Online social media has completely revolutionized not just the way people interact, but essentially the way that customers fundamentally interact with business interests.
With over 900 million people using the internet worldwide, Facebook on its own is a huge marketing entity, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of business that has a public presence operates, and are now as fundamental to businesses as an email address and a website.
But with all of the clear differences social media has brought to marketing, it is crucial to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or ill-informed fly-by-night firms and “social media experts” who prey on naïve businesses by over-hyping the possibilities and being unable to deliver.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without solid marketing and business fundamentals behind you, a social media presence can only fail and simply be a waste of time and money.
Despite creating the impression of “free” advertising with its lack of start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance to show good results, which means valuable time spent on it that many companies can’t spare. That’s why Social Media Brisbane does the work for you, while still allowing room for approval and oversight by their clients.
Examples of where people commonly go wrong with social media include:
• Bad Content
Tedious or even stolen items, outdated suggestions, and embarrassing attempts to be groovy are common when it comes to what is published online. People on the internet are quite shrewd, and will recognise insincerity and arrogance from miles away.
Building a healthy online social network takes time and diligence. A successful network doesn’t sprout in a jiffy, you need time and content to see results. Often a business will start up a social media profile, watch the results for a month and then quit with annoyance when they don’t receive the results they hoped for.
This also ties into:
Spacing content out on a regular schedule over several platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a regular reminder of your brand’s presence you will very quickly be left behind. Just a fortnightly update can be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, something no other social media group does.
Choosing consultants that value gimmicks over content and who throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals will only end up as an exercise in frustration.