On-line social media has completely altered not only the way people interact, but more importantly the way that a customer will interact with business.
With more than 800 million people using the internet worldwide, Facebook on its own is a gigantic marketing entity, with many others such as Twitter, Youtube, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of company with a public presence operates, and are now as necessary to a business as an email address and a web-site.
But with all of the obvious changes social media has made to marketing, it is necessary to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or clueless firms and “social media experts” which prey on naïve businesses by over-hyping the potential and under-delivering.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without solid marketing and business fundamentals behind you, a social media presence will fail and simply be a waste of time and money.
Despite creating the impression of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, site maintenance and fresh content for successful results, which demands valuable time spent on it that many businesses simply can’t afford to spare. That’s why Social Media Brisbane can do all the work for you, while welcoming room for approval and oversight by clients.
Examples of how businesses often go wrong with social media include:
• Bad Content
Tiresome or stolen items, out-dated advice, and painful attempts to be current are all too common regarding what is published online. People who do business on the internet are quite shrewd, and can recognise insincerity and condescension without too much trouble.
Building a good online social network takes time and persistence. A successful network won’t sprout in a jiffy, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a month and then give up with anger when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing out your content regularly across numerous platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a consistent reminder of your brand’s presence you will be quickly left behind. Just a small weekly update can see results regarding continuing and growing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group offers.
Choosing consultants that concentrate on gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results will only end up as an exercise in frustration.