Social Media for Brisbane Businesses Explained

Online social media has absolutely changed not only the way that people interact, but more importantly the way that customers deal with business.

With over 800 million users worldwide, Facebook alone is a colossal marketing entity, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have fundamentally changed the way that all types of business with a public presence operates, and are now as necessary to a business as an email address and a homepage.

But along with all the obvious changes social media has made to marketing, it is necessary to gain a realistic perspective of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes a great many shonky or ill-informed companies and “social media experts” which focus on naïve businesses by over-hyping but under-delivering.

Many millions of dollars and countless hours are wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind you, a social media presence can only fail and simply be a waste of time and money.

Despite creating the misconception of “free” advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance for successful results, which means valuable time that many companies can’t spare. That’s why Social Media Brisbane can do the work for you, while allowing for approval and oversight by clients.

Examples of how companies commonly do the wrong thing with social media include:

• Bad Content
Uninteresting or stolen items, out-dated suggestions, and painful attempts to be hip are common when it comes to content published online. Admit it, people on the internet are generally savvy, and can sniff out hypocrisy and condescension from miles.

• Impatience
Building a good online social network takes time and resolve. A successful network will not sprout in a jiffy, you need time and content in order to grow. Often a business will create a social media profile, watch the results for a couple of weeks and then quit in anger when they don’t get the results they expected.
This also ties into:

• Consistency
Spacing out your content on a regular basis across multiple platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a consistent reminder of your brand’s presence you will very quickly be left behind. Just a small fortnightly update will be beneficial for sustaining and developing relationships with customers.

The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important thing.

We also integrate revolutionary Search Engine Optimisation systems into our work, something no other social media group offers.

Choosing consultants that value gimmicks over content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results can simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

The Best Retaining Walls in Mackay

If you need retaining walls , be sure to use Mackay Fencing’s The Block Blokes. These retaining walls are sure to last you a long time. The soil it contains will not erode and it will not break down. It ensures that you have more control over the land that you build on, and ensures the safety of the people who live and go near it.

First of all, the company’s services are fast! You would not believe it. Other companies might take a long time to construct retaining walls, making a lot of noise and raising so much dust that you might not want to be near there, much less live there, while it is being built. The Block Blokes can build your retaining walls in a fraction of the time, letting you do more.

The construction materials are all made locally. There will be no extra costs because of shipping and transport because all of the things the company will use are available nearby. This reduces the cost substantially – shipping and transport can get really expensive depending on the weight, fragility, and other factors of the cargo.

Speaking of costs, Mackay Fencing will save you a lot compared to other companies. Not only will they save you so much time, they will save you half of the money – or more! You could spend the money you saved on other developments for your property – to make it look good, to give it more facilities and protection, et cetera. The type of retaining walls that Mackay Fencing’s The Block Blokes uses is the cantilever style, which uses a lot fewer materials than the gravity wall.

The people at Mackay Fencing care a lot for your aesthetic tastes. Your property deserves to look the best it can, after all. Mackay Fencing’s the Block Blokes have a variety of designs that you can choose from so that your new retaining walls will not look plain, drab, or God forbid, dirty. Among their designs is wood texture, if you want the walls to contain a garden; blocks, for that friendly, clean look; lined slate, for a no-nonsense secure impression, and more. You could have them leave it as a clean, flat, blank wall so that you could paint your artworks on it yourself if you so wished. Their walls look good and clean – only the best for their customers.

If you are worried about your retaining walls getting destroyed by nasty little creatures, then you have nothing to fear. Mackay Fencing can guarantee that your walls are fully protected against termites and pests. Rats and other vermin are going to crack their teeth on your new retaining walls if they try to gnaw on it. You won’t soon be seeing holes or cracks in your restraining walls if you use Mackay Fencing’s The Block Blokes.

In case you’re still in doubt of their abilities, look them up in the yellow pages. Mackay Fencing is the only one in the yellow pages listed as Master Builders. And they are. Their customers are completely satisfied with their work, and they have been working for sixteen years already – a sign of assured quality. Mackay Fencing follows no standard but their own, for they set the standard other fencing and retaining wall companies.

Mackay Fencing’s The Block Blokes are meant to withstand the test of time. The construction is very solid. The type of wall used is the cantilever style, which uses an anchor to the ground and not to the soil it retains, making it more reliably sturdy. It would take a very strong force to knock a hole in one of their retaining walls, and much more to destroy it. You could take a car and run into one of their retaining walls and the wall wouldn’t be damaged! Mackay Fencing’s The Block Blokes make more than just solid and sturdy retaining walls – they make walls that will last.

You won’t be able to find any other company whose retaining walls are like Mackay Fencing’s The Block Blokes – at least, not without giving out much more money and inconveniencing yourself with the noise and the construction dust and debris. There is no better company for your retaining walls than Mackay Fencing’s. Mackay Fencing’s The Block Blokes are unique. Visit http://www.mackayfencing.com.au/the-block-blokes-retaining-walls-mackay-and-qld-regions

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

Double Glazing Windows

Acoustic double glazing requires the addition of a secondary glazing layer offset from an existing window, optimally by 100mm. Soundblock offer two solutions to double glaze windows for noise and thermal insulation – Magnetic Acrylic Double Glazing and Acoustic Aluminium Double Glazing. Article body:

What is Window Double Glazing?
Double glazing depends on the addition of a secondary glazing layer offset from an existing window optimally by 100mm. Retrofit our acoustic double glazing to your existing windows or specify our solutions on new projects. Double glazed windows eliminate noise transfer by up to 70% and eliminate heating costs by 35%.

Double Glazing System – Magnetic Acrylic Windows
Magnetic Window Soundproofing System works very simply by installing a PVC sub frame on the inside of your window. This double glazing system greatly increases noise removal. The acrylic window is sealed in place, creating an air space with the existing window, thereby producing an insulating barrier.

Double Glazing System – Acoustic Aluminium Windows
This double glazing system reduces the transfer of noise from outside to inside. These sound proof windows can be specially manufactured to meet specific size requirements. The Soundblock Aluminium Window System is an add on glazing system, creating a double glazed unit to greatly reduce noise transmission through existing windows by up to 70%. As well it provides extra security and safety to the property.

How to Soundproof Windows
To successfully soundproof your windows you will need to have a sufficient gap between your primary window and the edge of your internal window reveal. Ideally this gap is 100mm. This will allow an acoustic secondary window, either our Soundblock Acrylic Magnetic or Soundblock Aluminium windows, to be installed to effectively provide an overall sound reduction of 40-43db.

Noise reduction and soundproofing solutions
Founded in 1999, Soundblock Solutions is a respected privately-owned Australian creator of soundproofing products and solutions. We can help to create a quieter, more comfortable environment in any environment, whether it’s in the home, office, restaurants, industrial, hotels or marine.

Representing leading Australian manufacturers of acoustic products, Soundblock offers a extended range of double glazing and window sound insulation and noise control products for domestic and commercial use. We will determine your specific noise problems and supply and install the most effective product or combination of products for your specific situation. Talk to us for expert advice and a comprehensive, cost-effective solution for all of your soundproofing, double glazing, noise control and acoustic requirements.

Soundblock are the experts in noise reduction and have found using window double glazing systems, that noise can be reduced by up to 70% or 41dB. Soundblock offer two solutions to double glaze windows for noise and thermal insulation.

Cladding Mackay – Consider Vinyl Cladding Over Painting

Over the past several decades, more and more people have become aware of the numerous benefits of modern vinyl cladding and started to use it instead of paint. Paint is a great choice if you plan on selling the house in the near future since it does not involve a major investment, but if you want to make your home more comfortable, then vinyl cladding is the best choice. The truth is that vinyl cladding does have a series of advantages that should be taken into account if you want to get the best quality for your money. Here you will find the most important benefits:

What Is Vinyl Cladding?
In order to fully understand its benefits, you must firstly know what vinyl cladding is. In a nutshell, this is a type of cladding made from PVC combined with several other substances that aim to increase durability. This material is fixed on the exterior of your home to improve its overall aspect and also for improving thermal performance. Paint, on the other hand, is used only for improving the aspect of your home and it does not improve the thermal performance of your house in any way.

This type of cladding is also very durable in the long run, unlike paint which peels off and loses its intensity thoughout the years. This is possible with the help of the acrylic components found in vinyl cladding, which help it stand the test of time – and weather! It does not rot or crust, and it can last for decades even in the harshest weather conditions.

One of the most important advantages of this type of cladding is that unlike paint, it is very easy to maintain in the long run, and it adds value to your home. Paint is difficult to maintain over the years as it can easily deteriorate, but fortunately this is not the case with this type of cladding: you can easily wash it with a sprayer and some mild detergent once in a while, and that is it! It is true that vinyl cladding does require an initial investment, but the quality and the comfort are certainly worth it. Besides, this will also lower your energy bills.

Vinyl cladding is undoubtedly one of the most affordable and versatile cladding options: you can easily adapt it in order to match the overall style of your home, no matter if you own a traditional or a modern house. All you need in order to make your home stylish and unique is some high-quality products and a little bit of creativity. Besides, it is so affordable that you can even clad your entire home with it without having to spend a little fortune!

Last but certainly not least, another great benefit of this type of cladding is that it comes with an important warranty that confirms the quality and the durability of the material. This warranty will give you the peace of mind you need: your investment is fully protected, should anything happen with the cladding.

In conclusion, these are the main advantages of vinyl cladding over painting. Painting may be cheaper, but it is less durable in the long run, it does involve some maintenance costs, it can easily peel off and it does not improve the thermal performance. On the other hand, vinyl cladding is extremely durable, affordable, easy to maintain, it adds extra style to your home and it improves thermal performance as well. For cladding Mackay contact Prestige Exteriors today. Make sure you check out the before and after photo gallery.