Online social media has absolutely altered not only the way users interact with each other, but essentially the way that a customer will deal with business.
With more than 800 million people using the internet worldwide, Facebook alone is a gigantic marketing body, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business with a public presence operates, and are now as fundamental to businesses as an email address and a homepage.
But along with all the clear differences that social media has made to the marketing environment, it is essential to hold a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a great many shonky or inexperienced companies and “social media experts” who focus on new businesses by over-hyping but under-delivering.
Millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without proper marketing and business basics behind it, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance to result in success, which demands valuable time spent on it that many companies can’t spare. That’s why Social Media Brisbane does all the work for you, while welcoming room for approval and oversight by their clients.
Examples of how companies commonly go wrong with social media include:
• Bad Content
Tedious or plagiarised items, outdated advice, and embarrassing attempts to be current are all too common when it comes to what is published online. Be real: people on the internet are savvy, and can sniff out insincerity and arrogance from miles.
Creating a healthy online social network takes time and persistence. A successful network will not sprout up in a jiffy, it takes time and content in order to grow. All too often a business will create a social media profile, watch their results for a couple of weeks and then give up in annoyance when they don’t get the unrealistic results they expected.
This also ties into:
Spacing content out on a regular basis across a number of platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a fortnightly update will be beneficial for maintaining and increasing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation procedures into our work, something no other social media group does.
Choosing consultants that value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals will simply result in it having been an exercise in frustration.