Online social media has absolutely changed not just the way that people interact with each other, but more importantly the way that clients interact with business.
With more than 800 million people using the internet world-wide, Facebook on its own is a colossal marketing body, with many others like Twitter, Youtube, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have fundamentally altered the way that any kind of company that has a public presence operates, and are now as essential to businesses as an email address and a web-site.
But with all the clear differences social media has brought to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or inexperienced companies and “social media experts” that focus on naïve businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and incalculable time is utterly wasted on useless social media ventures every day. Social media is not magic. Without proper marketing and business basics behind you, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the impression of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance in order to be successful, which demands valuable time spent on it that most businesses can’t spare. That’s why Social Media Brisbane can do all the work for you, while welcoming for oversight and approval by their clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Uninteresting or plagiarised articles, out-dated advice, and painful attempts to be groovy are common regarding content published online. Be real: people on the internet are perceptive, and can sniff out hypocrisy and condescension from miles away.
Building a healthy online social network takes time and perseverance. A successful network doesn’t shoot up in a day, it takes time and content in order to grow. Some businesses will start up a social media profile, watch their results for a couple of weeks and then quit in anger when they don’t get the results they hoped for.
This also ties into:
Spacing out your content on a regular schedule across several platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a steady reminder of your brand’s presence you will very quickly be left behind. Just a fortnightly update will do wonders for sustaining and developing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group does.
Choosing consultants who value gimmicks before content and who throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results can only end up as an exercise in frustration.