On-line social media has totally changed not only the way users interact with each other, but essentially the way that clients interact with business.
With more than 700 million people using the internet worldwide, Facebook alone is a huge marketing body, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of business with a public presence operates, and are now as essential to a business as an email address and a website.
But along with all of the clear differences that social media has made to the marketing environment, it is necessary to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or clueless fly-by-night firms and “social media experts” which prey on naïve businesses by over-hyping the potential and under-delivering.
Many millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every day. Social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance for successful results, which demands valuable time spent on it that many companies can’t afford to spare. This is where Social Media Brisbane offers to do the work for you, while allowing room for oversight and approval by clients.
Examples of how companies commonly go wrong with social media include:
• Bad Content
Tiresome or stolen items, out-dated advice, and terrible attempts to be current are all too common regarding content published online. People on the internet are perceptive, and can recognise smarm and arrogance a mile away.
Building a healthy online social network takes time and diligence. A successful network won’t shoot up in a day, you need time and content in order to grow. A business may start up a social media profile, watch the results for a month and then quit in frustration when they don’t receive the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis across multiple platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a regular reminder of your brand’s presence you will very quickly be forgotten. Just a fortnightly update can be fantastic for continuing and growing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group offers.
Choosing consultants that value gimmicks over content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will only end up as an exercise in frustration.