Social Media for Brisbane Businesses Explained

On-line social media has totally altered not only the way that people interact, but essentially the way that customers fundamentally interact with business.

With over 900 million users world-wide, Facebook alone is a colossal marketing body, not to mention other social media powerhouses such as Twitter, Youtube, Google Plus and Linkedin. While there is much media hype and hysteria, social media sites have fundamentally changed the way that any kind of business with a public presence will operate, and are now as fundamental to a business as an email address and a web-site.

But with all the clear changes social media has made to the marketing environment, it is necessary to hold a realistic assessment of its capabilities and results.

With any kind of new marketing bandwagon comes numerous dishonest or impractical firms and “social media experts” who focus on new businesses by promising the world and being unable to deliver.

Millions of dollars and countless hours are wasted on useless social media ideas every year. Social media is not magic. Without good marketing and business basics behind you, a social media presence can only fail and simply be a waste of time and money.

Despite hyping the illusion of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media must have a constant presence, site maintenance and fresh content in order to be successful, which means valuable time spent on it that many businesses simply can’t afford to spare. That’s why Social Media Brisbane can do the work for you, while encouraging room for oversight and approval by their clients.

Examples of where people commonly do the wrong thing with social media include:

• Bad Content
Uninteresting or even stolen articles, outdated advice, and painful attempts to be groovy are common regarding what is published online. Be honest with yourself, people on the internet are generally savvy, and will sniff out hypocrisy and arrogance from miles.

• Impatience
Developing a strong online social network takes time and determination. A successful network won’t just shoot up in a snap, it takes time and content to see results. A business may start up a social media profile, watch the results for a couple of weeks and then give up with frustration when they don’t see the results they expected.
This also ties into:

• Consistency
Spacing out your content on a regular schedule over several platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a consistent reminder of your brand’s presence you will quickly be forgotten. Just a small fortnightly update can be beneficial for sustaining and developing relationships with customers.

We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.

And most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, something no other social media group offers.

Choosing consultants that value gimmicks before content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results will simply end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Anger management courses help save marriages

“I thought I was in a pretty good marriage with occasional arguments until my wife said to me “If the next year of our marriage is as bad as the last year, I’m outta here”.

She felt as if she was always walking on eggshells so as not to set me off. Any time she disagreed with me, I immediately went on the attack and tried to defeat her point of view by almost any means. So when she told me she had taken all she could stand, I took her seriously and decided that I had to do some frank soul searching to find out why I kept losing my temper, so I could not lose the person who meant the most to me in the world”.

As I looked back many of my habitual ways of dealing with the world were driven by anger. I was an aggressive driver, using my horn and my “freeway finger” whenever people weren’t travelling the way I thought they should be. If the mechanic told me something needed fixing on my car, I was sure he was exaggerating for his own financial gain. I thought I had an unusual ability to see through a hypocrite, and since I thought that most people were, I got a lot of practice of seeing through them.”

This is one story of a man who came to me for help in dealing with his anger problem.

As a Psychologist, I’ve seen many of my clients lose their jobs, wives and opportunities because they were simply not able to handle the normal frustrations and disappointments in life.
They argue, they insult and they sulk.

They come to see themselves as ineffective, unlucky, of just plain losers. They don’t admit this to anyone, but deep inside they don’t like themselves. Their anger gets in the way of their ability to be good bosses, good workers and good family men.

For many men who have been charged with serious crimes, such as assault and murder, it is clear that these are not pre-meditated. These men didn’t start out with the intention of hurting others.

They reacted impulsively, and often out of anger. Someone insulted them and they struck back. Situations they could have walked away from became major confrontations because they did not know how to handle themselves other than aggressively. They know their behaviour is stupid and they don’t know why they did what they did.

Domestic violence programs are over run. Our prisons are overcrowded and even our schools are not altogether safe. But men who are angry do have a choice. No-one can change the whole world, but there are many things you can change about the way you see yourself, others and the world, and come to understand what triggers your anger along with learning what other actions you can take to keep yourself and others safe. Your marriage, your job and your happiness depend on it.

Individualised anger management counselling is run by the Hart Centre Australia. We have qualified Psychologists in 60 locations around Australia who can help you become the man you want to be. Phone 1300830552 for more information on Anger management counselling and anger management courses.

Why upgrade to enterprise risk management?

The Global Financial Crisis taught us the importance of robust risk management practices in identifying and addressing issues that have the potential to impact on overall business objectives. Many organisations have implemented risk management programs, however a significant proportion of these have yet to realise the benefits of upgrading their programs to best-practice Enterprise Risk Management.

What’s the problem with traditional risk management programs?

Historically, risk management has tended to focus only on the negative – how do we identify what might go wrong? How bad will things get if it does? How can we stop it?

Another feature of old-fashioned risk management has been the tendency for it to be “siloed”, with each section of an organisation having its own approach to managing risk.

Modern, best practice Enterprise Risk Management has moved contemporary risk management programs and thinking beyond these limitations.

Why is Enterprise Risk Management better?

Enterprise Risk Management (also known as ERM) has a range of benefits for contemporary businesses:

  • ERM achieves efficiencies across the whole of the organisation by integrating a common approach throughout all functional areas.
  • ERM avoids the pitfall of concentrating on minor risks (such as slip hazards) at the expense of big picture risks (such as failure of critical infrastructure).
  • ERM captures the positive side of risk management, by also considering opportunities for new services, process efficiencies, improved methods of service delivery etc.

What strategies assist adoption of Enterprise Risk Management?

 

QRMC frequently assists organisations to develop or expand their risk management programs to embrace Enterprise Risk Management. Our experience suggests that useful strategies to successfully move to Enterprise Risk Management include:

  • Strong committed, visible leadership.
  • Recognising that risk management is an ongoing (not once-off) process.
  • Treating risk management as a tool to achieve business objectives, not as a compliance exercise.
  • Extensive consultation with, and training of, personnel (at all levels).
  • Consistently integrating ERM across all systems and functional areas within the organisation.

Special considerations for business or department amalgamation

 

A regular feature of contemporary business is the process of amalgamation, either of existing segments of an organisation, or of one business with a completely independent second business (M&A).

Determining the business objectives of a new organisation formed in this way is not always a straightforward exercise. The clarity provided by the risk management process greatly assists this determination.

However, amalgamation poses particular difficulties when it comes to the risk management program:

  1. There are often difficulties involved in assimilating risk-related information from different sources, produced using different methods.
  2. Amalgamation poses the threat of extending the commonly experienced problem of risk management “silos” (as mentioned above) even further by creating silos based on the original business or department entities.

On the positive side, these difficulties present an opportunity to reach solutions by upgrading existing risk management systems to Enterprise Risk Management. Moving the new entity to Enterprise Risk Management provides opportunities to:

  1. Clearly identify the objectives of the new entity, and what risks and opportunities exist in achieving these objectives.
  2. Break down barriers and foster a new organisation-wide approach to risk management and the determination of uniform risk appetite.

Next steps

 

Risk management as a discipline has proven its value over time. Now businesses can extend this value even further by upgrading to Enterprise Risk Management.

For more information on Enterprise Risk Management, safety management, business continuity management and management systems, contact us. We are experts in providing independent and objective facilitation of the process of upgrading or developing new Enterprise Risk Management programs. You can also access other informative articles on our News page dealing with Enterprise Risk Management, as well as newsletters downloadable from our Publications page covering Enterprise Risk Management issues.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

What to Consider When Hiring the Finest Children’s Magician Brisbane Residents Trust

Whether you’re planning to host your child’s pajama party, birthday party, or any other kiddie event, hiring a magician who can provide entertainment for everyone is a brilliant choice. Kids love magic shows, and you can guarantee their excitement and participation by inviting a professional children’s magician Brisbane residents rely on. You may even find yourself laughing along as you watch amazing tricks that these talented entertainers perform on your party.

Important Things to Consider Before Hiring a Party Magician

Initially, you need to know your guests and their age group. It’s important that you inform the magician about the kind of audience and number of guests who are attending the event. This way, he can choose the right material to use that will suit the crowd’s interests. For instance, younger kids may find card tricks uninteresting while older kids are likely to be mesmerized with this kind of performance in a magic show.

You should discuss with the magician how you want him to interact with the audience. There are entertainers who prefer to sit at one corner of the room where kids can come and huddle around as they watch magic tricks up close. However, some magicians like to walk around from one section of the room to another and interact with everyone at the party. Depending on your preferences and requirements, you can count on the entertainer to do exactly what you want him to do. So, make everything clear during your meeting to ensure your guests’ satisfaction and delight while watching the magic show.

Specify particular tricks that you want the magician to do. Do you want him to use live animals or real people during the show, or would you prefer card tricks for a slightly older age group as your audience? Just make sure you ask the magician first about his expertise and decide if his tricks are something that your guests may want to see.

A Few Other Things to Think About

Even experienced magicians must be informed about important aspects of the event before they can quote you a fee for their service. A magic show for a bunch of 7-year olds in your yard is far from a 2-hour show presented in front of 200 or more guests. You need to provide sufficient information before requesting a quote from him.

Just keep an open mind and listen attentively to the magician’s recommendations and determine if these suggestions are suitable for your party theme. The idea is to have an open communication with the professional and settle everything before you start hiring him. By doing so, there are no unpleasant surprises that may come along on the day of the party.

Choosing the best party magician for a kids’ party may be tricky, but as long as you’re certain about the person you have in mind, you can’t possibly go wrong. For a fun-filled kiddie party in Brisbane, you may want to consider hiring Johnny the Jester, one of the city’s finest magicians and performers. His versatility and ingenuity will blow you away, and you can expect your guests to feel the same way about his spectacular performances.