Online social media has utterly revolutionized not only the way people interact with each other, but essentially the way that customers interact with businesses.
With over 800 million users world-wide, Facebook on its own is a gigantic marketing body, with many others like Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of business with a public presence operates, and are now as necessary to a business as an email address and a website.
But with all the clear differences that social media has brought to marketing, it is necessary to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of shonky or clueless firms and “social media experts” which prey on naïve businesses by over-hyping and under-delivering.
Millions of dollars and countless hours are wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content to show good results, which demands valuable time spent on it that most companies simply can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while encouraging for approval and oversight by their clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Tiresome or even stolen items, outdated advice, and embarrassing attempts to be current are common regarding content published online. Be honest with yourself, people who do business on the internet are generally savvy, and will recognise smarm and arrogance a mile away.
Creating a strong online social network takes time and determination. A successful network doesn’t shoot up in a day, it takes time and content to see results. Often a business will start up a social media profile, watch the results for a short period of time and then quit with frustration when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing content out on a regular basis over multiple platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Just a small weekly update can be fantastic for continuing and growing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, something that no other social media group does.
Choosing consultants that value gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals will only result in it having been an exercise in frustration.