On-line social media has completely revolutionized not just the way that people interact, but more importantly the way that a customer will interact with businesses.
With more than 900 million people using the internet worldwide, Facebook on its own is a gargantuan marketing entity, with many others like Youtube, Twitter, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that all kinds of company with a public presence will operate, and are now as fundamental to businesses as an email address and a web-site.
But with all the obvious changes social media has made to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or inexperienced fly-by-night firms and “social media experts” who focus on naïve businesses by over-hyping the possibilities but under-delivering.
Many millions of dollars and countless hours are wasted on useless social media ventures every year. But social media is not magic. Without proper marketing and business basics behind you, an online social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance in order to be successful, and that demands valuable time spent on it that most businesses simply can’t afford to spare. This is where Social Media Brisbane does the work for you, while still allowing room for approval and oversight by clients.
Examples of how companies commonly do the wrong thing with social media include:
• Bad Content
Tedious or plagiarised articles, out-dated advice, and painful attempts to be groovy are common when it comes to content published online. Be honest with yourself, people on the internet are fairly shrewd, and can sniff out insincerity and arrogance without too much trouble.
Developing a strong online social network takes time and perseverance. A successful network cannot just sprout in a day, it takes time and content in order to grow. Often a business will start up a social media profile, watch the results for a couple of weeks and then quit with annoyance when they don’t get the results they wanted.
This also ties into:
Spacing content out on a regular basis across a number of platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Even only a weekly update will be fantastic for maintaining and growing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group offers.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals will simply result in it having been an exercise in frustration.