Online social media has completely changed not only the way people interact, but more importantly the way that customers fundamentally interact with business.
With more than 800 million people using the internet worldwide, Facebook on its own is a gigantic marketing body, and of course there are many others such as Youtube, Twitter, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of company with a public presence operates, and are now as necessary to businesses as an email address and a web-site.
But with all of the clear changes social media has made to the marketing environment, it is crucial to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or impractical fly-by-night firms and “social media experts” that focus on naïve businesses by promising the world but under-delivering.
Millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. But social media is not magic. Without proper marketing and business basics behind it, a social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, site maintenance and fresh content to show good results, and that demands valuable time spent on it that many companies simply can’t spare. This is where Social Media Brisbane can do the work for you, while still allowing for approval and oversight by their clients.
Examples of where companies often go wrong with social media include:
• Bad Content
Dreary or even stolen articles, out-dated advice, and terrible attempts to be hip are common when it comes to what is published online. Admit it, people who do business on the internet are perceptive, and can recognise smarm and condescension without too much trouble.
Creating a healthy online social network takes time and resolve. A successful network cannot just sprout up in a snap, it takes time and content in order to grow. Often a business will create a social media profile, watch the results for a couple of weeks and then quit in anger when they don’t see the results they expected.
This also ties into:
Spacing content out regularly over multiple platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a steady reminder of your brand’s presence you will very quickly be left behind. Just a weekly update can do wonders for continuing and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a part of your marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something that no other social media group offers.
Choosing consultants that concentrate on gimmicks before content and who throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.