do all the work for you, while encouraging room for approval and oversight by clients.
Examples of how people often go wrong with social media include:
• Bad Content
Tedious or stolen articles, outdated advice, and painful attempts to be current are common when it comes to what is published online. Be honest with yourself, people who do business on the internet are generally savvy, and will sniff out insincerity and condescension from miles.
Developing a healthy online social network takes time and determination. A successful network can’t just sprout in a day, you need time and content in order to grow. All too often a business will create a social media profile, watch the results for a couple of weeks and then give up with annoyance when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing out your content regularly across multiple platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Even only a fortnightly update can be beneficial for maintaining and developing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimization systems into our work, which is something that no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will only end up as an exercise in frustration.