Online social media has absolutely altered not only the way users interact, but essentially the way that a customer will fundamentally interact with business.
With over 900 million people using the internet worldwide, Facebook alone is a gigantic marketing body, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence operates, and are now as necessary to a business as an email address and a website.
But with all of the obvious differences that social media has brought to marketing, it is necessary to hold a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or impractical fly-by-night firms and “social media experts” who focus on new businesses by over-hyping the potential but being unable to deliver.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without proper marketing and business basics behind it, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content to show good results, which means valuable time that most companies can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while allowing room for approval and oversight by clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Boring or stolen articles, out-dated suggestions, and painful attempts to be hip are common regarding what is published online. Admit it, people who do business on the internet are savvy, and will recognise deviousness and condescension from miles away.
Developing a strong online social network takes time and diligence. A successful network will not sprout up overnight, it takes time and content in order to grow. All too often a business will create a social media profile, watch the results for a month and then quit with anger when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing out your content on a regular basis across numerous platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update can see results regarding sustaining and growing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks over content and that throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results will simply result in it having been an exercise in frustration.